County profile · Mississippi
Pontotoc County, MS market data
Population, household spending and competition for 56 business types in Pontotoc County, each scored against other counties.
- Population, 2025
- 32,096
- +2.9% since 2020
- Households
- 11,819
- Median household income
- $51,484
- +15.0% vs. 2015–2019, before inflation
- Median home value
- $157,100
- Jobs located here
- 12,251
- Highest market score
- 70
- Real estate agents and brokers, #208 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Pontotoc County by name and distance, and the households and spending within reach. Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 32,096 people live in Pontotoc County, in 11,819 households. Between 2020 and 2025, the population of Pontotoc County grew 2.9%, in step with the U.S. (+3.1%). The median household income in Pontotoc County is $51,484 a year, 36% below the U.S. median of $80,734. That rose 15.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pontotoc County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in Pontotoc County are for real estate agents and brokers (70); dentists and orthodontists (68); and lawn care, cleaning and pest control companies (67). Pontotoc County ranks #208 of 2,176 scored counties for real estate agents and brokers.
For its number of households, Pontotoc County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in Pontotoc County
Highest Groundwork market score first. Each score compares Pontotoc County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 70 | #208 of 2,176 | 11 | 9.3 | Index only | 262 | 4 |
| Dentists and orthodontists | 68 | #307 of 1,886 | 6 | 5.1 | $1.9M | 194 | 5 |
| Lawn, cleaning and pest control | 67 | #283 of 1,771 | 7 | 5.9 | $2.2M | 128 | 13 |
| Home repair trades | 64 | #401 of 2,057 | 10 | 8.5 | $2.9M | 119 | 13 |
| Real estate | 64 | #410 of 2,229 | 17 | 14.4 | Index only | 214 | 7 |
| Insurance agencies | 62 | #740 of 2,272 | 26 | 22.0 | $1.3M | 102 | 9 |
| Bakeries and dessert shops | 61 | #504 of 1,889 | 7 | 5.9 | $5.3M | 129 | 4 |
| Auto repair and car care | 58 | #853 of 2,401 | 43 | 36.4 | $270K | 101 | 15 |
| Doctors, dentists and clinics | 56 | #921 of 2,394 | 51 | 43.2 | $225K | 148 | 17 |
| Primary care and pediatrics | 55 | #693 of 1,656 | 7 | 5.9 | $1.6M | 92 | 4 |
| Gyms, studios and classes | 54 | #843 of 2,088 | 8 | 6.8 | $778K | 117 | Under 3 |
| Pet businesses | 54 | #924 of 2,200 | 14 | 11.8 | $619K | 71 | 3 |
| Coffee shops and cafes | 52 | #944 of 2,063 | 10 | 8.5 | $3.7M | 101 | 4 |
| Tire shops | 48 | #829 of 1,530 | 6 | 5.1 | $1.9M | 77 | Under 3 |
| HVAC and plumbing | 48 | #935 of 1,707 | 8 | 6.8 | $3.6M | 76 | 7 |
| Auto repair shops | 48 | #1,296 of 2,378 | 28 | 23.7 | $415K | 93 | 13 |
| Restaurants and cafes | 47 | #1,320 of 2,405 | 104 | 88.0 | $360K | 97 | 40 |
| Fast food and sandwich shops | 42 | #1,443 of 2,222 | 15 | 12.7 | $2.5M | 82 | 21 |
| Sit-down restaurants | 42 | #1,565 of 2,405 | 66 | 55.8 | $567K | 85 | 15 |
| Gas stations | 41 | #1,560 of 2,358 | 27 | 22.8 | $1.4M | 60 | 24 |
| Spas and skin care | 35 | #1,412 of 1,769 | 10 | 8.5 | $901K | 103 | Under 3 |
| Clothing, shoes and laundry | 35 | #1,707 of 2,210 | 28 | 23.7 | $679K | 77 | 7 |
| Pet grooming and boarding | 33 | #1,124 of 1,461 | 6 | 5.1 | $1.4M | 57 | Under 3 |
| Clothing and shoe stores | 33 | #1,634 of 2,087 | 23 | 19.5 | $827K | 65 | 7 |
| Gyms | 31 | #1,470 of 1,792 | 7 | 5.9 | $889K | 68 | Under 3 |
| Child care and preschools | 29 | #1,349 of 1,611 | 6 | 5.1 | $644K | 64 | 10 |
| Salons, barbers and spas | 29 | #2,153 of 2,385 | 48 | 40.6 | $188K | 88 | Under 3 |
| Nail salons | 28 | #1,167 of 1,328 | 7 | 5.9 | $1.3M | 77 | Under 3 |
| Convenience stores | 28 | #1,855 of 2,261 | 16 | 13.5 | $4M | 51 | 7 |
| Hair salons | 28 | #2,077 of 2,339 | 27 | 22.8 | $334K | 78 | Under 3 |
| Funeral homes | 26 | #1,304 of 1,472 | 8 | 6.8 | $194K | 29 | Under 3 |
| Physical therapy | 25 | #1,280 of 1,422 | 10 | 8.5 | $1.1M | 48 | 5 |
| Grocery and convenience stores | 25 | #2,106 of 2,402 | 34 | 28.8 | $1.9M | 56 | 14 |
| Optometrists and eye care | 24 | #1,157 of 1,302 | 6 | 5.1 | $1.9M | 61 | 3 |
| Grocery stores | 24 | #1,804 of 2,070 | 15 | 12.7 | $4.3M | 46 | 7 |
| Chiropractors | Not scored | Not scored | 4 | 3.4 | $2.9M | 120 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.4 | $2.9M | 94 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.4 | Index only | 101 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 3.4 | $9.4M | 184 | 21 |
| Barbershops | Not scored | Not scored | 3 | 2.5 | $3M | 159 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.5 | $6.3M | 40 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.5 | $5M | 172 | 10 |
| Pet stores | Not scored | Not scored | 3 | 2.5 | $2.9M | 64 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.5 | $2.9M | 106 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.7 | $5.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.7 | $7.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.7 | $7.5M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.8 | $29M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $19M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $11.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $29M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $6.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pontotoc County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.6M | $984 | 103 |
| Gasoline and other fuels | $38.7M | $3,277 | 126 |
| Food away from home | $37.4M | $3,165 | 78 |
| Groceries | $64.3M | $5,442 | 86 |
| Personal care products and services | $9M | $763 | 76 |
| Child care and other personal services | $3.9M | $327 | 56 |
| Memberships, classes and admissions | $6.2M | $526 | 54 |
| Medical and dental services | $11.5M | $971 | 75 |
| Pets | $8.7M | $734 | 81 |
| Clothing, shoes and related services | $19M | $1,610 | 78 |
| Vehicle insurance | $33.4M | $2,826 | 144 |
| Home repairs, maintenance and insurance | $29M | $2,453 | 81 |
| Lawn care, cleaning and other household services | $15.1M | $1,276 | 90 |
| Rent and homeowner costs | $157.3M | $13,313 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pontotoc County
- Population, 2025 estimate
- 32,096+2.9% since 2020
- Households
- 11,819
- Median age
- 36.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 498 sq. mi.
- People per square mile
- 63
- Median household income
- $51,484+15.0% vs. 2015–2019, before inflation
- Average household income
- $71,266
- Median home value
- $157,100
- Jobs located here
- 12,251
- Daytime population
- 30,006Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pontotoc County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
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- Lee County, MS83,034 people
- Chickasaw County, MS16,915 people
- Calhoun County, MS12,922 people
- Lafayette County, MS58,327 people
- Itawamba County, MS24,036 people
- Tippah County, MS21,523 people
- Prentiss County, MS25,184 people
Questions
How fast is Pontotoc County, MS growing?
Population estimates put Pontotoc County at 32,096 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,819 households. Against the 2015–2019 survey, median household income rose 15.0%, before inflation.
How much do households in Pontotoc County, MS spend?
Households in Pontotoc County spend about $157.3M a year on rent and homeowner costs, $64.3M on groceries and $38.7M on gasoline and other fuels. Relative to the U.S., household spending in Pontotoc County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in Pontotoc County, MS?
Of the business types scored in Pontotoc County, real estate agents and brokers (70); dentists and orthodontists (68); and lawn care, cleaning and pest control companies (67) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #208 of 2,176 scored counties.
How does Pontotoc County, MS compare with the U.S.?
Median household income in Pontotoc County is $51,484, 36% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Pontotoc County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pontotoc County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pontotoc County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.