County profile · Mississippi
Hinds County, MS market data
Population, household spending and competition for 56 business types in Hinds County, each scored against other counties.
- Population, 2025
- 211,888
- −6.6% since 2020
- Households
- 89,578
- Median household income
- $49,402
- +10.7% vs. 2015–2019, before inflation
- Median home value
- $159,900
- Jobs located here
- 120,149
- Highest market score
- 64
- Landscaping and lawn care, #362 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Hinds County by name and distance, and the households and spending within reach. Or open the report at the center of Hinds County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 211,888 people live in Hinds County, in 89,578 households. Population estimates put the population change in Hinds County from 2020 to 2025 at −6.6%, against +3.1% for the U.S. The median household income in Hinds County is $49,402 a year, 39% below the U.S. median of $80,734. That rose 10.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hinds County spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in Hinds County are for landscaping and lawn care companies (64); pet grooming and boarding businesses (63); and lawn care, cleaning and pest control companies (61). Hinds County ranks #362 of 1,493 scored counties for landscaping and lawn care companies.
Hinds County is part of the Jackson metro area. For its number of households, Hinds County has the most map listings, relative to the U.S., for child care centers and preschools (98% above the U.S. rate) and the fewest for chiropractors (61% below the U.S. rate).
All 56 business types in Hinds County
Highest Groundwork market score first. Each score compares Hinds County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 64 | #362 of 1,493 | 22 | 2.5 | $5.1M | 174 | 35 |
| Pet grooming and boarding | 63 | #396 of 1,461 | 13 | 1.5 | $5M | 196 | 7 |
| Lawn, cleaning and pest control | 61 | #448 of 1,771 | 42 | 4.7 | $2.7M | 159 | 81 |
| House cleaning | 59 | #243 of 847 | 10 | 1.1 | $11.2M | 175 | 34 |
| Chiropractors | 58 | #499 of 1,490 | 19 | 2.1 | $4.5M | 187 | 9 |
| Pet businesses | 55 | #851 of 2,200 | 59 | 6.6 | $1.1M | 125 | 33 |
| Veterinarians | 50 | #737 of 1,485 | 23 | 2.6 | $2.8M | 104 | 19 |
| Electricians | 49 | #602 of 1,160 | 16 | 1.8 | $13.5M | 112 | 40 |
| Yoga, Pilates and fitness studios | 48 | #413 of 777 | 9 | 1.0 | $5.2M | 128 | 17 |
| HVAC and plumbing | 47 | #952 of 1,707 | 45 | 5.0 | $4.8M | 101 | 49 |
| Spas and skin care | 47 | #986 of 1,769 | 57 | 6.4 | $1.2M | 133 | 6 |
| Roofing and gutters | 46 | #677 of 1,177 | 24 | 2.7 | $9M | 106 | 12 |
| Home repair trades | 45 | #1,263 of 2,057 | 85 | 9.5 | $2.5M | 104 | 101 |
| Pest control | 43 | #434 of 699 | 10 | 1.1 | $11.2M | 110 | 12 |
| Pet stores | 43 | #599 of 974 | 14 | 1.6 | $4.6M | 102 | 7 |
| Grocery stores | 40 | #1,352 of 2,070 | 63 | 7.0 | $7.6M | 82 | 24 |
| Grocery and convenience stores | 40 | #1,586 of 2,402 | 166 | 18.5 | $2.9M | 85 | 47 |
| Funeral homes | 39 | #996 of 1,472 | 25 | 2.8 | $445K | 66 | 9 |
| Mortgage brokers and lenders | 38 | #651 of 887 | 19 | 2.1 | Index only | 159 | Under 3 |
| Bakeries and dessert shops | 38 | #1,355 of 1,889 | 66 | 7.4 | $4.2M | 101 | 32 |
| Coffee shops and cafes | 38 | #1,465 of 2,063 | 75 | 8.4 | $3.7M | 99 | 32 |
| Oil change and quick lube | 37 | #354 of 479 | 6 | 0.7 | $12M | 87 | 6 |
| Convenience stores | 37 | #1,578 of 2,261 | 79 | 8.8 | $6.1M | 77 | 23 |
| Pizza | 36 | #1,583 of 2,090 | 41 | 4.6 | $6.7M | 133 | 220 |
| Collision repair and body shops | 34 | #1,017 of 1,327 | 32 | 3.6 | $2.3M | 73 | 15 |
| Real estate agents and brokers | 33 | #1,929 of 2,176 | 164 | 18.3 | Index only | 131 | 55 |
| Car washes and detailing | 32 | #1,159 of 1,451 | 35 | 3.9 | $2.1M | 82 | 13 |
| Gyms, studios and classes | 32 | #1,734 of 2,088 | 95 | 10.6 | $491K | 74 | 17 |
| Auto repair shops | 31 | #1,980 of 2,378 | 199 | 22.2 | $362K | 81 | 65 |
| Laundromats | 30 | #619 of 785 | 20 | 2.2 | $7.1M | 57 | 3 |
| Real estate | 29 | #2,086 of 2,229 | 211 | 23.6 | Index only | 129 | 114 |
| Hair salons | 28 | #2,087 of 2,339 | 227 | 25.3 | $293K | 68 | 20 |
| Auto repair and car care | 28 | #2,088 of 2,401 | 350 | 39.1 | $206K | 77 | 103 |
| Sit-down restaurants | 28 | #2,128 of 2,405 | 568 | 63.4 | $486K | 73 | 97 |
| Physical therapy | 27 | #1,249 of 1,422 | 52 | 5.8 | $1.6M | 68 | 24 |
| Gyms | 27 | #1,568 of 1,792 | 61 | 6.8 | $764K | 59 | 17 |
| Property management | 25 | #839 of 910 | 25 | 2.8 | Index only | 85 | 47 |
| Martial arts and dance studios | 25 | #1,198 of 1,334 | 25 | 2.8 | $1.9M | 92 | Under 3 |
| Insurance agencies | 25 | #1,941 of 2,272 | 181 | 20.2 | $1.1M | 90 | 125 |
| Dry cleaners | 23 | #472 of 507 | 13 | 1.5 | $11M | 70 | 8 |
| Optometrists and eye care | 23 | #1,166 of 1,302 | 37 | 4.1 | $2.3M | 73 | 16 |
| Salons, barbers and spas | 21 | #2,292 of 2,385 | 445 | 49.7 | $150K | 70 | 51 |
| Tire shops | 20 | #1,391 of 1,530 | 49 | 5.5 | $1.5M | 59 | 18 |
| Gas stations | 18 | #2,239 of 2,358 | 185 | 20.7 | $1.3M | 54 | 140 |
| Restaurants and cafes | 18 | #2,324 of 2,405 | 1,009 | 112.6 | $274K | 74 | 359 |
| Nail salons | 13 | #1,286 of 1,328 | 70 | 7.8 | $951K | 57 | 22 |
| Primary care and pediatrics | 13 | #1,614 of 1,656 | 79 | 8.8 | $1.1M | 60 | 161 |
| Dentists and orthodontists | 13 | #1,862 of 1,886 | 118 | 13.2 | $719K | 73 | 75 |
| Doctors, dentists and clinics | 12 | #2,376 of 2,394 | 791 | 88.3 | $107K | 70 | 289 |
| Clothing and shoe stores | 11 | #2,065 of 2,087 | 216 | 24.1 | $661K | 52 | 84 |
| Clothing, shoes and laundry | 11 | #2,189 of 2,210 | 277 | 30.9 | $515K | 59 | 95 |
| Fast food and sandwich shops | 6 | #2,211 of 2,222 | 182 | 20.3 | $1.5M | 50 | 220 |
| Child care and preschools | 5 | #1,603 of 1,611 | 103 | 11.5 | $290K | 29 | 113 |
| Barbershops | 3 | #1,345 of 1,356 | 85 | 9.5 | $783K | 42 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.3 | Index only | 149 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $84.9M | Too few | 4 |
Household spending in Hinds County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $72.1M | $805 | 84 |
| Gasoline and other fuels | $238.9M | $2,667 | 103 |
| Food away from home | $276.3M | $3,084 | 76 |
| Groceries | $478.7M | $5,344 | 85 |
| Personal care products and services | $66.6M | $743 | 74 |
| Child care and other personal services | $29.9M | $333 | 57 |
| Memberships, classes and admissions | $46.6M | $520 | 53 |
| Medical and dental services | $84.9M | $947 | 74 |
| Pets | $64.9M | $724 | 80 |
| Clothing, shoes and related services | $142.8M | $1,594 | 78 |
| Vehicle insurance | $204.3M | $2,280 | 117 |
| Home repairs, maintenance and insurance | $215.5M | $2,406 | 80 |
| Lawn care, cleaning and other household services | $112.1M | $1,251 | 89 |
| Rent and homeowner costs | $1.2B | $13,121 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hinds County
- Population, 2025 estimate
- 211,888−6.6% since 2020
- Households
- 89,578
- Median age
- 37.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.7
- Land area
- 870 sq. mi.
- People per square mile
- 251
- Median household income
- $49,402+10.7% vs. 2015–2019, before inflation
- Average household income
- $70,611
- Median home value
- $159,900
- Jobs located here
- 120,149
- Daytime population
- 246,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hinds County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hinds County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Rankin County, MS158,854 people
- Madison County, MS111,647 people
- Copiah County, MS27,855 people
- Warren County, MS43,020 people
- Simpson County, MS25,691 people
- Yazoo County, MS24,835 people
- Scott County, MS27,718 people
- Claiborne County, MS8,582 people
Questions
How fast is Hinds County, MS growing?
Population estimates put Hinds County at 211,888 people in 2025, down 6.6% since 2020, against +3.1% for the U.S. It has 89,578 households. Against the 2015–2019 survey, median household income rose 10.7%, before inflation.
How much do households in Hinds County, MS spend?
Households in Hinds County spend about $1.2B a year on rent and homeowner costs, $478.7M on groceries and $276.3M on food away from home. Relative to the U.S., household spending in Hinds County runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in Hinds County, MS?
Of the business types scored in Hinds County, landscaping and lawn care companies (64); pet grooming and boarding businesses (63); and lawn care, cleaning and pest control companies (61) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #362 of 1,493 scored counties.
How does Hinds County, MS compare with the U.S.?
Median household income in Hinds County is $49,402, 39% below the U.S. median of $80,734. The population fell 6.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $159,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for child care centers and preschools (98% above the U.S. rate) and lowest for chiropractors (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Hinds County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hinds County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hinds County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hinds County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.