Market rankings · Mississippi
Gyms and studios in Mississippi
Markets across Mississippi ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 1,292
- 266 chain locations (21%)
- Official establishments
- 377
- +3.6% since 2019
- Household spending a year
- $666M
- On memberships, classes and admissions
- Listings per 10k households
- 11.3
- 24% below the U.S.
- Spending per listing
- $516K
- 22% below the U.S.
- Rank among states
- #47 of 51
- Market score 30 · Lower middle
A site report maps the gyms and studios on map listings around any address in Mississippi by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,292 gyms and studios in Mississippi. Chain locations make up 21% of them, against 20% across the U.S. That is 11.3 per 10,000 households, 24% below the U.S. rate of 14.9.
Households in Mississippi spend about $666M a year on memberships, classes and admissions, or $581 per household, 41% below the U.S. average. Spread across 1,292 gyms and studios, that is $516K per location, 22% below the U.S. figure of $662K.
In 2023, official counts showed 377 businesses with payroll in Mississippi classed as fitness centers and recreation instruction, up 3.6% from 2019. That is one for every 3,038 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 25 SBA-backed loans worth $11.5M have gone to businesses classed as fitness centers and recreation instruction in Mississippi.
Among the 50 states and DC, Mississippi ranks #47 for gyms and studios, with a Groundwork market score of 30 (lower middle). Of the 4 scored metro areas in or partly in Mississippi, the Memphis metro area scores highest (47). Of the 17 scored small-town markets in or partly in Mississippi, the Picayune area scores highest (46).
Every market in Mississippi for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Mississippi, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Memphis, TN-MS-AR | 47 | 551 | 10.5 | $658K | −0.3% | #213 of 387 |
| 1Gulfport-Biloxi, MS | 41 | 218 | 13.0 | $478K | +3.5% | #283 of 387 |
| 2Hattiesburg, MS | 29 | 88 | 14.6 | $420K | +2.6% | #363 of 387 |
| 3Jackson, MS | 28 | 304 | 12.8 | $497K | −1.4% | #366 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 46 | 35 | 16.0 | $361K | +5.6% | #330 of 535 |
| 2Laurel, MS | 41 | 34 | 10.8 | $495K | −1.5% | #373 of 535 |
| 3Brookhaven, MS | 40 | 15 | 11.4 | $483K | +0.5% | #385 of 535 |
| 4Oxford, MS | 35 | 39 | 16.2 | $418K | +5.3% | #439 of 535 |
| 5Tupelo, MS | 34 | 78 | 15.1 | $408K | +0.8% | #445 of 535 |
| 6Starkville, MS | 31 | 31 | 12.0 | $457K | +0.8% | #459 of 535 |
| 7Clarksdale, MS | 30 | 5 | 5.9 | $667K | −6.5% | #467 of 535 |
| 8Greenville, MS | 30 | 12 | 7.0 | $662K | −9.4% | #468 of 535 |
| 9Meridian, MS | 25 | 37 | 10.7 | $485K | −3.2% | #492 of 535 |
| 10Vicksburg, MS | 24 | 24 | 14.3 | $457K | −6.3% | #496 of 535 |
| 11Corinth, MS | 21 | 15 | 10.4 | $476K | −0.5% | #504 of 535 |
| 12Natchez, MS-LA | 19 | 21 | 10.1 | $473K | −0.9% | #506 of 535 |
| 13Cleveland, MS | 17 | 12 | 10.1 | $443K | −8.3% | #511 of 535 |
| 14Grenada, MS | 17 | 16 | 12.7 | $409K | −3.6% | #513 of 535 |
| 15McComb, MS | 14 | 23 | 11.3 | $402K | −2.6% | #519 of 535 |
| 16Columbus, MS | 11 | 40 | 14.8 | $355K | −2.7% | #526 of 535 |
| 17Greenwood, MS | 10 | 16 | 11.1 | $427K | −8.8% | #529 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 66 | 73 | 10.3 | $757K | +6.3% | #383 of 2,088 |
| 2Marshall County, MS | 65 | 5 | 3.8 | $1.4M | +2.6% | #392 of 2,088 |
| 3Itawamba County, MS | 57 | 6 | 6.2 | $911K | +1.3% | #708 of 2,088 |
| 4Tate County, MS | 57 | 8 | 7.3 | $828K | +2.1% | #710 of 2,088 |
| 5Pontotoc County, MS | 54 | 8 | 6.8 | $778K | +2.9% | #843 of 2,088 |
| 6Marion County, MS | 49 | 5 | 5.5 | $851K | −1.5% | #1,080 of 2,088 |
| 7Panola County, MS | 46 | 7 | 5.7 | $887K | −1.4% | #1,238 of 2,088 |
| 8Leake County, MS | 45 | 5 | 6.7 | $712K | +1.9% | #1,288 of 2,088 |
| 9Jackson County, MS | 45 | 75 | 13.0 | $502K | +3.0% | #1,324 of 2,088 |
| 10Hancock County, MS | 45 | 27 | 13.3 | $493K | +1.6% | #1,326 of 2,088 |
| 11Pearl River County, MS | 44 | 35 | 16.0 | $361K | +5.6% | #1,369 of 2,088 |
| 12George County, MS | 41 | 11 | 11.8 | $513K | +8.1% | #1,461 of 2,088 |
| 13Harrison County, MS | 41 | 109 | 13.1 | $456K | +4.0% | #1,469 of 2,088 |
| 14Madison County, MS | 39 | 82 | 18.7 | $465K | +6.5% | #1,534 of 2,088 |
| 15Tishomingo County, MS | 38 | 7 | 7.9 | $694K | −1.1% | #1,543 of 2,088 |
| 16Stone County, MS | 38 | 7 | 10.4 | $523K | +7.2% | #1,557 of 2,088 |
| 17Lincoln County, MS | 38 | 15 | 11.4 | $483K | +0.5% | #1,564 of 2,088 |
| 18Covington County, MS | 37 | 5 | 6.8 | $733K | −2.2% | #1,576 of 2,088 |
| 19Neshoba County, MS | 36 | 8 | 7.8 | $682K | −0.9% | #1,607 of 2,088 |
| 20Jones County, MS | 36 | 31 | 12.4 | $445K | −1.0% | #1,629 of 2,088 |
| 21Lamar County, MS | 35 | 50 | 19.7 | $358K | +4.7% | #1,664 of 2,088 |
| 22Rankin County, MS | 34 | 95 | 15.8 | $473K | +3.2% | #1,676 of 2,088 |
| 23Lafayette County, MS | 34 | 35 | 18.4 | $395K | +6.6% | #1,687 of 2,088 |
| 24Scott County, MS | 33 | 7 | 7.2 | $632K | +0.4% | #1,696 of 2,088 |
| 25Forrest County, MS | 33 | 37 | 12.3 | $458K | +1.1% | #1,711 of 2,088 |
Show all 82 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Oktibbeha County, MS | 33 | 28 | 12.8 | $428K | +0.4% | #1,712 of 2,088 |
| 27Hinds County, MS | 32 | 95 | 10.6 | $491K | −6.6% | #1,734 of 2,088 |
| 28Lee County, MS | 31 | 60 | 18.4 | $353K | +0.5% | #1,773 of 2,088 |
| 29Winston County, MS | 30 | 6 | 8.4 | $619K | −1.2% | #1,776 of 2,088 |
| 30Copiah County, MS | 29 | 8 | 8.0 | $651K | −2.7% | #1,812 of 2,088 |
| 31Sunflower County, MS | 27 | 5 | 6.2 | $670K | −10.9% | #1,858 of 2,088 |
| 32Warren County, MS | 27 | 24 | 14.3 | $457K | −6.3% | #1,865 of 2,088 |
| 33Coahoma County, MS | 26 | 5 | 5.9 | $667K | −6.5% | #1,877 of 2,088 |
| 34Washington County, MS | 26 | 12 | 7.0 | $662K | −9.4% | #1,878 of 2,088 |
| 35Yazoo County, MS | 26 | 6 | 6.8 | $659K | −14.0% | #1,879 of 2,088 |
| 36Monroe County, MS | 25 | 12 | 8.6 | $604K | −2.4% | #1,897 of 2,088 |
| 37Lauderdale County, MS | 23 | 35 | 12.2 | $429K | −3.2% | #1,935 of 2,088 |
| 38Simpson County, MS | 22 | 10 | 10.5 | $532K | −1.5% | #1,942 of 2,088 |
| 39Union County, MS | 22 | 14 | 14.2 | $397K | +2.3% | #1,952 of 2,088 |
| 40Bolivar County, MS | 21 | 12 | 10.1 | $443K | −8.3% | #1,958 of 2,088 |
| 41Prentiss County, MS | 20 | 12 | 12.5 | $431K | +1.3% | #1,972 of 2,088 |
| 42Pike County, MS | 19 | 19 | 12.7 | $343K | −3.7% | #1,984 of 2,088 |
| 43Adams County, MS | 18 | 15 | 13.1 | $369K | +2.2% | #1,989 of 2,088 |
| 44Alcorn County, MS | 17 | 15 | 10.4 | $476K | −0.5% | #1,998 of 2,088 |
| 45Grenada County, MS | 16 | 14 | 16.5 | $325K | −3.3% | #2,011 of 2,088 |
| 46Tippah County, MS | 14 | 8 | 10.0 | $485K | −1.6% | #2,027 of 2,088 |
| 47Lowndes County, MS | 12 | 39 | 17.0 | $322K | −2.4% | #2,046 of 2,088 |
| 48Chickasaw County, MS | 10 | 6 | 9.0 | $456K | −2.0% | #2,058 of 2,088 |
| 49Attala County, MS | 10 | 8 | 12.1 | $445K | −4.0% | #2,059 of 2,088 |
| 50Leflore County, MS | 8 | 12 | 11.8 | $390K | −9.4% | #2,070 of 2,088 |
| Newton County, MS | Not scored | 4 | 5.2 | $990K | −1.4% | |
| Wayne County, MS | Not scored | 4 | 5.2 | $852K | 0.0% | |
| Clay County, MS | Not scored | 3 | 3.8 | $1.1M | −2.0% | |
| Holmes County, MS | Not scored | 1 | 1.6 | $2.6M | −8.4% | |
| Jasper County, MS | Not scored | 3 | 4.5 | $1M | −3.5% | |
| Clarke County, MS | Not scored | 2 | 3.4 | $1.4M | −2.8% | |
| Smith County, MS | Not scored | 1 | 1.8 | $3M | −1.5% | |
| Walthall County, MS | Not scored | 4 | 7.6 | $678K | +0.4% | |
| Greene County, MS | Not scored | 1 | 2.4 | $2.2M | +1.3% | |
| Calhoun County, MS | Not scored | 4 | 7.1 | $603K | −4.4% | |
| Amite County, MS | Not scored | 2 | 3.4 | $1.2M | −1.7% | |
| Yalobusha County, MS | Not scored | 4 | 8.0 | $612K | −0.5% | |
| Lawrence County, MS | Not scored | 2 | 4.5 | $1M | −1.4% | |
| Tallahatchie County, MS | Not scored | 0 | 0.0 | n/a | −14.0% | |
| Perry County, MS | Not scored | 1 | 2.2 | $2.1M | +1.1% | |
| Jefferson Davis County, MS | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Noxubee County, MS | Not scored | 1 | 2.5 | $1.6M | −4.2% | |
| Webster County, MS | Not scored | 3 | 7.4 | $733K | +2.6% | |
| Carroll County, MS | Not scored | 4 | 9.4 | $540K | −7.2% | |
| Montgomery County, MS | Not scored | 2 | 4.8 | $996K | −4.5% | |
| Tunica County, MS | Not scored | 3 | 7.9 | $572K | −9.4% | |
| Kemper County, MS | Not scored | 1 | 3.1 | $1.4M | −4.1% | |
| Claiborne County, MS | Not scored | 1 | 3.3 | $1.1M | −11.4% | |
| Wilkinson County, MS | Not scored | 2 | 6.3 | $581K | −11.0% | |
| Choctaw County, MS | Not scored | 1 | 2.9 | $1.6M | −1.9% | |
| Franklin County, MS | Not scored | 1 | 3.3 | $1.7M | −2.2% | |
| Benton County, MS | Not scored | 3 | 9.8 | $449K | −2.1% | |
| Humphreys County, MS | Not scored | 0 | 0.0 | n/a | −9.5% | |
| Jefferson County, MS | Not scored | 0 | 0.0 | n/a | −5.8% | |
| Quitman County, MS | Not scored | 1 | 3.8 | $1M | −12.9% | |
| Sharkey County, MS | Not scored | 0 | 0.0 | n/a | −17.9% | |
| Issaquena County, MS | Not scored | 0 | 0.0 | n/a | −4.7% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Mississippi?
There are 1,292 gyms and studios on map listings in Mississippi as of September 2026. 266 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 377 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 3.6% from 2019.
How much do households in Mississippi spend on memberships, classes and admissions?
About $666M a year, or $581 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 1,292 gyms and studios on map listings, it comes to $516K per location. It is estimated from the incomes of the 1,145,431 households in Mississippi and national spending patterns by income.
How does Mississippi compare with the U.S. for gyms and studios?
Mississippi has 11.3 gyms and studios per 10,000 households, 24% below the U.S. rate of 14.9. Spending per location is $516K, 22% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Mississippi would have about 1,006, against 1,292 on map listings. There is one business with payroll in the industry for every 3,038 households, against one for every 1,641 across the U.S. The official count rose 3.6% from 2019 to 2023, against +8.2% for the U.S.
Which market in Mississippi has the highest market score for gyms and studios?
Among 4 scored metro areas in or partly in Mississippi, the Memphis metro area scores highest, at 47 (lower middle). Among 17 scored small-town markets in or partly in Mississippi, the Picayune area scores highest, at 46 (lower middle). Among 50 scored counties in Mississippi, DeSoto County scores highest, at 66 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mississippi scores 30 for gyms and studios (lower middle), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mississippi. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in Mississippi
Related business types in Mississippi
- Gyms801 listings
- Yoga, Pilates and fitness studios110 listings
- Martial arts and dance studios381 listings
Screening a site or an acquisition in Mississippi?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.