County profile · Mississippi
Monroe County, MS market data
How Monroe County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 33,318
- −2.4% since 2020
- Households
- 13,895
- Median household income
- $51,866
- +22.5% vs. 2015–2019, before inflation
- Median home value
- $120,800
- Jobs located here
- 9,170
- Highest market score
- 63
- Real estate, #432 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Monroe County has an estimated 33,318 people and 13,895 households. Population estimates put the population change in Monroe County from 2020 to 2025 at −2.4%, against +3.1% for the U.S. Median household income in Monroe County is $51,866, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
Relative to the U.S., household spending in Monroe County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in Monroe County, real estate businesses (63), auto repair shops (63) and coffee shops and cafes (60) have the highest Groundwork market scores. For real estate businesses, that ranks #432 of 2,229 scored counties.
Against the U.S., map listings per household run highest for gas stations (78% above the U.S. rate) and lowest for real estate businesses (78% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 63 | #432 of 2,229 | 12 | 8.6 | Index only | 353 | 6 |
| Auto repair shops | 63 | #595 of 2,378 | 20 | 14.4 | $649K | 146 | 8 |
| Coffee shops and cafes | 60 | #585 of 2,063 | 5 | 3.6 | $8.7M | 234 | 4 |
| Auto repair and car care | 57 | #870 of 2,401 | 41 | 29.5 | $317K | 118 | 14 |
| Pet businesses | 56 | #802 of 2,200 | 7 | 5.0 | $1.5M | 166 | Under 3 |
| Insurance agencies | 56 | #908 of 2,272 | 21 | 15.1 | $1.8M | 140 | 12 |
| Real estate agents and brokers | 54 | #804 of 2,176 | 8 | 5.8 | Index only | 420 | Under 3 |
| Home repair trades | 53 | #867 of 2,057 | 7 | 5.0 | $4.8M | 197 | 21 |
| Grocery stores | 53 | #902 of 2,070 | 7 | 5.0 | $10.7M | 115 | 4 |
| Car washes and detailing | 43 | #896 of 1,451 | 5 | 3.6 | $2.6M | 103 | Under 3 |
| Sit-down restaurants | 43 | #1,487 of 2,405 | 60 | 43.2 | $722K | 109 | 16 |
| Restaurants and cafes | 42 | #1,518 of 2,405 | 106 | 76.3 | $409K | 110 | 49 |
| HVAC and plumbing | 41 | #1,158 of 1,707 | 6 | 4.3 | $5.6M | 117 | 13 |
| Pizza | 41 | #1,391 of 2,090 | 7 | 5.0 | $6.2M | 122 | 29 |
| Gas stations | 41 | #1,555 of 2,358 | 27 | 19.4 | $1.6M | 67 | 17 |
| Salons, barbers and spas | 40 | #1,717 of 2,385 | 44 | 31.7 | $237K | 111 | 6 |
| Tire shops | 37 | #1,095 of 1,530 | 5 | 3.6 | $2.6M | 104 | 4 |
| Bakeries and dessert shops | 37 | #1,402 of 1,889 | 12 | 8.6 | $3.6M | 87 | 4 |
| Grocery and convenience stores | 37 | #1,696 of 2,402 | 25 | 18.0 | $3M | 88 | 10 |
| Physical therapy | 36 | #1,071 of 1,422 | 6 | 4.3 | $2.2M | 91 | 4 |
| Dentists and orthodontists | 33 | #1,539 of 1,886 | 12 | 8.6 | $1.1M | 112 | 9 |
| Doctors, dentists and clinics | 33 | #1,965 of 2,394 | 73 | 52.5 | $180K | 118 | 31 |
| Spas and skin care | 32 | #1,474 of 1,769 | 9 | 6.5 | $1.2M | 132 | Under 3 |
| Hair salons | 32 | #1,972 of 2,339 | 28 | 20.2 | $372K | 87 | 5 |
| Convenience stores | 31 | #1,764 of 2,261 | 13 | 9.4 | $5.8M | 73 | 6 |
| Funeral homes | 26 | #1,293 of 1,472 | 9 | 6.5 | $239K | 35 | 4 |
| Primary care and pediatrics | 25 | #1,482 of 1,656 | 12 | 8.6 | $1.1M | 62 | 15 |
| Gyms, studios and classes | 25 | #1,897 of 2,088 | 12 | 8.6 | $604K | 91 | Under 3 |
| Child care and preschools | 21 | #1,466 of 1,611 | 7 | 5.0 | $657K | 66 | 11 |
| Fast food and sandwich shops | 19 | #2,068 of 2,222 | 21 | 15.1 | $2.1M | 68 | 29 |
| Clothing, shoes and laundry | 17 | #2,134 of 2,210 | 37 | 26.6 | $602K | 68 | 13 |
| Clothing and shoe stores | 15 | #2,020 of 2,087 | 28 | 20.2 | $795K | 63 | 13 |
| Gyms | 14 | #1,720 of 1,792 | 9 | 6.5 | $806K | 62 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 2.9 | $5.6M | 45 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.9 | Index only | 117 | 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.9 | $3.3M | 105 | 3 |
| Barbershops | Not scored | Not scored | 3 | 2.2 | $3.5M | 184 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.2 | $4.4M | 183 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 2.2 | $5.8M | 347 | 14 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.2 | $2.4M | 120 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.2 | $3.5M | 208 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.2 | $3.4M | 134 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.4 | $6.5M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $22.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $17.5M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.7 | $17.5M | Too few | 10 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $17.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $33.5M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.7 | $10.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13M | $934 | 98 |
| Gasoline and other fuels | $43.1M | $3,102 | 120 |
| Food away from home | $43.3M | $3,118 | 77 |
| Groceries | $74.9M | $5,390 | 85 |
| Personal care products and services | $10.4M | $750 | 75 |
| Child care and other personal services | $4.6M | $331 | 57 |
| Memberships, classes and admissions | $7.3M | $522 | 53 |
| Medical and dental services | $13.2M | $947 | 74 |
| Pets | $10.2M | $735 | 81 |
| Clothing, shoes and related services | $22.3M | $1,603 | 78 |
| Vehicle insurance | $36.8M | $2,652 | 136 |
| Home repairs, maintenance and insurance | $33.5M | $2,409 | 80 |
| Lawn care, cleaning and other household services | $17.5M | $1,258 | 89 |
| Rent and homeowner costs | $183.3M | $13,191 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 33,318−2.4% since 2020
- Households
- 13,895
- Median age
- 42.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 765 sq. mi.
- People per square mile
- 44
- Median household income
- $51,866+22.5% vs. 2015–2019, before inflation
- Average household income
- $70,112
- Median home value
- $120,800
- Jobs located here
- 9,170
- Daytime population
- 28,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Clay County, MS18,383 people
- Chickasaw County, MS16,915 people
- Itawamba County, MS24,036 people
- Lee County, MS83,034 people
- Lowndes County, MS57,838 people
- Pontotoc County, MS31,550 people
- Oktibbeha County, MS51,771 people
- Calhoun County, MS12,922 people
Questions
How fast is Monroe County, MS growing?
Population estimates put Monroe County at 33,318 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 13,895 households. Median household income rose 22.5% from the 2015–2019 survey, before inflation.
How much do households in Monroe County, MS spend?
Households in Monroe County spend about $183.3M a year on rent and homeowner costs, $74.9M on groceries and $43.3M on food away from home. Set against the U.S., households in Monroe County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in Monroe County, MS?
The highest Groundwork market scores in Monroe County are for real estate businesses (63), auto repair shops (63) and coffee shops and cafes (60). Monroe County ranks #432 of 2,229 scored counties for real estate businesses.
How does Monroe County, MS compare with the U.S.?
The median household income in Monroe County is $51,866 a year, 36% below the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,800, against $332,700 for the U.S. For its number of households, Monroe County has the most map listings, relative to the U.S., for gas stations (78% above the U.S. rate) and the fewest for real estate businesses (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.