Market rankings · Mississippi
Yoga, Pilates and fitness studios in Mississippi
Markets across Mississippi ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 110
- 19 chain locations (17%)
- Official establishments
- 255
- All fitness and recreational sports centers · +4.9% since 2019
- Household spending a year
- $666M
- On memberships, classes and admissions
- Listings per 10k households
- 1.0
- 58% below the U.S.
- Spending per listing
- $6.1M
- 49% above the U.S.
- Rank among states
- #14 of 51
- Market score 59 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Mississippi by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 110 yoga, Pilates and fitness studios in Mississippi. Of those, 19 are chain locations, or 17%, against 18% across the U.S. Per 10,000 households, that is 1.0, 58% below the U.S. rate of 2.4.
At $581 per household (41% below the U.S. average), households in Mississippi spend about $666M a year on memberships, classes and admissions. That works out to $6.1M per studio, 49% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Mississippi was 255 in 2023, up 4.9% from 2019. That is one for every 4,492 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 21 SBA-backed loans worth $10.9M have gone to businesses classed as fitness and recreational sports centers in Mississippi.
Among the 50 states and DC, Mississippi ranks #14 for yoga, Pilates and fitness studios, with a Groundwork market score of 59 (upper middle). Of the 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest (59). Of the 4 scored small-town markets in or partly in Mississippi, the Starkville area scores highest (46).
Every market in Mississippi for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Mississippi, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gulfport-Biloxi, MS | 59 | 20 | 1.2 | $5.2M | +3.5% | #92 of 347 |
| Memphis, TN-MS-AR | 55 | 52 | 1.0 | $7M | −0.3% | #119 of 347 |
| 2Jackson, MS | 44 | 27 | 1.1 | $5.6M | −1.4% | #218 of 347 |
| 3Hattiesburg, MS | 29 | 12 | 2.0 | $3.1M | +2.6% | #320 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Starkville, MS | 46 | 5 | 1.9 | $2.8M | +0.8% | #68 of 112 |
| 2Oxford, MS | 35 | 8 | 3.3 | $2M | +5.3% | #92 of 112 |
| 3Natchez, MS-LA | 19 | 5 | 2.4 | $2M | −0.9% | #110 of 112 |
| 4Corinth, MS | 13 | 5 | 3.5 | $1.4M | −0.5% | #112 of 112 |
| Tupelo, MS | Not scored | 3 | 0.6 | $10.6M | +0.8% | |
| Meridian, MS | Not scored | 1 | 0.3 | $17.9M | −3.2% | |
| Laurel, MS | Not scored | 1 | 0.3 | $16.8M | −1.5% | |
| Columbus, MS | Not scored | 4 | 1.5 | $3.6M | −2.7% | |
| Picayune, MS | Not scored | 1 | 0.5 | $12.6M | +5.6% | |
| McComb, MS | Not scored | 1 | 0.5 | $9.2M | −2.6% | |
| Vicksburg, MS | Not scored | 0 | 0.0 | n/a | −6.3% | |
| Greenville, MS | Not scored | 1 | 0.6 | $7.9M | −9.4% | |
| Greenwood, MS | Not scored | 1 | 0.7 | $6.8M | −8.8% | |
| Brookhaven, MS | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Grenada, MS | Not scored | 1 | 0.8 | $6.5M | −3.6% | |
| Cleveland, MS | Not scored | 3 | 2.5 | $1.8M | −8.3% | |
| Clarksdale, MS | Not scored | 1 | 1.2 | $3.3M | −6.5% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harrison County, MS | 65 | 6 | 0.7 | $8.3M | +4.0% | #140 of 777 |
| 2Rankin County, MS | 51 | 7 | 1.2 | $6.4M | +3.2% | #365 of 777 |
| 3Hinds County, MS | 48 | 9 | 1.0 | $5.2M | −6.6% | #413 of 777 |
| 4Jackson County, MS | 48 | 12 | 2.1 | $3.1M | +3.0% | #426 of 777 |
| 5Madison County, MS | 45 | 10 | 2.3 | $3.8M | +6.5% | #478 of 777 |
| 6Lamar County, MS | 38 | 6 | 2.4 | $3M | +4.7% | #591 of 777 |
| 7Forrest County, MS | 28 | 6 | 2.0 | $2.8M | +1.1% | #711 of 777 |
| 8Oktibbeha County, MS | 28 | 5 | 2.3 | $2.4M | +0.4% | #715 of 777 |
| 9Lafayette County, MS | 25 | 7 | 3.7 | $2M | +6.6% | #732 of 777 |
| 10Adams County, MS | 13 | 5 | 4.4 | $1.1M | +2.2% | #771 of 777 |
| 11Alcorn County, MS | 7 | 5 | 3.5 | $1.4M | −0.5% | #777 of 777 |
| DeSoto County, MS | Not scored | 3 | 0.4 | $18.4M | +6.3% | |
| Lee County, MS | Not scored | 3 | 0.9 | $7.1M | +0.5% | |
| Lauderdale County, MS | Not scored | 1 | 0.3 | $15M | −3.2% | |
| Jones County, MS | Not scored | 1 | 0.4 | $13.8M | −1.0% | |
| Lowndes County, MS | Not scored | 4 | 1.7 | $3.1M | −2.4% | |
| Pearl River County, MS | Not scored | 1 | 0.5 | $12.6M | +5.6% | |
| Hancock County, MS | Not scored | 2 | 1.0 | $6.7M | +1.6% | |
| Warren County, MS | Not scored | 0 | 0.0 | n/a | −6.3% | |
| Washington County, MS | Not scored | 1 | 0.6 | $7.9M | −9.4% | |
| Pike County, MS | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Lincoln County, MS | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Marshall County, MS | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Monroe County, MS | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Panola County, MS | Not scored | 2 | 1.6 | $3.1M | −1.4% |
Show all 82 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Pontotoc County, MS | Not scored | 1 | 0.8 | $6.2M | +2.9% | |
| Bolivar County, MS | Not scored | 3 | 2.5 | $1.8M | −8.3% | |
| Neshoba County, MS | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Tate County, MS | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Union County, MS | Not scored | 1 | 1.0 | $5.6M | +2.3% | |
| Copiah County, MS | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Scott County, MS | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Leflore County, MS | Not scored | 1 | 1.0 | $4.7M | −9.4% | |
| Simpson County, MS | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Prentiss County, MS | Not scored | 0 | 0.0 | n/a | +1.3% | |
| George County, MS | Not scored | 1 | 1.1 | $5.6M | +8.1% | |
| Yazoo County, MS | Not scored | 1 | 1.1 | $4M | −14.0% | |
| Sunflower County, MS | Not scored | 0 | 0.0 | n/a | −10.9% | |
| Marion County, MS | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Itawamba County, MS | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Tippah County, MS | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Leake County, MS | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Grenada County, MS | Not scored | 1 | 1.2 | $4.6M | −3.3% | |
| Newton County, MS | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Coahoma County, MS | Not scored | 1 | 1.2 | $3.3M | −6.5% | |
| Wayne County, MS | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Stone County, MS | Not scored | 0 | 0.0 | n/a | +7.2% | |
| Tishomingo County, MS | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Clay County, MS | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Covington County, MS | Not scored | 1 | 1.4 | $3.7M | −2.2% | |
| Winston County, MS | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Attala County, MS | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Chickasaw County, MS | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Holmes County, MS | Not scored | 0 | 0.0 | n/a | −8.4% | |
| Jasper County, MS | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Clarke County, MS | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Smith County, MS | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Walthall County, MS | Not scored | 1 | 1.9 | $2.7M | +0.4% | |
| Greene County, MS | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Calhoun County, MS | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Amite County, MS | Not scored | 1 | 1.7 | $2.3M | −1.7% | |
| Yalobusha County, MS | Not scored | 1 | 2.0 | $2.4M | −0.5% | |
| Lawrence County, MS | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Tallahatchie County, MS | Not scored | 0 | 0.0 | n/a | −14.0% | |
| Perry County, MS | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Jefferson Davis County, MS | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Noxubee County, MS | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Webster County, MS | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Carroll County, MS | Not scored | 0 | 0.0 | n/a | −7.2% | |
| Montgomery County, MS | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Tunica County, MS | Not scored | 0 | 0.0 | n/a | −9.4% | |
| Kemper County, MS | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Claiborne County, MS | Not scored | 0 | 0.0 | n/a | −11.4% | |
| Wilkinson County, MS | Not scored | 0 | 0.0 | n/a | −11.0% | |
| Choctaw County, MS | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Franklin County, MS | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Benton County, MS | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Humphreys County, MS | Not scored | 0 | 0.0 | n/a | −9.5% | |
| Jefferson County, MS | Not scored | 0 | 0.0 | n/a | −5.8% | |
| Quitman County, MS | Not scored | 0 | 0.0 | n/a | −12.9% | |
| Sharkey County, MS | Not scored | 0 | 0.0 | n/a | −17.9% | |
| Issaquena County, MS | Not scored | 0 | 0.0 | n/a | −4.7% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Mississippi?
Mississippi has 110 yoga, Pilates and fitness studios on map listings as of September 2026. 19 of them (17%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 255 businesses with payroll classed as fitness and recreational sports centers in 2023, up 4.9% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Mississippi spend on memberships, classes and admissions?
About $666M a year, or $581 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 110 yoga, Pilates and fitness studios on map listings, it comes to $6.1M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 1,145,431 households in Mississippi and national spending patterns by income.
How does Mississippi compare with the U.S. for yoga, Pilates and fitness studios?
Mississippi has 1.0 yoga, Pilates and fitness studios per 10,000 households, 58% below the U.S. rate of 2.4. Spending per studio is $6.1M, 49% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Mississippi would have about 164, against 110 on map listings. There is one business with payroll in the industry for every 4,492 households, against one for every 3,109 across the U.S. The official count rose 4.9% from 2019 to 2023, against +5.8% for the U.S.
Which market in Mississippi has the highest market score for yoga, Pilates and fitness studios?
Among 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest, at 59 (upper middle). Among 4 scored small-town markets in or partly in Mississippi, the Starkville area scores highest, at 46 (lower middle). Among 11 scored counties in Mississippi, Harrison County scores highest, at 65 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mississippi scores 59 for yoga, Pilates and fitness studios (upper middle), #14 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mississippi. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Mississippi
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Screening a site or an acquisition in Mississippi?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.