Small-town market profile · Mississippi
Natchez, MS-LA area market data
Population, household spending and competition for 56 business types in the Natchez area, each scored against other small-town markets.
- Population, 2025
- 54,722
- −0.9% since 2020
- Households
- 20,736
- Median household income
- $42,104
- Median home value
- $101,500
- Jobs located here
- 16,813
- Highest market score
- 69
- Lawn, cleaning and pest control, #67 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Natchez area by name and distance, and the households and spending within reach. Or open the report at the center of the Natchez area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,722 people live in the Natchez area, in 20,736 households. Population estimates show the Natchez area declined 0.9% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Natchez area is $42,104 a year, 48% below the U.S. median of $80,734.
Set against the U.S., households in the Natchez area spend the most on vehicle insurance (an index of 114, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
The highest Groundwork market scores in the Natchez area are for lawn care, cleaning and pest control companies (69); HVAC and plumbing companies (61); and landscaping and lawn care companies (58). The Natchez area ranks #67 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Natchez area takes in 3 counties: Adams County, MS; Concordia Parish, LA; and Jefferson County, MS. For its number of households, the Natchez area has the most map listings, relative to the U.S., for funeral homes (3 times the U.S. rate) and the fewest for real estate agents and brokers (62% below the U.S. rate).
All 56 business types in the Natchez area
Highest Groundwork market score first. Each score compares the Natchez area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 69 | #67 of 481 | 9 | 4.3 | $2.7M | 163 | 6 |
| HVAC and plumbing | 61 | #123 of 476 | 7 | 3.4 | $6.7M | 141 | 9 |
| Landscaping and lawn care | 58 | #128 of 399 | 6 | 2.9 | $4.1M | 140 | Under 3 |
| Real estate agents and brokers | 57 | #166 of 533 | 24 | 11.6 | Index only | 199 | 4 |
| Home repair trades | 56 | #184 of 526 | 17 | 8.2 | $2.8M | 114 | 17 |
| Pet businesses | 54 | #220 of 527 | 16 | 7.7 | $882K | 100 | 8 |
| Pizza | 50 | #251 of 520 | 11 | 5.3 | $5.5M | 107 | 34 |
| Electricians | 49 | #162 of 295 | 6 | 2.9 | $7.8M | 65 | 5 |
| Hair salons | 48 | #293 of 538 | 34 | 16.4 | $426K | 99 | 4 |
| Salons, barbers and spas | 47 | #310 of 538 | 60 | 28.9 | $241K | 113 | 7 |
| Real estate | 45 | #321 of 536 | 37 | 17.8 | Index only | 163 | 14 |
| Optometrists and eye care | 44 | #254 of 400 | 5 | 2.4 | $3.7M | 119 | Under 3 |
| Spas and skin care | 41 | #355 of 504 | 10 | 4.8 | $1.4M | 165 | Under 3 |
| Car washes and detailing | 40 | #304 of 441 | 8 | 3.9 | $2M | 81 | 3 |
| Coffee shops and cafes | 40 | #372 of 529 | 16 | 7.7 | $3.8M | 101 | 9 |
| Nail salons | 35 | #299 of 387 | 9 | 4.3 | $1.6M | 96 | 3 |
| Veterinarians | 35 | #305 of 398 | 7 | 3.4 | $2M | 74 | 8 |
| Insurance agencies | 35 | #398 of 537 | 39 | 18.8 | $1.2M | 95 | 26 |
| Bakeries and dessert shops | 34 | #416 of 507 | 16 | 7.7 | $3.8M | 91 | 9 |
| Barbershops | 33 | #292 of 377 | 7 | 3.4 | $2.1M | 110 | Under 3 |
| Sit-down restaurants | 33 | #447 of 538 | 115 | 55.5 | $522K | 79 | 27 |
| Restaurants and cafes | 32 | #445 of 538 | 210 | 101.3 | $286K | 77 | 73 |
| Funeral homes | 30 | #316 of 365 | 13 | 6.3 | $251K | 37 | 6 |
| Fast food and sandwich shops | 29 | #454 of 537 | 31 | 14.9 | $1.9M | 63 | 34 |
| Grocery stores | 28 | #435 of 506 | 15 | 7.2 | $7.1M | 76 | 10 |
| Convenience stores | 28 | #456 of 529 | 42 | 20.3 | $2.5M | 32 | 4 |
| Dentists and orthodontists | 27 | #473 of 526 | 23 | 11.1 | $810K | 82 | 11 |
| Doctors, dentists and clinics | 25 | #480 of 538 | 132 | 63.7 | $141K | 92 | 55 |
| Tire shops | 23 | #379 of 431 | 10 | 4.8 | $1.6M | 65 | 6 |
| Child care and preschools | 23 | #411 of 454 | 11 | 5.3 | $596K | 59 | 16 |
| Gas stations | 21 | #496 of 536 | 41 | 19.8 | $1.3M | 56 | 39 |
| Clothing, shoes and laundry | 21 | #504 of 536 | 58 | 28.0 | $546K | 62 | 14 |
| Mortgage brokers and lenders | 20 | #172 of 177 | 10 | 4.8 | Index only | 67 | 4 |
| Clothing and shoe stores | 20 | #506 of 536 | 44 | 21.2 | $719K | 57 | 14 |
| Auto repair and car care | 20 | #508 of 538 | 90 | 43.4 | $182K | 68 | 35 |
| Auto repair shops | 20 | #510 of 538 | 57 | 27.5 | $287K | 64 | 25 |
| Yoga, Pilates and fitness studios | 19 | #110 of 112 | 5 | 2.4 | $2M | 49 | Under 3 |
| Grocery and convenience stores | 19 | #499 of 538 | 68 | 32.8 | $1.6M | 46 | 14 |
| Gyms, studios and classes | 19 | #506 of 535 | 21 | 10.1 | $473K | 71 | Under 3 |
| Primary care and pediatrics | 16 | #442 of 458 | 22 | 10.6 | $846K | 48 | 30 |
| Gyms | 16 | #486 of 506 | 13 | 6.3 | $763K | 59 | Under 3 |
| Physical therapy | 14 | #391 of 400 | 13 | 6.3 | $1.4M | 60 | 11 |
| Collision repair and body shops | 13 | #383 of 387 | 10 | 4.8 | $1.6M | 53 | 10 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 1.9 | $3.5M | 139 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.9 | $3.5M | 78 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.9 | $11.8M | 139 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.4 | $6.2M | 259 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.4 | $10.6M | 67 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.4 | $10.6M | 84 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.4 | $3.3M | 164 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.4 | $8.2M | 80 | 3 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $18.6M | Too few | 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Natchez area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.3M | $788 | 82 |
| Gasoline and other fuels | $54.6M | $2,635 | 102 |
| Food away from home | $60M | $2,894 | 71 |
| Groceries | $106.3M | $5,125 | 81 |
| Personal care products and services | $14.5M | $698 | 69 |
| Child care and other personal services | $6.6M | $316 | 54 |
| Memberships, classes and admissions | $9.9M | $479 | 49 |
| Medical and dental services | $18.6M | $898 | 70 |
| Pets | $14.1M | $680 | 75 |
| Clothing, shoes and related services | $31.7M | $1,527 | 74 |
| Vehicle insurance | $46.5M | $2,240 | 114 |
| Home repairs, maintenance and insurance | $47.1M | $2,271 | 75 |
| Lawn care, cleaning and other household services | $24.6M | $1,188 | 84 |
| Rent and homeowner costs | $260.6M | $12,567 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Natchez area
- Population, 2025 estimate
- 54,722−0.9% since 2020
- Households
- 20,736
- Median age
- 41.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 1,678 sq. mi.
- People per square mile
- 32
- Median household income
- $42,104
- Average household income
- $63,809
- Median home value
- $101,500
- Jobs located here
- 16,813
- Daytime population
- 51,317Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Natchez area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Natchez area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Natchez area 3
- Adams County, MS28,803 people
- Concordia Parish, LA18,174 people
- Jefferson County, MS7,068 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- McComb, MS area53,441 people
- Vicksburg, MS area43,020 people
Questions
How fast is the Natchez, MS-LA area growing?
Population estimates put the Natchez area at 54,722 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 20,736 households.
How much do households in the Natchez, MS-LA area spend?
Households in the Natchez area spend about $260.6M a year on rent and homeowner costs, $106.3M on groceries and $60M on food away from home. Relative to the U.S., household spending in the Natchez area runs highest on vehicle insurance (an index of 114, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Which business types have the highest market scores in the Natchez, MS-LA area?
Of the business types scored in the Natchez area, lawn care, cleaning and pest control companies (69); HVAC and plumbing companies (61); and landscaping and lawn care companies (58) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #67 of 481 scored small-town markets.
How does the Natchez, MS-LA area compare with the U.S.?
Median household income in the Natchez area is $42,104, 48% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $101,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3 times the U.S. rate) and lowest for real estate agents and brokers (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Natchez area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Natchez area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Natchez area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Natchez area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.