Small-town market profile · Mississippi
Cleveland, MS area market data
How the Cleveland area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,262
- −8.3% since 2020
- Households
- 11,915
- Median household income
- $39,585
- +32.6% vs. 2015–2019, before inflation
- Median home value
- $130,000
- Jobs located here
- 10,627
- Highest market score
- 55
- Home repair trades, #195 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Cleveland area by name and distance, and the households and spending within reach. Or open the report at the center of the Cleveland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Cleveland area has an estimated 28,262 people and 11,915 households. Population estimates put the population change in the Cleveland area from 2020 to 2025 at −8.3%, against +3.1% for the U.S. Median household income in the Cleveland area is $39,585, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.6%, before inflation.
Relative to the U.S., household spending in the Cleveland area runs highest on vehicle insurance (an index of 109, where 100 is the U.S. average) and lowest on memberships, classes and admissions (45).
Of the business types scored in the Cleveland area, home repair companies (55), auto repair shops (54) and pet businesses (53) have the highest Groundwork market scores. For home repair companies, that ranks #195 of 526 scored small-town markets.
The Cleveland area is made up of one county, Bolivar County. Against the U.S., map listings per household run highest for funeral homes (4.4 times the U.S. rate) and lowest for real estate businesses (65% below the U.S. rate).
All 56 business types in the Cleveland area
Highest Groundwork market score first. Each score compares the Cleveland area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 55 | #195 of 526 | 8 | 6.7 | $3.2M | 133 | 7 |
| Auto repair shops | 54 | #229 of 538 | 16 | 13.4 | $556K | 125 | 8 |
| Pet businesses | 53 | #229 of 527 | 6 | 5.0 | $1.3M | 147 | 4 |
| Insurance agencies | 48 | #277 of 537 | 16 | 13.4 | $1.6M | 126 | 11 |
| Lawn, cleaning and pest control | 47 | #258 of 481 | 5 | 4.2 | $2.7M | 163 | 15 |
| Real estate agents and brokers | 47 | #296 of 533 | 13 | 10.9 | Index only | 206 | 4 |
| Real estate | 46 | #300 of 536 | 16 | 13.4 | Index only | 210 | 8 |
| HVAC and plumbing | 41 | #320 of 476 | 6 | 5.0 | $4.3M | 91 | 7 |
| Pizza | 38 | #377 of 520 | 6 | 5.0 | $5.5M | 109 | 23 |
| Gas stations | 37 | #402 of 536 | 12 | 10.1 | $2.5M | 104 | 21 |
| Auto repair and car care | 33 | #426 of 538 | 39 | 32.7 | $228K | 85 | 16 |
| Coffee shops and cafes | 32 | #449 of 529 | 7 | 5.9 | $4.7M | 128 | 8 |
| Gyms | 25 | #465 of 506 | 5 | 4.2 | $1.1M | 82 | 4 |
| Grocery stores | 24 | #453 of 506 | 11 | 9.2 | $5.4M | 58 | 4 |
| Convenience stores | 23 | #468 of 529 | 10 | 8.4 | $6M | 76 | 9 |
| Doctors, dentists and clinics | 23 | #494 of 538 | 76 | 63.8 | $136K | 89 | 26 |
| Primary care and pediatrics | 22 | #422 of 458 | 8 | 6.7 | $1.3M | 73 | 14 |
| Veterinarians | 21 | #376 of 398 | 5 | 4.2 | $1.5M | 57 | 4 |
| Dentists and orthodontists | 20 | #510 of 526 | 11 | 9.2 | $939K | 96 | 8 |
| Tire shops | 19 | #402 of 431 | 6 | 5.0 | $1.5M | 59 | 3 |
| Chiropractors | 19 | #422 of 426 | 5 | 4.2 | $2.1M | 86 | Under 3 |
| Bakeries and dessert shops | 19 | #497 of 507 | 9 | 7.6 | $3.7M | 89 | 8 |
| Grocery and convenience stores | 18 | #501 of 538 | 26 | 21.8 | $2.3M | 68 | 13 |
| Fast food and sandwich shops | 17 | #509 of 537 | 17 | 14.3 | $2M | 64 | 23 |
| Gyms, studios and classes | 17 | #511 of 535 | 12 | 10.1 | $443K | 67 | 4 |
| Hair salons | 17 | #524 of 538 | 22 | 18.5 | $365K | 85 | 7 |
| Sit-down restaurants | 17 | #530 of 538 | 73 | 61.3 | $455K | 69 | 20 |
| Salons, barbers and spas | 15 | #530 of 538 | 42 | 35.2 | $191K | 90 | 10 |
| Spas and skin care | 14 | #497 of 504 | 9 | 7.6 | $892K | 102 | Under 3 |
| Restaurants and cafes | 13 | #533 of 538 | 122 | 102.4 | $272K | 73 | 53 |
| Nail salons | 12 | #374 of 387 | 6 | 5.0 | $1.3M | 80 | 3 |
| Child care and preschools | 9 | #449 of 454 | 8 | 6.7 | $456K | 45 | 11 |
| Optometrists and eye care | 5 | #399 of 400 | 6 | 5.0 | $1.7M | 55 | Under 3 |
| Clothing, shoes and laundry | 4 | #535 of 536 | 38 | 31.9 | $463K | 53 | 20 |
| Clothing and shoe stores | 4 | #536 of 536 | 30 | 25.2 | $586K | 46 | 20 |
| Funeral homes | 3 | #364 of 365 | 11 | 9.2 | $142K | 21 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.4 | $1.3M | 66 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.5 | $2.7M | 142 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.5 | $3M | 118 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.5 | $4.6M | 155 | 8 |
| Laundromats | Not scored | Not scored | 3 | 2.5 | $5.9M | 47 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.5 | $1.8M | 44 | 4 |
| Electricians | Not scored | Not scored | 2 | 1.7 | $12.9M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.7 | $5.2M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.8 | $8.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $17.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $13.7M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $8.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $13.7M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $10.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Cleveland area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.9M | $747 | 78 |
| Gasoline and other fuels | $29.9M | $2,508 | 97 |
| Food away from home | $33.2M | $2,790 | 69 |
| Groceries | $59.8M | $5,019 | 79 |
| Personal care products and services | $8M | $674 | 67 |
| Child care and other personal services | $3.6M | $306 | 53 |
| Memberships, classes and admissions | $5.3M | $446 | 45 |
| Medical and dental services | $10.3M | $867 | 67 |
| Pets | $7.7M | $648 | 71 |
| Clothing, shoes and related services | $17.6M | $1,476 | 72 |
| Vehicle insurance | $25.3M | $2,125 | 109 |
| Home repairs, maintenance and insurance | $25.9M | $2,173 | 72 |
| Lawn care, cleaning and other household services | $13.7M | $1,146 | 81 |
| Rent and homeowner costs | $145.7M | $12,230 | 73 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cleveland area
- Population, 2025 estimate
- 28,262−8.3% since 2020
- Households
- 11,915
- Median age
- 39.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 877 sq. mi.
- People per square mile
- 34
- Median household income
- $39,585+32.6% vs. 2015–2019, before inflation
- Average household income
- $60,985
- Median home value
- $130,000
- Jobs located here
- 10,627
- Daytime population
- 29,215Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cleveland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cleveland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cleveland area 1
- Bolivar County, MS29,534 people
Other markets based in Mississippi 12
- Jackson, MS metro area611,324 people
- Gulfport-Biloxi, MS metro area421,201 people
- Hattiesburg, MS metro area155,434 people
- Tupelo, MS area132,254 people
- Meridian, MS area86,818 people
- Laurel, MS area82,531 people
- Oxford, MS area70,746 people
- Columbus, MS area67,863 people
- Starkville, MS area61,743 people
- Picayune, MS area57,458 people
- Natchez, MS-LA area54,045 people
- McComb, MS area53,441 people
Questions
How fast is the Cleveland, MS area growing?
Population estimates put the Cleveland area at 28,262 people in 2025, down 8.3% since 2020, against +3.1% for the U.S. It has 11,915 households. Median household income rose 32.6% from the 2015–2019 survey, before inflation.
How much do households in the Cleveland, MS area spend?
Households in the Cleveland area spend about $145.7M a year on rent and homeowner costs, $59.8M on groceries and $33.2M on food away from home. Set against the U.S., households in the Cleveland area spend the most on vehicle insurance (an index of 109, where 100 is the U.S. average) and the least on memberships, classes and admissions (45).
Which business types have the highest market scores in the Cleveland, MS area?
The highest Groundwork market scores in the Cleveland area are for home repair companies (55), auto repair shops (54) and pet businesses (53). The Cleveland area ranks #195 of 526 scored small-town markets for home repair companies.
How does the Cleveland, MS area compare with the U.S.?
The median household income in the Cleveland area is $39,585 a year, 51% below the U.S. median of $80,734. The population fell 8.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $130,000, against $332,700 for the U.S. For its number of households, the Cleveland area has the most map listings, relative to the U.S., for funeral homes (4.4 times the U.S. rate) and the fewest for real estate businesses (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in the Cleveland area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cleveland area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in the Cleveland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cleveland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.