Small-town market profile · Mississippi
Clarksdale, MS area market data
Population, household spending and competition for 56 business types in the Clarksdale area, each scored against other small-town markets.
- Population, 2025
- 19,849
- −6.5% since 2020
- Households
- 8,404
- Median household income
- $37,461
- +28.6% vs. 2015–2019, before inflation
- Median home value
- $90,300
- Jobs located here
- 6,633
- Highest market score
- 55
- Home repair trades, #193 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Clarksdale area by name and distance, and the households and spending within reach. Or open the report at the center of the Clarksdale area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,849 people live in the Clarksdale area, in 8,404 households. Between 2020 and 2025, the population of the Clarksdale area declined 6.5%, against +3.1% for the U.S. The median household income in the Clarksdale area is $37,461 a year, 54% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Clarksdale area spend the most on vehicle insurance (an index of 100, where 100 is the U.S. average) and the least on memberships, classes and admissions (40).
The highest Groundwork market scores in the Clarksdale area are for home repair companies (55), hair salons (45) and real estate agents and brokers (45). The Clarksdale area ranks #193 of 526 scored small-town markets for home repair companies.
The Clarksdale area is made up of one county, Coahoma County. For its number of households, the Clarksdale area has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for salons, barbers and spas (52% below the U.S. rate).
All 56 business types in the Clarksdale area
Highest Groundwork market score first. Each score compares the Clarksdale area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 55 | #193 of 526 | 5 | 5.9 | $3.5M | 145 | 7 |
| Hair salons | 45 | #320 of 538 | 8 | 9.5 | $675K | 157 | Under 3 |
| Real estate agents and brokers | 45 | #326 of 533 | 6 | 7.1 | Index only | 304 | 5 |
| Auto repair and car care | 44 | #330 of 538 | 22 | 26.2 | $256K | 95 | 8 |
| Real estate | 43 | #342 of 536 | 7 | 8.3 | Index only | 328 | 10 |
| Auto repair shops | 42 | #357 of 538 | 10 | 11.9 | $563K | 127 | Under 3 |
| Salons, barbers and spas | 36 | #428 of 538 | 19 | 22.6 | $284K | 134 | Under 3 |
| Lawn, cleaning and pest control | 35 | #384 of 481 | 5 | 5.9 | $1.9M | 111 | Under 3 |
| Coffee shops and cafes | 31 | #459 of 529 | 5 | 5.9 | $4.4M | 120 | Under 3 |
| Insurance agencies | 30 | #433 of 537 | 12 | 14.3 | $1.4M | 109 | 12 |
| Gyms, studios and classes | 30 | #467 of 535 | 5 | 5.9 | $667K | 101 | Under 3 |
| Dentists and orthodontists | 25 | #484 of 526 | 7 | 8.3 | $995K | 101 | 5 |
| Sit-down restaurants | 25 | #497 of 538 | 44 | 52.4 | $504K | 76 | 12 |
| Restaurants and cafes | 23 | #497 of 538 | 77 | 91.6 | $288K | 78 | 32 |
| Fast food and sandwich shops | 20 | #498 of 537 | 10 | 11.9 | $2.2M | 73 | 17 |
| Doctors, dentists and clinics | 17 | #519 of 538 | 49 | 58.3 | $142K | 93 | 25 |
| Gas stations | 15 | #521 of 536 | 13 | 15.5 | $1.5M | 62 | 18 |
| Grocery stores | 6 | #502 of 506 | 11 | 13.1 | $3.7M | 40 | 5 |
| Funeral homes | 5 | #363 of 365 | 7 | 8.3 | $154K | 23 | 3 |
| Clothing and shoe stores | 5 | #535 of 536 | 25 | 29.7 | $477K | 38 | 9 |
| Clothing, shoes and laundry | 4 | #536 of 536 | 33 | 39.3 | $361K | 41 | 12 |
| Primary care and pediatrics | 3 | #457 of 458 | 9 | 10.7 | $774K | 43 | 20 |
| Convenience stores | 3 | #529 of 529 | 16 | 19.0 | $2.6M | 33 | 8 |
| Barbershops | 2 | #376 of 377 | 6 | 7.1 | $901K | 48 | Under 3 |
| Child care and preschools | 2 | #454 of 454 | 11 | 13.1 | $200K | 20 | 9 |
| Grocery and convenience stores | 2 | #538 of 538 | 29 | 34.5 | $1.4M | 42 | 13 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.8 | $5.5M | 134 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 4.8 | $834K | 64 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.8 | $5.5M | 109 | 17 |
| Tire shops | Not scored | Not scored | 4 | 4.8 | $1.4M | 56 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 3.6 | $4M | 25 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.6 | $5.9M | 124 | 4 |
| Laundromats | Not scored | Not scored | 3 | 3.6 | $4M | 32 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.6 | $2.3M | 74 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.6 | $2.3M | 97 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.4 | $4.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.4 | $2.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.4 | $4.7M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 2.4 | $2.6M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.4 | $2.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.4 | $2.6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.2 | $5.6M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.2 | $7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.2 | $17.7M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $9.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $17.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $3.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Clarksdale area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.6M | $669 | 70 |
| Gasoline and other fuels | $19.2M | $2,282 | 88 |
| Food away from home | $22.2M | $2,636 | 65 |
| Groceries | $41.1M | $4,885 | 77 |
| Personal care products and services | $5.4M | $643 | 64 |
| Child care and other personal services | $2.2M | $261 | 45 |
| Memberships, classes and admissions | $3.3M | $397 | 40 |
| Medical and dental services | $7M | $829 | 64 |
| Pets | $5.2M | $613 | 67 |
| Clothing, shoes and related services | $11.9M | $1,418 | 69 |
| Vehicle insurance | $16.4M | $1,952 | 100 |
| Home repairs, maintenance and insurance | $17.7M | $2,101 | 70 |
| Lawn care, cleaning and other household services | $9.3M | $1,108 | 78 |
| Rent and homeowner costs | $99.4M | $11,832 | 71 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Clarksdale area
- Population, 2025 estimate
- 19,849−6.5% since 2020
- Households
- 8,404
- Median age
- 35.9
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.5
- Land area
- 553 sq. mi.
- People per square mile
- 37
- Median household income
- $37,461+28.6% vs. 2015–2019, before inflation
- Average household income
- $53,980
- Median home value
- $90,300
- Jobs located here
- 6,633
- Daytime population
- 19,131Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clarksdale area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Clarksdale area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Clarksdale area 1
- Coahoma County, MS20,540 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
Questions
How fast is the Clarksdale, MS area growing?
Population estimates put the Clarksdale area at 19,849 people in 2025, down 6.5% since 2020, against +3.1% for the U.S. It has 8,404 households. Against the 2015–2019 survey, median household income rose 28.6%, before inflation.
How much do households in the Clarksdale, MS area spend?
Households in the Clarksdale area spend about $99.4M a year on rent and homeowner costs, $41.1M on groceries and $22.2M on food away from home. Relative to the U.S., household spending in the Clarksdale area runs highest on vehicle insurance (an index of 100, where 100 is the U.S. average) and lowest on memberships, classes and admissions (40).
Which business types have the highest market scores in the Clarksdale, MS area?
Of the business types scored in the Clarksdale area, home repair companies (55), hair salons (45) and real estate agents and brokers (45) have the highest Groundwork market scores. For home repair companies, that ranks #193 of 526 scored small-town markets.
How does the Clarksdale, MS area compare with the U.S.?
Median household income in the Clarksdale area is $37,461, 54% below the U.S. median of $80,734. The population fell 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $90,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for salons, barbers and spas (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in the Clarksdale area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clarksdale area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Clarksdale area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clarksdale area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.