County profile · Mississippi
Lamar County, MS market data
How Lamar County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 67,403
- +4.7% since 2020
- Households
- 25,381
- Median household income
- $70,909
- +17.5% vs. 2015–2019, before inflation
- Median home value
- $224,700
- Jobs located here
- 22,631
- Highest market score
- 75
- HVAC and plumbing, #127 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Lamar County by name and distance, and the households and spending within reach. Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lamar County has an estimated 67,403 people and 25,381 households. Population estimates show Lamar County grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Lamar County is $70,909, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.5%, before inflation.
Relative to the U.S., household spending in Lamar County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Of the business types scored in Lamar County, HVAC and plumbing companies (75), landscaping and lawn care companies (72) and veterinarians (71) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #127 of 1,707 scored counties.
Lamar County is part of the Hattiesburg metro area. Against the U.S., map listings per household run highest for clothing and shoe stores (2.7 times the U.S. rate) and lowest for HVAC and plumbing companies (13% below the U.S. rate).
All 56 business types in Lamar County
Highest Groundwork market score first. Each score compares Lamar County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 75 | #127 of 1,707 | 14 | 5.5 | $5.1M | 107 | 13 |
| Landscaping and lawn care | 72 | #205 of 1,493 | 13 | 5.1 | $2.8M | 96 | 17 |
| Veterinarians | 71 | #263 of 1,485 | 8 | 3.2 | $2.8M | 101 | 6 |
| Gas stations | 69 | #434 of 2,358 | 30 | 11.8 | $2.5M | 106 | 26 |
| Home repair trades | 67 | #313 of 2,057 | 33 | 13.0 | $2.2M | 89 | 22 |
| Pet businesses | 66 | #449 of 2,200 | 33 | 13.0 | $669K | 76 | 9 |
| Collision repair and body shops | 65 | #323 of 1,327 | 7 | 2.8 | $3.4M | 109 | 5 |
| Pet grooming and boarding | 64 | #395 of 1,461 | 13 | 5.1 | $1.7M | 67 | 3 |
| Pet stores | 63 | #274 of 974 | 5 | 2.0 | $4.4M | 98 | Under 3 |
| Convenience stores | 57 | #872 of 2,261 | 23 | 9.1 | $6.6M | 83 | 10 |
| House cleaning | 56 | #301 of 847 | 6 | 2.4 | $6.1M | 96 | 16 |
| Lawn, cleaning and pest control | 56 | #659 of 1,771 | 25 | 9.8 | $1.5M | 87 | 41 |
| Funeral homes | 54 | #600 of 1,472 | 5 | 2.0 | $619K | 91 | Under 3 |
| Grocery stores | 54 | #893 of 2,070 | 21 | 8.3 | $7.2M | 77 | 10 |
| Property management | 53 | #395 of 910 | 10 | 3.9 | Index only | 68 | 5 |
| Coffee shops and cafes | 53 | #911 of 2,063 | 28 | 11.0 | $3.3M | 90 | 12 |
| Auto repair shops | 53 | #1,074 of 2,378 | 59 | 23.2 | $399K | 90 | 20 |
| Grocery and convenience stores | 53 | #1,084 of 2,402 | 56 | 22.1 | $2.7M | 79 | 20 |
| Pizza | 52 | #936 of 2,090 | 18 | 7.1 | $5.2M | 102 | 70 |
| Chiropractors | 50 | #730 of 1,490 | 12 | 4.7 | $2.3M | 96 | 8 |
| Auto repair and car care | 49 | #1,285 of 2,401 | 107 | 42.2 | $220K | 82 | 31 |
| Car washes and detailing | 46 | #833 of 1,451 | 13 | 5.1 | $1.8M | 72 | 4 |
| Bakeries and dessert shops | 46 | #1,101 of 1,889 | 32 | 12.6 | $2.9M | 71 | 12 |
| Sit-down restaurants | 46 | #1,388 of 2,405 | 165 | 65.0 | $567K | 85 | 43 |
| Martial arts and dance studios | 44 | #856 of 1,334 | 18 | 7.1 | $995K | 49 | 3 |
| Child care and preschools | 44 | #990 of 1,611 | 19 | 7.5 | $592K | 59 | 16 |
| Barbershops | 42 | #899 of 1,356 | 15 | 5.9 | $1.5M | 79 | Under 3 |
| Insurance agencies | 40 | #1,476 of 2,272 | 63 | 24.8 | $1M | 82 | 38 |
| Real estate agents and brokers | 40 | #1,623 of 2,176 | 113 | 44.5 | Index only | 61 | 21 |
| Restaurants and cafes | 40 | #1,626 of 2,405 | 284 | 111.9 | $329K | 89 | 131 |
| Nail salons | 39 | #975 of 1,328 | 21 | 8.3 | $1.1M | 63 | 5 |
| Yoga, Pilates and fitness studios | 38 | #591 of 777 | 6 | 2.4 | $3M | 73 | 9 |
| Roofing and gutters | 38 | #868 of 1,177 | 16 | 6.3 | $4.5M | 53 | Under 3 |
| Tire shops | 38 | #1,086 of 1,530 | 15 | 5.9 | $1.6M | 63 | 6 |
| Real estate | 38 | #1,755 of 2,229 | 141 | 55.6 | Index only | 62 | 39 |
| Pest control | 36 | #542 of 699 | 6 | 2.4 | $6.1M | 60 | 8 |
| Hair salons | 36 | #1,842 of 2,339 | 65 | 25.6 | $342K | 80 | 19 |
| Gyms, studios and classes | 35 | #1,664 of 2,088 | 50 | 19.7 | $358K | 54 | 12 |
| Mortgage brokers and lenders | 34 | #732 of 887 | 15 | 5.9 | Index only | 64 | 6 |
| Gyms | 33 | #1,435 of 1,792 | 26 | 10.2 | $689K | 53 | 9 |
| Fast food and sandwich shops | 33 | #1,756 of 2,222 | 49 | 19.3 | $1.9M | 63 | 70 |
| Spas and skin care | 32 | #1,491 of 1,769 | 34 | 13.4 | $654K | 75 | 8 |
| Salons, barbers and spas | 32 | #2,077 of 2,385 | 136 | 53.6 | $164K | 77 | 32 |
| Physical therapy | 31 | #1,195 of 1,422 | 20 | 7.9 | $1.4M | 57 | 12 |
| Dry cleaners | 29 | #445 of 507 | 5 | 2.0 | $9.4M | 60 | Under 3 |
| Optometrists and eye care | 28 | #1,116 of 1,302 | 22 | 8.7 | $1.3M | 40 | Under 3 |
| Clothing, shoes and laundry | 28 | #1,910 of 2,210 | 133 | 52.4 | $352K | 40 | 50 |
| Clothing and shoe stores | 27 | #1,800 of 2,087 | 111 | 43.7 | $421K | 33 | 50 |
| Primary care and pediatrics | 26 | #1,470 of 1,656 | 35 | 13.8 | $789K | 44 | 61 |
| Doctors, dentists and clinics | 26 | #2,203 of 2,394 | 313 | 123.3 | $88K | 58 | 116 |
| Dentists and orthodontists | 25 | #1,764 of 1,886 | 41 | 16.2 | $674K | 69 | 35 |
| Electricians | Not scored | Not scored | 3 | 1.2 | $23.8M | 198 | 9 |
| Home inspectors | Not scored | Not scored | 3 | 1.2 | Index only | 48 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $7.9M | 57 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.8 | $23.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lamar County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.6M | $928 | 97 |
| Gasoline and other fuels | $75.6M | $2,978 | 115 |
| Food away from home | $93.5M | $3,685 | 91 |
| Groceries | $150.8M | $5,940 | 94 |
| Personal care products and services | $22.2M | $877 | 87 |
| Child care and other personal services | $11.3M | $443 | 76 |
| Memberships, classes and admissions | $17.9M | $705 | 72 |
| Medical and dental services | $27.6M | $1,089 | 85 |
| Pets | $22.1M | $870 | 96 |
| Clothing, shoes and related services | $46.8M | $1,842 | 90 |
| Vehicle insurance | $64.5M | $2,541 | 130 |
| Home repairs, maintenance and insurance | $71.3M | $2,811 | 93 |
| Lawn care, cleaning and other household services | $36.7M | $1,445 | 102 |
| Rent and homeowner costs | $377.2M | $14,860 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lamar County
- Population, 2025 estimate
- 67,403+4.7% since 2020
- Households
- 25,381
- Median age
- 38.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 497 sq. mi.
- People per square mile
- 132
- Median household income
- $70,909+17.5% vs. 2015–2019, before inflation
- Average household income
- $96,987
- Median home value
- $224,700
- Jobs located here
- 22,631
- Daytime population
- 63,441Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lamar County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Forrest County, MS78,272 people
- Marion County, MS24,193 people
- Covington County, MS18,148 people
- Perry County, MS11,449 people
- Jefferson Davis County, MS11,117 people
- Jones County, MS66,472 people
- Stone County, MS18,894 people
- Walthall County, MS13,839 people
Questions
How fast is Lamar County, MS growing?
Population estimates put Lamar County at 67,403 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 25,381 households. Median household income rose 17.5% from the 2015–2019 survey, before inflation.
How much do households in Lamar County, MS spend?
Households in Lamar County spend about $377.2M a year on rent and homeowner costs, $150.8M on groceries and $93.5M on food away from home. Set against the U.S., households in Lamar County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
Which business types have the highest market scores in Lamar County, MS?
The highest Groundwork market scores in Lamar County are for HVAC and plumbing companies (75), landscaping and lawn care companies (72) and veterinarians (71). Lamar County ranks #127 of 1,707 scored counties for HVAC and plumbing companies.
How does Lamar County, MS compare with the U.S.?
The median household income in Lamar County is $70,909 a year, 12% below the U.S. median of $80,734. The population rose 4.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $224,700, against $332,700 for the U.S. For its number of households, Lamar County has the most map listings, relative to the U.S., for clothing and shoe stores (2.7 times the U.S. rate) and the fewest for HVAC and plumbing companies (13% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Lamar County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lamar County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lamar County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.