County profile · Mississippi
Panola County, MS market data
How Panola County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,691
- −1.4% since 2020
- Households
- 12,312
- Median household income
- $45,945
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $127,800
- Jobs located here
- 10,394
- Highest market score
- 65
- Pet businesses, #453 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Panola County by name and distance, and the households and spending within reach. Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Panola County has an estimated 32,691 people and 12,312 households. Between 2020 and 2025, the population of Panola County declined 1.4%, against +3.1% for the U.S. Median household income in Panola County is $45,945, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
Relative to the U.S., household spending in Panola County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Panola County, pet businesses (65), insurance agencies (57) and pizza places (53) have the highest Groundwork market scores. For pet businesses, that ranks #453 of 2,200 scored counties.
Against the U.S., map listings per household run highest for gas stations (3.7 times the U.S. rate) and lowest for real estate businesses (75% below the U.S. rate).
All 56 business types in Panola County
Highest Groundwork market score first. Each score compares Panola County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 65 | #453 of 2,200 | 6 | 4.9 | $1.5M | 167 | 3 |
| Insurance agencies | 57 | #864 of 2,272 | 16 | 13.0 | $2.1M | 164 | 13 |
| Pizza | 53 | #883 of 2,090 | 5 | 4.1 | $7.5M | 147 | 21 |
| Real estate agents and brokers | 51 | #974 of 2,176 | 9 | 7.3 | Index only | 324 | Under 3 |
| Real estate | 50 | #1,055 of 2,229 | 12 | 9.7 | Index only | 306 | Under 3 |
| HVAC and plumbing | 49 | #883 of 1,707 | 5 | 4.1 | $5.7M | 121 | 9 |
| Bakeries and dessert shops | 49 | #944 of 1,889 | 5 | 4.1 | $7.5M | 180 | Under 3 |
| Home repair trades | 47 | #1,167 of 2,057 | 11 | 8.9 | $2.6M | 107 | 15 |
| Gyms, studios and classes | 46 | #1,238 of 2,088 | 7 | 5.7 | $887K | 134 | Under 3 |
| Coffee shops and cafes | 43 | #1,264 of 2,063 | 7 | 5.7 | $5.3M | 144 | Under 3 |
| Auto repair shops | 42 | #1,568 of 2,378 | 34 | 27.6 | $343K | 77 | 4 |
| Restaurants and cafes | 41 | #1,564 of 2,405 | 98 | 79.6 | $381K | 103 | 40 |
| Doctors, dentists and clinics | 40 | #1,658 of 2,394 | 57 | 46.3 | $202K | 132 | 21 |
| Auto repair and car care | 40 | #1,691 of 2,401 | 61 | 49.5 | $191K | 71 | 7 |
| Primary care and pediatrics | 35 | #1,277 of 1,656 | 9 | 7.3 | $1.3M | 72 | 8 |
| Gyms | 35 | #1,369 of 1,792 | 5 | 4.1 | $1.2M | 95 | Under 3 |
| Sit-down restaurants | 34 | #1,877 of 2,405 | 59 | 47.9 | $632K | 95 | 17 |
| Grocery stores | 33 | #1,579 of 2,070 | 14 | 11.4 | $4.6M | 50 | 3 |
| Car washes and detailing | 30 | #1,208 of 1,451 | 6 | 4.9 | $1.9M | 77 | Under 3 |
| Tire shops | 28 | #1,273 of 1,530 | 7 | 5.7 | $1.7M | 67 | Under 3 |
| Child care and preschools | 26 | #1,399 of 1,611 | 5 | 4.1 | $803K | 80 | 10 |
| Dentists and orthodontists | 26 | #1,734 of 1,886 | 13 | 10.6 | $884K | 90 | 8 |
| Funeral homes | 23 | #1,352 of 1,472 | 8 | 6.5 | $226K | 33 | Under 3 |
| Fast food and sandwich shops | 23 | #2,003 of 2,222 | 21 | 17.1 | $1.8M | 58 | 21 |
| Grocery and convenience stores | 22 | #2,186 of 2,402 | 53 | 43.0 | $1.2M | 36 | 7 |
| Gas stations | 20 | #2,216 of 2,358 | 50 | 40.6 | $771K | 32 | 39 |
| Clothing, shoes and laundry | 18 | #2,112 of 2,210 | 30 | 24.4 | $645K | 73 | 11 |
| Convenience stores | 17 | #2,089 of 2,261 | 34 | 27.6 | $1.9M | 24 | 4 |
| Salons, barbers and spas | 17 | #2,326 of 2,385 | 46 | 37.4 | $195K | 92 | Under 3 |
| Clothing and shoe stores | 16 | #2,010 of 2,087 | 24 | 19.5 | $806K | 63 | 11 |
| Hair salons | 13 | #2,291 of 2,339 | 28 | 22.7 | $321K | 75 | Under 3 |
| Barbershops | 9 | #1,313 of 1,356 | 9 | 7.3 | $998K | 53 | Under 3 |
| Optometrists and eye care | 7 | #1,284 of 1,302 | 7 | 5.7 | $1.6M | 52 | 5 |
| Electricians | Not scored | Not scored | 4 | 3.2 | $7.2M | 60 | 6 |
| Nail salons | Not scored | Not scored | 4 | 3.2 | $2.2M | 134 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 3.2 | $2.2M | 256 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.4 | $3.8M | 160 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.4 | $3.9M | 126 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.4 | Index only | 136 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.4 | $2.9M | 108 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.6 | $9.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.6 | $4.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.6 | $5.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.6 | $14.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.6 | $3.1M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.8 | $15.1M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $19.3M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.8 | $15.1M | Too few | 11 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Panola County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.7M | $947 | 99 |
| Gasoline and other fuels | $38.6M | $3,133 | 121 |
| Food away from home | $37.3M | $3,029 | 74 |
| Groceries | $65.1M | $5,286 | 84 |
| Personal care products and services | $9M | $729 | 73 |
| Child care and other personal services | $4M | $326 | 56 |
| Memberships, classes and admissions | $6.2M | $505 | 51 |
| Medical and dental services | $11.5M | $933 | 72 |
| Pets | $8.8M | $714 | 79 |
| Clothing, shoes and related services | $19.3M | $1,571 | 76 |
| Vehicle insurance | $33M | $2,676 | 137 |
| Home repairs, maintenance and insurance | $28.7M | $2,328 | 77 |
| Lawn care, cleaning and other household services | $15.1M | $1,228 | 87 |
| Rent and homeowner costs | $159M | $12,910 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Panola County
- Population, 2025 estimate
- 32,691−1.4% since 2020
- Households
- 12,312
- Median age
- 38.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 685 sq. mi.
- People per square mile
- 48
- Median household income
- $45,945+20.0% vs. 2015–2019, before inflation
- Average household income
- $67,388
- Median home value
- $127,800
- Jobs located here
- 10,394
- Daytime population
- 28,953Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Panola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Quitman County, MS5,774 people
- Tate County, MS28,321 people
- Yalobusha County, MS12,419 people
- Lafayette County, MS58,327 people
- Tallahatchie County, MS11,764 people
- Tunica County, MS9,475 people
- Coahoma County, MS20,540 people
- Marshall County, MS33,979 people
Questions
How fast is Panola County, MS growing?
Population estimates put Panola County at 32,691 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 12,312 households. Median household income rose 20.0% from the 2015–2019 survey, before inflation.
How much do households in Panola County, MS spend?
Households in Panola County spend about $159M a year on rent and homeowner costs, $65.1M on groceries and $38.6M on gasoline and other fuels. Set against the U.S., households in Panola County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Panola County, MS?
The highest Groundwork market scores in Panola County are for pet businesses (65), insurance agencies (57) and pizza places (53). Panola County ranks #453 of 2,200 scored counties for pet businesses.
How does Panola County, MS compare with the U.S.?
The median household income in Panola County is $45,945 a year, 43% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $127,800, against $332,700 for the U.S. For its number of households, Panola County has the most map listings, relative to the U.S., for gas stations (3.7 times the U.S. rate) and the fewest for real estate businesses (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Panola County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Panola County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Panola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.