County profile · Mississippi
Hancock County, MS market data
Population, household spending and competition for 56 business types in Hancock County, each scored against other counties.
- Population, 2025
- 46,873
- +1.6% since 2020
- Households
- 20,237
- Median household income
- $67,708
- +40.7% vs. 2015–2019, before inflation
- Median home value
- $224,200
- Jobs located here
- 13,768
- Highest market score
- 81
- Lawn, cleaning and pest control, #49 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Hancock County by name and distance, and the households and spending within reach. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 46,873 people live in Hancock County, in 20,237 households. Population estimates show Hancock County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Hancock County is $67,708 a year, 16% below the U.S. median of $80,734. That rose 40.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hancock County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Hancock County are for lawn care, cleaning and pest control companies (81); child care centers and preschools (76); and grocery stores (76). Hancock County ranks #49 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Hancock County is part of the Gulfport-Biloxi metro area. For its number of households, Hancock County has the most map listings, relative to the U.S., for convenience stores (18% above the U.S. rate) and the fewest for medical and dental practices (49% below the U.S. rate).
All 56 business types in Hancock County
Highest Groundwork market score first. Each score compares Hancock County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 81 | #49 of 1,771 | 8 | 4.0 | $3.5M | 211 | 12 |
| Child care and preschools | 76 | #140 of 1,611 | 6 | 3.0 | $1.4M | 142 | 3 |
| Grocery stores | 76 | #267 of 2,070 | 9 | 4.4 | $13.1M | 141 | 3 |
| Pet businesses | 75 | #162 of 2,200 | 17 | 8.4 | $1M | 115 | 6 |
| Home repair trades | 73 | #141 of 2,057 | 17 | 8.4 | $3.2M | 132 | 15 |
| HVAC and plumbing | 71 | #181 of 1,707 | 8 | 4.0 | $6.8M | 144 | 12 |
| Auto repair and car care | 70 | #361 of 2,401 | 55 | 27.2 | $342K | 127 | 15 |
| Chiropractors | 69 | #241 of 1,490 | 5 | 2.5 | $4.3M | 179 | 3 |
| Auto repair shops | 69 | #376 of 2,378 | 33 | 16.3 | $571K | 128 | 9 |
| Pizza | 64 | #497 of 2,090 | 9 | 4.4 | $8.1M | 159 | 39 |
| Gas stations | 64 | #597 of 2,358 | 23 | 11.4 | $2.7M | 112 | 23 |
| Grocery and convenience stores | 64 | #644 of 2,402 | 39 | 19.3 | $3M | 89 | 8 |
| Insurance agencies | 62 | #718 of 2,272 | 24 | 11.9 | $2.2M | 173 | 22 |
| Pet grooming and boarding | 61 | #449 of 1,461 | 7 | 3.5 | $2.5M | 96 | Under 3 |
| Primary care and pediatrics | 61 | #487 of 1,656 | 10 | 4.9 | $2.1M | 120 | 12 |
| Roofing and gutters | 60 | #360 of 1,177 | 5 | 2.5 | $10.9M | 129 | Under 3 |
| Collision repair and body shops | 57 | #508 of 1,327 | 6 | 3.0 | $3.1M | 102 | 4 |
| Dentists and orthodontists | 57 | #676 of 1,886 | 14 | 6.9 | $1.5M | 155 | 12 |
| Convenience stores | 57 | #874 of 2,261 | 19 | 9.4 | $6.2M | 79 | 5 |
| Doctors, dentists and clinics | 56 | #909 of 2,394 | 87 | 43.0 | $246K | 161 | 36 |
| Spas and skin care | 53 | #763 of 1,769 | 13 | 6.4 | $1.3M | 151 | Under 3 |
| Clothing, shoes and laundry | 52 | #1,069 of 2,210 | 39 | 19.3 | $930K | 106 | 8 |
| Salons, barbers and spas | 52 | #1,071 of 2,385 | 78 | 38.5 | $221K | 104 | 7 |
| Tire shops | 51 | #760 of 1,530 | 9 | 4.4 | $2.1M | 84 | 3 |
| Fast food and sandwich shops | 50 | #1,135 of 2,222 | 25 | 12.4 | $2.9M | 95 | 39 |
| Hair salons | 50 | #1,203 of 2,339 | 46 | 22.7 | $374K | 87 | 4 |
| Clothing and shoe stores | 48 | #1,138 of 2,087 | 32 | 15.8 | $1.1M | 89 | 8 |
| Mortgage brokers and lenders | 47 | #490 of 887 | 6 | 3.0 | Index only | 125 | Under 3 |
| Barbershops | 47 | #771 of 1,356 | 8 | 4.0 | $2.1M | 114 | Under 3 |
| Car washes and detailing | 47 | #801 of 1,451 | 8 | 4.0 | $2.4M | 93 | Under 3 |
| Gyms, studios and classes | 45 | #1,326 of 2,088 | 27 | 13.3 | $493K | 74 | 4 |
| Pet stores | 42 | #619 of 974 | 5 | 2.5 | $3.4M | 76 | Under 3 |
| Gyms | 42 | #1,205 of 1,792 | 16 | 7.9 | $832K | 64 | 4 |
| Bakeries and dessert shops | 42 | #1,216 of 1,889 | 18 | 8.9 | $4M | 97 | 14 |
| Real estate agents and brokers | 42 | #1,487 of 2,176 | 62 | 30.6 | Index only | 87 | 12 |
| Nail salons | 41 | #926 of 1,328 | 10 | 4.9 | $1.7M | 103 | Under 3 |
| Real estate | 41 | #1,583 of 2,229 | 77 | 38.0 | Index only | 88 | 21 |
| Coffee shops and cafes | 38 | #1,474 of 2,063 | 22 | 10.9 | $3.3M | 89 | 14 |
| Property management | 37 | #670 of 910 | 9 | 4.4 | Index only | 59 | 7 |
| Physical therapy | 37 | #1,050 of 1,422 | 10 | 4.9 | $2.1M | 89 | 9 |
| Sit-down restaurants | 37 | #1,758 of 2,405 | 109 | 53.9 | $666K | 100 | 51 |
| Pest control | 35 | #563 of 699 | 5 | 2.5 | $5.7M | 55 | 3 |
| Restaurants and cafes | 32 | #1,948 of 2,405 | 226 | 111.7 | $321K | 87 | 106 |
| Martial arts and dance studios | 30 | #1,143 of 1,334 | 9 | 4.4 | $1.5M | 73 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.0 | $13.7M | 114 | 3 |
| Laundromats | Not scored | Not scored | 4 | 2.0 | $9.1M | 72 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.0 | $4.3M | 158 | 6 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.5 | $9.4M | 322 | 9 |
| Funeral homes | Not scored | Not scored | 2 | 1.0 | $1.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $6.7M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $18.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.5 | $21.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $21.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hancock County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.8M | $930 | 97 |
| Gasoline and other fuels | $61.4M | $3,035 | 117 |
| Food away from home | $72.6M | $3,586 | 88 |
| Groceries | $118M | $5,831 | 92 |
| Personal care products and services | $17.2M | $850 | 85 |
| Child care and other personal services | $8.5M | $421 | 72 |
| Memberships, classes and admissions | $13.3M | $658 | 67 |
| Medical and dental services | $21.4M | $1,058 | 82 |
| Pets | $17.2M | $848 | 93 |
| Clothing, shoes and related services | $36.3M | $1,792 | 87 |
| Vehicle insurance | $52.1M | $2,576 | 132 |
| Home repairs, maintenance and insurance | $54.7M | $2,703 | 90 |
| Lawn care, cleaning and other household services | $28.3M | $1,398 | 99 |
| Rent and homeowner costs | $292.8M | $14,470 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hancock County
- Population, 2025 estimate
- 46,873+1.6% since 2020
- Households
- 20,237
- Median age
- 45.4
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 474 sq. mi.
- People per square mile
- 97
- Median household income
- $67,708+40.7% vs. 2015–2019, before inflation
- Average household income
- $94,339
- Median home value
- $224,200
- Jobs located here
- 13,768
- Daytime population
- 41,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hancock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
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- Pearl River County, MS57,458 people
- Stone County, MS18,894 people
- Jackson County, MS145,249 people
- George County, MS25,170 people
- Lamar County, MS65,713 people
- Forrest County, MS78,272 people
- Marion County, MS24,193 people
Questions
How fast is Hancock County, MS growing?
Population estimates put Hancock County at 46,873 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 20,237 households. Against the 2015–2019 survey, median household income rose 40.7%, before inflation.
How much do households in Hancock County, MS spend?
Households in Hancock County spend about $292.8M a year on rent and homeowner costs, $118M on groceries and $72.6M on food away from home. Relative to the U.S., household spending in Hancock County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Hancock County, MS?
Of the business types scored in Hancock County, lawn care, cleaning and pest control companies (81); child care centers and preschools (76); and grocery stores (76) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #49 of 1,771 scored counties.
How does Hancock County, MS compare with the U.S.?
Median household income in Hancock County is $67,708, 16% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $224,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (18% above the U.S. rate) and lowest for medical and dental practices (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Hancock County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hancock County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hancock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.