County profile · Mississippi
Sunflower County, MS market data
Population, household spending and competition for 56 business types in Sunflower County, each scored against other counties.
- Population, 2025
- 22,893
- −10.9% since 2020
- Households
- 8,034
- Median household income
- $39,956
- +29.6% vs. 2015–2019, before inflation
- Median home value
- $100,300
- Jobs located here
- 8,525
- Highest market score
- 53
- Real estate, #898 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Sunflower County by name and distance, and the households and spending within reach. Or open the report at the center of Sunflower County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,893 people live in Sunflower County, in 8,034 households. Population estimates show Sunflower County declined 10.9% from 2020 to 2025, against +3.1% for the U.S. The median household income in Sunflower County is $39,956 a year, 51% below the U.S. median of $80,734. That rose 29.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sunflower County spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (42).
The highest Groundwork market scores in Sunflower County are for real estate businesses (53), medical and dental practices (48) and auto repair and car care businesses (40). Sunflower County ranks #898 of 2,229 scored counties for real estate businesses.
For its number of households, Sunflower County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for medical and dental practices (62% below the U.S. rate).
All 56 business types in Sunflower County
Highest Groundwork market score first. Each score compares Sunflower County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 53 | #898 of 2,229 | 9 | 11.2 | Index only | 248 | 3 |
| Doctors, dentists and clinics | 48 | #1,258 of 2,394 | 26 | 32.4 | $263K | 172 | 5 |
| Auto repair and car care | 40 | #1,659 of 2,401 | 25 | 31.1 | $250K | 93 | 5 |
| Auto repair shops | 34 | #1,863 of 2,378 | 12 | 14.9 | $520K | 117 | Under 3 |
| Sit-down restaurants | 30 | #2,042 of 2,405 | 38 | 47.3 | $578K | 87 | 8 |
| Insurance agencies | 29 | #1,832 of 2,272 | 16 | 19.9 | $1.1M | 90 | 9 |
| Gas stations | 29 | #1,977 of 2,358 | 9 | 11.2 | $2.4M | 99 | 19 |
| Gyms, studios and classes | 27 | #1,858 of 2,088 | 5 | 6.2 | $670K | 101 | Under 3 |
| Dentists and orthodontists | 26 | #1,728 of 1,886 | 7 | 8.7 | $976K | 99 | 5 |
| Restaurants and cafes | 25 | #2,181 of 2,405 | 69 | 85.9 | $318K | 86 | 28 |
| Hair salons | 23 | #2,154 of 2,339 | 12 | 14.9 | $444K | 103 | Under 3 |
| Grocery stores | 17 | #1,927 of 2,070 | 11 | 13.7 | $3.6M | 39 | 3 |
| Funeral homes | 15 | #1,447 of 1,472 | 7 | 8.7 | $172K | 25 | 3 |
| Clothing and shoe stores | 14 | #2,036 of 2,087 | 14 | 17.4 | $826K | 65 | 6 |
| Clothing, shoes and laundry | 14 | #2,162 of 2,210 | 20 | 24.9 | $578K | 66 | 6 |
| Salons, barbers and spas | 11 | #2,364 of 2,385 | 27 | 33.6 | $197K | 93 | Under 3 |
| Spas and skin care | 9 | #1,758 of 1,769 | 7 | 8.7 | $760K | 87 | Under 3 |
| Grocery and convenience stores | 9 | #2,366 of 2,402 | 26 | 32.4 | $1.5M | 45 | 7 |
| Convenience stores | 8 | #2,215 of 2,261 | 14 | 17.4 | $2.9M | 36 | 4 |
| Child care and preschools | 7 | #1,597 of 1,611 | 8 | 10.0 | $280K | 28 | 6 |
| Fast food and sandwich shops | 5 | #2,216 of 2,222 | 22 | 27.4 | $999K | 33 | 18 |
| Gyms | 4 | #1,783 of 1,792 | 5 | 6.2 | $670K | 51 | Under 3 |
| Barbershops | 2 | #1,349 of 1,356 | 6 | 7.5 | $887K | 47 | Under 3 |
| Optometrists and eye care | 1 | #1,301 of 1,302 | 5 | 6.2 | $1.4M | 44 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 5.0 | $4.3M | 176 | 5 |
| Laundromats | Not scored | Not scored | 4 | 5.0 | $2.9M | 23 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 5.0 | $5.5M | 108 | 18 |
| Property management | Not scored | Not scored | 4 | 5.0 | Index only | 44 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.7 | $2.1M | 83 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.7 | $5.7M | 120 | 5 |
| Physical therapy | Not scored | Not scored | 3 | 3.7 | $2.3M | 95 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.7 | $2.3M | 128 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 3.7 | Index only | 592 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.5 | $11M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.5 | $3.1M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.5 | $4.5M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.5 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.5 | $2.7M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 2.5 | $2.5M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.5 | $3.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.5 | $2.5M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.2 | $22M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.2 | $6.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $11.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.2 | $17.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $6.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sunflower County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.2M | $777 | 81 |
| Gasoline and other fuels | $21.2M | $2,643 | 102 |
| Food away from home | $22M | $2,735 | 67 |
| Groceries | $40M | $4,984 | 79 |
| Personal care products and services | $5.3M | $663 | 66 |
| Child care and other personal services | $2.2M | $279 | 48 |
| Memberships, classes and admissions | $3.4M | $417 | 42 |
| Medical and dental services | $6.8M | $851 | 66 |
| Pets | $5.1M | $631 | 69 |
| Clothing, shoes and related services | $11.6M | $1,440 | 70 |
| Vehicle insurance | $18.1M | $2,252 | 115 |
| Home repairs, maintenance and insurance | $17.1M | $2,126 | 70 |
| Lawn care, cleaning and other household services | $9M | $1,124 | 79 |
| Rent and homeowner costs | $96.9M | $12,058 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sunflower County
- Population, 2025 estimate
- 22,893−10.9% since 2020
- Households
- 8,034
- Median age
- 37.5
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.7
- Land area
- 698 sq. mi.
- People per square mile
- 35
- Median household income
- $39,956+29.6% vs. 2015–2019, before inflation
- Average household income
- $59,047
- Median home value
- $100,300
- Jobs located here
- 8,525
- Daytime population
- 24,285Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sunflower County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sunflower County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Bolivar County, MS29,534 people
- Leflore County, MS27,141 people
- Washington County, MS42,765 people
- Humphreys County, MS7,395 people
- Tallahatchie County, MS11,764 people
- Carroll County, MS9,686 people
- Coahoma County, MS20,540 people
- Grenada County, MS21,217 people
Questions
How fast is Sunflower County, MS growing?
Population estimates put Sunflower County at 22,893 people in 2025, down 10.9% since 2020, against +3.1% for the U.S. It has 8,034 households. Against the 2015–2019 survey, median household income rose 29.6%, before inflation.
How much do households in Sunflower County, MS spend?
Households in Sunflower County spend about $96.9M a year on rent and homeowner costs, $40M on groceries and $22M on food away from home. Relative to the U.S., household spending in Sunflower County runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (42).
Which business types have the highest market scores in Sunflower County, MS?
Of the business types scored in Sunflower County, real estate businesses (53), medical and dental practices (48) and auto repair and car care businesses (40) have the highest Groundwork market scores. For real estate businesses, that ranks #898 of 2,229 scored counties.
How does Sunflower County, MS compare with the U.S.?
Median household income in Sunflower County is $39,956, 51% below the U.S. median of $80,734. The population fell 10.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $100,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for medical and dental practices (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Sunflower County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sunflower County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Sunflower County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sunflower County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.