County profile · Mississippi
Lafayette County, MS market data
How Lafayette County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 59,597
- +6.6% since 2020
- Households
- 19,044
- Median household income
- $67,185
- +33.6% vs. 2015–2019, before inflation
- Median home value
- $315,400
- Jobs located here
- 26,887
- Highest market score
- 84
- Home repair trades, #22 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Lafayette County by name and distance, and the households and spending within reach. Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lafayette County has an estimated 59,597 people and 19,044 households. Between 2020 and 2025, the population of Lafayette County grew 6.6%, faster than the U.S. (+3.1%). Median household income in Lafayette County is $67,185, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
Relative to the U.S., household spending in Lafayette County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (74).
Of the business types scored in Lafayette County, home repair companies (84), child care centers and preschools (82) and chiropractors (77) have the highest Groundwork market scores. For home repair companies, that ranks #22 of 2,057 scored counties.
Lafayette County is part of the Oxford area. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for home repair companies (36% below the U.S. rate).
All 56 business types in Lafayette County
Highest Groundwork market score first. Each score compares Lafayette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 84 | #22 of 2,057 | 15 | 7.9 | $3.6M | 147 | 17 |
| Child care and preschools | 82 | #66 of 1,611 | 7 | 3.7 | $1.3M | 125 | 5 |
| Chiropractors | 77 | #97 of 1,490 | 5 | 2.6 | $4.2M | 174 | 3 |
| Pet grooming and boarding | 75 | #118 of 1,461 | 5 | 2.6 | $3.4M | 132 | 4 |
| HVAC and plumbing | 74 | #137 of 1,707 | 10 | 5.3 | $5.3M | 112 | 13 |
| Car washes and detailing | 73 | #160 of 1,451 | 5 | 2.6 | $3.5M | 139 | Under 3 |
| Landscaping and lawn care | 70 | #249 of 1,493 | 9 | 4.7 | $3.1M | 105 | 18 |
| Grocery stores | 65 | #552 of 2,070 | 16 | 8.4 | $7.1M | 76 | 4 |
| Pet businesses | 63 | #562 of 2,200 | 25 | 13.1 | $674K | 77 | 9 |
| Veterinarians | 59 | #525 of 1,485 | 9 | 4.7 | $1.9M | 69 | 5 |
| Auto repair and car care | 56 | #945 of 2,401 | 67 | 35.2 | $262K | 97 | 26 |
| Convenience stores | 55 | #945 of 2,261 | 19 | 10.0 | $5.9M | 75 | 8 |
| Insurance agencies | 55 | #969 of 2,272 | 34 | 17.9 | $1.4M | 111 | 21 |
| Grocery and convenience stores | 55 | #1,000 of 2,402 | 49 | 25.7 | $2.3M | 68 | 12 |
| Barbershops | 54 | #600 of 1,356 | 9 | 4.7 | $1.9M | 98 | Under 3 |
| Lawn, cleaning and pest control | 54 | #726 of 1,771 | 19 | 10.0 | $1.5M | 87 | 36 |
| Auto repair shops | 52 | #1,122 of 2,378 | 47 | 24.7 | $373K | 84 | 15 |
| House cleaning | 51 | #401 of 847 | 5 | 2.6 | $5.5M | 86 | 14 |
| Tire shops | 51 | #752 of 1,530 | 7 | 3.7 | $2.5M | 100 | 5 |
| Gas stations | 46 | #1,380 of 2,358 | 47 | 24.7 | $1.2M | 50 | 22 |
| Martial arts and dance studios | 45 | #830 of 1,334 | 9 | 4.7 | $1.5M | 76 | Under 3 |
| Funeral homes | 44 | #882 of 1,472 | 8 | 4.2 | $314K | 46 | 3 |
| Collision repair and body shops | 42 | #858 of 1,327 | 8 | 4.2 | $2.2M | 71 | Under 3 |
| Mortgage brokers and lenders | 41 | #611 of 887 | 12 | 6.3 | Index only | 61 | 3 |
| Pest control | 40 | #491 of 699 | 5 | 2.6 | $5.5M | 54 | 4 |
| Spas and skin care | 40 | #1,266 of 1,769 | 31 | 16.3 | $539K | 62 | 4 |
| Pizza | 40 | #1,444 of 2,090 | 21 | 11.0 | $3.4M | 66 | 61 |
| Property management | 38 | #659 of 910 | 7 | 3.7 | Index only | 73 | 16 |
| Real estate agents and brokers | 36 | #1,828 of 2,176 | 80 | 42.0 | Index only | 65 | 27 |
| Hair salons | 35 | #1,877 of 2,339 | 48 | 25.2 | $348K | 81 | 18 |
| Real estate | 35 | #1,893 of 2,229 | 100 | 52.5 | Index only | 65 | 50 |
| Nail salons | 34 | #1,077 of 1,328 | 18 | 9.5 | $928K | 56 | 5 |
| Physical therapy | 34 | #1,134 of 1,422 | 14 | 7.4 | $1.5M | 62 | 9 |
| Coffee shops and cafes | 34 | #1,633 of 2,063 | 31 | 16.3 | $2.3M | 61 | 21 |
| Gyms, studios and classes | 34 | #1,687 of 2,088 | 35 | 18.4 | $395K | 60 | 12 |
| Bakeries and dessert shops | 31 | #1,602 of 1,889 | 30 | 15.8 | $2.4M | 57 | 25 |
| Fast food and sandwich shops | 31 | #1,829 of 2,222 | 44 | 23.1 | $1.6M | 53 | 61 |
| Clothing, shoes and laundry | 31 | #1,835 of 2,210 | 74 | 38.9 | $481K | 55 | 36 |
| Restaurants and cafes | 31 | #2,004 of 2,405 | 333 | 174.9 | $212K | 57 | 150 |
| Sit-down restaurants | 31 | #2,024 of 2,405 | 200 | 105.0 | $353K | 53 | 66 |
| Salons, barbers and spas | 31 | #2,112 of 2,385 | 108 | 56.7 | $155K | 73 | 28 |
| Gyms | 30 | #1,504 of 1,792 | 19 | 10.0 | $728K | 56 | 12 |
| Clothing and shoe stores | 30 | #1,732 of 2,087 | 61 | 32.0 | $583K | 46 | 36 |
| Primary care and pediatrics | 28 | #1,424 of 1,656 | 21 | 11.0 | $992K | 56 | 73 |
| Dentists and orthodontists | 28 | #1,701 of 1,886 | 26 | 13.7 | $801K | 81 | 30 |
| Doctors, dentists and clinics | 26 | #2,202 of 2,394 | 213 | 111.8 | $98K | 64 | 128 |
| Yoga, Pilates and fitness studios | 25 | #732 of 777 | 7 | 3.7 | $2M | 49 | 12 |
| Optometrists and eye care | 25 | #1,150 of 1,302 | 14 | 7.4 | $1.5M | 47 | 7 |
| Pet stores | Not scored | Not scored | 4 | 2.1 | $4.2M | 93 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.6 | $11.9M | 76 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.6 | $17.8M | 148 | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $17.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.1 | $26.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $17.5M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $20.8M | Too few | 6 |
Household spending in Lafayette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.5M | $921 | 96 |
| Gasoline and other fuels | $55.9M | $2,936 | 113 |
| Food away from home | $70.6M | $3,705 | 91 |
| Groceries | $112.8M | $5,925 | 94 |
| Personal care products and services | $16.7M | $877 | 87 |
| Child care and other personal services | $8.8M | $462 | 80 |
| Memberships, classes and admissions | $13.8M | $727 | 74 |
| Medical and dental services | $20.8M | $1,094 | 85 |
| Pets | $16.9M | $885 | 97 |
| Clothing, shoes and related services | $35.6M | $1,868 | 91 |
| Vehicle insurance | $47.5M | $2,493 | 127 |
| Home repairs, maintenance and insurance | $53.4M | $2,806 | 93 |
| Lawn care, cleaning and other household services | $27.6M | $1,451 | 103 |
| Rent and homeowner costs | $283.4M | $14,883 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lafayette County
- Population, 2025 estimate
- 59,597+6.6% since 2020
- Households
- 19,044
- Median age
- 34.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 632 sq. mi.
- People per square mile
- 92
- Median household income
- $67,185+33.6% vs. 2015–2019, before inflation
- Average household income
- $103,704
- Median home value
- $315,400
- Jobs located here
- 26,887
- Daytime population
- 62,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lafayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Yalobusha County, MS12,419 people
- Panola County, MS32,808 people
- Pontotoc County, MS31,550 people
- Union County, MS28,122 people
- Tate County, MS28,321 people
- Marshall County, MS33,979 people
- Calhoun County, MS12,922 people
- Benton County, MS7,589 people
Questions
How fast is Lafayette County, MS growing?
Population estimates put Lafayette County at 59,597 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 19,044 households. Median household income rose 33.6% from the 2015–2019 survey, before inflation.
How much do households in Lafayette County, MS spend?
Households in Lafayette County spend about $283.4M a year on rent and homeowner costs, $112.8M on groceries and $70.6M on food away from home. Set against the U.S., households in Lafayette County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (74).
Which business types have the highest market scores in Lafayette County, MS?
The highest Groundwork market scores in Lafayette County are for home repair companies (84), child care centers and preschools (82) and chiropractors (77). Lafayette County ranks #22 of 2,057 scored counties for home repair companies.
How does Lafayette County, MS compare with the U.S.?
The median household income in Lafayette County is $67,185 a year, 17% below the U.S. median of $80,734. The population rose 6.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $315,400, against $332,700 for the U.S. For its number of households, Lafayette County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for home repair companies (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Lafayette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lafayette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lafayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.