County profile · Mississippi
Lauderdale County, MS market data
How Lauderdale County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 70,317
- −3.2% since 2020
- Households
- 28,707
- Median household income
- $50,817
- +19.5% vs. 2015–2019, before inflation
- Median home value
- $133,300
- Jobs located here
- 32,099
- Highest market score
- 66
- Landscaping and lawn care, #314 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Lauderdale County by name and distance, and the households and spending within reach. Or open the report at the center of Lauderdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lauderdale County has an estimated 70,317 people and 28,707 households. Between 2020 and 2025, the population of Lauderdale County declined 3.2%, against +3.1% for the U.S. Median household income in Lauderdale County is $50,817, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.5%, before inflation.
Relative to the U.S., household spending in Lauderdale County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in Lauderdale County, landscaping and lawn care companies (66), chiropractors (60) and real estate agents and brokers (60) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #314 of 1,493 scored counties.
Lauderdale County is part of the Meridian area. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate agents and brokers (72% below the U.S. rate).
All 56 business types in Lauderdale County
Highest Groundwork market score first. Each score compares Lauderdale County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 66 | #314 of 1,493 | 6 | 2.1 | $6M | 204 | 10 |
| Chiropractors | 60 | #447 of 1,490 | 5 | 1.7 | $5.4M | 226 | 3 |
| Real estate agents and brokers | 60 | #543 of 2,176 | 25 | 8.7 | Index only | 276 | 7 |
| Spas and skin care | 52 | #799 of 1,769 | 15 | 5.2 | $1.4M | 163 | 3 |
| HVAC and plumbing | 51 | #804 of 1,707 | 11 | 3.8 | $6.2M | 130 | 19 |
| Real estate | 50 | #1,060 of 2,229 | 40 | 13.9 | Index only | 217 | 20 |
| Electricians | 49 | #605 of 1,160 | 6 | 2.1 | $11.4M | 95 | 8 |
| Pet businesses | 49 | #1,128 of 2,200 | 24 | 8.4 | $877K | 100 | 13 |
| Home repair trades | 48 | #1,103 of 2,057 | 25 | 8.7 | $2.7M | 112 | 33 |
| Lawn, cleaning and pest control | 46 | #993 of 1,771 | 21 | 7.3 | $1.7M | 102 | 35 |
| Pet grooming and boarding | 45 | #835 of 1,461 | 8 | 2.8 | $2.6M | 103 | 6 |
| Veterinarians | 43 | #905 of 1,485 | 9 | 3.1 | $2.3M | 86 | 7 |
| Grocery stores | 41 | #1,326 of 2,070 | 22 | 7.7 | $7M | 75 | 6 |
| Mortgage brokers and lenders | 39 | #628 of 887 | 6 | 2.1 | Index only | 161 | Under 3 |
| Funeral homes | 39 | #995 of 1,472 | 8 | 2.8 | $515K | 76 | 6 |
| Roofing and gutters | 37 | #874 of 1,177 | 8 | 2.8 | $8.5M | 101 | 6 |
| Coffee shops and cafes | 36 | #1,542 of 2,063 | 21 | 7.3 | $4.3M | 115 | 16 |
| Insurance agencies | 36 | #1,597 of 2,272 | 50 | 17.4 | $1.3M | 107 | 34 |
| Optometrists and eye care | 35 | #1,002 of 1,302 | 11 | 3.8 | $2.5M | 78 | 3 |
| Car washes and detailing | 35 | #1,098 of 1,451 | 13 | 4.5 | $1.8M | 73 | 3 |
| Pizza | 35 | #1,619 of 2,090 | 14 | 4.9 | $6.4M | 126 | 80 |
| Hair salons | 35 | #1,872 of 2,339 | 56 | 19.5 | $383K | 89 | 8 |
| Sit-down restaurants | 31 | #1,999 of 2,405 | 151 | 52.6 | $594K | 89 | 39 |
| Physical therapy | 30 | #1,202 of 1,422 | 13 | 4.5 | $2.1M | 86 | 10 |
| House cleaning | 29 | #755 of 847 | 7 | 2.4 | $5.1M | 80 | 17 |
| Property management | 29 | #792 of 910 | 9 | 3.1 | Index only | 75 | 10 |
| Gyms | 29 | #1,521 of 1,792 | 22 | 7.7 | $683K | 53 | 4 |
| Salons, barbers and spas | 27 | #2,193 of 2,385 | 110 | 38.3 | $195K | 92 | 17 |
| Grocery and convenience stores | 25 | #2,095 of 2,402 | 64 | 22.3 | $2.4M | 71 | 25 |
| Gyms, studios and classes | 23 | #1,935 of 2,088 | 35 | 12.2 | $429K | 65 | 10 |
| Collision repair and body shops | 22 | #1,216 of 1,327 | 10 | 3.5 | $2.4M | 77 | 10 |
| Martial arts and dance studios | 22 | #1,229 of 1,334 | 12 | 4.2 | $1.3M | 62 | 6 |
| Auto repair shops | 21 | #2,228 of 2,378 | 70 | 24.4 | $340K | 76 | 32 |
| Child care and preschools | 20 | #1,480 of 1,611 | 18 | 6.3 | $544K | 54 | 19 |
| Bakeries and dessert shops | 20 | #1,812 of 1,889 | 31 | 10.8 | $2.9M | 70 | 16 |
| Primary care and pediatrics | 18 | #1,571 of 1,656 | 23 | 8.0 | $1.2M | 66 | 44 |
| Nail salons | 17 | #1,258 of 1,328 | 22 | 7.7 | $976K | 58 | 6 |
| Gas stations | 17 | #2,260 of 2,358 | 72 | 25.1 | $1.1M | 46 | 47 |
| Restaurants and cafes | 17 | #2,338 of 2,405 | 294 | 102.4 | $305K | 82 | 135 |
| Convenience stores | 16 | #2,095 of 2,261 | 37 | 12.9 | $4.2M | 53 | 19 |
| Auto repair and car care | 16 | #2,333 of 2,401 | 125 | 43.5 | $190K | 71 | 49 |
| Laundromats | 15 | #742 of 785 | 6 | 2.1 | $7.7M | 61 | 3 |
| Barbershops | 14 | #1,276 of 1,356 | 16 | 5.6 | $1.3M | 71 | Under 3 |
| Doctors, dentists and clinics | 13 | #2,364 of 2,394 | 246 | 85.7 | $110K | 72 | 90 |
| Dentists and orthodontists | 11 | #1,873 of 1,886 | 39 | 13.6 | $692K | 70 | 27 |
| Pest control | 10 | #691 of 699 | 8 | 2.8 | $4.5M | 44 | 8 |
| Clothing, shoes and laundry | 8 | #2,196 of 2,210 | 94 | 32.7 | $490K | 56 | 47 |
| Tire shops | 7 | #1,515 of 1,530 | 23 | 8.0 | $1M | 41 | 12 |
| Clothing and shoe stores | 7 | #2,074 of 2,087 | 77 | 26.8 | $598K | 47 | 41 |
| Fast food and sandwich shops | 7 | #2,205 of 2,222 | 57 | 19.9 | $1.6M | 52 | 80 |
| Pet stores | Not scored | Not scored | 4 | 1.4 | $5.3M | 116 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $7.9M | 58 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $23M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $15M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Lauderdale County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.8M | $829 | 87 |
| Gasoline and other fuels | $79.1M | $2,756 | 106 |
| Food away from home | $89.6M | $3,123 | 77 |
| Groceries | $154.3M | $5,375 | 85 |
| Personal care products and services | $21.5M | $748 | 74 |
| Child care and other personal services | $9.8M | $341 | 59 |
| Memberships, classes and admissions | $15M | $524 | 53 |
| Medical and dental services | $27M | $940 | 73 |
| Pets | $21M | $733 | 81 |
| Clothing, shoes and related services | $46M | $1,604 | 78 |
| Vehicle insurance | $67.3M | $2,345 | 120 |
| Home repairs, maintenance and insurance | $68.1M | $2,373 | 79 |
| Lawn care, cleaning and other household services | $35.9M | $1,251 | 88 |
| Rent and homeowner costs | $376.8M | $13,127 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lauderdale County
- Population, 2025 estimate
- 70,317−3.2% since 2020
- Households
- 28,707
- Median age
- 39.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 704 sq. mi.
- People per square mile
- 102
- Median household income
- $50,817+19.5% vs. 2015–2019, before inflation
- Average household income
- $70,958
- Median home value
- $133,300
- Jobs located here
- 32,099
- Daytime population
- 75,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lauderdale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lauderdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
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- Kemper County, MS8,729 people
- Newton County, MS21,093 people
- Neshoba County, MS28,932 people
- Jasper County, MS16,059 people
- Scott County, MS27,718 people
- Noxubee County, MS10,025 people
- Winston County, MS17,536 people
Questions
How fast is Lauderdale County, MS growing?
Population estimates put Lauderdale County at 70,317 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 28,707 households. Median household income rose 19.5% from the 2015–2019 survey, before inflation.
How much do households in Lauderdale County, MS spend?
Households in Lauderdale County spend about $376.8M a year on rent and homeowner costs, $154.3M on groceries and $89.6M on food away from home. Set against the U.S., households in Lauderdale County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in Lauderdale County, MS?
The highest Groundwork market scores in Lauderdale County are for landscaping and lawn care companies (66), chiropractors (60) and real estate agents and brokers (60). Lauderdale County ranks #314 of 1,493 scored counties for landscaping and lawn care companies.
How does Lauderdale County, MS compare with the U.S.?
The median household income in Lauderdale County is $50,817 a year, 37% below the U.S. median of $80,734. The population fell 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $133,300, against $332,700 for the U.S. For its number of households, Lauderdale County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Lauderdale County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lauderdale County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lauderdale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lauderdale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.