County profile · Mississippi
Jones County, MS market data
Population, household spending and competition for 56 business types in Jones County, each scored against other counties.
- Population, 2025
- 66,496
- −1.0% since 2020
- Households
- 24,957
- Median household income
- $52,216
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $143,100
- Jobs located here
- 28,795
- Highest market score
- 65
- Pet businesses, #462 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Jones County by name and distance, and the households and spending within reach. Or open the report at the center of Jones County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 66,496 people live in Jones County, in 24,957 households. Between 2020 and 2025, the population of Jones County declined 1.0%, against +3.1% for the U.S. The median household income in Jones County is $52,216 a year, 35% below the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jones County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Jones County are for pet businesses (65), landscaping and lawn care companies (64) and real estate agents and brokers (62). Jones County ranks #462 of 2,200 scored counties for pet businesses.
Jones County is part of the Laurel area. For its number of households, Jones County has the most map listings, relative to the U.S., for tire shops (2.1 times the U.S. rate) and the fewest for real estate agents and brokers (65% below the U.S. rate).
All 56 business types in Jones County
Highest Groundwork market score first. Each score compares Jones County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 65 | #462 of 2,200 | 18 | 7.2 | $1M | 118 | 5 |
| Landscaping and lawn care | 64 | #368 of 1,493 | 10 | 4.0 | $3.2M | 110 | 8 |
| Real estate agents and brokers | 62 | #459 of 2,176 | 27 | 10.8 | Index only | 228 | 5 |
| Lawn, cleaning and pest control | 60 | #497 of 1,771 | 18 | 7.2 | $1.8M | 106 | 16 |
| Real estate | 60 | #565 of 2,229 | 35 | 14.0 | Index only | 221 | 10 |
| Physical therapy | 54 | #601 of 1,422 | 8 | 3.2 | $3M | 126 | 5 |
| Funeral homes | 51 | #686 of 1,472 | 9 | 3.6 | $430K | 63 | 3 |
| Veterinarians | 50 | #743 of 1,485 | 8 | 3.2 | $2.3M | 86 | 5 |
| HVAC and plumbing | 50 | #843 of 1,707 | 10 | 4.0 | $6.2M | 129 | 21 |
| Sit-down restaurants | 47 | #1,313 of 2,405 | 112 | 44.9 | $713K | 107 | 27 |
| Mortgage brokers and lenders | 45 | #524 of 887 | 5 | 2.0 | Index only | 172 | Under 3 |
| Insurance agencies | 45 | #1,276 of 2,272 | 40 | 16.0 | $1.6M | 124 | 29 |
| Spas and skin care | 43 | #1,116 of 1,769 | 14 | 5.6 | $1.4M | 157 | Under 3 |
| Home repair trades | 43 | #1,348 of 2,057 | 24 | 9.6 | $2.6M | 106 | 41 |
| Pizza | 42 | #1,347 of 2,090 | 11 | 4.4 | $7.3M | 143 | 65 |
| Salons, barbers and spas | 42 | #1,636 of 2,385 | 94 | 37.7 | $204K | 96 | 5 |
| Optometrists and eye care | 41 | #893 of 1,302 | 9 | 3.6 | $2.7M | 86 | 3 |
| Collision repair and body shops | 40 | #897 of 1,327 | 8 | 3.2 | $2.7M | 89 | 6 |
| Roofing and gutters | 38 | #851 of 1,177 | 7 | 2.8 | $8.8M | 104 | Under 3 |
| Car washes and detailing | 38 | #1,024 of 1,451 | 9 | 3.6 | $2.4M | 97 | Under 3 |
| Child care and preschools | 38 | #1,140 of 1,611 | 11 | 4.4 | $779K | 78 | 13 |
| Gyms, studios and classes | 36 | #1,629 of 2,088 | 31 | 12.4 | $445K | 67 | 3 |
| Grocery stores | 35 | #1,522 of 2,070 | 28 | 11.2 | $4.9M | 52 | 7 |
| Martial arts and dance studios | 34 | #1,053 of 1,334 | 7 | 2.8 | $2M | 98 | Under 3 |
| Tire shops | 32 | #1,213 of 1,530 | 20 | 8.0 | $1.1M | 44 | 3 |
| Gyms | 32 | #1,461 of 1,792 | 23 | 9.2 | $600K | 46 | 3 |
| Gas stations | 32 | #1,890 of 2,358 | 47 | 18.8 | $1.5M | 64 | 39 |
| Auto repair and car care | 31 | #2,008 of 2,401 | 111 | 44.5 | $197K | 73 | 32 |
| Doctors, dentists and clinics | 31 | #2,046 of 2,394 | 161 | 64.5 | $151K | 99 | 55 |
| Primary care and pediatrics | 29 | #1,405 of 1,656 | 26 | 10.4 | $933K | 52 | 21 |
| Restaurants and cafes | 29 | #2,053 of 2,405 | 219 | 87.8 | $365K | 98 | 117 |
| Electricians | 28 | #1,014 of 1,160 | 7 | 2.8 | $8.8M | 73 | 20 |
| Auto repair shops | 28 | #2,080 of 2,378 | 66 | 26.4 | $332K | 75 | 25 |
| Nail salons | 27 | #1,174 of 1,328 | 12 | 4.8 | $1.6M | 96 | Under 3 |
| Grocery and convenience stores | 26 | #2,073 of 2,402 | 72 | 28.8 | $1.9M | 56 | 18 |
| Pest control | 25 | #641 of 699 | 5 | 2.0 | $6.4M | 63 | Under 3 |
| Convenience stores | 23 | #1,972 of 2,261 | 35 | 14.0 | $3.9M | 49 | 11 |
| Hair salons | 23 | #2,160 of 2,339 | 51 | 20.4 | $376K | 87 | Under 3 |
| Dentists and orthodontists | 21 | #1,808 of 1,886 | 27 | 10.8 | $899K | 91 | 23 |
| Clothing and shoe stores | 21 | #1,926 of 2,087 | 49 | 19.6 | $833K | 66 | 21 |
| Coffee shops and cafes | 21 | #1,956 of 2,063 | 26 | 10.4 | $3.1M | 83 | 21 |
| Clothing, shoes and laundry | 21 | #2,049 of 2,210 | 63 | 25.2 | $648K | 74 | 24 |
| Laundromats | 18 | #720 of 785 | 5 | 2.0 | $8.2M | 65 | 3 |
| Bakeries and dessert shops | 18 | #1,834 of 1,889 | 25 | 10.0 | $3.2M | 77 | 21 |
| Barbershops | 17 | #1,248 of 1,356 | 15 | 6.0 | $1.3M | 68 | Under 3 |
| Oil change and quick lube | 14 | #464 of 479 | 5 | 2.0 | $4.4M | 32 | 3 |
| Fast food and sandwich shops | 14 | #2,148 of 2,222 | 44 | 17.6 | $1.8M | 60 | 65 |
| Dry cleaners | Not scored | Not scored | 4 | 1.6 | $10.2M | 65 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 1.6 | $4.7M | 183 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.2 | $10.7M | 168 | 8 |
| Pet stores | Not scored | Not scored | 3 | 1.2 | $6.2M | 137 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.2 | Index only | 201 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 0.8 | $12.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $12.1M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $13.8M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jones County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.9M | $877 | 92 |
| Gasoline and other fuels | $72.3M | $2,896 | 112 |
| Food away from home | $79.9M | $3,201 | 79 |
| Groceries | $136.4M | $5,464 | 86 |
| Personal care products and services | $19.2M | $769 | 77 |
| Child care and other personal services | $8.6M | $343 | 59 |
| Memberships, classes and admissions | $13.8M | $553 | 56 |
| Medical and dental services | $24.3M | $972 | 75 |
| Pets | $18.6M | $746 | 82 |
| Clothing, shoes and related services | $40.8M | $1,636 | 80 |
| Vehicle insurance | $62.2M | $2,493 | 127 |
| Home repairs, maintenance and insurance | $61.6M | $2,466 | 82 |
| Lawn care, cleaning and other household services | $32.2M | $1,288 | 91 |
| Rent and homeowner costs | $334.9M | $13,421 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jones County
- Population, 2025 estimate
- 66,496−1.0% since 2020
- Households
- 24,957
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 695 sq. mi.
- People per square mile
- 96
- Median household income
- $52,216+25.0% vs. 2015–2019, before inflation
- Average household income
- $76,759
- Median home value
- $143,100
- Jobs located here
- 28,795
- Daytime population
- 69,175Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jones County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jones County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Jasper County, MS16,059 people
- Covington County, MS18,148 people
- Forrest County, MS78,272 people
- Smith County, MS14,132 people
- Perry County, MS11,449 people
- Wayne County, MS19,718 people
- Lamar County, MS65,713 people
- Clarke County, MS15,314 people
Questions
How fast is Jones County, MS growing?
Population estimates put Jones County at 66,496 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 24,957 households. Against the 2015–2019 survey, median household income rose 25.0%, before inflation.
How much do households in Jones County, MS spend?
Households in Jones County spend about $334.9M a year on rent and homeowner costs, $136.4M on groceries and $79.9M on food away from home. Relative to the U.S., household spending in Jones County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Jones County, MS?
Of the business types scored in Jones County, pet businesses (65), landscaping and lawn care companies (64) and real estate agents and brokers (62) have the highest Groundwork market scores. For pet businesses, that ranks #462 of 2,200 scored counties.
How does Jones County, MS compare with the U.S.?
Median household income in Jones County is $52,216, 35% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $143,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.1 times the U.S. rate) and lowest for real estate agents and brokers (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Jones County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jones County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jones County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jones County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.