County profile · Mississippi
Smith County, MS market data
How Smith County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 13,991
- −1.5% since 2020
- Households
- 5,592
- Median household income
- $60,916
- +41.3% vs. 2015–2019, before inflation
- Median home value
- $112,600
- Jobs located here
- 2,109
- Highest market score
- 65
- Restaurants and cafes, #532 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Smith County by name and distance, and the households and spending within reach. Or open the report at the center of Smith County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Smith County has an estimated 13,991 people and 5,592 households. Between 2020 and 2025, the population of Smith County declined 1.5%, against +3.1% for the U.S. Median household income in Smith County is $60,916, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 41.3%, before inflation.
Relative to the U.S., household spending in Smith County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in Smith County, restaurants and cafes (65), insurance agencies (60) and medical and dental practices (59) have the highest Groundwork market scores. For restaurants and cafes, that ranks #532 of 2,405 scored counties.
Against the U.S., map listings per household run highest for grocery and convenience stores (63% above the U.S. rate) and lowest for medical and dental practices (66% below the U.S. rate).
All 56 business types in Smith County
Highest Groundwork market score first. Each score compares Smith County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 65 | #532 of 2,405 | 24 | 42.9 | $735K | 198 | 12 |
| Insurance agencies | 60 | #773 of 2,272 | 6 | 10.7 | $2.3M | 179 | Under 3 |
| Doctors, dentists and clinics | 59 | #772 of 2,394 | 16 | 28.6 | $329K | 215 | 3 |
| Sit-down restaurants | 57 | #836 of 2,405 | 15 | 26.8 | $1.2M | 177 | 8 |
| Gas stations | 54 | #982 of 2,358 | 6 | 10.7 | $2.6M | 110 | 6 |
| Hair salons | 52 | #1,040 of 2,339 | 6 | 10.7 | $709K | 165 | Under 3 |
| Salons, barbers and spas | 51 | #1,081 of 2,385 | 10 | 17.9 | $425K | 200 | Under 3 |
| Auto repair shops | 51 | #1,127 of 2,378 | 7 | 12.5 | $683K | 154 | Under 3 |
| Pet businesses | 45 | #1,316 of 2,200 | 5 | 8.9 | $829K | 94 | Under 3 |
| Auto repair and car care | 42 | #1,538 of 2,401 | 16 | 28.6 | $299K | 111 | Under 3 |
| Dentists and orthodontists | 36 | #1,440 of 1,886 | 5 | 8.9 | $1.1M | 107 | 3 |
| Grocery and convenience stores | 24 | #2,131 of 2,402 | 17 | 30.4 | $1.8M | 53 | 4 |
| Convenience stores | 21 | #2,012 of 2,261 | 8 | 14.3 | $3.8M | 48 | Under 3 |
| Grocery stores | 16 | #1,936 of 2,070 | 6 | 10.7 | $5.1M | 55 | 4 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 7.2 | $4.4M | 145 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 7.2 | $1.3M | 74 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 5.4 | $3M | 341 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 5.4 | $5.9M | 159 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 5.4 | $308K | 45 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.6 | $8.8M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 3.6 | $4.5M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.6 | $2.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.6 | $2.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.8 | $4.3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.8 | $1.9M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.8 | $3M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 1.8 | $3M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 1.8 | $13.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.8 | $9M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.8 | $4.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.8 | $4.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.8 | $5.3M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 1 | 1.8 | $17.6M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.8 | $13.5M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.8 | $4.8M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Smith County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.8M | $855 | 89 |
| Gasoline and other fuels | $15.8M | $2,819 | 109 |
| Food away from home | $17.6M | $3,155 | 78 |
| Groceries | $30.5M | $5,454 | 86 |
| Personal care products and services | $4.3M | $761 | 76 |
| Child care and other personal services | $1.9M | $334 | 57 |
| Memberships, classes and admissions | $3M | $536 | 54 |
| Medical and dental services | $5.3M | $940 | 73 |
| Pets | $4.1M | $742 | 82 |
| Clothing, shoes and related services | $9M | $1,611 | 78 |
| Vehicle insurance | $13.5M | $2,416 | 123 |
| Home repairs, maintenance and insurance | $13.5M | $2,419 | 80 |
| Lawn care, cleaning and other household services | $7.1M | $1,266 | 90 |
| Rent and homeowner costs | $74.6M | $13,334 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Smith County
- Population, 2025 estimate
- 13,991−1.5% since 2020
- Households
- 5,592
- Median age
- 41.5
- Homes lived in by their owners
- 87%
- Vehicles per household
- 1.9
- Land area
- 636 sq. mi.
- People per square mile
- 22
- Median household income
- $60,916+41.3% vs. 2015–2019, before inflation
- Average household income
- $72,047
- Median home value
- $112,600
- Jobs located here
- 2,109
- Daytime population
- 10,403Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Smith County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Smith County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Simpson County, MS25,691 people
- Jasper County, MS16,059 people
- Covington County, MS18,148 people
- Jones County, MS66,472 people
- Scott County, MS27,718 people
- Jefferson Davis County, MS11,117 people
- Newton County, MS21,093 people
- Rankin County, MS158,854 people
Questions
How fast is Smith County, MS growing?
Population estimates put Smith County at 13,991 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 5,592 households. Median household income rose 41.3% from the 2015–2019 survey, before inflation.
How much do households in Smith County, MS spend?
Households in Smith County spend about $74.6M a year on rent and homeowner costs, $30.5M on groceries and $17.6M on food away from home. Set against the U.S., households in Smith County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Smith County, MS?
The highest Groundwork market scores in Smith County are for restaurants and cafes (65), insurance agencies (60) and medical and dental practices (59). Smith County ranks #532 of 2,405 scored counties for restaurants and cafes.
How does Smith County, MS compare with the U.S.?
The median household income in Smith County is $60,916 a year, 25% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $112,600, against $332,700 for the U.S. For its number of households, Smith County has the most map listings, relative to the U.S., for grocery and convenience stores (63% above the U.S. rate) and the fewest for medical and dental practices (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 14 of the 56 business types have a score in Smith County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Smith County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Smith County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Smith County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.