County profile · Mississippi
Pike County, MS market data
Population, household spending and competition for 56 business types in Pike County, each scored against other counties.
- Population, 2025
- 38,712
- −3.7% since 2020
- Households
- 15,007
- Median household income
- $43,814
- +37.9% vs. 2015–2019, before inflation
- Median home value
- $110,800
- Jobs located here
- 15,021
- Highest market score
- 56
- Landscaping and lawn care, #549 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Pike County by name and distance, and the households and spending within reach. Or open the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,712 people live in Pike County, in 15,007 households. Population estimates put the population change in Pike County from 2020 to 2025 at −3.7%, against +3.1% for the U.S. The median household income in Pike County is $43,814 a year, 46% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pike County spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (44).
The highest Groundwork market scores in Pike County are for landscaping and lawn care companies (56); lawn care, cleaning and pest control companies (50); and HVAC and plumbing companies (47). Pike County ranks #549 of 1,493 scored counties for landscaping and lawn care companies.
Pike County is part of the McComb area. For its number of households, Pike County has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (52% below the U.S. rate).
All 56 business types in Pike County
Highest Groundwork market score first. Each score compares Pike County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 56 | #549 of 1,493 | 5 | 3.3 | $3.5M | 119 | 6 |
| Lawn, cleaning and pest control | 50 | #846 of 1,771 | 10 | 6.7 | $1.7M | 103 | 9 |
| HVAC and plumbing | 47 | #951 of 1,707 | 7 | 4.7 | $4.8M | 101 | 7 |
| Home repair trades | 47 | #1,169 of 2,057 | 13 | 8.7 | $2.6M | 106 | 14 |
| Pet businesses | 47 | #1,230 of 2,200 | 12 | 8.0 | $809K | 92 | 5 |
| Insurance agencies | 43 | #1,344 of 2,272 | 21 | 14.0 | $1.7M | 132 | 17 |
| Real estate agents and brokers | 38 | #1,678 of 2,176 | 22 | 14.7 | Index only | 154 | 8 |
| Real estate | 32 | #1,998 of 2,229 | 30 | 20.0 | Index only | 142 | 16 |
| Collision repair and body shops | 27 | #1,151 of 1,327 | 5 | 3.3 | $2.4M | 78 | 4 |
| Spas and skin care | 26 | #1,614 of 1,769 | 12 | 8.0 | $849K | 97 | 3 |
| Salons, barbers and spas | 26 | #2,219 of 2,385 | 70 | 46.6 | $146K | 68 | 5 |
| Sit-down restaurants | 25 | #2,200 of 2,405 | 76 | 50.6 | $551K | 83 | 21 |
| Optometrists and eye care | 24 | #1,151 of 1,302 | 5 | 3.3 | $2.6M | 83 | 3 |
| Convenience stores | 22 | #2,001 of 2,261 | 29 | 19.3 | $2.6M | 33 | 3 |
| Auto repair shops | 21 | #2,233 of 2,378 | 38 | 25.3 | $317K | 71 | 15 |
| Funeral homes | 20 | #1,397 of 1,472 | 7 | 4.7 | $296K | 44 | Under 3 |
| Primary care and pediatrics | 20 | #1,545 of 1,656 | 12 | 8.0 | $1.1M | 61 | 18 |
| Pizza | 20 | #1,993 of 2,090 | 10 | 6.7 | $4.2M | 82 | 41 |
| Grocery stores | 19 | #1,898 of 2,070 | 14 | 9.3 | $5.4M | 58 | 7 |
| Gyms, studios and classes | 19 | #1,984 of 2,088 | 19 | 12.7 | $343K | 52 | 5 |
| Coffee shops and cafes | 19 | #1,993 of 2,063 | 17 | 11.3 | $2.5M | 67 | 8 |
| Bakeries and dessert shops | 18 | #1,836 of 1,889 | 15 | 10.0 | $2.8M | 67 | 8 |
| Auto repair and car care | 18 | #2,303 of 2,401 | 63 | 42.0 | $191K | 71 | 23 |
| Mortgage brokers and lenders | 17 | #873 of 887 | 7 | 4.7 | Index only | 68 | 3 |
| Veterinarians | 17 | #1,406 of 1,485 | 7 | 4.7 | $1.4M | 51 | 5 |
| Grocery and convenience stores | 16 | #2,290 of 2,402 | 50 | 33.3 | $1.5M | 45 | 10 |
| Doctors, dentists and clinics | 15 | #2,348 of 2,394 | 95 | 63.3 | $137K | 90 | 47 |
| Gas stations | 11 | #2,326 of 2,358 | 38 | 25.3 | $1.1M | 45 | 36 |
| Physical therapy | 10 | #1,404 of 1,422 | 11 | 7.3 | $1.2M | 49 | 7 |
| Restaurants and cafes | 10 | #2,391 of 2,405 | 156 | 104.0 | $268K | 72 | 73 |
| Martial arts and dance studios | 9 | #1,317 of 1,334 | 7 | 4.7 | $932K | 46 | 5 |
| Dentists and orthodontists | 8 | #1,880 of 1,886 | 18 | 12.0 | $723K | 74 | 16 |
| Tire shops | 7 | #1,517 of 1,530 | 13 | 8.7 | $927K | 37 | 5 |
| Clothing, shoes and laundry | 7 | #2,200 of 2,210 | 64 | 42.6 | $345K | 39 | 17 |
| Car washes and detailing | 6 | #1,442 of 1,451 | 9 | 6.0 | $1.3M | 53 | Under 3 |
| Hair salons | 6 | #2,329 of 2,339 | 34 | 22.7 | $300K | 70 | Under 3 |
| Clothing and shoe stores | 5 | #2,085 of 2,087 | 47 | 31.3 | $470K | 37 | 17 |
| Child care and preschools | 4 | #1,605 of 1,611 | 11 | 7.3 | $393K | 39 | 18 |
| Fast food and sandwich shops | 4 | #2,217 of 2,222 | 28 | 18.7 | $1.5M | 49 | 41 |
| Nail salons | 3 | #1,323 of 1,328 | 12 | 8.0 | $849K | 51 | Under 3 |
| Barbershops | 3 | #1,343 of 1,356 | 12 | 8.0 | $849K | 45 | Under 3 |
| Gyms | 3 | #1,788 of 1,792 | 12 | 8.0 | $544K | 42 | Under 3 |
| Laundromats | 1 | #784 of 785 | 6 | 4.0 | $3.7M | 29 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 2.7 | $5.5M | 35 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.0 | $4.3M | 181 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.0 | $11.2M | 93 | 7 |
| Pest control | Not scored | Not scored | 3 | 2.0 | $5.8M | 57 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.0 | $3.2M | 127 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.0 | $11.2M | 132 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $8.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $4.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pike County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.1M | $803 | 84 |
| Gasoline and other fuels | $40.9M | $2,726 | 105 |
| Food away from home | $41.9M | $2,790 | 69 |
| Groceries | $75.8M | $5,049 | 80 |
| Personal care products and services | $10.2M | $679 | 68 |
| Child care and other personal services | $4.3M | $288 | 50 |
| Memberships, classes and admissions | $6.5M | $435 | 44 |
| Medical and dental services | $13M | $868 | 67 |
| Pets | $9.7M | $647 | 71 |
| Clothing, shoes and related services | $22.1M | $1,473 | 72 |
| Vehicle insurance | $34.9M | $2,323 | 119 |
| Home repairs, maintenance and insurance | $33.6M | $2,236 | 74 |
| Lawn care, cleaning and other household services | $17.4M | $1,156 | 82 |
| Rent and homeowner costs | $184.9M | $12,319 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pike County
- Population, 2025 estimate
- 38,712−3.7% since 2020
- Households
- 15,007
- Median age
- 38.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 409 sq. mi.
- People per square mile
- 97
- Median household income
- $43,814+37.9% vs. 2015–2019, before inflation
- Average household income
- $60,063
- Median home value
- $110,800
- Jobs located here
- 15,021
- Daytime population
- 39,086Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pike County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Walthall County, MS13,839 people
- Amite County, MS12,565 people
- Lincoln County, MS34,877 people
- Lawrence County, MS11,786 people
- Franklin County, MS7,622 people
- Marion County, MS24,193 people
- Jefferson Davis County, MS11,117 people
- Wilkinson County, MS8,162 people
Questions
How fast is Pike County, MS growing?
Population estimates put Pike County at 38,712 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 15,007 households. Against the 2015–2019 survey, median household income rose 37.9%, before inflation.
How much do households in Pike County, MS spend?
Households in Pike County spend about $184.9M a year on rent and homeowner costs, $75.8M on groceries and $41.9M on food away from home. Relative to the U.S., household spending in Pike County runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (44).
Which business types have the highest market scores in Pike County, MS?
Of the business types scored in Pike County, landscaping and lawn care companies (56); lawn care, cleaning and pest control companies (50); and HVAC and plumbing companies (47) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #549 of 1,493 scored counties.
How does Pike County, MS compare with the U.S.?
Median household income in Pike County is $43,814, 46% below the U.S. median of $80,734. The population fell 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $110,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for real estate agents and brokers (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Pike County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pike County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pike County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.