County profile · Mississippi
Newton County, MS market data
How Newton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,960
- −1.4% since 2020
- Households
- 7,713
- Median household income
- $50,540
- +40.6% vs. 2015–2019, before inflation
- Median home value
- $106,300
- Jobs located here
- 5,289
- Highest market score
- 68
- Auto repair shops, #407 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Newton County by name and distance, and the households and spending within reach. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Newton County has an estimated 20,960 people and 7,713 households. Population estimates show Newton County declined 1.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Newton County is $50,540, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.6%, before inflation.
Relative to the U.S., household spending in Newton County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Of the business types scored in Newton County, auto repair shops (68), auto repair and car care businesses (65) and insurance agencies (64) have the highest Groundwork market scores. For auto repair shops, that ranks #407 of 2,378 scored counties.
Against the U.S., map listings per household run highest for grocery stores (2.1 times the U.S. rate) and lowest for sit-down restaurants (51% below the U.S. rate).
All 56 business types in Newton County
Highest Groundwork market score first. Each score compares Newton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 68 | #407 of 2,378 | 11 | 14.3 | $668K | 150 | 3 |
| Auto repair and car care | 65 | #528 of 2,401 | 22 | 28.5 | $334K | 124 | 5 |
| Insurance agencies | 64 | #645 of 2,272 | 9 | 11.7 | $2.3M | 186 | 7 |
| Home repair trades | 63 | #432 of 2,057 | 5 | 6.5 | $3.7M | 154 | 4 |
| Restaurants and cafes | 57 | #859 of 2,405 | 47 | 60.9 | $505K | 136 | 20 |
| Sit-down restaurants | 49 | #1,194 of 2,405 | 23 | 29.8 | $1M | 155 | Under 3 |
| Lawn, cleaning and pest control | 46 | #998 of 1,771 | 6 | 7.8 | $1.6M | 96 | 10 |
| Gas stations | 42 | #1,520 of 2,358 | 17 | 22.0 | $1.4M | 60 | 9 |
| HVAC and plumbing | 41 | #1,172 of 1,707 | 5 | 6.5 | $3.7M | 79 | 4 |
| Hair salons | 41 | #1,577 of 2,339 | 11 | 14.3 | $522K | 121 | Under 3 |
| Clothing, shoes and laundry | 39 | #1,538 of 2,210 | 12 | 15.6 | $1M | 116 | 4 |
| Doctors, dentists and clinics | 38 | #1,753 of 2,394 | 39 | 50.6 | $185K | 121 | 13 |
| Clothing and shoe stores | 32 | #1,647 of 2,087 | 11 | 14.3 | $1.1M | 88 | 4 |
| Dentists and orthodontists | 28 | #1,700 of 1,886 | 9 | 11.7 | $803K | 82 | 4 |
| Salons, barbers and spas | 24 | #2,240 of 2,385 | 26 | 33.7 | $221K | 104 | Under 3 |
| Funeral homes | 23 | #1,360 of 1,472 | 8 | 10.4 | $149K | 22 | Under 3 |
| Fast food and sandwich shops | 22 | #2,025 of 2,222 | 16 | 20.7 | $1.5M | 49 | 13 |
| Spas and skin care | 18 | #1,709 of 1,769 | 7 | 9.1 | $820K | 94 | Under 3 |
| Grocery stores | 16 | #1,946 of 2,070 | 11 | 14.3 | $3.8M | 40 | 4 |
| Convenience stores | 15 | #2,121 of 2,261 | 12 | 15.6 | $3.4M | 44 | 5 |
| Barbershops | 12 | #1,293 of 1,356 | 5 | 6.5 | $1.1M | 61 | Under 3 |
| Grocery and convenience stores | 12 | #2,336 of 2,402 | 26 | 33.7 | $1.6M | 47 | 9 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 5.2 | $5.9M | 160 | 5 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 5.2 | $990K | 150 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 5.2 | $2.4M | 83 | 4 |
| Pet businesses | Not scored | Not scored | 4 | 5.2 | $1.4M | 158 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.9 | $7.9M | 191 | 5 |
| Child care and preschools | Not scored | Not scored | 3 | 3.9 | $827K | 83 | 3 |
| Gyms | Not scored | Not scored | 3 | 3.9 | $1.3M | 101 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.9 | $1.9M | 115 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.9 | $2.4M | 77 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 3.9 | $7.9M | 156 | 13 |
| Real estate | Not scored | Not scored | 3 | 3.9 | Index only | 779 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.6 | $3.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.6 | $4.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.6 | $2.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.6 | $3.6M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.3 | $7.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.3 | $4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.3 | $7.2M | Too few | 9 |
| Real estate agents and brokers | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.3 | $5.5M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Newton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.3M | $952 | 99 |
| Gasoline and other fuels | $24.4M | $3,163 | 122 |
| Food away from home | $23.7M | $3,075 | 76 |
| Groceries | $41.3M | $5,356 | 85 |
| Personal care products and services | $5.7M | $744 | 74 |
| Child care and other personal services | $2.5M | $322 | 55 |
| Memberships, classes and admissions | $4M | $514 | 52 |
| Medical and dental services | $7.2M | $937 | 73 |
| Pets | $5.5M | $719 | 79 |
| Clothing, shoes and related services | $12.3M | $1,593 | 77 |
| Vehicle insurance | $21M | $2,719 | 139 |
| Home repairs, maintenance and insurance | $18.7M | $2,425 | 80 |
| Lawn care, cleaning and other household services | $9.7M | $1,258 | 89 |
| Rent and homeowner costs | $101.3M | $13,131 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Newton County
- Population, 2025 estimate
- 20,960−1.4% since 2020
- Households
- 7,713
- Median age
- 38.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 578 sq. mi.
- People per square mile
- 37
- Median household income
- $50,540+40.6% vs. 2015–2019, before inflation
- Average household income
- $74,166
- Median home value
- $106,300
- Jobs located here
- 5,289
- Daytime population
- 18,287Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
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- Neshoba County, MS28,932 people
- Lauderdale County, MS71,504 people
- Jasper County, MS16,059 people
- Leake County, MS21,319 people
- Clarke County, MS15,314 people
- Kemper County, MS8,729 people
- Smith County, MS14,132 people
Questions
How fast is Newton County, MS growing?
Population estimates put Newton County at 20,960 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 7,713 households. Median household income rose 40.6% from the 2015–2019 survey, before inflation.
How much do households in Newton County, MS spend?
Households in Newton County spend about $101.3M a year on rent and homeowner costs, $41.3M on groceries and $24.4M on gasoline and other fuels. Set against the U.S., households in Newton County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
Which business types have the highest market scores in Newton County, MS?
The highest Groundwork market scores in Newton County are for auto repair shops (68), auto repair and car care businesses (65) and insurance agencies (64). Newton County ranks #407 of 2,378 scored counties for auto repair shops.
How does Newton County, MS compare with the U.S.?
The median household income in Newton County is $50,540 a year, 37% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $106,300, against $332,700 for the U.S. For its number of households, Newton County has the most map listings, relative to the U.S., for grocery stores (2.1 times the U.S. rate) and the fewest for sit-down restaurants (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Newton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Newton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.