Metro area profile · Mississippi
Gulfport-Biloxi, MS metro area market data
How the Gulfport-Biloxi metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 431,329
- +3.5% since 2020
- Households
- 167,947
- Median household income
- $62,418
- +27.2% vs. 2015–2019, before inflation
- Median home value
- $205,000
- Jobs located here
- 157,472
- Highest market score
- 79
- House cleaning, #15 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Gulfport-Biloxi metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Gulfport-Biloxi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Gulfport-Biloxi metro area has an estimated 431,329 people and 167,947 households. Between 2020 and 2025, the population of the Gulfport-Biloxi metro area grew 3.5%, in step with the U.S. (+3.1%). Median household income in the Gulfport-Biloxi metro area is $62,418, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
Relative to the U.S., household spending in the Gulfport-Biloxi metro area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in the Gulfport-Biloxi metro area, house cleaning businesses (79); lawn care, cleaning and pest control companies (76); and landscaping and lawn care companies (75) have the highest Groundwork market scores. For house cleaning businesses, that ranks #15 of 375 scored metro areas.
The Gulfport-Biloxi metro area takes in 4 counties: Harrison County, Jackson County, Hancock County and Stone County. Against the U.S., map listings per household run highest for tire shops (55% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (50% below the U.S. rate).
All 56 business types in the Gulfport-Biloxi metro area
Highest Groundwork market score first. Each score compares the Gulfport-Biloxi metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 79 | #15 of 375 | 25 | 1.5 | $9.2M | 143 | 47 |
| Lawn, cleaning and pest control | 76 | #27 of 387 | 122 | 7.3 | $1.9M | 112 | 151 |
| Landscaping and lawn care | 75 | #36 of 385 | 66 | 3.9 | $3.5M | 119 | 79 |
| Pet stores | 71 | #47 of 382 | 25 | 1.5 | $5.5M | 120 | 7 |
| Roofing and gutters | 69 | #47 of 381 | 44 | 2.6 | $10.1M | 119 | 10 |
| Insurance agencies | 69 | #87 of 387 | 262 | 15.6 | $1.6M | 126 | 146 |
| Spas and skin care | 67 | #51 of 387 | 116 | 6.9 | $1.2M | 136 | 15 |
| Optometrists and eye care | 65 | #81 of 386 | 47 | 2.8 | $3.7M | 117 | 15 |
| Electricians | 62 | #91 of 383 | 38 | 2.3 | $11.7M | 97 | 59 |
| Home repair trades | 60 | #117 of 387 | 199 | 11.8 | $2.2M | 92 | 169 |
| Yoga, Pilates and fitness studios | 59 | #92 of 347 | 20 | 1.2 | $5.2M | 128 | 36 |
| Property management | 58 | #113 of 374 | 37 | 2.2 | Index only | 116 | 60 |
| Mortgage brokers and lenders | 58 | #117 of 373 | 54 | 3.2 | Index only | 113 | 12 |
| Chiropractors | 55 | #154 of 386 | 59 | 3.5 | $2.9M | 122 | 38 |
| Pizza | 55 | #155 of 387 | 100 | 6.0 | $5.8M | 114 | 328 |
| Grocery stores | 55 | #169 of 387 | 102 | 6.1 | $9.4M | 101 | 40 |
| Pet businesses | 54 | #166 of 387 | 172 | 10.2 | $792K | 90 | 77 |
| Auto repair shops | 51 | #197 of 387 | 362 | 21.6 | $412K | 93 | 139 |
| HVAC and plumbing | 50 | #198 of 387 | 117 | 7.0 | $3.8M | 80 | 100 |
| Pet grooming and boarding | 49 | #211 of 386 | 71 | 4.2 | $1.9M | 75 | 24 |
| Real estate | 48 | #206 of 387 | 602 | 35.8 | Index only | 91 | 182 |
| Salons, barbers and spas | 48 | #222 of 387 | 755 | 45.0 | $183K | 86 | 87 |
| Funeral homes | 47 | #196 of 377 | 39 | 2.3 | $579K | 85 | 18 |
| Car washes and detailing | 47 | #226 of 387 | 77 | 4.6 | $1.9M | 77 | 18 |
| Real estate agents and brokers | 45 | #239 of 387 | 497 | 29.6 | Index only | 88 | 90 |
| Auto repair and car care | 45 | #243 of 387 | 647 | 38.5 | $230K | 86 | 222 |
| Gas stations | 44 | #239 of 387 | 226 | 13.5 | $2.2M | 90 | 203 |
| Hair salons | 44 | #251 of 387 | 401 | 23.9 | $345K | 80 | 45 |
| Pest control | 43 | #222 of 345 | 31 | 1.8 | $7.4M | 72 | 25 |
| Grocery and convenience stores | 43 | #246 of 387 | 353 | 21.0 | $2.7M | 80 | 82 |
| Dentists and orthodontists | 43 | #248 of 387 | 181 | 10.8 | $953K | 97 | 127 |
| Doctors, dentists and clinics | 43 | #251 of 387 | 1,235 | 73.5 | $140K | 92 | 507 |
| Urgent care and walk-in clinics | 42 | #129 of 197 | 6 | 0.4 | $28.8M | 117 | 19 |
| Veterinarians | 42 | #246 of 384 | 61 | 3.6 | $2.2M | 82 | 46 |
| Oil change and quick lube | 41 | #197 of 290 | 13 | 0.8 | $11.5M | 83 | 17 |
| Collision repair and body shops | 41 | #257 of 381 | 49 | 2.9 | $3M | 99 | 45 |
| Gyms | 41 | #274 of 387 | 118 | 7.0 | $884K | 68 | 36 |
| Barbershops | 41 | #280 of 387 | 103 | 6.1 | $1.3M | 71 | 6 |
| Martial arts and dance studios | 41 | #282 of 387 | 80 | 4.8 | $1.3M | 65 | 18 |
| Gyms, studios and classes | 41 | #283 of 387 | 218 | 13.0 | $478K | 72 | 54 |
| Child care and preschools | 40 | #267 of 387 | 85 | 5.1 | $770K | 77 | 93 |
| Dry cleaners | 37 | #203 of 272 | 24 | 1.4 | $12.2M | 78 | 13 |
| Coffee shops and cafes | 36 | #309 of 387 | 191 | 11.4 | $3M | 82 | 93 |
| Nail salons | 36 | #335 of 387 | 123 | 7.3 | $1.1M | 67 | 19 |
| Convenience stores | 35 | #292 of 387 | 183 | 10.9 | $5.2M | 67 | 42 |
| Bakeries and dessert shops | 35 | #311 of 387 | 169 | 10.1 | $3.4M | 83 | 102 |
| Laundromats | 34 | #278 of 364 | 34 | 2.0 | $8.6M | 69 | 10 |
| Fast food and sandwich shops | 34 | #292 of 387 | 274 | 16.3 | $2.1M | 69 | 328 |
| Primary care and pediatrics | 34 | #308 of 387 | 140 | 8.3 | $1.2M | 69 | 233 |
| Home inspectors | 33 | #197 of 243 | 14 | 0.8 | Index only | 65 | Under 3 |
| Restaurants and cafes | 26 | #351 of 387 | 1,961 | 116.8 | $295K | 80 | 793 |
| Physical therapy | 26 | #356 of 386 | 104 | 6.2 | $1.7M | 69 | 75 |
| Clothing and shoe stores | 25 | #340 of 387 | 367 | 21.9 | $795K | 63 | 165 |
| Tire shops | 25 | #343 of 386 | 99 | 5.9 | $1.5M | 60 | 41 |
| Clothing, shoes and laundry | 25 | #346 of 387 | 474 | 28.2 | $615K | 70 | 188 |
| Sit-down restaurants | 25 | #363 of 387 | 1,021 | 60.8 | $566K | 85 | 352 |
Household spending in the Gulfport-Biloxi metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $149.1M | $888 | 93 |
| Gasoline and other fuels | $486.1M | $2,895 | 112 |
| Food away from home | $578.2M | $3,443 | 85 |
| Groceries | $959.8M | $5,715 | 90 |
| Personal care products and services | $138.3M | $824 | 82 |
| Child care and other personal services | $65.4M | $390 | 67 |
| Memberships, classes and admissions | $104.3M | $621 | 63 |
| Medical and dental services | $172.5M | $1,027 | 80 |
| Pets | $136.3M | $812 | 89 |
| Clothing, shoes and related services | $291.7M | $1,737 | 85 |
| Vehicle insurance | $415.7M | $2,475 | 126 |
| Home repairs, maintenance and insurance | $444M | $2,644 | 88 |
| Lawn care, cleaning and other household services | $229.4M | $1,366 | 97 |
| Rent and homeowner costs | $2.4B | $14,149 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Gulfport-Biloxi metro area
- Population, 2025 estimate
- 431,329+3.5% since 2020
- Households
- 167,947
- Median age
- 40.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 2,216 sq. mi.
- People per square mile
- 190
- Median household income
- $62,418+27.2% vs. 2015–2019, before inflation
- Average household income
- $84,681
- Median home value
- $205,000
- Jobs located here
- 157,472
- Daytime population
- 413,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gulfport-Biloxi metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Gulfport-Biloxi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Gulfport-Biloxi metro area 4
- Harrison County, MS210,891 people
- Jackson County, MS145,249 people
- Hancock County, MS46,167 people
- Stone County, MS18,894 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
- Vicksburg, MS area43,020 people
Questions
How fast is the Gulfport-Biloxi, MS metro area growing?
Population estimates put the Gulfport-Biloxi metro area at 431,329 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 167,947 households. Median household income rose 27.2% from the 2015–2019 survey, before inflation.
How much do households in the Gulfport-Biloxi, MS metro area spend?
Households in the Gulfport-Biloxi metro area spend about $2.4B a year on rent and homeowner costs, $959.8M on groceries and $578.2M on food away from home. Set against the U.S., households in the Gulfport-Biloxi metro area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in the Gulfport-Biloxi, MS metro area?
The highest Groundwork market scores in the Gulfport-Biloxi metro area are for house cleaning businesses (79); lawn care, cleaning and pest control companies (76); and landscaping and lawn care companies (75). The Gulfport-Biloxi metro area ranks #15 of 375 scored metro areas for house cleaning businesses.
How does the Gulfport-Biloxi, MS metro area compare with the U.S.?
The median household income in the Gulfport-Biloxi metro area is $62,418 a year, 23% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $205,000, against $332,700 for the U.S. For its number of households, the Gulfport-Biloxi metro area has the most map listings, relative to the U.S., for tire shops (55% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Gulfport-Biloxi metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gulfport-Biloxi metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Gulfport-Biloxi metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gulfport-Biloxi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.