County profile · Mississippi
Itawamba County, MS market data
How Itawamba County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 24,152
- +1.3% since 2020
- Households
- 9,619
- Median household income
- $55,546
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $142,400
- Jobs located here
- 5,891
- Highest market score
- 75
- Gas stations, #249 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Itawamba County by name and distance, and the households and spending within reach. Or open the report at the center of Itawamba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Itawamba County has an estimated 24,152 people and 9,619 households. Population estimates put the population change in Itawamba County from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). Median household income in Itawamba County is $55,546, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
Relative to the U.S., household spending in Itawamba County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in Itawamba County, gas stations (75), home repair companies (73) and insurance agencies (73) have the highest Groundwork market scores. For gas stations, that ranks #249 of 2,358 scored counties.
Itawamba County is part of the Tupelo area. Against the U.S., map listings per household run highest for clothing and shoe stores (2% above the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
All 56 business types in Itawamba County
Highest Groundwork market score first. Each score compares Itawamba County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 75 | #249 of 2,358 | 8 | 8.3 | $3.8M | 159 | 9 |
| Home repair trades | 73 | #132 of 2,057 | 5 | 5.2 | $4.9M | 200 | 4 |
| Insurance agencies | 73 | #385 of 2,272 | 12 | 12.5 | $2.2M | 174 | 7 |
| Pet businesses | 67 | #375 of 2,200 | 5 | 5.2 | $1.5M | 167 | Under 3 |
| Doctors, dentists and clinics | 64 | #562 of 2,394 | 24 | 25.0 | $397K | 260 | 14 |
| Restaurants and cafes | 62 | #662 of 2,405 | 62 | 64.5 | $507K | 137 | 31 |
| Sit-down restaurants | 59 | #768 of 2,405 | 33 | 34.3 | $952K | 143 | 14 |
| Primary care and pediatrics | 57 | #616 of 1,656 | 5 | 5.2 | $1.9M | 107 | 3 |
| Gyms, studios and classes | 57 | #708 of 2,088 | 6 | 6.2 | $911K | 138 | Under 3 |
| Salons, barbers and spas | 55 | #877 of 2,385 | 22 | 22.9 | $343K | 161 | Under 3 |
| Fast food and sandwich shops | 55 | #943 of 2,222 | 10 | 10.4 | $3.1M | 103 | 14 |
| Bakeries and dessert shops | 53 | #818 of 1,889 | 7 | 7.3 | $4.5M | 108 | 3 |
| Hair salons | 52 | #1,050 of 2,339 | 14 | 14.6 | $540K | 125 | Under 3 |
| Coffee shops and cafes | 48 | #1,101 of 2,063 | 9 | 9.4 | $3.5M | 94 | 3 |
| Convenience stores | 48 | #1,189 of 2,261 | 8 | 8.3 | $6.7M | 85 | 3 |
| Grocery and convenience stores | 45 | #1,383 of 2,402 | 18 | 18.7 | $3M | 87 | 7 |
| Clothing, shoes and laundry | 40 | #1,522 of 2,210 | 21 | 21.8 | $757K | 86 | 4 |
| Auto repair and car care | 39 | #1,696 of 2,401 | 34 | 35.3 | $271K | 101 | 21 |
| Grocery stores | 38 | #1,430 of 2,070 | 8 | 8.3 | $6.7M | 72 | 4 |
| Clothing and shoe stores | 38 | #1,477 of 2,087 | 16 | 16.6 | $994K | 78 | 4 |
| Auto repair shops | 38 | #1,723 of 2,378 | 21 | 21.8 | $439K | 99 | 15 |
| Child care and preschools | 33 | #1,266 of 1,611 | 5 | 5.2 | $667K | 67 | 6 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.2 | $2.3M | 91 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.2 | $2.4M | 242 | 4 |
| Gyms | Not scored | Not scored | 4 | 4.2 | $1.4M | 105 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.2 | $7.9M | 155 | 14 |
| Barbershops | Not scored | Not scored | 3 | 3.1 | $2.5M | 134 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.1 | $439K | 65 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.1 | $8.1M | 170 | 4 |
| Laundromats | Not scored | Not scored | 3 | 3.1 | $5.3M | 42 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.1 | $3.2M | 132 | 4 |
| Real estate | Not scored | Not scored | 3 | 3.1 | Index only | 1,010 | 3 |
| Spas and skin care | Not scored | Not scored | 3 | 3.1 | $2.5M | 287 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.1 | $6.3M | Too few | 7 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.1 | $2.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.1 | $3.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $4.8M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.1 | $3.7M | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.1 | $4.6M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.0 | $9.5M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.0 | $9.2M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $15.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $24.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.0 | $12.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $9.2M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $12.6M | Too few | 4 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.0 | $24.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.0 | $7.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Itawamba County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.2M | $958 | 100 |
| Gasoline and other fuels | $30.4M | $3,161 | 122 |
| Food away from home | $31.4M | $3,265 | 80 |
| Groceries | $53.3M | $5,543 | 88 |
| Personal care products and services | $7.6M | $785 | 78 |
| Child care and other personal services | $3.3M | $346 | 60 |
| Memberships, classes and admissions | $5.5M | $568 | 58 |
| Medical and dental services | $9.5M | $991 | 77 |
| Pets | $7.3M | $762 | 84 |
| Clothing, shoes and related services | $15.9M | $1,653 | 80 |
| Vehicle insurance | $26.2M | $2,724 | 139 |
| Home repairs, maintenance and insurance | $24.3M | $2,522 | 84 |
| Lawn care, cleaning and other household services | $12.6M | $1,306 | 92 |
| Rent and homeowner costs | $131.3M | $13,651 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Itawamba County
- Population, 2025 estimate
- 24,152+1.3% since 2020
- Households
- 9,619
- Median age
- 40.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 533 sq. mi.
- People per square mile
- 45
- Median household income
- $55,546+24.6% vs. 2015–2019, before inflation
- Average household income
- $88,884
- Median home value
- $142,400
- Jobs located here
- 5,891
- Daytime population
- 19,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Itawamba County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Itawamba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Lee County, MS83,034 people
- Prentiss County, MS25,184 people
- Monroe County, MS33,747 people
- Tishomingo County, MS18,660 people
- Pontotoc County, MS31,550 people
- Union County, MS28,122 people
- Chickasaw County, MS16,915 people
- Alcorn County, MS34,289 people
Questions
How fast is Itawamba County, MS growing?
Population estimates put Itawamba County at 24,152 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 9,619 households. Median household income rose 24.6% from the 2015–2019 survey, before inflation.
How much do households in Itawamba County, MS spend?
Households in Itawamba County spend about $131.3M a year on rent and homeowner costs, $53.3M on groceries and $31.4M on food away from home. Set against the U.S., households in Itawamba County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in Itawamba County, MS?
The highest Groundwork market scores in Itawamba County are for gas stations (75), home repair companies (73) and insurance agencies (73). Itawamba County ranks #249 of 2,358 scored counties for gas stations.
How does Itawamba County, MS compare with the U.S.?
The median household income in Itawamba County is $55,546 a year, 31% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $142,400, against $332,700 for the U.S. For its number of households, Itawamba County has the most map listings, relative to the U.S., for clothing and shoe stores (2% above the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Itawamba County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Itawamba County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Itawamba County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Itawamba County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.