County profile · Mississippi
Pearl River County, MS market data
How Pearl River County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 59,363
- +5.6% since 2020
- Households
- 21,880
- Median household income
- $58,135
- +24.0% vs. 2015–2019, before inflation
- Median home value
- $182,300
- Jobs located here
- 11,097
- Highest market score
- 82
- Landscaping and lawn care, #50 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Pearl River County by name and distance, and the households and spending within reach. Or open the report at the center of Pearl River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pearl River County has an estimated 59,363 people and 21,880 households. Population estimates put the population change in Pearl River County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). Median household income in Pearl River County is $58,135, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
Relative to the U.S., household spending in Pearl River County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Pearl River County, landscaping and lawn care companies (82); lawn care, cleaning and pest control companies (74); and pizza places (69) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #50 of 1,493 scored counties.
Pearl River County is part of the Picayune area. Against the U.S., map listings per household run highest for tire shops (68% above the U.S. rate) and lowest for dentists and orthodontists (51% below the U.S. rate).
All 56 business types in Pearl River County
Highest Groundwork market score first. Each score compares Pearl River County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 82 | #50 of 1,493 | 5 | 2.3 | $5.7M | 196 | 10 |
| Lawn, cleaning and pest control | 74 | #152 of 1,771 | 14 | 6.4 | $2.1M | 122 | 20 |
| Pizza | 69 | #328 of 2,090 | 9 | 4.1 | $8M | 157 | 37 |
| Dentists and orthodontists | 68 | #316 of 1,886 | 14 | 6.4 | $1.5M | 158 | 8 |
| Chiropractors | 66 | #298 of 1,490 | 6 | 2.7 | $3.6M | 151 | 5 |
| Home repair trades | 65 | #373 of 2,057 | 23 | 10.5 | $2.4M | 100 | 20 |
| Roofing and gutters | 64 | #275 of 1,177 | 5 | 2.3 | $11.1M | 132 | Under 3 |
| Funeral homes | 64 | #389 of 1,472 | 6 | 2.7 | $555K | 82 | 3 |
| Insurance agencies | 64 | #667 of 2,272 | 34 | 15.5 | $1.7M | 138 | 24 |
| Veterinarians | 63 | #427 of 1,485 | 6 | 2.7 | $2.8M | 103 | 6 |
| Pet businesses | 61 | #637 of 2,200 | 27 | 12.3 | $626K | 71 | 6 |
| Gas stations | 59 | #799 of 2,358 | 32 | 14.6 | $2.1M | 90 | 35 |
| House cleaning | 58 | #276 of 847 | 6 | 2.7 | $4.8M | 75 | 4 |
| HVAC and plumbing | 56 | #655 of 1,707 | 14 | 6.4 | $4M | 84 | 14 |
| Primary care and pediatrics | 56 | #656 of 1,656 | 13 | 5.9 | $1.7M | 94 | 15 |
| Sit-down restaurants | 55 | #960 of 2,405 | 100 | 45.7 | $716K | 108 | 31 |
| Auto repair and car care | 55 | #1,008 of 2,401 | 84 | 38.4 | $250K | 93 | 29 |
| Real estate | 54 | #886 of 2,229 | 58 | 26.5 | Index only | 119 | 16 |
| Grocery stores | 54 | #897 of 2,070 | 20 | 9.1 | $6.1M | 65 | 5 |
| Clothing, shoes and laundry | 54 | #963 of 2,210 | 36 | 16.5 | $1M | 115 | 10 |
| Auto repair shops | 53 | #1,073 of 2,378 | 52 | 23.8 | $403K | 91 | 20 |
| Grocery and convenience stores | 53 | #1,098 of 2,402 | 62 | 28.3 | $2M | 58 | 5 |
| Real estate agents and brokers | 52 | #959 of 2,176 | 47 | 21.5 | Index only | 117 | 12 |
| Clothing and shoe stores | 52 | #986 of 2,087 | 27 | 12.3 | $1.4M | 106 | 10 |
| Restaurants and cafes | 52 | #1,104 of 2,405 | 187 | 85.5 | $383K | 103 | 84 |
| Nail salons | 51 | #660 of 1,328 | 9 | 4.1 | $1.9M | 115 | Under 3 |
| Hair salons | 51 | #1,142 of 2,339 | 49 | 22.4 | $352K | 82 | 4 |
| Doctors, dentists and clinics | 51 | #1,143 of 2,394 | 120 | 54.8 | $181K | 119 | 40 |
| Convenience stores | 49 | #1,164 of 2,261 | 23 | 10.5 | $5.3M | 67 | Under 3 |
| Pet grooming and boarding | 48 | #790 of 1,461 | 10 | 4.6 | $1.7M | 66 | Under 3 |
| Salons, barbers and spas | 48 | #1,300 of 2,385 | 94 | 43.0 | $183K | 86 | 7 |
| Mortgage brokers and lenders | 47 | #492 of 887 | 7 | 3.2 | Index only | 110 | Under 3 |
| Optometrists and eye care | 47 | #755 of 1,302 | 9 | 4.1 | $2.4M | 77 | 3 |
| Fast food and sandwich shops | 47 | #1,283 of 2,222 | 30 | 13.7 | $2.4M | 78 | 37 |
| Spas and skin care | 44 | #1,089 of 1,769 | 18 | 8.2 | $957K | 109 | Under 3 |
| Gyms, studios and classes | 44 | #1,369 of 2,088 | 35 | 16.0 | $361K | 55 | 4 |
| Gyms | 42 | #1,211 of 1,792 | 20 | 9.1 | $632K | 49 | 4 |
| Bakeries and dessert shops | 42 | #1,217 of 1,889 | 18 | 8.2 | $4M | 96 | 15 |
| Child care and preschools | 41 | #1,084 of 1,611 | 15 | 6.9 | $532K | 53 | 12 |
| Collision repair and body shops | 40 | #907 of 1,327 | 9 | 4.1 | $2.3M | 76 | 8 |
| Coffee shops and cafes | 39 | #1,447 of 2,063 | 26 | 11.9 | $2.8M | 74 | 12 |
| Physical therapy | 37 | #1,058 of 1,422 | 12 | 5.5 | $1.8M | 75 | 9 |
| Tire shops | 37 | #1,106 of 1,530 | 14 | 6.4 | $1.5M | 60 | 6 |
| Barbershops | 29 | #1,125 of 1,356 | 16 | 7.3 | $1.1M | 57 | Under 3 |
| Martial arts and dance studios | 24 | #1,218 of 1,334 | 14 | 6.4 | $903K | 45 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 1.8 | $13.9M | 116 | 6 |
| Pet stores | Not scored | Not scored | 4 | 1.8 | $4.2M | 93 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.4 | $7M | 277 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.4 | Index only | 38 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.4 | $9.6M | 94 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $18.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $10.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $36.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $12.6M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pearl River County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21M | $958 | 100 |
| Gasoline and other fuels | $68.7M | $3,140 | 121 |
| Food away from home | $71.6M | $3,274 | 80 |
| Groceries | $121.4M | $5,547 | 88 |
| Personal care products and services | $17.2M | $787 | 78 |
| Child care and other personal services | $8M | $365 | 63 |
| Memberships, classes and admissions | $12.6M | $578 | 59 |
| Medical and dental services | $21.7M | $991 | 77 |
| Pets | $16.9M | $772 | 85 |
| Clothing, shoes and related services | $36.5M | $1,669 | 81 |
| Vehicle insurance | $58.7M | $2,684 | 137 |
| Home repairs, maintenance and insurance | $55.7M | $2,548 | 84 |
| Lawn care, cleaning and other household services | $28.7M | $1,313 | 93 |
| Rent and homeowner costs | $300.1M | $13,715 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pearl River County
- Population, 2025 estimate
- 59,363+5.6% since 2020
- Households
- 21,880
- Median age
- 41.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 812 sq. mi.
- People per square mile
- 71
- Median household income
- $58,135+24.0% vs. 2015–2019, before inflation
- Average household income
- $75,551
- Median home value
- $182,300
- Jobs located here
- 11,097
- Daytime population
- 47,617Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pearl River County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pearl River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Hancock County, MS46,167 people
- Stone County, MS18,894 people
- Harrison County, MS210,891 people
- Marion County, MS24,193 people
- Lamar County, MS65,713 people
- Walthall County, MS13,839 people
- Forrest County, MS78,272 people
- Perry County, MS11,449 people
Questions
How fast is Pearl River County, MS growing?
Population estimates put Pearl River County at 59,363 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 21,880 households. Median household income rose 24.0% from the 2015–2019 survey, before inflation.
How much do households in Pearl River County, MS spend?
Households in Pearl River County spend about $300.1M a year on rent and homeowner costs, $121.4M on groceries and $71.6M on food away from home. Set against the U.S., households in Pearl River County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Pearl River County, MS?
The highest Groundwork market scores in Pearl River County are for landscaping and lawn care companies (82); lawn care, cleaning and pest control companies (74); and pizza places (69). Pearl River County ranks #50 of 1,493 scored counties for landscaping and lawn care companies.
How does Pearl River County, MS compare with the U.S.?
The median household income in Pearl River County is $58,135 a year, 28% below the U.S. median of $80,734. The population rose 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,300, against $332,700 for the U.S. For its number of households, Pearl River County has the most map listings, relative to the U.S., for tire shops (68% above the U.S. rate) and the fewest for dentists and orthodontists (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Pearl River County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pearl River County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pearl River County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pearl River County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.