County profile · Mississippi
Jasper County, MS market data
Population, household spending and competition for 56 business types in Jasper County, each scored against other counties.
- Population, 2025
- 15,785
- −3.5% since 2020
- Households
- 6,647
- Median household income
- $48,660
- +35.7% vs. 2015–2019, before inflation
- Median home value
- $107,100
- Jobs located here
- 4,064
- Highest market score
- 66
- Insurance agencies, #581 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Jasper County by name and distance, and the households and spending within reach. Or open the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,785 people live in Jasper County, in 6,647 households. Population estimates put the population change in Jasper County from 2020 to 2025 at −3.5%, against +3.1% for the U.S. The median household income in Jasper County is $48,660 a year, 40% below the U.S. median of $80,734. That rose 35.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jasper County spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
The highest Groundwork market scores in Jasper County are for insurance agencies (66), restaurants and cafes (58) and auto repair shops (57). Jasper County ranks #581 of 2,272 scored counties for insurance agencies.
Jasper County is part of the Laurel area. For its number of households, Jasper County has the most map listings, relative to the U.S., for convenience stores (2.1 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
All 56 business types in Jasper County
Highest Groundwork market score first. Each score compares Jasper County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 66 | #581 of 2,272 | 6 | 9.0 | $2.5M | 196 | 3 |
| Restaurants and cafes | 58 | #818 of 2,405 | 34 | 51.2 | $566K | 153 | 13 |
| Auto repair shops | 57 | #835 of 2,378 | 8 | 12.0 | $639K | 144 | 3 |
| Sit-down restaurants | 57 | #839 of 2,405 | 18 | 27.1 | $1.1M | 161 | 5 |
| Doctors, dentists and clinics | 56 | #897 of 2,394 | 17 | 25.6 | $347K | 227 | 3 |
| Auto repair and car care | 53 | #1,062 of 2,401 | 16 | 24.1 | $320K | 119 | 5 |
| Hair salons | 44 | #1,460 of 2,339 | 7 | 10.5 | $667K | 155 | Under 3 |
| Salons, barbers and spas | 42 | #1,608 of 2,385 | 13 | 19.6 | $359K | 169 | Under 3 |
| Clothing, shoes and laundry | 41 | #1,432 of 2,210 | 6 | 9.0 | $1.7M | 189 | Under 3 |
| Fast food and sandwich shops | 38 | #1,567 of 2,222 | 8 | 12.0 | $2.4M | 79 | 6 |
| Clothing and shoe stores | 37 | #1,490 of 2,087 | 5 | 7.5 | $2M | 157 | Under 3 |
| Primary care and pediatrics | 32 | #1,350 of 1,656 | 5 | 7.5 | $1.2M | 66 | 3 |
| Funeral homes | 26 | #1,302 of 1,472 | 5 | 7.5 | $212K | 31 | Under 3 |
| Grocery stores | 26 | #1,742 of 2,070 | 5 | 7.5 | $6.9M | 74 | 3 |
| Dentists and orthodontists | 24 | #1,766 of 1,886 | 5 | 7.5 | $1.2M | 120 | Under 3 |
| Grocery and convenience stores | 17 | #2,260 of 2,402 | 16 | 24.1 | $2.2M | 64 | 7 |
| Gas stations | 15 | #2,281 of 2,358 | 13 | 19.6 | $1.3M | 55 | 13 |
| Convenience stores | 9 | #2,200 of 2,261 | 11 | 16.5 | $3.1M | 40 | 4 |
| Barbershops | Not scored | Not scored | 4 | 6.0 | $1.2M | 62 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 6.0 | $4.8M | 95 | 6 |
| Child care and preschools | Not scored | Not scored | 3 | 4.5 | $646K | 64 | 4 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 4.5 | $6.4M | 173 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 4.5 | $1M | 78 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 4.5 | $1M | 152 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.5 | $2.6M | 156 | 4 |
| Pest control | Not scored | Not scored | 3 | 4.5 | $2.6M | 26 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 4.5 | $1.5M | 169 | Under 3 |
| Real estate | Not scored | Not scored | 3 | 4.5 | Index only | 643 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 4.5 | Index only | 511 | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 3.0 | $7.5M | Too few | 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.0 | $2.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.0 | $2.2M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.5 | $19.3M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.5 | $5.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.5 | $5.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.5 | $15M | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.5 | $5.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.5 | $4.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.5 | $15M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jasper County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.1M | $770 | 80 |
| Gasoline and other fuels | $17.2M | $2,587 | 100 |
| Food away from home | $19.3M | $2,896 | 71 |
| Groceries | $34.5M | $5,185 | 82 |
| Personal care products and services | $4.7M | $703 | 70 |
| Child care and other personal services | $1.9M | $291 | 50 |
| Memberships, classes and admissions | $3M | $455 | 46 |
| Medical and dental services | $5.9M | $886 | 69 |
| Pets | $4.5M | $671 | 74 |
| Clothing, shoes and related services | $10M | $1,500 | 73 |
| Vehicle insurance | $14.7M | $2,218 | 113 |
| Home repairs, maintenance and insurance | $15M | $2,253 | 75 |
| Lawn care, cleaning and other household services | $7.9M | $1,182 | 84 |
| Rent and homeowner costs | $83.6M | $12,574 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jasper County
- Population, 2025 estimate
- 15,785−3.5% since 2020
- Households
- 6,647
- Median age
- 42.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.7
- Land area
- 676 sq. mi.
- People per square mile
- 24
- Median household income
- $48,660+35.7% vs. 2015–2019, before inflation
- Average household income
- $62,725
- Median home value
- $107,100
- Jobs located here
- 4,064
- Daytime population
- 13,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jasper County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Jones County, MS66,472 people
- Smith County, MS14,132 people
- Clarke County, MS15,314 people
- Newton County, MS21,093 people
- Covington County, MS18,148 people
- Wayne County, MS19,718 people
- Scott County, MS27,718 people
- Lauderdale County, MS71,504 people
Questions
How fast is Jasper County, MS growing?
Population estimates put Jasper County at 15,785 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 6,647 households. Against the 2015–2019 survey, median household income rose 35.7%, before inflation.
How much do households in Jasper County, MS spend?
Households in Jasper County spend about $83.6M a year on rent and homeowner costs, $34.5M on groceries and $19.3M on food away from home. Relative to the U.S., household spending in Jasper County runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Which business types have the highest market scores in Jasper County, MS?
Of the business types scored in Jasper County, insurance agencies (66), restaurants and cafes (58) and auto repair shops (57) have the highest Groundwork market scores. For insurance agencies, that ranks #581 of 2,272 scored counties.
How does Jasper County, MS compare with the U.S.?
Median household income in Jasper County is $48,660, 40% below the U.S. median of $80,734. The population fell 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $107,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.1 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 18 of the 56 business types have a score in Jasper County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jasper County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jasper County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.