Small-town market profile · Mississippi
Greenwood, MS area market data
How the Greenwood area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 34,912
- −8.8% since 2020
- Households
- 14,461
- Median household income
- $39,534
- +30.8% vs. 2015–2019, before inflation
- Median home value
- $103,600
- Jobs located here
- 14,194
- Highest market score
- 57
- Auto repair shops, #190 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Greenwood area by name and distance, and the households and spending within reach. Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Greenwood area has an estimated 34,912 people and 14,461 households. Between 2020 and 2025, the population of the Greenwood area declined 8.8%, against +3.1% for the U.S. Median household income in the Greenwood area is $39,534, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
Relative to the U.S., household spending in the Greenwood area runs highest on vehicle insurance (an index of 107, where 100 is the U.S. average) and lowest on memberships, classes and admissions (48).
Of the business types scored in the Greenwood area, auto repair shops (57), auto repair and car care businesses (55) and home repair companies (52) have the highest Groundwork market scores. For auto repair shops, that ranks #190 of 538 scored small-town markets.
The Greenwood area takes in 2 counties: Leflore County and Carroll County. Against the U.S., map listings per household run highest for child care centers and preschools (91% above the U.S. rate) and lowest for real estate businesses (62% below the U.S. rate).
All 56 business types in the Greenwood area
Highest Groundwork market score first. Each score compares the Greenwood area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 57 | #190 of 538 | 17 | 11.8 | $629K | 142 | 8 |
| Auto repair and car care | 55 | #214 of 538 | 35 | 24.2 | $306K | 114 | 12 |
| Home repair trades | 52 | #237 of 526 | 8 | 5.5 | $4M | 166 | 17 |
| Pet businesses | 51 | #263 of 527 | 10 | 6.9 | $975K | 111 | 5 |
| Pizza | 50 | #250 of 520 | 7 | 4.8 | $5.9M | 116 | 22 |
| HVAC and plumbing | 47 | #262 of 476 | 6 | 4.1 | $5.4M | 113 | 9 |
| Coffee shops and cafes | 47 | #293 of 529 | 9 | 6.2 | $4.6M | 124 | 4 |
| Real estate | 45 | #320 of 536 | 21 | 14.5 | Index only | 199 | 10 |
| Doctors, dentists and clinics | 43 | #336 of 538 | 67 | 46.3 | $192K | 126 | 23 |
| Real estate agents and brokers | 43 | #347 of 533 | 18 | 12.4 | Index only | 184 | 6 |
| Insurance agencies | 37 | #378 of 537 | 23 | 15.9 | $1.3M | 105 | 15 |
| Primary care and pediatrics | 36 | #341 of 458 | 8 | 5.5 | $1.6M | 90 | 10 |
| Hair salons | 35 | #432 of 538 | 23 | 15.9 | $435K | 101 | 5 |
| Spas and skin care | 34 | #415 of 504 | 7 | 4.8 | $1.4M | 163 | Under 3 |
| Restaurants and cafes | 34 | #426 of 538 | 128 | 88.5 | $323K | 87 | 48 |
| Sit-down restaurants | 28 | #477 of 538 | 79 | 54.6 | $524K | 79 | 19 |
| Fast food and sandwich shops | 27 | #466 of 537 | 21 | 14.5 | $2M | 65 | 22 |
| Car washes and detailing | 24 | #410 of 441 | 5 | 3.5 | $2.1M | 85 | Under 3 |
| Dentists and orthodontists | 24 | #492 of 526 | 12 | 8.3 | $1.1M | 109 | 10 |
| Salons, barbers and spas | 24 | #509 of 538 | 48 | 33.2 | $208K | 98 | 10 |
| Veterinarians | 23 | #365 of 398 | 6 | 4.1 | $1.6M | 60 | 5 |
| Martial arts and dance studios | 20 | #359 of 378 | 5 | 3.5 | $1.4M | 68 | 3 |
| Grocery stores | 18 | #480 of 506 | 11 | 7.6 | $6.7M | 72 | 8 |
| Gas stations | 18 | #510 of 536 | 22 | 15.2 | $1.6M | 68 | 32 |
| Clothing, shoes and laundry | 16 | #517 of 536 | 31 | 21.4 | $705K | 80 | 15 |
| Funeral homes | 15 | #353 of 365 | 9 | 6.2 | $222K | 33 | 4 |
| Nail salons | 15 | #364 of 387 | 6 | 4.1 | $1.7M | 100 | 5 |
| Clothing and shoe stores | 13 | #525 of 536 | 25 | 17.3 | $874K | 69 | 15 |
| Gyms | 11 | #493 of 506 | 10 | 6.9 | $684K | 53 | 5 |
| Grocery and convenience stores | 10 | #527 of 538 | 37 | 25.6 | $2M | 59 | 20 |
| Gyms, studios and classes | 10 | #529 of 535 | 16 | 11.1 | $427K | 65 | 8 |
| Convenience stores | 9 | #522 of 529 | 20 | 13.8 | $3.7M | 47 | 12 |
| Barbershops | 6 | #372 of 377 | 9 | 6.2 | $1.1M | 59 | Under 3 |
| Child care and preschools | 4 | #453 of 454 | 16 | 11.1 | $280K | 28 | 16 |
| Dry cleaners | Not scored | Not scored | 4 | 2.8 | $5.5M | 35 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 2.8 | $4.3M | 253 | 4 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.8 | $3.2M | 103 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.8 | $3.2M | 134 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 2.1 | $13.8M | 333 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.1 | Index only | 154 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.1 | $3.6M | 26 | 3 |
| Tire shops | Not scored | Not scored | 3 | 2.1 | $3.6M | 142 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.4 | $6.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.4 | $8.5M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.4 | $16.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.7 | $10.7M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $17M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $21.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $17M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.7 | $9.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $9.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $12.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $6.8M | Too few | 5 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Greenwood area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.7M | $740 | 77 |
| Gasoline and other fuels | $35.6M | $2,462 | 95 |
| Food away from home | $41.4M | $2,861 | 70 |
| Groceries | $73.8M | $5,103 | 81 |
| Personal care products and services | $10M | $692 | 69 |
| Child care and other personal services | $4.5M | $310 | 53 |
| Memberships, classes and admissions | $6.8M | $473 | 48 |
| Medical and dental services | $12.9M | $889 | 69 |
| Pets | $9.8M | $674 | 74 |
| Clothing, shoes and related services | $21.9M | $1,511 | 74 |
| Vehicle insurance | $30.3M | $2,096 | 107 |
| Home repairs, maintenance and insurance | $32.3M | $2,236 | 74 |
| Lawn care, cleaning and other household services | $17M | $1,176 | 83 |
| Rent and homeowner costs | $180.6M | $12,488 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greenwood area
- Population, 2025 estimate
- 34,912−8.8% since 2020
- Households
- 14,461
- Median age
- 38.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 1,223 sq. mi.
- People per square mile
- 30
- Median household income
- $39,534+30.8% vs. 2015–2019, before inflation
- Average household income
- $61,501
- Median home value
- $103,600
- Jobs located here
- 14,194
- Daytime population
- 37,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenwood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greenwood area 2
- Leflore County, MS27,141 people
- Carroll County, MS9,686 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
Questions
How fast is the Greenwood, MS area growing?
Population estimates put the Greenwood area at 34,912 people in 2025, down 8.8% since 2020, against +3.1% for the U.S. It has 14,461 households. Median household income rose 30.8% from the 2015–2019 survey, before inflation.
How much do households in the Greenwood, MS area spend?
Households in the Greenwood area spend about $180.6M a year on rent and homeowner costs, $73.8M on groceries and $41.4M on food away from home. Set against the U.S., households in the Greenwood area spend the most on vehicle insurance (an index of 107, where 100 is the U.S. average) and the least on memberships, classes and admissions (48).
Which business types have the highest market scores in the Greenwood, MS area?
The highest Groundwork market scores in the Greenwood area are for auto repair shops (57), auto repair and car care businesses (55) and home repair companies (52). The Greenwood area ranks #190 of 538 scored small-town markets for auto repair shops.
How does the Greenwood, MS area compare with the U.S.?
The median household income in the Greenwood area is $39,534 a year, 51% below the U.S. median of $80,734. The population fell 8.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $103,600, against $332,700 for the U.S. For its number of households, the Greenwood area has the most map listings, relative to the U.S., for child care centers and preschools (91% above the U.S. rate) and the fewest for real estate businesses (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in the Greenwood area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenwood area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Greenwood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.