Metro area profile · Mississippi
Hattiesburg, MS metro area market data
How the Hattiesburg metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 158,014
- +2.6% since 2020
- Households
- 60,155
- Median household income
- $60,285
- Median home value
- $191,200
- Jobs located here
- 64,162
- Highest market score
- 68
- Landscaping and lawn care, #88 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Hattiesburg metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Hattiesburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hattiesburg metro area has an estimated 158,014 people and 60,155 households. Population estimates put the population change in the Hattiesburg metro area from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). Median household income in the Hattiesburg metro area is $60,285, 25% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Hattiesburg metro area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in the Hattiesburg metro area, landscaping and lawn care companies (68), pet stores (65) and pet grooming and boarding businesses (62) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #88 of 385 scored metro areas.
The Hattiesburg metro area takes in 3 counties: Forrest County, Lamar County and Perry County. Against the U.S., map listings per household run highest for primary care and pediatric clinics (2.1 times the U.S. rate) and lowest for chiropractors (41% below the U.S. rate).
All 56 business types in the Hattiesburg metro area
Highest Groundwork market score first. Each score compares the Hattiesburg metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 68 | #88 of 385 | 29 | 4.8 | $2.8M | 96 | 27 |
| Pet stores | 65 | #83 of 382 | 9 | 1.5 | $5.3M | 118 | 3 |
| Pet grooming and boarding | 62 | #103 of 386 | 18 | 3.0 | $2.7M | 105 | 7 |
| Electricians | 61 | #101 of 383 | 13 | 2.2 | $12.1M | 101 | 18 |
| Chiropractors | 60 | #109 of 386 | 19 | 3.2 | $3.2M | 135 | 11 |
| Collision repair and body shops | 60 | #131 of 381 | 15 | 2.5 | $3.6M | 115 | 9 |
| Home repair trades | 58 | #127 of 387 | 69 | 11.5 | $2.3M | 94 | 63 |
| Pet businesses | 57 | #142 of 387 | 59 | 9.8 | $814K | 93 | 23 |
| Lawn, cleaning and pest control | 56 | #149 of 387 | 56 | 9.3 | $1.5M | 86 | 78 |
| HVAC and plumbing | 55 | #154 of 387 | 33 | 5.5 | $4.8M | 100 | 39 |
| Roofing and gutters | 50 | #197 of 381 | 23 | 3.8 | $6.8M | 81 | 6 |
| Veterinarians | 48 | #211 of 384 | 21 | 3.5 | $2.3M | 84 | 13 |
| Car washes and detailing | 47 | #227 of 387 | 28 | 4.7 | $1.9M | 76 | 4 |
| House cleaning | 46 | #234 of 375 | 14 | 2.3 | $5.8M | 91 | 35 |
| Oil change and quick lube | 44 | #182 of 290 | 6 | 1.0 | $8.9M | 65 | 3 |
| Insurance agencies | 44 | #226 of 387 | 123 | 20.4 | $1.2M | 96 | 78 |
| Auto repair shops | 43 | #263 of 387 | 147 | 24.4 | $362K | 82 | 48 |
| Laundromats | 42 | #225 of 364 | 9 | 1.5 | $11.5M | 92 | 3 |
| Real estate agents and brokers | 42 | #261 of 387 | 173 | 28.8 | Index only | 89 | 35 |
| Auto repair and car care | 42 | #266 of 387 | 269 | 44.7 | $198K | 74 | 67 |
| Property management | 41 | #265 of 374 | 21 | 3.5 | Index only | 72 | 20 |
| Real estate | 41 | #274 of 387 | 222 | 36.9 | Index only | 88 | 76 |
| Mortgage brokers and lenders | 40 | #263 of 373 | 23 | 3.8 | Index only | 94 | 9 |
| Spas and skin care | 39 | #299 of 387 | 63 | 10.5 | $775K | 88 | 10 |
| Pizza | 37 | #290 of 387 | 37 | 6.2 | $5.5M | 108 | 157 |
| Salons, barbers and spas | 36 | #329 of 387 | 297 | 49.4 | $164K | 77 | 42 |
| Martial arts and dance studios | 35 | #330 of 387 | 31 | 5.2 | $1.2M | 59 | 8 |
| Funeral homes | 34 | #289 of 377 | 20 | 3.3 | $358K | 53 | 5 |
| Gas stations | 33 | #310 of 387 | 98 | 16.3 | $1.8M | 74 | 90 |
| Nail salons | 33 | #346 of 387 | 43 | 7.1 | $1.1M | 68 | 7 |
| Hair salons | 33 | #354 of 387 | 156 | 25.9 | $313K | 73 | 24 |
| Bakeries and dessert shops | 32 | #326 of 387 | 59 | 9.8 | $3.5M | 83 | 38 |
| Optometrists and eye care | 30 | #342 of 386 | 33 | 5.5 | $1.9M | 59 | 8 |
| Home inspectors | 29 | #219 of 243 | 5 | 0.8 | Index only | 64 | Under 3 |
| Yoga, Pilates and fitness studios | 29 | #320 of 347 | 12 | 2.0 | $3.1M | 76 | 19 |
| Sit-down restaurants | 29 | #353 of 387 | 398 | 66.2 | $511K | 77 | 104 |
| Gyms, studios and classes | 29 | #363 of 387 | 88 | 14.6 | $420K | 63 | 27 |
| Coffee shops and cafes | 28 | #348 of 387 | 70 | 11.6 | $2.9M | 79 | 38 |
| Physical therapy | 28 | #349 of 386 | 40 | 6.6 | $1.5M | 64 | 21 |
| Pest control | 27 | #320 of 345 | 13 | 2.2 | $6.3M | 61 | 16 |
| Barbershops | 27 | #344 of 387 | 33 | 5.5 | $1.5M | 78 | Under 3 |
| Child care and preschools | 26 | #353 of 387 | 42 | 7.0 | $554K | 55 | 38 |
| Grocery stores | 25 | #347 of 387 | 59 | 9.8 | $5.8M | 62 | 25 |
| Gyms | 25 | #372 of 387 | 45 | 7.5 | $822K | 63 | 19 |
| Tire shops | 24 | #348 of 386 | 42 | 7.0 | $1.3M | 51 | 12 |
| Dry cleaners | 20 | #262 of 272 | 10 | 1.7 | $10.3M | 66 | 8 |
| Grocery and convenience stores | 19 | #367 of 387 | 167 | 27.8 | $2M | 60 | 53 |
| Restaurants and cafes | 19 | #374 of 387 | 721 | 119.9 | $282K | 76 | 308 |
| Convenience stores | 18 | #370 of 387 | 80 | 13.3 | $4.2M | 54 | 28 |
| Doctors, dentists and clinics | 18 | #378 of 387 | 739 | 122.8 | $83K | 54 | 236 |
| Primary care and pediatrics | 17 | #371 of 387 | 90 | 15.0 | $681K | 38 | 118 |
| Clothing, shoes and laundry | 16 | #373 of 387 | 205 | 34.1 | $505K | 57 | 89 |
| Dentists and orthodontists | 16 | #382 of 387 | 94 | 15.6 | $652K | 66 | 74 |
| Clothing and shoe stores | 15 | #374 of 387 | 162 | 26.9 | $639K | 50 | 78 |
| Fast food and sandwich shops | 14 | #378 of 387 | 124 | 20.6 | $1.6M | 54 | 157 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.7 | $15.3M | 62 | 4 |
Household spending in the Hattiesburg metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $53.3M | $886 | 92 |
| Gasoline and other fuels | $173.2M | $2,879 | 111 |
| Food away from home | $203.6M | $3,384 | 83 |
| Groceries | $339.8M | $5,649 | 89 |
| Personal care products and services | $48.8M | $811 | 81 |
| Child care and other personal services | $23.3M | $387 | 67 |
| Memberships, classes and admissions | $37M | $615 | 63 |
| Medical and dental services | $61.2M | $1,018 | 79 |
| Pets | $48M | $798 | 88 |
| Clothing, shoes and related services | $103.5M | $1,720 | 84 |
| Vehicle insurance | $148.2M | $2,463 | 126 |
| Home repairs, maintenance and insurance | $157.4M | $2,617 | 87 |
| Lawn care, cleaning and other household services | $81.3M | $1,352 | 96 |
| Rent and homeowner costs | $843M | $14,015 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hattiesburg metro area
- Population, 2025 estimate
- 158,014+2.6% since 2020
- Households
- 60,155
- Median age
- 37.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 1,610 sq. mi.
- People per square mile
- 97
- Median household income
- $60,285
- Average household income
- $85,017
- Median home value
- $191,200
- Jobs located here
- 64,162
- Daytime population
- 162,718Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hattiesburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hattiesburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hattiesburg metro area 3
- Forrest County, MS78,272 people
- Lamar County, MS65,713 people
- Perry County, MS11,449 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
- Vicksburg, MS area43,020 people
Questions
How fast is the Hattiesburg, MS metro area growing?
Population estimates put the Hattiesburg metro area at 158,014 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,155 households.
How much do households in the Hattiesburg, MS metro area spend?
Households in the Hattiesburg metro area spend about $843M a year on rent and homeowner costs, $339.8M on groceries and $203.6M on food away from home. Set against the U.S., households in the Hattiesburg metro area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in the Hattiesburg, MS metro area?
The highest Groundwork market scores in the Hattiesburg metro area are for landscaping and lawn care companies (68), pet stores (65) and pet grooming and boarding businesses (62). The Hattiesburg metro area ranks #88 of 385 scored metro areas for landscaping and lawn care companies.
How does the Hattiesburg, MS metro area compare with the U.S.?
The median household income in the Hattiesburg metro area is $60,285 a year, 25% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $191,200, against $332,700 for the U.S. For its number of households, the Hattiesburg metro area has the most map listings, relative to the U.S., for primary care and pediatric clinics (2.1 times the U.S. rate) and the fewest for chiropractors (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Hattiesburg metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hattiesburg metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Hattiesburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hattiesburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.