Small-town market profile · Mississippi
Greenville, MS area market data
How the Greenville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 40,446
- −9.4% since 2020
- Households
- 17,113
- Median household income
- $42,165
- +42.0% vs. 2015–2019, before inflation
- Median home value
- $104,000
- Jobs located here
- 15,180
- Highest market score
- 61
- Pet businesses, #131 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Greenville area by name and distance, and the households and spending within reach. Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Greenville area has an estimated 40,446 people and 17,113 households. Population estimates put the population change in the Greenville area from 2020 to 2025 at −9.4%, against +3.1% for the U.S. Median household income in the Greenville area is $42,165, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.
Relative to the U.S., household spending in the Greenville area runs highest on vehicle insurance (an index of 105, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in the Greenville area, pet businesses (61); lawn care, cleaning and pest control companies (59); and real estate agents and brokers (56) have the highest Groundwork market scores. For pet businesses, that ranks #131 of 527 scored small-town markets.
The Greenville area is made up of one county, Washington County. Against the U.S., map listings per household run highest for funeral homes (4.2 times the U.S. rate) and lowest for real estate agents and brokers (73% below the U.S. rate).
All 56 business types in the Greenville area
Highest Groundwork market score first. Each score compares the Greenville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 61 | #131 of 527 | 7 | 4.1 | $1.6M | 187 | 3 |
| Lawn, cleaning and pest control | 59 | #143 of 481 | 5 | 2.9 | $4M | 240 | 17 |
| Real estate agents and brokers | 56 | #173 of 533 | 14 | 8.2 | Index only | 279 | 4 |
| Insurance agencies | 52 | #244 of 537 | 21 | 12.3 | $1.7M | 134 | 14 |
| Home repair trades | 51 | #252 of 526 | 8 | 4.7 | $4.8M | 198 | 22 |
| Real estate | 50 | #262 of 536 | 21 | 12.3 | Index only | 234 | 10 |
| Coffee shops and cafes | 48 | #284 of 529 | 11 | 6.4 | $4.4M | 120 | 3 |
| Chiropractors | 37 | #314 of 426 | 5 | 2.9 | $3M | 126 | Under 3 |
| Bakeries and dessert shops | 37 | #387 of 507 | 13 | 7.6 | $3.8M | 91 | 3 |
| Hair salons | 37 | #412 of 538 | 29 | 16.9 | $407K | 95 | 4 |
| Spas and skin care | 36 | #400 of 504 | 9 | 5.3 | $1.3M | 150 | 3 |
| Pizza | 33 | #425 of 520 | 12 | 7.0 | $4.1M | 80 | 30 |
| Gas stations | 32 | #438 of 536 | 18 | 10.5 | $2.3M | 97 | 34 |
| Optometrists and eye care | 30 | #341 of 400 | 6 | 3.5 | $2.5M | 80 | 3 |
| Gyms, studios and classes | 30 | #468 of 535 | 12 | 7.0 | $662K | 100 | Under 3 |
| Gyms | 29 | #441 of 506 | 7 | 4.1 | $1.1M | 87 | Under 3 |
| Restaurants and cafes | 25 | #484 of 538 | 186 | 108.7 | $263K | 71 | 60 |
| Grocery stores | 24 | #452 of 506 | 15 | 8.8 | $5.8M | 63 | 6 |
| Fast food and sandwich shops | 23 | #479 of 537 | 24 | 14.0 | $2M | 67 | 30 |
| Auto repair shops | 22 | #496 of 538 | 38 | 22.2 | $328K | 74 | 18 |
| Collision repair and body shops | 21 | #371 of 387 | 6 | 3.5 | $2.1M | 67 | 5 |
| Sit-down restaurants | 20 | #522 of 538 | 111 | 64.9 | $440K | 66 | 27 |
| Dentists and orthodontists | 19 | #515 of 526 | 17 | 9.9 | $887K | 90 | 11 |
| Salons, barbers and spas | 18 | #527 of 538 | 64 | 37.4 | $185K | 87 | 12 |
| Doctors, dentists and clinics | 16 | #523 of 538 | 115 | 67.2 | $131K | 86 | 48 |
| Auto repair and car care | 13 | #525 of 538 | 73 | 42.7 | $170K | 63 | 28 |
| Funeral homes | 10 | #358 of 365 | 15 | 8.8 | $152K | 22 | 5 |
| Physical therapy | 10 | #396 of 400 | 11 | 6.4 | $1.4M | 57 | 8 |
| Tire shops | 10 | #422 of 431 | 9 | 5.3 | $1.4M | 55 | 6 |
| Grocery and convenience stores | 10 | #529 of 538 | 59 | 34.5 | $1.5M | 44 | 13 |
| Convenience stores | 8 | #525 of 529 | 37 | 21.6 | $2.4M | 30 | 7 |
| Nail salons | 7 | #384 of 387 | 10 | 5.8 | $1.2M | 71 | 5 |
| Primary care and pediatrics | 7 | #456 of 458 | 23 | 13.4 | $655K | 37 | 26 |
| Clothing and shoe stores | 7 | #533 of 536 | 43 | 25.1 | $603K | 47 | 20 |
| Clothing, shoes and laundry | 6 | #533 of 536 | 54 | 31.6 | $480K | 55 | 23 |
| Child care and preschools | 5 | #452 of 454 | 13 | 7.6 | $408K | 41 | 27 |
| Barbershops | 2 | #377 of 377 | 14 | 8.2 | $844K | 45 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.3 | $3.1M | 124 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.3 | $9.6M | 80 | 12 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.3 | $9.6M | 202 | 10 |
| Laundromats | Not scored | Not scored | 4 | 2.3 | $6.5M | 52 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.3 | $2M | 98 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.8 | $8.6M | 55 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 182 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.8 | $6.7M | 66 | 3 |
| Property management | Not scored | Not scored | 3 | 1.8 | Index only | 128 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.2 | $10.1M | Too few | 8 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $5.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.2 | $5.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $12.4M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.6 | $11.5M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $7.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Greenville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.4M | $727 | 76 |
| Gasoline and other fuels | $41.6M | $2,429 | 94 |
| Food away from home | $48.8M | $2,853 | 70 |
| Groceries | $87.3M | $5,099 | 81 |
| Personal care products and services | $11.8M | $690 | 69 |
| Child care and other personal services | $5.3M | $310 | 53 |
| Memberships, classes and admissions | $7.9M | $464 | 47 |
| Medical and dental services | $15.1M | $881 | 68 |
| Pets | $11.5M | $673 | 74 |
| Clothing, shoes and related services | $25.9M | $1,514 | 74 |
| Vehicle insurance | $35.3M | $2,061 | 105 |
| Home repairs, maintenance and insurance | $38.4M | $2,246 | 74 |
| Lawn care, cleaning and other household services | $20.2M | $1,178 | 83 |
| Rent and homeowner costs | $213.2M | $12,460 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greenville area
- Population, 2025 estimate
- 40,446−9.4% since 2020
- Households
- 17,113
- Median age
- 38.2
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 724 sq. mi.
- People per square mile
- 59
- Median household income
- $42,165+42.0% vs. 2015–2019, before inflation
- Average household income
- $60,222
- Median home value
- $104,000
- Jobs located here
- 15,180
- Daytime population
- 41,627Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greenville area 1
- Washington County, MS42,765 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
Questions
How fast is the Greenville, MS area growing?
Population estimates put the Greenville area at 40,446 people in 2025, down 9.4% since 2020, against +3.1% for the U.S. It has 17,113 households. Median household income rose 42.0% from the 2015–2019 survey, before inflation.
How much do households in the Greenville, MS area spend?
Households in the Greenville area spend about $213.2M a year on rent and homeowner costs, $87.3M on groceries and $48.8M on food away from home. Set against the U.S., households in the Greenville area spend the most on vehicle insurance (an index of 105, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in the Greenville, MS area?
The highest Groundwork market scores in the Greenville area are for pet businesses (61); lawn care, cleaning and pest control companies (59); and real estate agents and brokers (56). The Greenville area ranks #131 of 527 scored small-town markets for pet businesses.
How does the Greenville, MS area compare with the U.S.?
The median household income in the Greenville area is $42,165 a year, 48% below the U.S. median of $80,734. The population fell 9.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $104,000, against $332,700 for the U.S. For its number of households, the Greenville area has the most map listings, relative to the U.S., for funeral homes (4.2 times the U.S. rate) and the fewest for real estate agents and brokers (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Greenville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Greenville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.