County profile · Mississippi
Stone County, MS market data
Population, household spending and competition for 56 business types in Stone County, each scored against other counties.
- Population, 2025
- 19,654
- +7.2% since 2020
- Households
- 6,705
- Median household income
- $61,413
- +35.0% vs. 2015–2019, before inflation
- Median home value
- $161,100
- Jobs located here
- 3,959
- Highest market score
- 77
- Insurance agencies, #293 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Stone County by name and distance, and the households and spending within reach. Or open the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,654 people live in Stone County, in 6,705 households. Population estimates show Stone County grew 7.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Stone County is $61,413 a year, 24% below the U.S. median of $80,734. That rose 35.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Stone County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Stone County are for insurance agencies (77), home repair companies (71) and real estate agents and brokers (62). Stone County ranks #293 of 2,272 scored counties for insurance agencies.
Stone County is part of the Gulfport-Biloxi metro area. For its number of households, Stone County has the most map listings, relative to the U.S., for gas stations (64% above the U.S. rate) and the fewest for real estate businesses (54% below the U.S. rate).
All 56 business types in Stone County
Highest Groundwork market score first. Each score compares Stone County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 77 | #293 of 2,272 | 8 | 11.9 | $2.3M | 181 | 6 |
| Home repair trades | 71 | #192 of 2,057 | 6 | 8.9 | $2.8M | 116 | 6 |
| Real estate agents and brokers | 62 | #483 of 2,176 | 10 | 14.9 | Index only | 168 | Under 3 |
| Real estate | 62 | #507 of 2,229 | 12 | 17.9 | Index only | 176 | Under 3 |
| Auto repair shops | 61 | #707 of 2,378 | 16 | 23.9 | $396K | 89 | 3 |
| Grocery and convenience stores | 58 | #881 of 2,402 | 15 | 22.4 | $2.5M | 73 | 3 |
| Sit-down restaurants | 56 | #909 of 2,405 | 28 | 41.8 | $778K | 117 | 11 |
| Doctors, dentists and clinics | 56 | #930 of 2,394 | 32 | 47.7 | $205K | 135 | 11 |
| Auto repair and car care | 52 | #1,160 of 2,401 | 31 | 46.2 | $204K | 76 | 7 |
| Clothing, shoes and laundry | 51 | #1,105 of 2,210 | 11 | 16.4 | $997K | 113 | 4 |
| Clothing and shoe stores | 50 | #1,051 of 2,087 | 8 | 11.9 | $1.4M | 108 | 4 |
| Grocery stores | 49 | #1,059 of 2,070 | 5 | 7.5 | $7.5M | 80 | Under 3 |
| Restaurants and cafes | 49 | #1,221 of 2,405 | 53 | 79.0 | $411K | 111 | 31 |
| Gas stations | 49 | #1,229 of 2,358 | 12 | 17.9 | $1.8M | 74 | 14 |
| Convenience stores | 46 | #1,280 of 2,261 | 8 | 11.9 | $4.7M | 59 | Under 3 |
| Dentists and orthodontists | 45 | #1,147 of 1,886 | 7 | 10.4 | $938K | 95 | 4 |
| HVAC and plumbing | 43 | #1,109 of 1,707 | 5 | 7.5 | $3.4M | 71 | 6 |
| Pet businesses | 41 | #1,497 of 2,200 | 10 | 14.9 | $507K | 58 | Under 3 |
| Gyms, studios and classes | 38 | #1,557 of 2,088 | 7 | 10.4 | $523K | 79 | Under 3 |
| Fast food and sandwich shops | 38 | #1,587 of 2,222 | 11 | 16.4 | $2M | 65 | 13 |
| Salons, barbers and spas | 37 | #1,867 of 2,385 | 28 | 41.8 | $188K | 88 | Under 3 |
| Bakeries and dessert shops | 35 | #1,472 of 1,889 | 6 | 8.9 | $3.6M | 88 | 6 |
| Hair salons | 35 | #1,882 of 2,339 | 16 | 23.9 | $329K | 76 | Under 3 |
| Pet grooming and boarding | 33 | #1,131 of 1,461 | 5 | 7.5 | $1M | 40 | Under 3 |
| Nail salons | 27 | #1,180 of 1,328 | 6 | 8.9 | $877K | 52 | Under 3 |
| Physical therapy | 20 | #1,349 of 1,422 | 9 | 13.4 | $729K | 30 | 7 |
| Gyms | Not scored | Not scored | 4 | 6.0 | $915K | 70 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.5 | $1.8M | 93 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 4.5 | $2.1M | 84 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 4.5 | $7.3M | 196 | 6 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.5 | $2.1M | 69 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.5 | $351K | 52 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.5 | $2.9M | 173 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 4.5 | $1.2M | 61 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.5 | $2.2M | 123 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 4.5 | $1.8M | 200 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.5 | $1.7M | 62 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 3.0 | $1.1M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.0 | $3.3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.0 | $4.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 3.0 | $5.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 3.0 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.0 | $3.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.0 | $2.5M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 3.0 | $10.9M | Too few | 13 |
| Tire shops | Not scored | Not scored | 2 | 3.0 | $3.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.5 | $11M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.5 | $16.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.5 | $8.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Stone County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.3M | $945 | 99 |
| Gasoline and other fuels | $21.1M | $3,143 | 121 |
| Food away from home | $21.8M | $3,251 | 80 |
| Groceries | $37.3M | $5,563 | 88 |
| Personal care products and services | $5.3M | $785 | 78 |
| Child care and other personal services | $2.2M | $330 | 57 |
| Memberships, classes and admissions | $3.7M | $546 | 56 |
| Medical and dental services | $6.6M | $979 | 76 |
| Pets | $5.1M | $756 | 83 |
| Clothing, shoes and related services | $11M | $1,635 | 80 |
| Vehicle insurance | $18.2M | $2,712 | 139 |
| Home repairs, maintenance and insurance | $16.9M | $2,523 | 84 |
| Lawn care, cleaning and other household services | $8.7M | $1,300 | 92 |
| Rent and homeowner costs | $91.4M | $13,630 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Stone County
- Population, 2025 estimate
- 19,654+7.2% since 2020
- Households
- 6,705
- Median age
- 40.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 446 sq. mi.
- People per square mile
- 42
- Median household income
- $61,413+35.0% vs. 2015–2019, before inflation
- Average household income
- $73,100
- Median home value
- $161,100
- Jobs located here
- 3,959
- Daytime population
- 15,638Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Harrison County, MS210,891 people
- Pearl River County, MS57,458 people
- Hancock County, MS46,167 people
- George County, MS25,170 people
- Perry County, MS11,449 people
- Forrest County, MS78,272 people
- Jackson County, MS145,249 people
- Lamar County, MS65,713 people
Questions
How fast is Stone County, MS growing?
Population estimates put Stone County at 19,654 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 6,705 households. Against the 2015–2019 survey, median household income rose 35.0%, before inflation.
How much do households in Stone County, MS spend?
Households in Stone County spend about $91.4M a year on rent and homeowner costs, $37.3M on groceries and $21.8M on food away from home. Relative to the U.S., household spending in Stone County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Stone County, MS?
Of the business types scored in Stone County, insurance agencies (77), home repair companies (71) and real estate agents and brokers (62) have the highest Groundwork market scores. For insurance agencies, that ranks #293 of 2,272 scored counties.
How does Stone County, MS compare with the U.S.?
Median household income in Stone County is $61,413, 24% below the U.S. median of $80,734. The population rose 7.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (64% above the U.S. rate) and lowest for real estate businesses (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Stone County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stone County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Stone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.