County profile · Mississippi
Lincoln County, MS market data
Population, household spending and competition for 56 business types in Lincoln County, each scored against other counties.
- Population, 2025
- 35,012
- +0.5% since 2020
- Households
- 13,158
- Median household income
- $51,119
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $155,800
- Jobs located here
- 13,891
- Highest market score
- 59
- Real estate agents and brokers, #599 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 35,012 people live in Lincoln County, in 13,158 households. Between 2020 and 2025, the population of Lincoln County grew 0.5%, slower than the U.S. (+3.1%). The median household income in Lincoln County is $51,119 a year, 37% below the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lincoln County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Lincoln County are for real estate agents and brokers (59); lawn care, cleaning and pest control companies (55); and home repair companies (55). Lincoln County ranks #599 of 2,176 scored counties for real estate agents and brokers.
Lincoln County is part of the Brookhaven area. For its number of households, Lincoln County has the most map listings, relative to the U.S., for convenience stores (2.7 times the U.S. rate) and the fewest for real estate businesses (57% below the U.S. rate).
All 56 business types in Lincoln County
Highest Groundwork market score first. Each score compares Lincoln County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 59 | #599 of 2,176 | 19 | 14.4 | Index only | 170 | 3 |
| Lawn, cleaning and pest control | 55 | #679 of 1,771 | 9 | 6.8 | $1.9M | 112 | 17 |
| Home repair trades | 55 | #765 of 2,057 | 9 | 6.8 | $3.6M | 149 | 21 |
| Real estate | 55 | #821 of 2,229 | 22 | 16.7 | Index only | 185 | 9 |
| Pet businesses | 50 | #1,091 of 2,200 | 13 | 9.9 | $759K | 86 | 6 |
| Bakeries and dessert shops | 46 | #1,058 of 1,889 | 6 | 4.6 | $7M | 169 | 11 |
| HVAC and plumbing | 45 | #1,019 of 1,707 | 7 | 5.3 | $4.6M | 98 | 11 |
| Sit-down restaurants | 42 | #1,550 of 2,405 | 67 | 50.9 | $626K | 94 | 16 |
| Nail salons | 41 | #920 of 1,328 | 5 | 3.8 | $2M | 121 | Under 3 |
| Grocery stores | 41 | #1,314 of 2,070 | 8 | 6.1 | $9M | 96 | Under 3 |
| Insurance agencies | 38 | #1,538 of 2,272 | 28 | 21.3 | $1.2M | 95 | 19 |
| Gyms, studios and classes | 38 | #1,564 of 2,088 | 15 | 11.4 | $483K | 73 | 3 |
| Grocery and convenience stores | 38 | #1,688 of 2,402 | 41 | 31.2 | $1.7M | 52 | 5 |
| Doctors, dentists and clinics | 38 | #1,758 of 2,394 | 73 | 55.5 | $175K | 115 | 30 |
| Pizza | 37 | #1,546 of 2,090 | 8 | 6.1 | $5.2M | 103 | 34 |
| Auto repair and car care | 37 | #1,766 of 2,401 | 45 | 34.2 | $263K | 98 | 24 |
| Tire shops | 35 | #1,136 of 1,530 | 6 | 4.6 | $2M | 79 | 3 |
| Spas and skin care | 34 | #1,435 of 1,769 | 11 | 8.4 | $916K | 105 | 3 |
| Restaurants and cafes | 34 | #1,858 of 2,405 | 112 | 85.1 | $374K | 101 | 61 |
| Dentists and orthodontists | 33 | #1,543 of 1,886 | 12 | 9.1 | $1.1M | 108 | 11 |
| Auto repair shops | 33 | #1,907 of 2,378 | 29 | 22.0 | $408K | 92 | 18 |
| Salons, barbers and spas | 33 | #2,039 of 2,385 | 64 | 48.6 | $157K | 74 | 6 |
| Convenience stores | 30 | #1,814 of 2,261 | 28 | 21.3 | $2.6M | 32 | 3 |
| Barbershops | 29 | #1,115 of 1,356 | 6 | 4.6 | $1.7M | 89 | Under 3 |
| Gyms | 29 | #1,524 of 1,792 | 12 | 9.1 | $604K | 46 | 3 |
| Gas stations | 29 | #1,993 of 2,358 | 28 | 21.3 | $1.4M | 58 | 28 |
| Primary care and pediatrics | 26 | #1,460 of 1,656 | 11 | 8.4 | $1.2M | 65 | 19 |
| Fast food and sandwich shops | 26 | #1,939 of 2,222 | 17 | 12.9 | $2.5M | 81 | 34 |
| Coffee shops and cafes | 25 | #1,874 of 2,063 | 13 | 9.9 | $3.2M | 87 | 11 |
| Collision repair and body shops | 24 | #1,201 of 1,327 | 6 | 4.6 | $2M | 64 | 5 |
| Funeral homes | 23 | #1,353 of 1,472 | 8 | 6.1 | $225K | 33 | Under 3 |
| Physical therapy | 20 | #1,344 of 1,422 | 8 | 6.1 | $1.6M | 66 | Under 3 |
| Child care and preschools | 20 | #1,485 of 1,611 | 10 | 7.6 | $458K | 46 | Under 3 |
| Clothing, shoes and laundry | 17 | #2,133 of 2,210 | 35 | 26.6 | $615K | 70 | 24 |
| Clothing and shoe stores | 16 | #2,012 of 2,087 | 28 | 21.3 | $769K | 61 | 24 |
| Hair salons | 15 | #2,279 of 2,339 | 42 | 31.9 | $240K | 56 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.0 | $3.2M | 133 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.0 | $4.2M | 144 | 7 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.0 | $3.2M | 102 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.0 | $2.5M | 97 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.0 | $2.5M | 91 | 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.3 | $3.9M | 157 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.3 | $7.2M | 46 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.3 | $5.6M | 88 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.3 | $2.4M | 120 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.3 | Index only | 151 | 3 |
| Pet stores | Not scored | Not scored | 3 | 2.3 | $3.3M | 73 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.5 | $16.3M | Too few | 10 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $10.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.5 | $5.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.5 | $8.5M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $12.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Lincoln County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.8M | $899 | 94 |
| Gasoline and other fuels | $39.1M | $2,968 | 114 |
| Food away from home | $41.9M | $3,188 | 78 |
| Groceries | $71.6M | $5,444 | 86 |
| Personal care products and services | $10.1M | $766 | 76 |
| Child care and other personal services | $4.6M | $348 | 60 |
| Memberships, classes and admissions | $7.3M | $551 | 56 |
| Medical and dental services | $12.8M | $971 | 75 |
| Pets | $9.9M | $749 | 82 |
| Clothing, shoes and related services | $21.5M | $1,636 | 80 |
| Vehicle insurance | $33.4M | $2,542 | 130 |
| Home repairs, maintenance and insurance | $32.5M | $2,471 | 82 |
| Lawn care, cleaning and other household services | $16.9M | $1,285 | 91 |
| Rent and homeowner costs | $176.4M | $13,404 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln County
- Population, 2025 estimate
- 35,012+0.5% since 2020
- Households
- 13,158
- Median age
- 41.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 59
- Median household income
- $51,119+20.0% vs. 2015–2019, before inflation
- Average household income
- $72,564
- Median home value
- $155,800
- Jobs located here
- 13,891
- Daytime population
- 33,849Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Lawrence County, MS11,786 people
- Pike County, MS39,602 people
- Copiah County, MS27,855 people
- Franklin County, MS7,622 people
- Amite County, MS12,565 people
- Walthall County, MS13,839 people
- Jefferson County, MS7,068 people
- Jefferson Davis County, MS11,117 people
Questions
How fast is Lincoln County, MS growing?
Population estimates put Lincoln County at 35,012 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 13,158 households. Against the 2015–2019 survey, median household income rose 20.0%, before inflation.
How much do households in Lincoln County, MS spend?
Households in Lincoln County spend about $176.4M a year on rent and homeowner costs, $71.6M on groceries and $41.9M on food away from home. Relative to the U.S., household spending in Lincoln County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Lincoln County, MS?
Of the business types scored in Lincoln County, real estate agents and brokers (59); lawn care, cleaning and pest control companies (55); and home repair companies (55) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #599 of 2,176 scored counties.
How does Lincoln County, MS compare with the U.S.?
Median household income in Lincoln County is $51,119, 37% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.7 times the U.S. rate) and lowest for real estate businesses (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Lincoln County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.