County profile · Mississippi
Prentiss County, MS market data
Population, household spending and competition for 56 business types in Prentiss County, each scored against other counties.
- Population, 2025
- 25,284
- +1.3% since 2020
- Households
- 9,595
- Median household income
- $49,724
- +26.7% vs. 2015–2019, before inflation
- Median home value
- $122,500
- Jobs located here
- 7,623
- Highest market score
- 62
- Real estate, #475 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Prentiss County by name and distance, and the households and spending within reach. Or open the report at the center of Prentiss County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 25,284 people live in Prentiss County, in 9,595 households. Population estimates put the population change in Prentiss County from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). The median household income in Prentiss County is $49,724 a year, 38% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Prentiss County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Prentiss County are for real estate businesses (62), insurance agencies (62) and pet businesses (57). Prentiss County ranks #475 of 2,229 scored counties for real estate businesses.
Prentiss County is part of the Tupelo area. For its number of households, Prentiss County has the most map listings, relative to the U.S., for clothing and shoe stores (99% above the U.S. rate) and the fewest for medical and dental practices (43% below the U.S. rate).
All 56 business types in Prentiss County
Highest Groundwork market score first. Each score compares Prentiss County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 62 | #475 of 2,229 | 7 | 7.3 | Index only | 421 | 10 |
| Insurance agencies | 62 | #722 of 2,272 | 13 | 13.5 | $2M | 157 | 10 |
| Pet businesses | 57 | #773 of 2,200 | 9 | 9.4 | $775K | 88 | 3 |
| Home repair trades | 54 | #814 of 2,057 | 6 | 6.3 | $3.9M | 162 | 18 |
| Gas stations | 50 | #1,160 of 2,358 | 14 | 14.6 | $2.1M | 89 | 16 |
| Pizza | 49 | #1,059 of 2,090 | 5 | 5.2 | $6M | 118 | 19 |
| Sit-down restaurants | 49 | #1,224 of 2,405 | 41 | 42.7 | $731K | 110 | 12 |
| Doctors, dentists and clinics | 48 | #1,275 of 2,394 | 46 | 47.9 | $199K | 130 | 13 |
| Dentists and orthodontists | 45 | #1,128 of 1,886 | 8 | 8.3 | $1.1M | 116 | 5 |
| Grocery and convenience stores | 40 | #1,587 of 2,402 | 19 | 19.8 | $2.7M | 80 | 7 |
| Restaurants and cafes | 39 | #1,639 of 2,405 | 80 | 83.4 | $375K | 101 | 39 |
| Auto repair shops | 36 | #1,812 of 2,378 | 23 | 24.0 | $390K | 88 | 12 |
| Salons, barbers and spas | 34 | #2,006 of 2,385 | 41 | 42.7 | $176K | 83 | 5 |
| Grocery stores | 33 | #1,564 of 2,070 | 7 | 7.3 | $7.4M | 79 | 5 |
| Convenience stores | 32 | #1,742 of 2,261 | 11 | 11.5 | $4.7M | 60 | Under 3 |
| Primary care and pediatrics | 30 | #1,387 of 1,656 | 12 | 12.5 | $761K | 43 | 8 |
| Spas and skin care | 30 | #1,523 of 1,769 | 8 | 8.3 | $904K | 103 | Under 3 |
| Funeral homes | 29 | #1,239 of 1,472 | 5 | 5.2 | $265K | 39 | Under 3 |
| Fast food and sandwich shops | 27 | #1,929 of 2,222 | 15 | 15.6 | $2M | 66 | 19 |
| Auto repair and car care | 26 | #2,144 of 2,401 | 44 | 45.9 | $204K | 76 | 20 |
| Clothing, shoes and laundry | 24 | #2,006 of 2,210 | 36 | 37.5 | $428K | 49 | 7 |
| Hair salons | 24 | #2,146 of 2,339 | 21 | 21.9 | $344K | 80 | Under 3 |
| Clothing and shoe stores | 22 | #1,913 of 2,087 | 31 | 32.3 | $498K | 39 | 7 |
| Coffee shops and cafes | 22 | #1,942 of 2,063 | 12 | 12.5 | $2.5M | 67 | 7 |
| Child care and preschools | 20 | #1,484 of 1,611 | 7 | 7.3 | $460K | 46 | Under 3 |
| Gyms, studios and classes | 20 | #1,972 of 2,088 | 12 | 12.5 | $431K | 65 | Under 3 |
| Barbershops | 15 | #1,274 of 1,356 | 8 | 8.3 | $904K | 48 | Under 3 |
| Gyms | 15 | #1,714 of 1,792 | 10 | 10.4 | $517K | 40 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.2 | $7.5M | 181 | 7 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.2 | $2.2M | 89 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.2 | $5.9M | 124 | 8 |
| Nail salons | Not scored | Not scored | 4 | 4.2 | $1.8M | 108 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.2 | $2.3M | 95 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 4.2 | Index only | 585 | 7 |
| Tire shops | Not scored | Not scored | 4 | 4.2 | $2.2M | 90 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 4.2 | $1.7M | 64 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.1 | $3M | 97 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 3.1 | $4M | 241 | 7 |
| Dry cleaners | Not scored | Not scored | 2 | 2.1 | $7.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.1 | $2.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $4.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.1 | $6.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.1 | $3.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $3.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.1 | $11.8M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.0 | $9.1M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.0 | $12.1M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $15.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 10 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Prentiss County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9M | $935 | 98 |
| Gasoline and other fuels | $29.9M | $3,114 | 120 |
| Food away from home | $30M | $3,125 | 77 |
| Groceries | $51.6M | $5,382 | 85 |
| Personal care products and services | $7.2M | $754 | 75 |
| Child care and other personal services | $3.2M | $335 | 58 |
| Memberships, classes and admissions | $5.2M | $539 | 55 |
| Medical and dental services | $9.1M | $952 | 74 |
| Pets | $7M | $727 | 80 |
| Clothing, shoes and related services | $15.4M | $1,608 | 78 |
| Vehicle insurance | $25.6M | $2,672 | 137 |
| Home repairs, maintenance and insurance | $23.7M | $2,467 | 82 |
| Lawn care, cleaning and other household services | $12.1M | $1,266 | 90 |
| Rent and homeowner costs | $127.6M | $13,298 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Prentiss County
- Population, 2025 estimate
- 25,284+1.3% since 2020
- Households
- 9,595
- Median age
- 38.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 415 sq. mi.
- People per square mile
- 61
- Median household income
- $49,724+26.7% vs. 2015–2019, before inflation
- Average household income
- $72,563
- Median home value
- $122,500
- Jobs located here
- 7,623
- Daytime population
- 22,329Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Prentiss County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Prentiss County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Alcorn County, MS34,289 people
- Tishomingo County, MS18,660 people
- Tippah County, MS21,523 people
- Itawamba County, MS24,036 people
- Lee County, MS83,034 people
- Union County, MS28,122 people
- Pontotoc County, MS31,550 people
- Benton County, MS7,589 people
Questions
How fast is Prentiss County, MS growing?
Population estimates put Prentiss County at 25,284 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 9,595 households. Against the 2015–2019 survey, median household income rose 26.7%, before inflation.
How much do households in Prentiss County, MS spend?
Households in Prentiss County spend about $127.6M a year on rent and homeowner costs, $51.6M on groceries and $30M on food away from home. Relative to the U.S., household spending in Prentiss County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Prentiss County, MS?
Of the business types scored in Prentiss County, real estate businesses (62), insurance agencies (62) and pet businesses (57) have the highest Groundwork market scores. For real estate businesses, that ranks #475 of 2,229 scored counties.
How does Prentiss County, MS compare with the U.S.?
Median household income in Prentiss County is $49,724, 38% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $122,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (99% above the U.S. rate) and lowest for medical and dental practices (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Prentiss County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Prentiss County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Prentiss County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Prentiss County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.