Metro area profile · Mississippi
Jackson, MS metro area market data
Population, household spending and competition for 56 business types in the Jackson metro area, each scored against other metro areas.
- Population, 2025
- 609,847
- −1.4% since 2020
- Households
- 237,841
- Median household income
- $61,644
- Median home value
- $200,500
- Jobs located here
- 294,327
- Highest market score
- 66
- Pet grooming and boarding, #67 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Jackson metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 609,847 people live in the Jackson metro area, in 237,841 households. Population estimates show the Jackson metro area declined 1.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Jackson metro area is $61,644 a year, 24% below the U.S. median of $80,734.
Set against the U.S., households in the Jackson metro area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Jackson metro area are for pet grooming and boarding businesses (66), house cleaning businesses (64) and chiropractors (62). The Jackson metro area ranks #67 of 386 scored metro areas for pet grooming and boarding businesses.
The Jackson metro area takes in 8 counties: Hinds County, Rankin County, Madison County, Copiah County and 4 more. For its number of households, the Jackson metro area has the most map listings, relative to the U.S., for gas stations (80% above the U.S. rate) and the fewest for chiropractors (56% below the U.S. rate).
All 56 business types in the Jackson metro area
Highest Groundwork market score first. Each score compares the Jackson metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 66 | #67 of 386 | 47 | 2.0 | $4.1M | 162 | 23 |
| House cleaning | 64 | #78 of 375 | 26 | 1.1 | $12.6M | 196 | 109 |
| Chiropractors | 62 | #96 of 386 | 56 | 2.4 | $4.4M | 184 | 29 |
| Lawn, cleaning and pest control | 61 | #113 of 387 | 148 | 6.2 | $2.2M | 131 | 343 |
| Landscaping and lawn care | 60 | #129 of 385 | 85 | 3.6 | $3.8M | 131 | 183 |
| Home inspectors | 59 | #67 of 243 | 9 | 0.4 | Index only | 143 | 8 |
| Pet businesses | 59 | #119 of 387 | 184 | 7.7 | $1.1M | 120 | 102 |
| Pet stores | 59 | #125 of 382 | 30 | 1.3 | $6.5M | 143 | 15 |
| HVAC and plumbing | 54 | #161 of 387 | 112 | 4.7 | $5.6M | 119 | 169 |
| Home repair trades | 49 | #198 of 387 | 248 | 10.4 | $2.5M | 105 | 352 |
| Electricians | 48 | #207 of 383 | 47 | 2.0 | $13.4M | 112 | 138 |
| Spas and skin care | 47 | #214 of 387 | 194 | 8.2 | $1M | 115 | 29 |
| Yoga, Pilates and fitness studios | 44 | #218 of 347 | 27 | 1.1 | $5.6M | 138 | 69 |
| Property management | 42 | #250 of 374 | 50 | 2.1 | Index only | 121 | 114 |
| Auto repair shops | 42 | #266 of 387 | 483 | 20.3 | $438K | 99 | 210 |
| Laundromats | 41 | #235 of 364 | 37 | 1.6 | $11.3M | 90 | 7 |
| Veterinarians | 38 | #269 of 384 | 77 | 3.2 | $2.5M | 93 | 64 |
| Real estate agents and brokers | 38 | #299 of 387 | 558 | 23.5 | Index only | 111 | 198 |
| Martial arts and dance studios | 38 | #301 of 387 | 86 | 3.6 | $1.8M | 87 | 35 |
| Car washes and detailing | 37 | #296 of 387 | 93 | 3.9 | $2.3M | 90 | 37 |
| Real estate | 37 | #308 of 387 | 709 | 29.8 | Index only | 110 | 406 |
| Grocery stores | 35 | #295 of 387 | 156 | 6.6 | $8.7M | 94 | 75 |
| Roofing and gutters | 35 | #306 of 381 | 89 | 3.7 | $7.1M | 84 | 45 |
| Sit-down restaurants | 34 | #315 of 387 | 1,416 | 59.5 | $580K | 87 | 316 |
| Mortgage brokers and lenders | 34 | #324 of 373 | 92 | 3.9 | Index only | 94 | 33 |
| Insurance agencies | 33 | #286 of 387 | 495 | 20.8 | $1.2M | 95 | 347 |
| Pest control | 32 | #288 of 345 | 37 | 1.6 | $8.8M | 86 | 51 |
| Auto repair and car care | 32 | #318 of 387 | 880 | 37.0 | $241K | 90 | 337 |
| Pizza | 32 | #324 of 387 | 139 | 5.8 | $5.9M | 116 | 615 |
| Collision repair and body shops | 31 | #315 of 381 | 69 | 2.9 | $3.1M | 100 | 63 |
| Coffee shops and cafes | 30 | #338 of 387 | 227 | 9.5 | $3.6M | 98 | 138 |
| Hair salons | 30 | #364 of 387 | 569 | 23.9 | $345K | 80 | 86 |
| Dry cleaners | 29 | #239 of 272 | 31 | 1.3 | $13.4M | 86 | 20 |
| Grocery and convenience stores | 29 | #327 of 387 | 491 | 20.6 | $2.8M | 82 | 137 |
| Gyms, studios and classes | 28 | #366 of 387 | 304 | 12.8 | $497K | 75 | 104 |
| Bakeries and dessert shops | 27 | #359 of 387 | 229 | 9.6 | $3.6M | 87 | 145 |
| Salons, barbers and spas | 27 | #372 of 387 | 1,127 | 47.4 | $174K | 82 | 197 |
| Oil change and quick lube | 24 | #260 of 290 | 20 | 0.8 | $10.6M | 77 | 28 |
| Barbershops | 24 | #354 of 387 | 166 | 7.0 | $1.2M | 63 | 11 |
| Convenience stores | 23 | #352 of 387 | 258 | 10.8 | $5.3M | 67 | 62 |
| Doctors, dentists and clinics | 22 | #365 of 387 | 1,921 | 80.8 | $128K | 84 | 836 |
| Optometrists and eye care | 22 | #368 of 386 | 97 | 4.1 | $2.5M | 81 | 41 |
| Physical therapy | 22 | #369 of 386 | 151 | 6.3 | $1.6M | 68 | 83 |
| Restaurants and cafes | 20 | #370 of 387 | 2,526 | 106.2 | $325K | 88 | 1,098 |
| Funeral homes | 19 | #361 of 377 | 83 | 3.5 | $382K | 56 | 35 |
| Tire shops | 19 | #363 of 386 | 115 | 4.8 | $1.8M | 74 | 54 |
| Gas stations | 19 | #366 of 387 | 465 | 19.6 | $1.5M | 62 | 400 |
| Gyms | 19 | #379 of 387 | 191 | 8.0 | $792K | 61 | 69 |
| Primary care and pediatrics | 16 | #374 of 387 | 225 | 9.5 | $1.1M | 61 | 418 |
| Nail salons | 13 | #382 of 387 | 173 | 7.3 | $1.1M | 68 | 66 |
| Dentists and orthodontists | 13 | #386 of 387 | 312 | 13.1 | $789K | 80 | 245 |
| Clothing, shoes and laundry | 12 | #382 of 387 | 703 | 29.6 | $592K | 67 | 331 |
| Child care and preschools | 12 | #382 of 387 | 176 | 7.4 | $542K | 54 | 217 |
| Clothing and shoe stores | 10 | #384 of 387 | 571 | 24.0 | $729K | 57 | 304 |
| Fast food and sandwich shops | 8 | #385 of 387 | 446 | 18.8 | $1.8M | 60 | 615 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.1 | $123.1M | Too few | 20 |
Household spending in the Jackson metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $211.7M | $890 | 93 |
| Gasoline and other fuels | $688.2M | $2,893 | 111 |
| Food away from home | $821.2M | $3,453 | 85 |
| Groceries | $1.4B | $5,702 | 90 |
| Personal care products and services | $196.1M | $824 | 82 |
| Child care and other personal services | $95.3M | $401 | 69 |
| Memberships, classes and admissions | $151.2M | $636 | 65 |
| Medical and dental services | $246.2M | $1,035 | 80 |
| Pets | $194.3M | $817 | 90 |
| Clothing, shoes and related services | $416.5M | $1,751 | 85 |
| Vehicle insurance | $587.7M | $2,471 | 126 |
| Home repairs, maintenance and insurance | $631.9M | $2,657 | 88 |
| Lawn care, cleaning and other household services | $326.3M | $1,372 | 97 |
| Rent and homeowner costs | $3.4B | $14,181 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jackson metro area
- Population, 2025 estimate
- 609,847−1.4% since 2020
- Households
- 237,841
- Median age
- 39.0
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 6,014 sq. mi.
- People per square mile
- 102
- Median household income
- $61,644
- Average household income
- $87,121
- Median home value
- $200,500
- Jobs located here
- 294,327
- Daytime population
- 642,751Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jackson metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jackson metro area 8
- Hinds County, MS218,533 people
- Rankin County, MS158,854 people
- Madison County, MS111,647 people
- Copiah County, MS27,855 people
- Scott County, MS27,718 people
- Simpson County, MS25,691 people
- Yazoo County, MS24,835 people
- Holmes County, MS16,191 people
Other markets based in Mississippi 12
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
- Vicksburg, MS area43,020 people
Questions
How fast is the Jackson, MS metro area growing?
Population estimates put the Jackson metro area at 609,847 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 237,841 households.
How much do households in the Jackson, MS metro area spend?
Households in the Jackson metro area spend about $3.4B a year on rent and homeowner costs, $1.4B on groceries and $821.2M on food away from home. Relative to the U.S., household spending in the Jackson metro area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Jackson, MS metro area?
Of the business types scored in the Jackson metro area, pet grooming and boarding businesses (66), house cleaning businesses (64) and chiropractors (62) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #67 of 386 scored metro areas.
How does the Jackson, MS metro area compare with the U.S.?
Median household income in the Jackson metro area is $61,644, 24% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $200,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (80% above the U.S. rate) and lowest for chiropractors (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Jackson metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jackson metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Jackson metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.