Small-town market profile · Mississippi
Picayune, MS area market data
Population, household spending and competition for 56 business types in the Picayune area, each scored against other small-town markets.
- Population, 2025
- 59,363
- +5.6% since 2020
- Households
- 21,880
- Median household income
- $58,135
- +24.0% vs. 2015–2019, before inflation
- Median home value
- $182,300
- Jobs located here
- 11,097
- Highest market score
- 88
- Landscaping and lawn care, #2 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Picayune area by name and distance, and the households and spending within reach. Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 59,363 people live in the Picayune area, in 21,880 households. Population estimates put the population change in the Picayune area from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). The median household income in the Picayune area is $58,135 a year, 28% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Picayune area spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in the Picayune area are for landscaping and lawn care companies (88); funeral homes (80); and lawn care, cleaning and pest control companies (78). The Picayune area ranks #2 of 399 scored small-town markets for landscaping and lawn care companies.
The Picayune area is made up of one county, Pearl River County. For its number of households, the Picayune area has the most map listings, relative to the U.S., for tire shops (68% above the U.S. rate) and the fewest for dentists and orthodontists (51% below the U.S. rate).
All 56 business types in the Picayune area
Highest Groundwork market score first. Each score compares the Picayune area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 88 | #2 of 399 | 5 | 2.3 | $5.7M | 196 | 10 |
| Funeral homes | 80 | #32 of 365 | 6 | 2.7 | $555K | 82 | 3 |
| Lawn, cleaning and pest control | 78 | #31 of 481 | 14 | 6.4 | $2.1M | 122 | 20 |
| Veterinarians | 75 | #31 of 398 | 6 | 2.7 | $2.8M | 103 | 6 |
| Roofing and gutters | 73 | #28 of 288 | 5 | 2.3 | $11.1M | 132 | Under 3 |
| Pizza | 73 | #52 of 520 | 9 | 4.1 | $8M | 157 | 37 |
| Chiropractors | 72 | #34 of 426 | 6 | 2.7 | $3.6M | 151 | 5 |
| Home repair trades | 72 | #41 of 526 | 23 | 10.5 | $2.4M | 100 | 20 |
| House cleaning | 71 | #20 of 142 | 6 | 2.7 | $4.8M | 75 | 4 |
| Dentists and orthodontists | 71 | #75 of 526 | 14 | 6.4 | $1.5M | 158 | 8 |
| Insurance agencies | 70 | #103 of 537 | 34 | 15.5 | $1.7M | 138 | 24 |
| Pet businesses | 67 | #83 of 527 | 27 | 12.3 | $626K | 71 | 6 |
| Gas stations | 67 | #101 of 536 | 32 | 14.6 | $2.1M | 90 | 35 |
| Sit-down restaurants | 64 | #125 of 538 | 100 | 45.7 | $716K | 108 | 31 |
| Auto repair and car care | 64 | #141 of 538 | 84 | 38.4 | $250K | 93 | 29 |
| HVAC and plumbing | 63 | #109 of 476 | 14 | 6.4 | $4M | 84 | 14 |
| Restaurants and cafes | 63 | #145 of 538 | 187 | 85.5 | $383K | 103 | 84 |
| Clothing, shoes and laundry | 61 | #171 of 536 | 36 | 16.5 | $1M | 115 | 10 |
| Pet grooming and boarding | 60 | #123 of 387 | 10 | 4.6 | $1.7M | 66 | Under 3 |
| Primary care and pediatrics | 60 | #150 of 458 | 13 | 5.9 | $1.7M | 94 | 15 |
| Auto repair shops | 60 | #172 of 538 | 52 | 23.8 | $403K | 91 | 20 |
| Doctors, dentists and clinics | 60 | #174 of 538 | 120 | 54.8 | $181K | 119 | 40 |
| Clothing and shoe stores | 60 | #183 of 536 | 27 | 12.3 | $1.4M | 106 | 10 |
| Grocery stores | 56 | #214 of 506 | 20 | 9.1 | $6.1M | 65 | 5 |
| Optometrists and eye care | 55 | #167 of 400 | 9 | 4.1 | $2.4M | 77 | 3 |
| Convenience stores | 55 | #238 of 529 | 23 | 10.5 | $5.3M | 67 | Under 3 |
| Grocery and convenience stores | 55 | #243 of 538 | 62 | 28.3 | $2M | 58 | 5 |
| Mortgage brokers and lenders | 54 | #79 of 177 | 7 | 3.2 | Index only | 110 | Under 3 |
| Nail salons | 54 | #178 of 387 | 9 | 4.1 | $1.9M | 115 | Under 3 |
| Hair salons | 54 | #234 of 538 | 49 | 22.4 | $352K | 82 | 4 |
| Fast food and sandwich shops | 54 | #244 of 537 | 30 | 13.7 | $2.4M | 78 | 37 |
| Real estate | 53 | #234 of 536 | 58 | 26.5 | Index only | 119 | 16 |
| Salons, barbers and spas | 51 | #263 of 538 | 94 | 43.0 | $183K | 86 | 7 |
| Real estate agents and brokers | 50 | #265 of 533 | 47 | 21.5 | Index only | 117 | 12 |
| Collision repair and body shops | 47 | #217 of 387 | 9 | 4.1 | $2.3M | 76 | 8 |
| Child care and preschools | 47 | #261 of 454 | 15 | 6.9 | $532K | 53 | 12 |
| Spas and skin care | 46 | #299 of 504 | 18 | 8.2 | $957K | 109 | Under 3 |
| Gyms, studios and classes | 46 | #330 of 535 | 35 | 16.0 | $361K | 55 | 4 |
| Bakeries and dessert shops | 45 | #302 of 507 | 18 | 8.2 | $4M | 96 | 15 |
| Gyms | 44 | #330 of 506 | 20 | 9.1 | $632K | 49 | 4 |
| Tire shops | 43 | #276 of 431 | 14 | 6.4 | $1.5M | 60 | 6 |
| Coffee shops and cafes | 41 | #363 of 529 | 26 | 11.9 | $2.8M | 74 | 12 |
| Physical therapy | 40 | #276 of 400 | 12 | 5.5 | $1.8M | 75 | 9 |
| Barbershops | 34 | #289 of 377 | 16 | 7.3 | $1.1M | 57 | Under 3 |
| Martial arts and dance studios | 31 | #321 of 378 | 14 | 6.4 | $903K | 45 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 1.8 | $13.9M | 116 | 6 |
| Pet stores | Not scored | Not scored | 4 | 1.8 | $4.2M | 93 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.4 | $7M | 277 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.4 | Index only | 38 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.4 | $9.6M | 94 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $18.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $10.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $36.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $12.6M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Picayune area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21M | $958 | 100 |
| Gasoline and other fuels | $68.7M | $3,140 | 121 |
| Food away from home | $71.6M | $3,274 | 80 |
| Groceries | $121.4M | $5,547 | 88 |
| Personal care products and services | $17.2M | $787 | 78 |
| Child care and other personal services | $8M | $365 | 63 |
| Memberships, classes and admissions | $12.6M | $578 | 59 |
| Medical and dental services | $21.7M | $991 | 77 |
| Pets | $16.9M | $772 | 85 |
| Clothing, shoes and related services | $36.5M | $1,669 | 81 |
| Vehicle insurance | $58.7M | $2,684 | 137 |
| Home repairs, maintenance and insurance | $55.7M | $2,548 | 84 |
| Lawn care, cleaning and other household services | $28.7M | $1,313 | 93 |
| Rent and homeowner costs | $300.1M | $13,715 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Picayune area
- Population, 2025 estimate
- 59,363+5.6% since 2020
- Households
- 21,880
- Median age
- 41.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 812 sq. mi.
- People per square mile
- 71
- Median household income
- $58,135+24.0% vs. 2015–2019, before inflation
- Average household income
- $75,551
- Median home value
- $182,300
- Jobs located here
- 11,097
- Daytime population
- 47,617Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Picayune area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Picayune area 1
- Pearl River County, MS57,458 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
- Vicksburg, MS area43,020 people
Questions
How fast is the Picayune, MS area growing?
Population estimates put the Picayune area at 59,363 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 21,880 households. Against the 2015–2019 survey, median household income rose 24.0%, before inflation.
How much do households in the Picayune, MS area spend?
Households in the Picayune area spend about $300.1M a year on rent and homeowner costs, $121.4M on groceries and $71.6M on food away from home. Relative to the U.S., household spending in the Picayune area runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in the Picayune, MS area?
Of the business types scored in the Picayune area, landscaping and lawn care companies (88); funeral homes (80); and lawn care, cleaning and pest control companies (78) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #2 of 399 scored small-town markets.
How does the Picayune, MS area compare with the U.S.?
Median household income in the Picayune area is $58,135, 28% below the U.S. median of $80,734. The population rose 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (68% above the U.S. rate) and lowest for dentists and orthodontists (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Picayune area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Picayune area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Picayune area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.