County profile · Mississippi
Walthall County, MS market data
How Walthall County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 13,928
- +0.4% since 2020
- Households
- 5,290
- Median household income
- $48,905
- +58.0% vs. 2015–2019, before inflation
- Median home value
- $126,600
- Jobs located here
- 2,347
- Highest market score
- 70
- Insurance agencies, #452 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Walthall County by name and distance, and the households and spending within reach. Or open the report at the center of Walthall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Walthall County has an estimated 13,928 people and 5,290 households. Population estimates put the population change in Walthall County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). Median household income in Walthall County is $48,905, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 58.0%, before inflation.
Relative to the U.S., household spending in Walthall County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Of the business types scored in Walthall County, insurance agencies (70), auto repair shops (68) and medical and dental practices (65) have the highest Groundwork market scores. For insurance agencies, that ranks #452 of 2,272 scored counties.
Walthall County is part of the McComb area. Against the U.S., map listings per household run highest for grocery and convenience stores (32% above the U.S. rate) and lowest for medical and dental practices (71% below the U.S. rate).
All 56 business types in Walthall County
Highest Groundwork market score first. Each score compares Walthall County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 70 | #452 of 2,272 | 5 | 9.5 | $2.9M | 232 | 5 |
| Auto repair shops | 68 | #397 of 2,378 | 5 | 9.5 | $1M | 231 | Under 3 |
| Doctors, dentists and clinics | 65 | #519 of 2,394 | 13 | 24.6 | $384K | 252 | 3 |
| Auto repair and car care | 64 | #562 of 2,401 | 13 | 24.6 | $395K | 147 | Under 3 |
| Gas stations | 64 | #586 of 2,358 | 5 | 9.5 | $3.4M | 144 | 8 |
| Restaurants and cafes | 64 | #587 of 2,405 | 30 | 56.7 | $548K | 148 | 13 |
| Sit-down restaurants | 63 | #609 of 2,405 | 17 | 32.1 | $967K | 146 | 4 |
| Hair salons | 53 | #994 of 2,339 | 6 | 11.3 | $653K | 152 | Under 3 |
| Clothing, shoes and laundry | 52 | #1,035 of 2,210 | 5 | 9.5 | $1.7M | 191 | Under 3 |
| Fast food and sandwich shops | 49 | #1,165 of 2,222 | 5 | 9.5 | $3.3M | 108 | 9 |
| Salons, barbers and spas | 46 | #1,382 of 2,385 | 13 | 24.6 | $301K | 142 | Under 3 |
| Grocery and convenience stores | 37 | #1,718 of 2,402 | 13 | 24.6 | $2.2M | 64 | 3 |
| Funeral homes | 36 | #1,086 of 1,472 | 5 | 9.5 | $181K | 27 | Under 3 |
| Pet businesses | 28 | #1,925 of 2,200 | 7 | 13.2 | $548K | 62 | Under 3 |
| Child care and preschools | 17 | #1,534 of 1,611 | 6 | 11.3 | $302K | 30 | 4 |
| Barbershops | Not scored | Not scored | 4 | 7.6 | $979K | 52 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 7.6 | $2.1M | 166 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 7.6 | $4.1M | 111 | Under 3 |
| Convenience stores | Not scored | Not scored | 4 | 7.6 | $7.1M | 90 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 7.6 | $678K | 102 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 7.6 | $3.1M | 127 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 7.6 | $1.2M | 70 | 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 5.7 | $1.7M | 169 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 5.7 | $1.3M | 28 | Under 3 |
| Real estate | Not scored | Not scored | 3 | 5.7 | Index only | 529 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.8 | $8.2M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.8 | $2.6M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 3.8 | $14.1M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 3.8 | $1.4M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.8 | $6.2M | Too few | 4 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 3.8 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 3.8 | $6.2M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.8 | $2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.8 | $1.9M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.9 | $6.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.9 | $6.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.9 | $2.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.9 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.9 | $3.9M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 1 | 1.9 | $16.4M | Too few | 9 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.9 | $2.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Walthall County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.1M | $970 | 101 |
| Gasoline and other fuels | $17.2M | $3,244 | 125 |
| Food away from home | $16.4M | $3,106 | 76 |
| Groceries | $28.2M | $5,336 | 84 |
| Personal care products and services | $3.9M | $741 | 74 |
| Child care and other personal services | $1.8M | $343 | 59 |
| Memberships, classes and admissions | $2.7M | $513 | 52 |
| Medical and dental services | $5M | $944 | 73 |
| Pets | $3.8M | $725 | 80 |
| Clothing, shoes and related services | $8.4M | $1,592 | 77 |
| Vehicle insurance | $14.6M | $2,752 | 141 |
| Home repairs, maintenance and insurance | $12.4M | $2,339 | 78 |
| Lawn care, cleaning and other household services | $6.6M | $1,238 | 88 |
| Rent and homeowner costs | $68.8M | $13,001 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Walthall County
- Population, 2025 estimate
- 13,928+0.4% since 2020
- Households
- 5,290
- Median age
- 42.2
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 404 sq. mi.
- People per square mile
- 34
- Median household income
- $48,905+58.0% vs. 2015–2019, before inflation
- Average household income
- $73,139
- Median home value
- $126,600
- Jobs located here
- 2,347
- Daytime population
- 10,906Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walthall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Walthall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Marion County, MS24,193 people
- Pike County, MS39,602 people
- Lawrence County, MS11,786 people
- Jefferson Davis County, MS11,117 people
- Lincoln County, MS34,877 people
- Lamar County, MS65,713 people
- Amite County, MS12,565 people
- Pearl River County, MS57,458 people
Questions
How fast is Walthall County, MS growing?
Population estimates put Walthall County at 13,928 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 5,290 households. Median household income rose 58.0% from the 2015–2019 survey, before inflation.
How much do households in Walthall County, MS spend?
Households in Walthall County spend about $68.8M a year on rent and homeowner costs, $28.2M on groceries and $17.2M on gasoline and other fuels. Set against the U.S., households in Walthall County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
Which business types have the highest market scores in Walthall County, MS?
The highest Groundwork market scores in Walthall County are for insurance agencies (70), auto repair shops (68) and medical and dental practices (65). Walthall County ranks #452 of 2,272 scored counties for insurance agencies.
How does Walthall County, MS compare with the U.S.?
The median household income in Walthall County is $48,905 a year, 39% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $126,600, against $332,700 for the U.S. For its number of households, Walthall County has the most map listings, relative to the U.S., for grocery and convenience stores (32% above the U.S. rate) and the fewest for medical and dental practices (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 15 of the 56 business types have a score in Walthall County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walthall County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Walthall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walthall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.