County profile · Mississippi
Rankin County, MS market data
How Rankin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 162,181
- +3.2% since 2020
- Households
- 60,133
- Median household income
- $79,357
- +20.3% vs. 2015–2019, before inflation
- Median home value
- $237,400
- Jobs located here
- 73,389
- Highest market score
- 80
- Grocery stores, #197 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Rankin County by name and distance, and the households and spending within reach. Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rankin County has an estimated 162,181 people and 60,133 households. Between 2020 and 2025, the population of Rankin County grew 3.2%, in step with the U.S. (+3.1%). Median household income in Rankin County is $79,357, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
Relative to the U.S., household spending in Rankin County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (76).
Of the business types scored in Rankin County, grocery stores (80), pet stores (78) and pet grooming and boarding businesses (78) have the highest Groundwork market scores. For grocery stores, that ranks #197 of 2,070 scored counties.
Rankin County is part of the Jackson metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.4 times the U.S. rate) and lowest for chiropractors (54% below the U.S. rate).
All 56 business types in Rankin County
Highest Groundwork market score first. Each score compares Rankin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 80 | #197 of 2,070 | 30 | 5.0 | $12.3M | 132 | 14 |
| Pet stores | 78 | #66 of 974 | 6 | 1.0 | $9.2M | 204 | 4 |
| Pet grooming and boarding | 78 | #87 of 1,461 | 17 | 2.8 | $3.3M | 128 | 9 |
| Chiropractors | 75 | #130 of 1,490 | 15 | 2.5 | $4.5M | 190 | 10 |
| Grocery and convenience stores | 74 | #336 of 2,402 | 114 | 19.0 | $3.2M | 95 | 24 |
| House cleaning | 70 | #99 of 847 | 6 | 1.0 | $15M | 235 | 37 |
| Property management | 69 | #149 of 910 | 8 | 1.3 | Index only | 208 | 23 |
| Pet businesses | 68 | #347 of 2,200 | 56 | 9.3 | $987K | 112 | 35 |
| Funeral homes | 66 | #335 of 1,472 | 14 | 2.3 | $606K | 89 | 4 |
| Laundromats | 65 | #205 of 785 | 7 | 1.2 | $16.4M | 131 | Under 3 |
| Dry cleaners | 63 | #132 of 507 | 6 | 1.0 | $19.2M | 122 | 4 |
| Convenience stores | 63 | #664 of 2,261 | 72 | 12.0 | $5.1M | 65 | 10 |
| Optometrists and eye care | 62 | #369 of 1,302 | 20 | 3.3 | $3.4M | 109 | 8 |
| Child care and preschools | 61 | #507 of 1,611 | 23 | 3.8 | $1.2M | 121 | 43 |
| HVAC and plumbing | 60 | #492 of 1,707 | 33 | 5.5 | $5.3M | 112 | 65 |
| Sit-down restaurants | 59 | #793 of 2,405 | 346 | 57.5 | $673K | 101 | 85 |
| Landscaping and lawn care | 57 | #528 of 1,493 | 33 | 5.5 | $2.7M | 93 | 83 |
| Spas and skin care | 56 | #676 of 1,769 | 59 | 9.8 | $935K | 107 | 9 |
| Collision repair and body shops | 55 | #544 of 1,327 | 18 | 3.0 | $3.3M | 106 | 17 |
| Barbershops | 54 | #604 of 1,356 | 32 | 5.3 | $1.7M | 91 | 3 |
| Veterinarians | 53 | #670 of 1,485 | 25 | 4.2 | $2.2M | 81 | 22 |
| Lawn, cleaning and pest control | 53 | #751 of 1,771 | 54 | 9.0 | $1.7M | 100 | 152 |
| Pizza | 52 | #937 of 2,090 | 45 | 7.5 | $5.2M | 102 | 186 |
| Yoga, Pilates and fitness studios | 51 | #365 of 777 | 7 | 1.2 | $6.4M | 158 | 27 |
| Mortgage brokers and lenders | 49 | #465 of 887 | 28 | 4.7 | Index only | 85 | 7 |
| Gas stations | 48 | #1,279 of 2,358 | 110 | 18.3 | $1.7M | 72 | 99 |
| Auto repair shops | 48 | #1,291 of 2,378 | 139 | 23.1 | $423K | 95 | 68 |
| Car washes and detailing | 46 | #825 of 1,451 | 26 | 4.3 | $2.3M | 90 | 13 |
| Hair salons | 46 | #1,389 of 2,339 | 145 | 24.1 | $380K | 88 | 31 |
| Electricians | 45 | #708 of 1,160 | 20 | 3.3 | $8.8M | 73 | 57 |
| Insurance agencies | 45 | #1,297 of 2,272 | 135 | 22.5 | $1.2M | 95 | 88 |
| Restaurants and cafes | 45 | #1,404 of 2,405 | 640 | 106.4 | $364K | 98 | 326 |
| Home repair trades | 43 | #1,376 of 2,057 | 92 | 15.3 | $1.9M | 79 | 142 |
| Martial arts and dance studios | 42 | #897 of 1,334 | 29 | 4.8 | $1.5M | 77 | 15 |
| Physical therapy | 42 | #934 of 1,422 | 42 | 7.0 | $1.6M | 68 | 19 |
| Tire shops | 41 | #1,009 of 1,530 | 31 | 5.2 | $1.9M | 76 | 17 |
| Coffee shops and cafes | 41 | #1,350 of 2,063 | 77 | 12.8 | $3M | 82 | 47 |
| Real estate | 41 | #1,575 of 2,229 | 209 | 34.8 | Index only | 102 | 119 |
| Real estate agents and brokers | 40 | #1,595 of 2,176 | 169 | 28.1 | Index only | 100 | 73 |
| Auto repair and car care | 38 | #1,741 of 2,401 | 257 | 42.7 | $229K | 85 | 116 |
| Bakeries and dessert shops | 37 | #1,415 of 1,889 | 76 | 12.6 | $3.1M | 74 | 50 |
| Salons, barbers and spas | 37 | #1,869 of 2,385 | 300 | 49.9 | $184K | 86 | 66 |
| Roofing and gutters | 34 | #930 of 1,177 | 39 | 6.5 | $4.5M | 53 | 20 |
| Gyms, studios and classes | 34 | #1,676 of 2,088 | 95 | 15.8 | $473K | 71 | 42 |
| Fast food and sandwich shops | 34 | #1,718 of 2,222 | 115 | 19.1 | $2M | 66 | 186 |
| Pest control | 33 | #581 of 699 | 15 | 2.5 | $6M | 59 | 32 |
| Clothing, shoes and laundry | 32 | #1,803 of 2,210 | 186 | 30.9 | $618K | 70 | 100 |
| Clothing and shoe stores | 31 | #1,693 of 2,087 | 157 | 26.1 | $732K | 58 | 96 |
| Gyms | 30 | #1,498 of 1,792 | 59 | 9.8 | $762K | 59 | 27 |
| Doctors, dentists and clinics | 30 | #2,089 of 2,394 | 522 | 86.8 | $131K | 86 | 251 |
| Nail salons | 29 | #1,158 of 1,328 | 56 | 9.3 | $985K | 59 | 22 |
| Primary care and pediatrics | 28 | #1,427 of 1,656 | 75 | 12.5 | $909K | 51 | 129 |
| Dentists and orthodontists | 26 | #1,747 of 1,886 | 89 | 14.8 | $766K | 78 | 80 |
| Oil change and quick lube | 25 | #432 of 479 | 10 | 1.7 | $5.9M | 43 | 13 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 88 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Rankin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $58.8M | $978 | 102 |
| Gasoline and other fuels | $188.6M | $3,136 | 121 |
| Food away from home | $232.8M | $3,872 | 95 |
| Groceries | $368.8M | $6,132 | 97 |
| Personal care products and services | $55.1M | $917 | 91 |
| Child care and other personal services | $27.8M | $463 | 80 |
| Memberships, classes and admissions | $44.9M | $747 | 76 |
| Medical and dental services | $68.2M | $1,133 | 88 |
| Pets | $55.3M | $919 | 101 |
| Clothing, shoes and related services | $115M | $1,912 | 93 |
| Vehicle insurance | $161M | $2,678 | 137 |
| Home repairs, maintenance and insurance | $175.8M | $2,923 | 97 |
| Lawn care, cleaning and other household services | $90.2M | $1,501 | 106 |
| Rent and homeowner costs | $923.3M | $15,355 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rankin County
- Population, 2025 estimate
- 162,181+3.2% since 2020
- Households
- 60,133
- Median age
- 39.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 776 sq. mi.
- People per square mile
- 205
- Median household income
- $79,357+20.3% vs. 2015–2019, before inflation
- Average household income
- $100,005
- Median home value
- $237,400
- Jobs located here
- 73,389
- Daytime population
- 161,778Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rankin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
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- Madison County, MS111,647 people
- Simpson County, MS25,691 people
- Scott County, MS27,718 people
- Copiah County, MS27,855 people
- Smith County, MS14,132 people
- Yazoo County, MS24,835 people
- Leake County, MS21,319 people
Questions
How fast is Rankin County, MS growing?
Population estimates put Rankin County at 162,181 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 60,133 households. Median household income rose 20.3% from the 2015–2019 survey, before inflation.
How much do households in Rankin County, MS spend?
Households in Rankin County spend about $923.3M a year on rent and homeowner costs, $368.8M on groceries and $232.8M on food away from home. Set against the U.S., households in Rankin County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (76).
Which business types have the highest market scores in Rankin County, MS?
The highest Groundwork market scores in Rankin County are for grocery stores (80), pet stores (78) and pet grooming and boarding businesses (78). Rankin County ranks #197 of 2,070 scored counties for grocery stores.
How does Rankin County, MS compare with the U.S.?
The median household income in Rankin County is $79,357 a year, 2% below the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $237,400, against $332,700 for the U.S. For its number of households, Rankin County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.4 times the U.S. rate) and the fewest for chiropractors (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Rankin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rankin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rankin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.