County profile · Mississippi
Grenada County, MS market data
Population, household spending and competition for 56 business types in Grenada County, each scored against other counties.
- Population, 2025
- 20,868
- −3.3% since 2020
- Households
- 8,464
- Median household income
- $48,804
- +21.6% vs. 2015–2019, before inflation
- Median home value
- $132,200
- Jobs located here
- 9,312
- Highest market score
- 60
- Real estate agents and brokers, #540 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Grenada County by name and distance, and the households and spending within reach. Or open the report at the center of Grenada County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,868 people live in Grenada County, in 8,464 households. Between 2020 and 2025, the population of Grenada County declined 3.3%, against +3.1% for the U.S. The median household income in Grenada County is $48,804 a year, 40% below the U.S. median of $80,734. That rose 21.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Grenada County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Grenada County are for real estate agents and brokers (60), real estate businesses (51) and insurance agencies (39). Grenada County ranks #540 of 2,176 scored counties for real estate agents and brokers.
Grenada County is part of the Grenada area. For its number of households, Grenada County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
All 56 business types in Grenada County
Highest Groundwork market score first. Each score compares Grenada County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 60 | #540 of 2,176 | 6 | 7.1 | Index only | 341 | 3 |
| Real estate | 51 | #1,017 of 2,229 | 10 | 11.8 | Index only | 258 | 8 |
| Insurance agencies | 39 | #1,483 of 2,272 | 13 | 15.4 | $1.6M | 127 | 12 |
| Pet businesses | 30 | #1,858 of 2,200 | 9 | 10.6 | $679K | 77 | Under 3 |
| Spas and skin care | 27 | #1,583 of 1,769 | 6 | 7.1 | $1.1M | 120 | Under 3 |
| Grocery and convenience stores | 25 | #2,116 of 2,402 | 33 | 39.0 | $1.4M | 40 | 4 |
| Auto repair and car care | 20 | #2,276 of 2,401 | 47 | 55.5 | $157K | 58 | 12 |
| Sit-down restaurants | 19 | #2,326 of 2,405 | 53 | 62.6 | $495K | 75 | 15 |
| Doctors, dentists and clinics | 18 | #2,310 of 2,394 | 58 | 68.5 | $139K | 91 | 28 |
| Funeral homes | 17 | #1,430 of 1,472 | 7 | 8.3 | $180K | 26 | 3 |
| Gas stations | 17 | #2,259 of 2,358 | 21 | 24.8 | $1.2M | 48 | 17 |
| Restaurants and cafes | 17 | #2,339 of 2,405 | 86 | 101.6 | $305K | 82 | 40 |
| Primary care and pediatrics | 16 | #1,591 of 1,656 | 8 | 9.5 | $1M | 57 | 13 |
| Gyms, studios and classes | 16 | #2,011 of 2,088 | 14 | 16.5 | $325K | 49 | 4 |
| Auto repair shops | 16 | #2,324 of 2,378 | 30 | 35.4 | $245K | 55 | 10 |
| Dentists and orthodontists | 15 | #1,851 of 1,886 | 9 | 10.6 | $898K | 91 | 9 |
| Bakeries and dessert shops | 15 | #1,854 of 1,889 | 8 | 9.5 | $3.3M | 79 | Under 3 |
| Nail salons | 12 | #1,289 of 1,328 | 5 | 5.9 | $1.3M | 76 | Under 3 |
| Barbershops | 12 | #1,292 of 1,356 | 5 | 5.9 | $1.3M | 67 | Under 3 |
| Child care and preschools | 11 | #1,576 of 1,611 | 8 | 9.5 | $362K | 36 | 7 |
| Fast food and sandwich shops | 9 | #2,193 of 2,222 | 15 | 17.7 | $1.7M | 57 | 22 |
| Salons, barbers and spas | 9 | #2,375 of 2,385 | 39 | 46.1 | $162K | 76 | Under 3 |
| Physical therapy | 8 | #1,409 of 1,422 | 6 | 7.1 | $1.3M | 56 | 6 |
| Grocery stores | 8 | #2,035 of 2,070 | 11 | 13.0 | $4.1M | 44 | Under 3 |
| Convenience stores | 8 | #2,217 of 2,261 | 17 | 20.1 | $2.7M | 34 | Under 3 |
| Gyms | 7 | #1,774 of 1,792 | 10 | 11.8 | $455K | 35 | 4 |
| Clothing and shoe stores | 7 | #2,075 of 2,087 | 23 | 27.2 | $591K | 47 | 13 |
| Clothing, shoes and laundry | 7 | #2,199 of 2,210 | 30 | 35.4 | $453K | 51 | 13 |
| Hair salons | 7 | #2,325 of 2,339 | 23 | 27.2 | $275K | 64 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.7 | $1.8M | 73 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.7 | $1.8M | 60 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 4.7 | $5.1M | 212 | 7 |
| Tire shops | Not scored | Not scored | 4 | 4.7 | $1.8M | 73 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 3.5 | $8.7M | 236 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.5 | $6.9M | 144 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.5 | $1.5M | 75 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.5 | Index only | 95 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.5 | $2M | 45 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 3.5 | $8.7M | 172 | 22 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.4 | $4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.4 | $3.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.4 | $3.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.2 | $8.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $13.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $13.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.2 | $10.7M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $7.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $10.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $20.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $4.6M | Too few | 4 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Grenada County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.4M | $869 | 91 |
| Gasoline and other fuels | $24.2M | $2,862 | 110 |
| Food away from home | $26.2M | $3,098 | 76 |
| Groceries | $45.2M | $5,344 | 85 |
| Personal care products and services | $6.3M | $747 | 74 |
| Child care and other personal services | $2.9M | $342 | 59 |
| Memberships, classes and admissions | $4.6M | $538 | 55 |
| Medical and dental services | $8.1M | $955 | 74 |
| Pets | $6.1M | $722 | 79 |
| Clothing, shoes and related services | $13.6M | $1,607 | 78 |
| Vehicle insurance | $20.8M | $2,457 | 126 |
| Home repairs, maintenance and insurance | $20.6M | $2,429 | 80 |
| Lawn care, cleaning and other household services | $10.7M | $1,263 | 89 |
| Rent and homeowner costs | $111.6M | $13,180 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Grenada County
- Population, 2025 estimate
- 20,868−3.3% since 2020
- Households
- 8,464
- Median age
- 41.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 422 sq. mi.
- People per square mile
- 50
- Median household income
- $48,804+21.6% vs. 2015–2019, before inflation
- Average household income
- $72,152
- Median home value
- $132,200
- Jobs located here
- 9,312
- Daytime population
- 21,725Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grenada County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Grenada County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
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- Carroll County, MS9,686 people
- Yalobusha County, MS12,419 people
- Tallahatchie County, MS11,764 people
- Leflore County, MS27,141 people
- Calhoun County, MS12,922 people
- Webster County, MS9,972 people
- Panola County, MS32,808 people
Questions
How fast is Grenada County, MS growing?
Population estimates put Grenada County at 20,868 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 8,464 households. Against the 2015–2019 survey, median household income rose 21.6%, before inflation.
How much do households in Grenada County, MS spend?
Households in Grenada County spend about $111.6M a year on rent and homeowner costs, $45.2M on groceries and $26.2M on food away from home. Relative to the U.S., household spending in Grenada County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Grenada County, MS?
Of the business types scored in Grenada County, real estate agents and brokers (60), real estate businesses (51) and insurance agencies (39) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #540 of 2,176 scored counties.
How does Grenada County, MS compare with the U.S.?
Median household income in Grenada County is $48,804, 40% below the U.S. median of $80,734. The population fell 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $132,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Grenada County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grenada County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Grenada County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grenada County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.