Small-town market profile · Mississippi
Grenada, MS area market data
How the Grenada area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,222
- −3.6% since 2020
- Households
- 12,601
- Median household income
- $46,897
- Median home value
- $129,600
- Jobs located here
- 11,738
- Highest market score
- 62
- Real estate agents and brokers, #102 of 533 scored small-town markets
A site report maps the competitors on map listings around any address in the Grenada area by name and distance, and the households and spending within reach. Or open the report at the center of the Grenada area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Grenada area has an estimated 30,222 people and 12,601 households. Between 2020 and 2025, the population of the Grenada area declined 3.6%, against +3.1% for the U.S. Median household income in the Grenada area is $46,897, 42% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Grenada area runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in the Grenada area, real estate agents and brokers (62), home repair companies (62) and coffee shops and cafes (55) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #102 of 533 scored small-town markets.
The Grenada area takes in 2 counties: Grenada County and Montgomery County. Against the U.S., map listings per household run highest for funeral homes (4.5 times the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
All 56 business types in the Grenada area
Highest Groundwork market score first. Each score compares the Grenada area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 62 | #102 of 533 | 7 | 5.6 | Index only | 429 | 3 |
| Home repair trades | 62 | #117 of 526 | 5 | 4.0 | $6M | 247 | 10 |
| Coffee shops and cafes | 55 | #211 of 529 | 6 | 4.8 | $6.4M | 173 | 4 |
| Real estate | 50 | #261 of 536 | 15 | 11.9 | Index only | 252 | 12 |
| Insurance agencies | 45 | #298 of 537 | 19 | 15.1 | $1.6M | 129 | 16 |
| Spas and skin care | 40 | #363 of 504 | 6 | 4.8 | $1.5M | 176 | Under 3 |
| Pet businesses | 40 | #383 of 527 | 12 | 9.5 | $746K | 85 | Under 3 |
| Pizza | 39 | #364 of 520 | 5 | 4.0 | $7.7M | 151 | 30 |
| Salons, barbers and spas | 35 | #443 of 538 | 48 | 38.1 | $192K | 90 | 3 |
| Car washes and detailing | 31 | #364 of 441 | 5 | 4.0 | $2.2M | 86 | Under 3 |
| Tire shops | 30 | #353 of 431 | 6 | 4.8 | $1.8M | 72 | 3 |
| Bakeries and dessert shops | 30 | #448 of 507 | 12 | 9.5 | $3.2M | 77 | 4 |
| Hair salons | 29 | #480 of 538 | 29 | 23.0 | $319K | 74 | 3 |
| Sit-down restaurants | 27 | #484 of 538 | 72 | 57.1 | $533K | 80 | 19 |
| Collision repair and body shops | 26 | #345 of 387 | 5 | 4.0 | $2.2M | 71 | 4 |
| Doctors, dentists and clinics | 25 | #479 of 538 | 73 | 57.9 | $162K | 106 | 36 |
| Dentists and orthodontists | 24 | #491 of 526 | 10 | 7.9 | $1.2M | 120 | 11 |
| Auto repair shops | 23 | #494 of 538 | 39 | 30.9 | $279K | 63 | 13 |
| Convenience stores | 22 | #475 of 529 | 24 | 19.0 | $2.8M | 35 | 3 |
| Restaurants and cafes | 22 | #502 of 538 | 123 | 97.6 | $312K | 84 | 54 |
| Auto repair and car care | 22 | #503 of 538 | 63 | 50.0 | $173K | 64 | 19 |
| Grocery stores | 19 | #476 of 506 | 15 | 11.9 | $4.4M | 48 | 5 |
| Primary care and pediatrics | 18 | #430 of 458 | 14 | 11.1 | $843K | 47 | 14 |
| Gas stations | 18 | #511 of 536 | 29 | 23.0 | $1.2M | 52 | 28 |
| Barbershops | 17 | #344 of 377 | 6 | 4.8 | $1.5M | 82 | Under 3 |
| Grocery and convenience stores | 17 | #507 of 538 | 45 | 35.7 | $1.5M | 44 | 8 |
| Gyms, studios and classes | 17 | #513 of 535 | 16 | 12.7 | $409K | 62 | 5 |
| Mortgage brokers and lenders | 16 | #175 of 177 | 6 | 4.8 | Index only | 70 | 3 |
| Funeral homes | 13 | #357 of 365 | 12 | 9.5 | $159K | 23 | 5 |
| Nail salons | 13 | #373 of 387 | 7 | 5.6 | $1.3M | 79 | Under 3 |
| Clothing and shoe stores | 12 | #528 of 536 | 26 | 20.6 | $767K | 60 | 16 |
| Child care and preschools | 10 | #448 of 454 | 14 | 11.1 | $302K | 30 | 12 |
| Gyms | 10 | #496 of 506 | 11 | 8.7 | $595K | 46 | 5 |
| Fast food and sandwich shops | 10 | #528 of 537 | 21 | 16.7 | $1.8M | 60 | 30 |
| Clothing, shoes and laundry | 9 | #531 of 536 | 38 | 30.2 | $525K | 60 | 19 |
| Physical therapy | 7 | #398 of 400 | 9 | 7.1 | $1.3M | 55 | 8 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.2 | $3.9M | 233 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.2 | $1.6M | 81 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.2 | $3M | 94 | 3 |
| Pet stores | Not scored | Not scored | 4 | 3.2 | $2.2M | 49 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.2 | $2.2M | 82 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.4 | $10M | 210 | 10 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.4 | $5.2M | 178 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 1.6 | $10M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $10M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.6 | $5.4M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.6 | $4.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.6 | $15M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.8 | $11.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $15.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $6.5M | Too few | 5 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Grenada area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $863 | 90 |
| Gasoline and other fuels | $36.1M | $2,861 | 110 |
| Food away from home | $38.4M | $3,045 | 75 |
| Groceries | $66.6M | $5,283 | 84 |
| Personal care products and services | $9.2M | $733 | 73 |
| Child care and other personal services | $4.2M | $336 | 58 |
| Memberships, classes and admissions | $6.5M | $519 | 53 |
| Medical and dental services | $11.8M | $937 | 73 |
| Pets | $9M | $711 | 78 |
| Clothing, shoes and related services | $19.9M | $1,583 | 77 |
| Vehicle insurance | $30.8M | $2,446 | 125 |
| Home repairs, maintenance and insurance | $30M | $2,377 | 79 |
| Lawn care, cleaning and other household services | $15.6M | $1,239 | 88 |
| Rent and homeowner costs | $163.8M | $12,997 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Grenada area
- Population, 2025 estimate
- 30,222−3.6% since 2020
- Households
- 12,601
- Median age
- 41.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 829 sq. mi.
- People per square mile
- 37
- Median household income
- $46,897
- Average household income
- $69,263
- Median home value
- $129,600
- Jobs located here
- 11,738
- Daytime population
- 29,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grenada area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Grenada area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Grenada area 2
- Grenada County, MS21,217 people
- Montgomery County, MS9,602 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
Questions
How fast is the Grenada, MS area growing?
Population estimates put the Grenada area at 30,222 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 12,601 households.
How much do households in the Grenada, MS area spend?
Households in the Grenada area spend about $163.8M a year on rent and homeowner costs, $66.6M on groceries and $38.4M on food away from home. Set against the U.S., households in the Grenada area spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in the Grenada, MS area?
The highest Groundwork market scores in the Grenada area are for real estate agents and brokers (62), home repair companies (62) and coffee shops and cafes (55). The Grenada area ranks #102 of 533 scored small-town markets for real estate agents and brokers.
How does the Grenada, MS area compare with the U.S.?
The median household income in the Grenada area is $46,897 a year, 42% below the U.S. median of $80,734. The population fell 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $129,600, against $332,700 for the U.S. For its number of households, the Grenada area has the most map listings, relative to the U.S., for funeral homes (4.5 times the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in the Grenada area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grenada area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Grenada area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grenada area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.