Small-town market profile · Mississippi
Tupelo, MS area market data
How the Tupelo area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 133,167
- +0.8% since 2020
- Households
- 51,805
- Median household income
- $63,170
- Median home value
- $170,600
- Jobs located here
- 68,715
- Highest market score
- 79
- Pet stores, #16 of 220 scored small-town markets
A site report maps the competitors on map listings around any address in the Tupelo area by name and distance, and the households and spending within reach. Or open the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Tupelo area has an estimated 133,167 people and 51,805 households. Population estimates show the Tupelo area grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Tupelo area is $63,170, 22% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Tupelo area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Of the business types scored in the Tupelo area, pet stores (79), pet grooming and boarding businesses (78) and landscaping and lawn care companies (73) have the highest Groundwork market scores. For pet stores, that ranks #16 of 220 scored small-town markets.
The Tupelo area takes in 3 counties: Lee County, Prentiss County and Itawamba County. Against the U.S., map listings per household run highest for clothing and shoe stores (2.2 times the U.S. rate) and lowest for real estate agents and brokers (59% below the U.S. rate).
All 56 business types in the Tupelo area
Highest Groundwork market score first. Each score compares the Tupelo area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 79 | #16 of 220 | 7 | 1.4 | $5.9M | 130 | 3 |
| Pet grooming and boarding | 78 | #22 of 387 | 15 | 2.9 | $2.7M | 108 | 3 |
| Landscaping and lawn care | 73 | #45 of 399 | 19 | 3.7 | $3.7M | 125 | 34 |
| HVAC and plumbing | 71 | #49 of 476 | 23 | 4.4 | $5.9M | 123 | 31 |
| Electricians | 70 | #28 of 295 | 9 | 1.7 | $15M | 125 | 26 |
| Chiropractors | 70 | #49 of 426 | 15 | 2.9 | $3.5M | 147 | 6 |
| Home repair trades | 67 | #74 of 526 | 48 | 9.3 | $2.8M | 116 | 64 |
| Pet businesses | 66 | #85 of 527 | 46 | 8.9 | $896K | 102 | 23 |
| Roofing and gutters | 63 | #68 of 288 | 16 | 3.1 | $8.4M | 100 | 7 |
| Collision repair and body shops | 63 | #96 of 387 | 11 | 2.1 | $4.4M | 141 | 15 |
| Property management | 62 | #44 of 180 | 9 | 1.7 | Index only | 145 | 16 |
| House cleaning | 61 | #42 of 142 | 12 | 2.3 | $5.8M | 91 | 22 |
| Real estate agents and brokers | 61 | #118 of 533 | 64 | 12.4 | Index only | 208 | 33 |
| Pest control | 60 | #28 of 85 | 9 | 1.7 | $7.7M | 76 | 11 |
| Lawn, cleaning and pest control | 58 | #161 of 481 | 40 | 7.7 | $1.7M | 104 | 67 |
| Laundromats | 53 | #65 of 150 | 11 | 2.1 | $8.1M | 64 | Under 3 |
| Veterinarians | 53 | #184 of 398 | 20 | 3.9 | $2.1M | 76 | 17 |
| Real estate | 52 | #242 of 536 | 99 | 19.1 | Index only | 169 | 68 |
| Martial arts and dance studios | 51 | #185 of 378 | 21 | 4.1 | $1.5M | 75 | 3 |
| Car washes and detailing | 51 | #217 of 441 | 27 | 5.2 | $1.8M | 70 | 5 |
| Insurance agencies | 49 | #274 of 537 | 101 | 19.5 | $1.3M | 106 | 65 |
| Pizza | 46 | #295 of 520 | 36 | 6.9 | $4.9M | 96 | 128 |
| Funeral homes | 44 | #212 of 365 | 19 | 3.7 | $357K | 53 | 11 |
| Nail salons | 44 | #241 of 387 | 29 | 5.6 | $1.4M | 87 | 7 |
| Spas and skin care | 43 | #335 of 504 | 50 | 9.7 | $841K | 96 | 7 |
| Gas stations | 41 | #370 of 536 | 110 | 21.2 | $1.4M | 60 | 92 |
| Mortgage brokers and lenders | 37 | #134 of 177 | 25 | 4.8 | Index only | 74 | 9 |
| Convenience stores | 36 | #407 of 529 | 67 | 12.9 | $4.4M | 55 | 24 |
| Grocery and convenience stores | 36 | #411 of 538 | 130 | 25.1 | $2.3M | 66 | 56 |
| Grocery stores | 35 | #391 of 506 | 43 | 8.3 | $6.8M | 73 | 32 |
| Sit-down restaurants | 34 | #433 of 538 | 314 | 60.6 | $560K | 84 | 111 |
| Coffee shops and cafes | 34 | #441 of 529 | 59 | 11.4 | $3M | 80 | 40 |
| Gyms, studios and classes | 34 | #445 of 535 | 78 | 15.1 | $408K | 62 | 16 |
| Restaurants and cafes | 32 | #442 of 538 | 557 | 107.5 | $316K | 85 | 281 |
| Auto repair shops | 32 | #450 of 538 | 143 | 27.6 | $335K | 75 | 73 |
| Hair salons | 32 | #466 of 538 | 160 | 30.9 | $263K | 61 | 18 |
| Bakeries and dessert shops | 31 | #439 of 507 | 52 | 10.0 | $3.4M | 82 | 45 |
| Tire shops | 30 | #355 of 431 | 29 | 5.6 | $1.7M | 66 | 20 |
| Gyms | 30 | #440 of 506 | 54 | 10.4 | $589K | 45 | 13 |
| Auto repair and car care | 29 | #457 of 538 | 239 | 46.1 | $200K | 75 | 113 |
| Optometrists and eye care | 28 | #351 of 400 | 24 | 4.6 | $2.2M | 70 | 17 |
| Child care and preschools | 28 | #394 of 454 | 47 | 9.1 | $421K | 42 | 46 |
| Physical therapy | 27 | #349 of 400 | 33 | 6.4 | $1.6M | 66 | 25 |
| Salons, barbers and spas | 27 | #502 of 538 | 288 | 55.6 | $146K | 69 | 37 |
| Barbershops | 25 | #327 of 377 | 46 | 8.9 | $914K | 48 | Under 3 |
| Primary care and pediatrics | 25 | #406 of 458 | 54 | 10.4 | $975K | 55 | 92 |
| Fast food and sandwich shops | 25 | #476 of 537 | 99 | 19.1 | $1.8M | 58 | 128 |
| Doctors, dentists and clinics | 24 | #490 of 538 | 409 | 78.9 | $129K | 84 | 198 |
| Clothing, shoes and laundry | 22 | #498 of 536 | 222 | 42.9 | $400K | 45 | 87 |
| Clothing and shoe stores | 22 | #502 of 536 | 184 | 35.5 | $482K | 38 | 79 |
| Dentists and orthodontists | 22 | #503 of 526 | 66 | 12.7 | $798K | 81 | 53 |
| Dry cleaners | Not scored | Not scored | 9 | 1.7 | $9.9M | 63 | 8 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $12M | 87 | 13 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.6 | $10.6M | 261 | 13 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $52.6M | Too few | 5 |
Household spending in the Tupelo area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.9M | $924 | 96 |
| Gasoline and other fuels | $156.8M | $3,026 | 117 |
| Food away from home | $175.7M | $3,392 | 83 |
| Groceries | $292.8M | $5,652 | 89 |
| Personal care products and services | $42M | $811 | 81 |
| Child care and other personal services | $19.8M | $382 | 66 |
| Memberships, classes and admissions | $31.8M | $614 | 62 |
| Medical and dental services | $52.6M | $1,016 | 79 |
| Pets | $41.2M | $796 | 88 |
| Clothing, shoes and related services | $88.7M | $1,712 | 83 |
| Vehicle insurance | $134.3M | $2,592 | 132 |
| Home repairs, maintenance and insurance | $134.9M | $2,605 | 86 |
| Lawn care, cleaning and other household services | $69.7M | $1,345 | 95 |
| Rent and homeowner costs | $725.8M | $14,011 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Tupelo area
- Population, 2025 estimate
- 133,167+0.8% since 2020
- Households
- 51,805
- Median age
- 38.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 1,398 sq. mi.
- People per square mile
- 95
- Median household income
- $63,170
- Average household income
- $84,752
- Median home value
- $170,600
- Jobs located here
- 68,715
- Daytime population
- 143,876Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tupelo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Tupelo area 3
- Lee County, MS83,034 people
- Prentiss County, MS25,184 people
- Itawamba County, MS24,036 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
- Vicksburg, MS area43,020 people
Questions
How fast is the Tupelo, MS area growing?
Population estimates put the Tupelo area at 133,167 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 51,805 households.
How much do households in the Tupelo, MS area spend?
Households in the Tupelo area spend about $725.8M a year on rent and homeowner costs, $292.8M on groceries and $175.7M on food away from home. Set against the U.S., households in the Tupelo area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
Which business types have the highest market scores in the Tupelo, MS area?
The highest Groundwork market scores in the Tupelo area are for pet stores (79), pet grooming and boarding businesses (78) and landscaping and lawn care companies (73). The Tupelo area ranks #16 of 220 scored small-town markets for pet stores.
How does the Tupelo, MS area compare with the U.S.?
The median household income in the Tupelo area is $63,170 a year, 22% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,600, against $332,700 for the U.S. For its number of households, the Tupelo area has the most map listings, relative to the U.S., for clothing and shoe stores (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Tupelo area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tupelo area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Tupelo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.