Small-town market profile · Mississippi
Vicksburg, MS area market data
How the Vicksburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 41,759
- −6.3% since 2020
- Households
- 16,772
- Median household income
- $59,401
- +31.7% vs. 2015–2019, before inflation
- Median home value
- $156,400
- Jobs located here
- 16,981
- Highest market score
- 75
- Landscaping and lawn care, #40 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Vicksburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Vicksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Vicksburg area has an estimated 41,759 people and 16,772 households. Population estimates show the Vicksburg area declined 6.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Vicksburg area is $59,401, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.
Relative to the U.S., household spending in the Vicksburg area runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in the Vicksburg area, landscaping and lawn care companies (75), pet businesses (73) and veterinarians (69) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #40 of 399 scored small-town markets.
The Vicksburg area is made up of one county, Warren County. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for real estate businesses (49% below the U.S. rate).
All 56 business types in the Vicksburg area
Highest Groundwork market score first. Each score compares the Vicksburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 75 | #40 of 399 | 5 | 3.0 | $4.6M | 158 | 6 |
| Pet businesses | 73 | #41 of 527 | 11 | 6.6 | $1.3M | 143 | 3 |
| Veterinarians | 69 | #68 of 398 | 5 | 3.0 | $2.8M | 102 | 3 |
| Lawn, cleaning and pest control | 63 | #114 of 481 | 10 | 6.0 | $2.3M | 138 | 17 |
| Coffee shops and cafes | 62 | #130 of 529 | 9 | 5.4 | $6.5M | 175 | 6 |
| Home repair trades | 57 | #176 of 526 | 18 | 10.7 | $2.5M | 103 | 18 |
| Real estate agents and brokers | 56 | #175 of 533 | 27 | 16.1 | Index only | 162 | 4 |
| Real estate | 54 | #212 of 536 | 33 | 19.7 | Index only | 167 | 10 |
| Insurance agencies | 45 | #303 of 537 | 29 | 17.3 | $1.4M | 109 | 16 |
| Grocery stores | 42 | #339 of 506 | 17 | 10.1 | $5.6M | 61 | 3 |
| Spas and skin care | 42 | #345 of 504 | 10 | 6.0 | $1.4M | 159 | Under 3 |
| Pizza | 41 | #340 of 520 | 10 | 6.0 | $5.8M | 115 | 46 |
| Bakeries and dessert shops | 41 | #350 of 507 | 16 | 9.5 | $3.6M | 88 | 6 |
| Car washes and detailing | 40 | #302 of 441 | 6 | 3.6 | $2.4M | 96 | 3 |
| HVAC and plumbing | 38 | #361 of 476 | 13 | 7.8 | $3.5M | 73 | 14 |
| Grocery and convenience stores | 38 | #401 of 538 | 56 | 33.4 | $1.7M | 50 | 6 |
| Chiropractors | 36 | #322 of 426 | 7 | 4.2 | $2.5M | 104 | Under 3 |
| Convenience stores | 36 | #409 of 529 | 32 | 19.1 | $3M | 38 | 3 |
| Physical therapy | 33 | #319 of 400 | 8 | 4.8 | $2.2M | 91 | 6 |
| Salons, barbers and spas | 31 | #479 of 538 | 84 | 50.1 | $165K | 78 | 6 |
| Auto repair shops | 30 | #460 of 538 | 43 | 25.6 | $336K | 76 | 15 |
| Primary care and pediatrics | 27 | #395 of 458 | 12 | 7.2 | $1.5M | 82 | 24 |
| Sit-down restaurants | 27 | #487 of 538 | 122 | 72.7 | $477K | 72 | 29 |
| Child care and preschools | 26 | #404 of 454 | 16 | 9.5 | $435K | 43 | 11 |
| Optometrists and eye care | 25 | #358 of 400 | 7 | 4.2 | $2.5M | 80 | 5 |
| Barbershops | 24 | #329 of 377 | 9 | 5.4 | $1.5M | 82 | Under 3 |
| Auto repair and car care | 24 | #491 of 538 | 68 | 40.5 | $212K | 79 | 29 |
| Gyms, studios and classes | 24 | #496 of 535 | 24 | 14.3 | $457K | 69 | 6 |
| Funeral homes | 23 | #332 of 365 | 8 | 4.8 | $306K | 45 | Under 3 |
| Doctors, dentists and clinics | 22 | #501 of 538 | 126 | 75.1 | $139K | 91 | 52 |
| Restaurants and cafes | 22 | #504 of 538 | 198 | 118.1 | $294K | 79 | 83 |
| Martial arts and dance studios | 20 | #358 of 378 | 8 | 4.8 | $1.4M | 68 | Under 3 |
| Fast food and sandwich shops | 19 | #502 of 537 | 30 | 17.9 | $1.9M | 64 | 46 |
| Clothing, shoes and laundry | 19 | #508 of 536 | 58 | 34.6 | $511K | 58 | 17 |
| Clothing and shoe stores | 18 | #515 of 536 | 49 | 29.2 | $605K | 48 | 17 |
| Nail salons | 17 | #361 of 387 | 12 | 7.2 | $1.2M | 69 | Under 3 |
| Gyms | 17 | #484 of 506 | 16 | 9.5 | $685K | 53 | 6 |
| Dentists and orthodontists | 13 | #521 of 526 | 21 | 12.5 | $832K | 85 | 17 |
| Gas stations | 13 | #525 of 536 | 39 | 23.3 | $1.2M | 50 | 38 |
| Hair salons | 12 | #531 of 538 | 51 | 30.4 | $272K | 63 | Under 3 |
| Tire shops | 9 | #424 of 431 | 12 | 7.2 | $1.2M | 48 | 8 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.4 | $3.6M | 117 | 4 |
| House cleaning | Not scored | Not scored | 4 | 2.4 | $5.8M | 91 | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.4 | Index only | 153 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.8 | $15M | 125 | 4 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $9.9M | 79 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.8 | $4.8M | 35 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.8 | $4.6M | 181 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $14.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $6.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.2 | $22.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $23.2M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in the Vicksburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.4M | $861 | 90 |
| Gasoline and other fuels | $46.6M | $2,778 | 107 |
| Food away from home | $58.2M | $3,472 | 85 |
| Groceries | $95.7M | $5,708 | 90 |
| Personal care products and services | $13.9M | $828 | 82 |
| Child care and other personal services | $7M | $415 | 71 |
| Memberships, classes and admissions | $11M | $654 | 66 |
| Medical and dental services | $17.5M | $1,042 | 81 |
| Pets | $13.8M | $824 | 91 |
| Clothing, shoes and related services | $29.7M | $1,768 | 86 |
| Vehicle insurance | $39.7M | $2,368 | 121 |
| Home repairs, maintenance and insurance | $44.9M | $2,677 | 89 |
| Lawn care, cleaning and other household services | $23.2M | $1,382 | 98 |
| Rent and homeowner costs | $239.1M | $14,258 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Vicksburg area
- Population, 2025 estimate
- 41,759−6.3% since 2020
- Households
- 16,772
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 589 sq. mi.
- People per square mile
- 73
- Median household income
- $59,401+31.7% vs. 2015–2019, before inflation
- Average household income
- $82,803
- Median home value
- $156,400
- Jobs located here
- 16,981
- Daytime population
- 42,797Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vicksburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Vicksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Vicksburg area 1
- Warren County, MS43,020 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
Questions
How fast is the Vicksburg, MS area growing?
Population estimates put the Vicksburg area at 41,759 people in 2025, down 6.3% since 2020, against +3.1% for the U.S. It has 16,772 households. Median household income rose 31.7% from the 2015–2019 survey, before inflation.
How much do households in the Vicksburg, MS area spend?
Households in the Vicksburg area spend about $239.1M a year on rent and homeowner costs, $95.7M on groceries and $58.2M on food away from home. Set against the U.S., households in the Vicksburg area spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in the Vicksburg, MS area?
The highest Groundwork market scores in the Vicksburg area are for landscaping and lawn care companies (75), pet businesses (73) and veterinarians (69). The Vicksburg area ranks #40 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Vicksburg, MS area compare with the U.S.?
The median household income in the Vicksburg area is $59,401 a year, 26% below the U.S. median of $80,734. The population fell 6.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,400, against $332,700 for the U.S. For its number of households, the Vicksburg area has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for real estate businesses (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Vicksburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vicksburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Vicksburg area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.