County profile · Mississippi
Clarke County, MS market data
Population, household spending and competition for 56 business types in Clarke County, each scored against other counties.
- Population, 2025
- 15,102
- −2.8% since 2020
- Households
- 5,945
- Median household income
- $46,108
- +6.7% vs. 2015–2019, before inflation
- Median home value
- $118,100
- Jobs located here
- 3,085
- Highest market score
- 58
- Insurance agencies, #839 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Clarke County by name and distance, and the households and spending within reach. Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,102 people live in Clarke County, in 5,945 households. Population estimates show Clarke County declined 2.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in Clarke County is $46,108 a year, 43% below the U.S. median of $80,734. That rose 6.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Clarke County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).
The highest Groundwork market scores in Clarke County are for insurance agencies (58), gas stations (57) and auto repair and car care businesses (51). Clarke County ranks #839 of 2,272 scored counties for insurance agencies.
Clarke County is part of the Meridian area. For its number of households, Clarke County has the most map listings, relative to the U.S., for grocery and convenience stores (71% above the U.S. rate) and the fewest for medical and dental practices (74% below the U.S. rate).
All 56 business types in Clarke County
Highest Groundwork market score first. Each score compares Clarke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 58 | #839 of 2,272 | 8 | 13.5 | $1.9M | 153 | 5 |
| Gas stations | 57 | #865 of 2,358 | 7 | 11.8 | $2.6M | 108 | 6 |
| Auto repair and car care | 51 | #1,172 of 2,401 | 18 | 30.3 | $300K | 112 | 7 |
| Auto repair shops | 48 | #1,273 of 2,378 | 11 | 18.5 | $490K | 110 | 5 |
| Doctors, dentists and clinics | 47 | #1,311 of 2,394 | 13 | 21.9 | $419K | 275 | Under 3 |
| Restaurants and cafes | 40 | #1,597 of 2,405 | 38 | 63.9 | $465K | 125 | 25 |
| Salons, barbers and spas | 38 | #1,800 of 2,385 | 14 | 23.5 | $305K | 143 | Under 3 |
| Clothing, shoes and laundry | 31 | #1,810 of 2,210 | 8 | 13.5 | $1.2M | 131 | Under 3 |
| Coffee shops and cafes | 30 | #1,738 of 2,063 | 5 | 8.4 | $3.5M | 95 | 3 |
| Clothing and shoe stores | 25 | #1,832 of 2,087 | 7 | 11.8 | $1.3M | 104 | Under 3 |
| Convenience stores | 24 | #1,943 of 2,261 | 6 | 10.1 | $5.2M | 66 | Under 3 |
| Sit-down restaurants | 24 | #2,213 of 2,405 | 25 | 42.1 | $707K | 106 | 13 |
| Hair salons | 18 | #2,244 of 2,339 | 11 | 18.5 | $388K | 90 | Under 3 |
| Grocery and convenience stores | 14 | #2,307 of 2,402 | 19 | 32.0 | $1.6M | 48 | 5 |
| Grocery stores | 9 | #2,028 of 2,070 | 8 | 13.5 | $3.9M | 42 | 4 |
| Child care and preschools | Not scored | Not scored | 4 | 6.7 | $467K | 47 | 4 |
| Pet businesses | Not scored | Not scored | 4 | 6.7 | $1M | 118 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 6.7 | $1.3M | 54 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 5.0 | $1.8M | 185 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 3 | 5.0 | $5.9M | 193 | 8 |
| Pizza | Not scored | Not scored | 3 | 5.0 | $5.9M | 116 | 8 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.4 | $2.7M | Too few | 5 |
| Funeral homes | Not scored | Not scored | 2 | 3.4 | $479K | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 3.4 | $1.4M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.4 | $3.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.4 | $2.7M | Too few | Under 3 |
| Real estate | Not scored | Not scored | 2 | 3.4 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.7 | $4.3M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.7 | $5.4M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.7 | $2.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 1.7 | $13.8M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.7 | $7.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $2.9M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.7 | $4.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.7 | $5.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.7 | $7.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.7 | $4.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.7 | $4.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.7 | $5.4M | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.7 | $13.8M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.7 | $4.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.7 | $4.1M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Clarke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.4M | $907 | 95 |
| Gasoline and other fuels | $18M | $3,023 | 116 |
| Food away from home | $17.7M | $2,972 | 73 |
| Groceries | $31.1M | $5,231 | 83 |
| Personal care products and services | $4.3M | $718 | 71 |
| Child care and other personal services | $1.9M | $314 | 54 |
| Memberships, classes and admissions | $2.9M | $487 | 50 |
| Medical and dental services | $5.4M | $916 | 71 |
| Pets | $4.1M | $695 | 76 |
| Clothing, shoes and related services | $9.2M | $1,550 | 75 |
| Vehicle insurance | $15.4M | $2,589 | 132 |
| Home repairs, maintenance and insurance | $13.8M | $2,323 | 77 |
| Lawn care, cleaning and other household services | $7.2M | $1,217 | 86 |
| Rent and homeowner costs | $76M | $12,779 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clarke County
- Population, 2025 estimate
- 15,102−2.8% since 2020
- Households
- 5,945
- Median age
- 43.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 692 sq. mi.
- People per square mile
- 22
- Median household income
- $46,108+6.7% vs. 2015–2019, before inflation
- Average household income
- $64,952
- Median home value
- $118,100
- Jobs located here
- 3,085
- Daytime population
- 12,654Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clarke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Lauderdale County, MS71,504 people
- Jasper County, MS16,059 people
- Wayne County, MS19,718 people
- Newton County, MS21,093 people
- Jones County, MS66,472 people
- Smith County, MS14,132 people
- Kemper County, MS8,729 people
- Scott County, MS27,718 people
Questions
How fast is Clarke County, MS growing?
Population estimates put Clarke County at 15,102 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 5,945 households. Against the 2015–2019 survey, median household income rose 6.7%, before inflation.
How much do households in Clarke County, MS spend?
Households in Clarke County spend about $76M a year on rent and homeowner costs, $31.1M on groceries and $18M on gasoline and other fuels. Relative to the U.S., household spending in Clarke County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).
Which business types have the highest market scores in Clarke County, MS?
Of the business types scored in Clarke County, insurance agencies (58), gas stations (57) and auto repair and car care businesses (51) have the highest Groundwork market scores. For insurance agencies, that ranks #839 of 2,272 scored counties.
How does Clarke County, MS compare with the U.S.?
Median household income in Clarke County is $46,108, 43% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $118,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (71% above the U.S. rate) and lowest for medical and dental practices (74% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 15 of the 56 business types have a score in Clarke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clarke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Clarke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.