Small-town market profile · Mississippi
McComb, MS area market data
How the McComb area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 52,640
- −2.6% since 2020
- Households
- 20,297
- Median household income
- $44,597
- Median home value
- $115,600
- Jobs located here
- 17,368
- Highest market score
- 63
- Landscaping and lawn care, #103 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the McComb area by name and distance, and the households and spending within reach. Or open the report at the center of the McComb area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The McComb area has an estimated 52,640 people and 20,297 households. Population estimates show the McComb area declined 2.6% from 2020 to 2025, against +3.1% for the U.S. Median household income in the McComb area is $44,597, 45% below the U.S. median of $80,734.
Relative to the U.S., household spending in the McComb area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Of the business types scored in the McComb area, landscaping and lawn care companies (63); lawn care, cleaning and pest control companies (60); and insurance agencies (54) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #103 of 399 scored small-town markets.
The McComb area takes in 2 counties: Pike County and Walthall County. Against the U.S., map listings per household run highest for funeral homes (2.8 times the U.S. rate) and lowest for real estate agents and brokers (61% below the U.S. rate).
All 56 business types in the McComb area
Highest Groundwork market score first. Each score compares the McComb area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 63 | #103 of 399 | 6 | 3.0 | $4M | 136 | 8 |
| Lawn, cleaning and pest control | 60 | #137 of 481 | 11 | 5.4 | $2.2M | 129 | 11 |
| Insurance agencies | 54 | #223 of 537 | 26 | 12.8 | $1.9M | 151 | 22 |
| Collision repair and body shops | 53 | #159 of 387 | 5 | 2.5 | $3.4M | 111 | 4 |
| Home repair trades | 52 | #239 of 526 | 17 | 8.4 | $2.7M | 111 | 18 |
| Optometrists and eye care | 50 | #204 of 400 | 5 | 2.5 | $3.6M | 115 | 3 |
| HVAC and plumbing | 50 | #233 of 476 | 9 | 4.4 | $5.1M | 107 | 11 |
| Pet businesses | 49 | #288 of 527 | 19 | 9.4 | $713K | 81 | 5 |
| Real estate agents and brokers | 46 | #312 of 533 | 24 | 11.8 | Index only | 194 | 9 |
| Auto repair shops | 43 | #349 of 538 | 43 | 21.2 | $400K | 90 | 15 |
| Real estate | 41 | #373 of 536 | 33 | 16.3 | Index only | 177 | 18 |
| Auto repair and car care | 40 | #375 of 538 | 76 | 37.4 | $226K | 84 | 25 |
| Sit-down restaurants | 39 | #387 of 538 | 93 | 45.8 | $627K | 94 | 25 |
| Roofing and gutters | 37 | #211 of 288 | 5 | 2.5 | $9.2M | 109 | Under 3 |
| Hair salons | 36 | #426 of 538 | 40 | 19.7 | $353K | 82 | 3 |
| Funeral homes | 35 | #282 of 365 | 12 | 5.9 | $248K | 36 | 3 |
| Spas and skin care | 34 | #417 of 504 | 14 | 6.9 | $1M | 115 | 3 |
| Pizza | 32 | #436 of 520 | 11 | 5.4 | $5.3M | 104 | 50 |
| Veterinarians | 31 | #328 of 398 | 9 | 4.4 | $1.5M | 55 | 5 |
| Salons, barbers and spas | 30 | #486 of 538 | 83 | 40.9 | $170K | 80 | 6 |
| Gyms | 29 | #447 of 506 | 14 | 6.9 | $660K | 51 | 3 |
| Bakeries and dessert shops | 29 | #454 of 507 | 17 | 8.4 | $3.4M | 83 | 8 |
| Doctors, dentists and clinics | 29 | #459 of 538 | 108 | 53.2 | $167K | 109 | 52 |
| Car washes and detailing | 28 | #391 of 441 | 11 | 5.4 | $1.6M | 62 | 3 |
| Coffee shops and cafes | 28 | #485 of 529 | 21 | 10.3 | $2.8M | 75 | 8 |
| Mortgage brokers and lenders | 27 | #161 of 177 | 8 | 3.9 | Index only | 81 | 3 |
| Convenience stores | 27 | #459 of 529 | 33 | 16.3 | $3.2M | 40 | 4 |
| Grocery stores | 25 | #448 of 506 | 16 | 7.9 | $6.5M | 70 | 9 |
| Pet stores | 24 | #197 of 220 | 5 | 2.5 | $2.7M | 60 | Under 3 |
| Primary care and pediatrics | 24 | #414 of 458 | 16 | 7.9 | $1.1M | 63 | 21 |
| Restaurants and cafes | 24 | #487 of 538 | 186 | 91.6 | $313K | 85 | 86 |
| Physical therapy | 22 | #372 of 400 | 11 | 5.4 | $1.6M | 68 | 7 |
| Gas stations | 22 | #493 of 536 | 43 | 21.2 | $1.4M | 57 | 44 |
| Grocery and convenience stores | 18 | #504 of 538 | 63 | 31.0 | $1.7M | 49 | 13 |
| Tire shops | 17 | #409 of 431 | 13 | 6.4 | $1.3M | 53 | 6 |
| Gyms, studios and classes | 14 | #519 of 535 | 23 | 11.3 | $402K | 61 | 9 |
| Dentists and orthodontists | 13 | #520 of 526 | 21 | 10.3 | $858K | 87 | 18 |
| Martial arts and dance studios | 12 | #369 of 378 | 8 | 3.9 | $1.2M | 57 | 6 |
| Clothing, shoes and laundry | 12 | #529 of 536 | 69 | 34.0 | $442K | 50 | 17 |
| Clothing and shoe stores | 12 | #531 of 536 | 51 | 25.1 | $599K | 47 | 17 |
| Laundromats | 10 | #148 of 150 | 6 | 3.0 | $5.1M | 41 | Under 3 |
| Nail salons | 9 | #380 of 387 | 13 | 6.4 | $1.1M | 65 | Under 3 |
| Fast food and sandwich shops | 9 | #530 of 537 | 33 | 16.3 | $1.8M | 58 | 50 |
| Child care and preschools | 6 | #451 of 454 | 17 | 8.4 | $361K | 36 | 22 |
| Barbershops | 5 | #373 of 377 | 16 | 7.9 | $881K | 47 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 2.0 | $7.6M | 49 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.5 | $6M | 251 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $15.3M | 128 | 7 |
| Pest control | Not scored | Not scored | 3 | 1.5 | $8M | 78 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.5 | $4.5M | 177 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.0 | $12M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $8.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $9.2M | Too few | 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the McComb area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.2M | $847 | 88 |
| Gasoline and other fuels | $58.1M | $2,861 | 110 |
| Food away from home | $58.3M | $2,873 | 71 |
| Groceries | $104M | $5,124 | 81 |
| Personal care products and services | $14.1M | $695 | 69 |
| Child care and other personal services | $6.1M | $302 | 52 |
| Memberships, classes and admissions | $9.2M | $455 | 46 |
| Medical and dental services | $18M | $888 | 69 |
| Pets | $13.5M | $667 | 73 |
| Clothing, shoes and related services | $30.5M | $1,504 | 73 |
| Vehicle insurance | $49.4M | $2,435 | 124 |
| Home repairs, maintenance and insurance | $45.9M | $2,263 | 75 |
| Lawn care, cleaning and other household services | $23.9M | $1,178 | 83 |
| Rent and homeowner costs | $253.6M | $12,497 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the McComb area
- Population, 2025 estimate
- 52,640−2.6% since 2020
- Households
- 20,297
- Median age
- 39.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 813 sq. mi.
- People per square mile
- 66
- Median household income
- $44,597
- Average household income
- $63,471
- Median home value
- $115,600
- Jobs located here
- 17,368
- Daytime population
- 49,992Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the McComb area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the McComb area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the McComb area 2
- Pike County, MS39,602 people
- Walthall County, MS13,839 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- Vicksburg, MS area43,020 people
Questions
How fast is the McComb, MS area growing?
Population estimates put the McComb area at 52,640 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 20,297 households.
How much do households in the McComb, MS area spend?
Households in the McComb area spend about $253.6M a year on rent and homeowner costs, $104M on groceries and $58.3M on food away from home. Set against the U.S., households in the McComb area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
Which business types have the highest market scores in the McComb, MS area?
The highest Groundwork market scores in the McComb area are for landscaping and lawn care companies (63); lawn care, cleaning and pest control companies (60); and insurance agencies (54). The McComb area ranks #103 of 399 scored small-town markets for landscaping and lawn care companies.
How does the McComb, MS area compare with the U.S.?
The median household income in the McComb area is $44,597 a year, 45% below the U.S. median of $80,734. The population fell 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $115,600, against $332,700 for the U.S. For its number of households, the McComb area has the most map listings, relative to the U.S., for funeral homes (2.8 times the U.S. rate) and the fewest for real estate agents and brokers (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the McComb area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the McComb area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the McComb area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the McComb area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.