County profile · Mississippi
Winston County, MS market data
Population, household spending and competition for 56 business types in Winston County, each scored against other counties.
- Population, 2025
- 17,473
- −1.2% since 2020
- Households
- 7,141
- Median household income
- $53,031
- +52.7% vs. 2015–2019, before inflation
- Median home value
- $124,600
- Jobs located here
- 5,354
- Highest market score
- 64
- Insurance agencies, #665 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Winston County by name and distance, and the households and spending within reach. Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 17,473 people live in Winston County, in 7,141 households. Population estimates put the population change in Winston County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The median household income in Winston County is $53,031 a year, 34% below the U.S. median of $80,734. That rose 52.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Winston County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in Winston County are for insurance agencies (64), sit-down restaurants (53) and real estate businesses (50). Winston County ranks #665 of 2,272 scored counties for insurance agencies.
For its number of households, Winston County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
All 56 business types in Winston County
Highest Groundwork market score first. Each score compares Winston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 64 | #665 of 2,272 | 10 | 14.0 | $1.8M | 144 | 4 |
| Sit-down restaurants | 53 | #1,031 of 2,405 | 27 | 37.8 | $810K | 122 | 6 |
| Real estate | 50 | #1,066 of 2,229 | 12 | 16.8 | Index only | 181 | 5 |
| Restaurants and cafes | 48 | #1,256 of 2,405 | 48 | 67.2 | $455K | 123 | 25 |
| Doctors, dentists and clinics | 45 | #1,406 of 2,394 | 33 | 46.2 | $202K | 133 | 8 |
| Real estate agents and brokers | 44 | #1,357 of 2,176 | 9 | 12.6 | Index only | 191 | Under 3 |
| Auto repair and car care | 40 | #1,645 of 2,401 | 22 | 30.8 | $290K | 108 | 12 |
| Salons, barbers and spas | 40 | #1,701 of 2,385 | 18 | 25.2 | $295K | 139 | Under 3 |
| Dentists and orthodontists | 38 | #1,354 of 1,886 | 6 | 8.4 | $1.1M | 113 | 4 |
| Hair salons | 36 | #1,816 of 2,339 | 11 | 15.4 | $482K | 112 | Under 3 |
| Bakeries and dessert shops | 31 | #1,580 of 1,889 | 5 | 7.0 | $4.4M | 106 | Under 3 |
| Gyms, studios and classes | 30 | #1,776 of 2,088 | 6 | 8.4 | $619K | 93 | Under 3 |
| Auto repair shops | 29 | #2,040 of 2,378 | 15 | 21.0 | $425K | 96 | 11 |
| Gas stations | 27 | #2,053 of 2,358 | 16 | 22.4 | $1.3M | 55 | 12 |
| Fast food and sandwich shops | 26 | #1,940 of 2,222 | 9 | 12.6 | $2.4M | 80 | 15 |
| Clothing, shoes and laundry | 25 | #1,965 of 2,210 | 14 | 19.6 | $808K | 92 | 6 |
| Pet businesses | 25 | #2,002 of 2,200 | 9 | 12.6 | $570K | 65 | Under 3 |
| Convenience stores | 24 | #1,947 of 2,261 | 9 | 12.6 | $4.2M | 54 | 3 |
| Grocery stores | 20 | #1,879 of 2,070 | 7 | 9.8 | $5.5M | 59 | 4 |
| Grocery and convenience stores | 20 | #2,211 of 2,402 | 19 | 26.6 | $2M | 59 | 7 |
| Clothing and shoe stores | 19 | #1,958 of 2,087 | 13 | 18.2 | $870K | 69 | 6 |
| Veterinarians | 10 | #1,470 of 1,485 | 6 | 8.4 | $855K | 31 | Under 3 |
| Collision repair and body shops | 9 | #1,320 of 1,327 | 6 | 8.4 | $1.1M | 34 | 6 |
| Funeral homes | Not scored | Not scored | 4 | 5.6 | $288K | 42 | 3 |
| Gyms | Not scored | Not scored | 4 | 5.6 | $928K | 71 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 5.6 | $1.7M | 53 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 5.6 | $1.7M | 69 | 4 |
| Barbershops | Not scored | Not scored | 3 | 4.2 | $1.8M | 94 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 4.2 | $7.3M | 197 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.2 | $2.2M | 125 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.8 | $4.5M | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.8 | $1.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.8 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.8 | $2.7M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 2.8 | $10.9M | Too few | 15 |
| Spas and skin care | Not scored | Not scored | 2 | 2.8 | $2.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.4 | $6.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $11.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $17.2M | Too few | 3 |
| Home repair trades | Not scored | Not scored | 1 | 1.4 | $17.2M | Too few | 9 |
| House cleaning | Not scored | Not scored | 1 | 1.4 | $8.9M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.4 | $8.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.4 | $6.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $5.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.4 | $6.4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Winston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.4M | $893 | 93 |
| Gasoline and other fuels | $21M | $2,945 | 113 |
| Food away from home | $21.9M | $3,061 | 75 |
| Groceries | $38.2M | $5,352 | 85 |
| Personal care products and services | $5.3M | $743 | 74 |
| Child care and other personal services | $2.3M | $324 | 56 |
| Memberships, classes and admissions | $3.7M | $520 | 53 |
| Medical and dental services | $6.7M | $935 | 73 |
| Pets | $5.1M | $718 | 79 |
| Clothing, shoes and related services | $11.3M | $1,584 | 77 |
| Vehicle insurance | $18.1M | $2,531 | 129 |
| Home repairs, maintenance and insurance | $17.2M | $2,414 | 80 |
| Lawn care, cleaning and other household services | $8.9M | $1,250 | 88 |
| Rent and homeowner costs | $93.9M | $13,149 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Winston County
- Population, 2025 estimate
- 17,473−1.2% since 2020
- Households
- 7,141
- Median age
- 42.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 607 sq. mi.
- People per square mile
- 29
- Median household income
- $53,031+52.7% vs. 2015–2019, before inflation
- Average household income
- $73,896
- Median home value
- $124,600
- Jobs located here
- 5,354
- Daytime population
- 16,098Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Choctaw County, MS8,118 people
- Neshoba County, MS28,932 people
- Oktibbeha County, MS51,771 people
- Noxubee County, MS10,025 people
- Kemper County, MS8,729 people
- Attala County, MS17,526 people
- Webster County, MS9,972 people
- Leake County, MS21,319 people
Questions
How fast is Winston County, MS growing?
Population estimates put Winston County at 17,473 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 7,141 households. Against the 2015–2019 survey, median household income rose 52.7%, before inflation.
How much do households in Winston County, MS spend?
Households in Winston County spend about $93.9M a year on rent and homeowner costs, $38.2M on groceries and $21.9M on food away from home. Relative to the U.S., household spending in Winston County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in Winston County, MS?
Of the business types scored in Winston County, insurance agencies (64), sit-down restaurants (53) and real estate businesses (50) have the highest Groundwork market scores. For insurance agencies, that ranks #665 of 2,272 scored counties.
How does Winston County, MS compare with the U.S.?
Median household income in Winston County is $53,031, 34% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $124,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Winston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Winston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.