Market rankings · Mississippi
Spas and skin care studios in Mississippi
Markets across Mississippi ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 803
- 81 chain locations (10%)
- Official establishments
- 106
- +14.0% since 2019
- Household spending a year
- $902.6M
- On personal care products and services
- Listings per 10k households
- 7.0
- 39% below the U.S.
- Spending per listing
- $1.1M
- 28% above the U.S.
- Rank among states
- #18 of 51
- Market score 55 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Mississippi by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 803 spas and skin care studios in Mississippi. Of those, 81 are chain locations, or 10%, against 10% across the U.S. Per 10,000 households, that is 7.0, 39% below the U.S. rate of 11.5.
Household spending on personal care products and services in Mississippi comes to about $902.6M a year: $788 per household, 22% below the U.S. average. Spread across 803 spas and skin care studios, that is $1.1M per studio, 28% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 106 businesses with payroll in Mississippi classed as other personal care services, up 14.0% from 2019. That is one for every 10,806 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $3.8M have gone to businesses classed as other personal care services in Mississippi.
Among the 50 states and DC, Mississippi ranks #18 for spas and skin care studios, with a Groundwork market score of 55 (upper middle). Of the 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest (67). Of the 16 scored small-town markets in or partly in Mississippi, the Meridian area scores highest (55).
Every market in Mississippi for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Mississippi, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gulfport-Biloxi, MS | 67 | 116 | 6.9 | $1.2M | +3.5% | #51 of 387 |
| 2Jackson, MS | 47 | 194 | 8.2 | $1M | −1.4% | #214 of 387 |
| Memphis, TN-MS-AR | 43 | 493 | 9.4 | $915K | −0.3% | #252 of 387 |
| 3Hattiesburg, MS | 39 | 63 | 10.5 | $775K | +2.6% | #299 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Meridian, MS | 55 | 16 | 4.6 | $1.6M | −3.2% | #193 of 504 |
| 2Picayune, MS | 46 | 18 | 8.2 | $957K | +5.6% | #299 of 504 |
| 3Laurel, MS | 44 | 16 | 5.1 | $1.5M | −1.5% | #317 of 504 |
| 4Tupelo, MS | 43 | 50 | 9.7 | $841K | +0.8% | #335 of 504 |
| 5Vicksburg, MS | 42 | 10 | 6.0 | $1.4M | −6.3% | #345 of 504 |
| 6Oxford, MS | 42 | 32 | 13.3 | $636K | +5.3% | #353 of 504 |
| 7Natchez, MS-LA | 41 | 10 | 4.8 | $1.4M | −0.9% | #355 of 504 |
| 8Grenada, MS | 40 | 6 | 4.8 | $1.5M | −3.6% | #363 of 504 |
| 9Corinth, MS | 37 | 9 | 6.2 | $1.2M | −0.5% | #394 of 504 |
| 10Greenville, MS | 36 | 9 | 5.3 | $1.3M | −9.4% | #400 of 504 |
| 11Greenwood, MS | 34 | 7 | 4.8 | $1.4M | −8.8% | #415 of 504 |
| 12McComb, MS | 34 | 14 | 6.9 | $1M | −2.6% | #417 of 504 |
| 13Brookhaven, MS | 32 | 11 | 8.4 | $916K | +0.5% | #429 of 504 |
| 14Starkville, MS | 31 | 25 | 9.6 | $781K | +0.8% | #436 of 504 |
| 15Columbus, MS | 31 | 26 | 9.6 | $775K | −2.7% | #438 of 504 |
| 16Cleveland, MS | 14 | 9 | 7.6 | $892K | −8.3% | #497 of 504 |
| Clarksdale, MS | Not scored | 2 | 2.4 | $2.7M | −6.5% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MS | 67 | 36 | 6.2 | $1.4M | +3.0% | #306 of 1,769 |
| 2DeSoto County, MS | 66 | 57 | 8.0 | $1.2M | +6.3% | #339 of 1,769 |
| 3George County, MS | 59 | 6 | 6.5 | $1.3M | +8.1% | #553 of 1,769 |
| 4Harrison County, MS | 57 | 64 | 7.7 | $1.1M | +4.0% | #626 of 1,769 |
| 5Rankin County, MS | 56 | 59 | 9.8 | $935K | +3.2% | #676 of 1,769 |
| 6Hancock County, MS | 53 | 13 | 6.4 | $1.3M | +1.6% | #763 of 1,769 |
| 7Lauderdale County, MS | 52 | 15 | 5.2 | $1.4M | −3.2% | #799 of 1,769 |
| 8Adams County, MS | 47 | 6 | 5.2 | $1.3M | +2.2% | #981 of 1,769 |
| 9Hinds County, MS | 47 | 57 | 6.4 | $1.2M | −6.6% | #986 of 1,769 |
| 10Madison County, MS | 46 | 57 | 13.0 | $747K | +6.5% | #1,035 of 1,769 |
| 11Union County, MS | 44 | 7 | 7.1 | $1.1M | +2.3% | #1,085 of 1,769 |
| 12Pearl River County, MS | 44 | 18 | 8.2 | $957K | +5.6% | #1,089 of 1,769 |
| 13Jones County, MS | 43 | 14 | 5.6 | $1.4M | −1.0% | #1,116 of 1,769 |
| 14Washington County, MS | 42 | 9 | 5.3 | $1.3M | −9.4% | #1,170 of 1,769 |
| 15Warren County, MS | 41 | 10 | 6.0 | $1.4M | −6.3% | #1,204 of 1,769 |
| 16Tishomingo County, MS | 41 | 5 | 5.7 | $1.3M | −1.1% | #1,205 of 1,769 |
| 17Neshoba County, MS | 40 | 6 | 5.8 | $1.3M | −0.9% | #1,231 of 1,769 |
| 18Lafayette County, MS | 40 | 31 | 16.3 | $539K | +6.6% | #1,266 of 1,769 |
| 19Lee County, MS | 39 | 39 | 12.0 | $699K | +0.5% | #1,298 of 1,769 |
| 20Alcorn County, MS | 36 | 9 | 6.2 | $1.2M | −0.5% | #1,384 of 1,769 |
| 21Pontotoc County, MS | 35 | 10 | 8.5 | $901K | +2.9% | #1,412 of 1,769 |
| 22Lincoln County, MS | 34 | 11 | 8.4 | $916K | +0.5% | #1,435 of 1,769 |
| 23Monroe County, MS | 32 | 9 | 6.5 | $1.2M | −2.4% | #1,474 of 1,769 |
| 24Lamar County, MS | 32 | 34 | 13.4 | $654K | +4.7% | #1,491 of 1,769 |
| 25Prentiss County, MS | 30 | 8 | 8.3 | $904K | +1.3% | #1,523 of 1,769 |
Show all 82 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Lowndes County, MS | 30 | 26 | 11.3 | $676K | −2.4% | #1,528 of 1,769 |
| 27Yazoo County, MS | 29 | 5 | 5.7 | $1.2M | −14.0% | #1,540 of 1,769 |
| 28Grenada County, MS | 27 | 6 | 7.1 | $1.1M | −3.3% | #1,583 of 1,769 |
| 29Leflore County, MS | 26 | 6 | 5.9 | $1.1M | −9.4% | #1,607 of 1,769 |
| 30Pike County, MS | 26 | 12 | 8.0 | $849K | −3.7% | #1,614 of 1,769 |
| 31Oktibbeha County, MS | 26 | 23 | 10.5 | $712K | +0.4% | #1,619 of 1,769 |
| 32Forrest County, MS | 25 | 29 | 9.6 | $801K | +1.1% | #1,636 of 1,769 |
| 33Newton County, MS | 18 | 7 | 9.1 | $820K | −1.4% | #1,709 of 1,769 |
| 34Bolivar County, MS | 16 | 9 | 7.6 | $892K | −8.3% | #1,727 of 1,769 |
| 35Marion County, MS | 16 | 8 | 8.8 | $812K | −1.5% | #1,728 of 1,769 |
| 36Scott County, MS | 16 | 10 | 10.3 | $682K | +0.4% | #1,731 of 1,769 |
| 37Sunflower County, MS | 9 | 7 | 8.7 | $760K | −10.9% | #1,758 of 1,769 |
| Marshall County, MS | Not scored | 3 | 2.3 | $3.4M | +2.6% | |
| Panola County, MS | Not scored | 4 | 3.2 | $2.2M | −1.4% | |
| Tate County, MS | Not scored | 2 | 1.8 | $4.5M | +2.1% | |
| Copiah County, MS | Not scored | 3 | 3.0 | $2.5M | −2.7% | |
| Simpson County, MS | Not scored | 2 | 2.1 | $3.7M | −1.5% | |
| Itawamba County, MS | Not scored | 3 | 3.1 | $2.5M | +1.3% | |
| Tippah County, MS | Not scored | 4 | 5.0 | $1.5M | −1.6% | |
| Leake County, MS | Not scored | 2 | 2.7 | $2.7M | +1.9% | |
| Coahoma County, MS | Not scored | 2 | 2.4 | $2.7M | −6.5% | |
| Wayne County, MS | Not scored | 2 | 2.6 | $2.6M | 0.0% | |
| Stone County, MS | Not scored | 3 | 4.5 | $1.8M | +7.2% | |
| Clay County, MS | Not scored | 2 | 2.6 | $2.7M | −2.0% | |
| Covington County, MS | Not scored | 2 | 2.7 | $2.7M | −2.2% | |
| Winston County, MS | Not scored | 2 | 2.8 | $2.7M | −1.2% | |
| Attala County, MS | Not scored | 4 | 6.0 | $1.3M | −4.0% | |
| Chickasaw County, MS | Not scored | 4 | 6.0 | $1.1M | −2.0% | |
| Holmes County, MS | Not scored | 1 | 1.6 | $4M | −8.4% | |
| Jasper County, MS | Not scored | 2 | 3.0 | $2.3M | −3.5% | |
| Clarke County, MS | Not scored | 1 | 1.7 | $4.3M | −2.8% | |
| Smith County, MS | Not scored | 2 | 3.6 | $2.1M | −1.5% | |
| Walthall County, MS | Not scored | 2 | 3.8 | $2M | +0.4% | |
| Greene County, MS | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Calhoun County, MS | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Amite County, MS | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Yalobusha County, MS | Not scored | 1 | 2.0 | $3.6M | −0.5% | |
| Lawrence County, MS | Not scored | 1 | 2.3 | $3.1M | −1.4% | |
| Tallahatchie County, MS | Not scored | 0 | 0.0 | n/a | −14.0% | |
| Perry County, MS | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Jefferson Davis County, MS | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Noxubee County, MS | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Webster County, MS | Not scored | 2 | 4.9 | $1.6M | +2.6% | |
| Carroll County, MS | Not scored | 1 | 2.3 | $3.2M | −7.2% | |
| Montgomery County, MS | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Tunica County, MS | Not scored | 4 | 10.5 | $650K | −9.4% | |
| Kemper County, MS | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Claiborne County, MS | Not scored | 0 | 0.0 | n/a | −11.4% | |
| Wilkinson County, MS | Not scored | 1 | 3.1 | $2M | −11.0% | |
| Choctaw County, MS | Not scored | 1 | 2.9 | $2.5M | −1.9% | |
| Franklin County, MS | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Benton County, MS | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Humphreys County, MS | Not scored | 0 | 0.0 | n/a | −9.5% | |
| Jefferson County, MS | Not scored | 0 | 0.0 | n/a | −5.8% | |
| Quitman County, MS | Not scored | 0 | 0.0 | n/a | −12.9% | |
| Sharkey County, MS | Not scored | 2 | 14.1 | $471K | −17.9% | |
| Issaquena County, MS | Not scored | 0 | 0.0 | n/a | −4.7% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Mississippi?
Mississippi has 803 spas and skin care studios on map listings as of September 2026. 81 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 106 businesses with payroll classed as other personal care services in 2023, up 14.0% from 2019.
How much do households in Mississippi spend on personal care products and services?
About $902.6M a year, or $788 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 803 spas and skin care studios on map listings, it comes to $1.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 1,145,431 households in Mississippi and national spending patterns by income.
How does Mississippi compare with the U.S. for spas and skin care studios?
Mississippi has 7.0 spas and skin care studios per 10,000 households, 39% below the U.S. rate of 11.5. Spending per studio is $1.1M, 28% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Mississippi would have about 1,031, against 803 on map listings. There is one business with payroll in the industry for every 10,806 households, against one for every 4,055 across the U.S. The official count rose 14.0% from 2019 to 2023, against +29.8% for the U.S.
Which market in Mississippi has the highest market score for spas and skin care studios?
Among 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest, at 67 (upper middle). Among 16 scored small-town markets in or partly in Mississippi, the Meridian area scores highest, at 55 (upper middle). Among 37 scored counties in Mississippi, Jackson County scores highest, at 67 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mississippi scores 55 for spas and skin care studios (upper middle), #18 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mississippi. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for spas and skin care studios across the U.S. · All business types in Mississippi
Related business types in Mississippi
- Salons, barbers and spas4,751 listings
- Hair salons2,519 listings
- Barbershops677 listings
- Nail salons678 listings
Screening a site or an acquisition in Mississippi?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.