Market rankings · Mississippi
Gyms in Mississippi
Every metro area, small-town market and county in Mississippi, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 801
- 226 chain locations (28%)
- Official establishments
- 255
- All fitness and recreational sports centers · +4.9% since 2019
- Household spending a year
- $666M
- On memberships, classes and admissions
- Listings per 10k households
- 7.0
- 8% below the U.S.
- Spending per listing
- $832K
- 36% below the U.S.
- Rank among states
- #50 of 51
- Market score 27 · Lower middle
A site report maps the gyms on map listings around any address in Mississippi by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 801 gyms on map listings in Mississippi as of September 2026. 226 of them (28%) are chain locations, against 28% across the U.S. That comes to 7.0 for every 10,000 households, 8% below the U.S. rate of 7.6.
At $581 per household (41% below the U.S. average), households in Mississippi spend about $666M a year on memberships, classes and admissions. Spread across 801 gyms, that is $832K per gym, 36% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
In 2023, official counts showed 255 businesses with payroll in Mississippi classed as fitness and recreational sports centers, up 4.9% from 2019. That is one for every 4,492 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 21 SBA-backed loans worth $10.9M have gone to businesses classed as fitness and recreational sports centers in Mississippi.
Among the 50 states and DC, Mississippi ranks #50 for gyms, with a Groundwork market score of 27 (lower middle). Of the 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest (41). Of the 16 scored small-town markets in or partly in Mississippi, the Picayune area scores highest (44).
Every market in Mississippi for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Mississippi, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gulfport-Biloxi, MS | 41 | 118 | 7.0 | $884K | +3.5% | #274 of 387 |
| Memphis, TN-MS-AR | 36 | 342 | 6.5 | $1.1M | −0.3% | #314 of 387 |
| 2Hattiesburg, MS | 25 | 45 | 7.5 | $822K | +2.6% | #372 of 387 |
| 3Jackson, MS | 19 | 191 | 8.0 | $792K | −1.4% | #379 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 44 | 20 | 9.1 | $632K | +5.6% | #330 of 506 |
| 2Starkville, MS | 34 | 18 | 6.9 | $788K | +0.8% | #417 of 506 |
| 3Laurel, MS | 34 | 26 | 8.2 | $647K | −1.5% | #421 of 506 |
| 4Meridian, MS | 33 | 23 | 6.6 | $780K | −3.2% | #424 of 506 |
| 5Oxford, MS | 33 | 21 | 8.7 | $776K | +5.3% | #425 of 506 |
| 6Corinth, MS | 32 | 7 | 4.8 | $1M | −0.5% | #429 of 506 |
| 7Tupelo, MS | 30 | 54 | 10.4 | $589K | +0.8% | #440 of 506 |
| 8Greenville, MS | 29 | 7 | 4.1 | $1.1M | −9.4% | #441 of 506 |
| 9McComb, MS | 29 | 14 | 6.9 | $660K | −2.6% | #447 of 506 |
| 10Brookhaven, MS | 29 | 12 | 9.1 | $604K | +0.5% | #449 of 506 |
| 11Cleveland, MS | 25 | 5 | 4.2 | $1.1M | −8.3% | #465 of 506 |
| 12Vicksburg, MS | 17 | 16 | 9.5 | $685K | −6.3% | #484 of 506 |
| 13Natchez, MS-LA | 16 | 13 | 6.3 | $763K | −0.9% | #486 of 506 |
| 14Columbus, MS | 13 | 25 | 9.3 | $568K | −2.7% | #492 of 506 |
| 15Greenwood, MS | 11 | 10 | 6.9 | $684K | −8.8% | #493 of 506 |
| 16Grenada, MS | 10 | 11 | 8.7 | $595K | −3.6% | #496 of 506 |
| Clarksdale, MS | Not scored | 4 | 4.8 | $834K | −6.5% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 59 | 50 | 7.0 | $1.1M | +6.3% | #581 of 1,792 |
| 2Jackson County, MS | 54 | 36 | 6.2 | $1M | +3.0% | #773 of 1,792 |
| 3Tate County, MS | 51 | 5 | 4.5 | $1.3M | +2.1% | #867 of 1,792 |
| 4Hancock County, MS | 42 | 16 | 7.9 | $832K | +1.6% | #1,205 of 1,792 |
| 5Pearl River County, MS | 42 | 20 | 9.1 | $632K | +5.6% | #1,211 of 1,792 |
| 6Madison County, MS | 39 | 47 | 10.7 | $812K | +6.5% | #1,279 of 1,792 |
| 7Harrison County, MS | 39 | 62 | 7.4 | $801K | +4.0% | #1,280 of 1,792 |
| 8Panola County, MS | 35 | 5 | 4.1 | $1.2M | −1.4% | #1,369 of 1,792 |
| 9Lamar County, MS | 33 | 26 | 10.2 | $689K | +4.7% | #1,435 of 1,792 |
| 10Jones County, MS | 32 | 23 | 9.2 | $600K | −1.0% | #1,461 of 1,792 |
| 11Forrest County, MS | 31 | 18 | 6.0 | $941K | +1.1% | #1,467 of 1,792 |
| 12Pontotoc County, MS | 31 | 7 | 5.9 | $889K | +2.9% | #1,470 of 1,792 |
| 13Rankin County, MS | 30 | 59 | 9.8 | $762K | +3.2% | #1,498 of 1,792 |
| 14Lafayette County, MS | 30 | 19 | 10.0 | $728K | +6.6% | #1,504 of 1,792 |
| 15Lauderdale County, MS | 29 | 22 | 7.7 | $683K | −3.2% | #1,521 of 1,792 |
| 16Lincoln County, MS | 29 | 12 | 9.1 | $604K | +0.5% | #1,524 of 1,792 |
| 17Alcorn County, MS | 27 | 7 | 4.8 | $1M | −0.5% | #1,554 of 1,792 |
| 18Hinds County, MS | 27 | 61 | 6.8 | $764K | −6.6% | #1,568 of 1,792 |
| 19Oktibbeha County, MS | 27 | 16 | 7.3 | $749K | +0.4% | #1,569 of 1,792 |
| 20Washington County, MS | 25 | 7 | 4.1 | $1.1M | −9.4% | #1,587 of 1,792 |
| 21Bolivar County, MS | 25 | 5 | 4.2 | $1.1M | −8.3% | #1,588 of 1,792 |
| 22Tishomingo County, MS | 25 | 5 | 5.7 | $971K | −1.1% | #1,590 of 1,792 |
| 23Union County, MS | 23 | 8 | 8.1 | $695K | +2.3% | #1,628 of 1,792 |
| 24Neshoba County, MS | 22 | 6 | 5.8 | $910K | −0.9% | #1,638 of 1,792 |
| 25Lee County, MS | 22 | 40 | 12.3 | $529K | +0.5% | #1,653 of 1,792 |
Show all 82 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Adams County, MS | 17 | 9 | 7.9 | $615K | +2.2% | #1,702 of 1,792 |
| 27Copiah County, MS | 16 | 6 | 6.0 | $869K | −2.7% | #1,706 of 1,792 |
| 28Warren County, MS | 16 | 16 | 9.5 | $685K | −6.3% | #1,708 of 1,792 |
| 29Prentiss County, MS | 15 | 10 | 10.4 | $517K | +1.3% | #1,714 of 1,792 |
| 30Monroe County, MS | 14 | 9 | 6.5 | $806K | −2.4% | #1,720 of 1,792 |
| 31Lowndes County, MS | 11 | 24 | 10.4 | $524K | −2.4% | #1,743 of 1,792 |
| 32Simpson County, MS | 10 | 9 | 9.4 | $591K | −1.5% | #1,747 of 1,792 |
| 33Attala County, MS | 9 | 5 | 7.5 | $712K | −4.0% | #1,754 of 1,792 |
| 34Leflore County, MS | 9 | 7 | 6.9 | $669K | −9.4% | #1,757 of 1,792 |
| 35Tippah County, MS | 7 | 7 | 8.7 | $554K | −1.6% | #1,772 of 1,792 |
| 36Grenada County, MS | 7 | 10 | 11.8 | $455K | −3.3% | #1,774 of 1,792 |
| 37Sunflower County, MS | 4 | 5 | 6.2 | $670K | −10.9% | #1,783 of 1,792 |
| 38Pike County, MS | 3 | 12 | 8.0 | $544K | −3.7% | #1,788 of 1,792 |
| Marshall County, MS | Not scored | 3 | 2.3 | $2.4M | +2.6% | |
| Scott County, MS | Not scored | 4 | 4.1 | $1.1M | +0.4% | |
| George County, MS | Not scored | 4 | 4.3 | $1.4M | +8.1% | |
| Yazoo County, MS | Not scored | 4 | 4.6 | $989K | −14.0% | |
| Marion County, MS | Not scored | 3 | 3.3 | $1.4M | −1.5% | |
| Itawamba County, MS | Not scored | 4 | 4.2 | $1.4M | +1.3% | |
| Leake County, MS | Not scored | 3 | 4.0 | $1.2M | +1.9% | |
| Newton County, MS | Not scored | 3 | 3.9 | $1.3M | −1.4% | |
| Coahoma County, MS | Not scored | 4 | 4.8 | $834K | −6.5% | |
| Wayne County, MS | Not scored | 4 | 5.2 | $852K | 0.0% | |
| Stone County, MS | Not scored | 4 | 6.0 | $915K | +7.2% | |
| Clay County, MS | Not scored | 2 | 2.6 | $1.7M | −2.0% | |
| Covington County, MS | Not scored | 4 | 5.5 | $916K | −2.2% | |
| Winston County, MS | Not scored | 4 | 5.6 | $928K | −1.2% | |
| Chickasaw County, MS | Not scored | 4 | 6.0 | $684K | −2.0% | |
| Holmes County, MS | Not scored | 1 | 1.6 | $2.6M | −8.4% | |
| Jasper County, MS | Not scored | 3 | 4.5 | $1M | −3.5% | |
| Clarke County, MS | Not scored | 1 | 1.7 | $2.9M | −2.8% | |
| Smith County, MS | Not scored | 1 | 1.8 | $3M | −1.5% | |
| Walthall County, MS | Not scored | 2 | 3.8 | $1.4M | +0.4% | |
| Greene County, MS | Not scored | 1 | 2.4 | $2.2M | +1.3% | |
| Calhoun County, MS | Not scored | 3 | 5.3 | $804K | −4.4% | |
| Amite County, MS | Not scored | 1 | 1.7 | $2.3M | −1.7% | |
| Yalobusha County, MS | Not scored | 2 | 4.0 | $1.2M | −0.5% | |
| Lawrence County, MS | Not scored | 1 | 2.3 | $2.1M | −1.4% | |
| Tallahatchie County, MS | Not scored | 0 | 0.0 | n/a | −14.0% | |
| Perry County, MS | Not scored | 1 | 2.2 | $2.1M | +1.1% | |
| Jefferson Davis County, MS | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Noxubee County, MS | Not scored | 1 | 2.5 | $1.6M | −4.2% | |
| Webster County, MS | Not scored | 2 | 4.9 | $1.1M | +2.6% | |
| Carroll County, MS | Not scored | 3 | 7.0 | $720K | −7.2% | |
| Montgomery County, MS | Not scored | 1 | 2.4 | $2M | −4.5% | |
| Tunica County, MS | Not scored | 3 | 7.9 | $572K | −9.4% | |
| Kemper County, MS | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Claiborne County, MS | Not scored | 1 | 3.3 | $1.1M | −11.4% | |
| Wilkinson County, MS | Not scored | 2 | 6.3 | $581K | −11.0% | |
| Choctaw County, MS | Not scored | 1 | 2.9 | $1.6M | −1.9% | |
| Franklin County, MS | Not scored | 1 | 3.3 | $1.7M | −2.2% | |
| Benton County, MS | Not scored | 3 | 9.8 | $449K | −2.1% | |
| Humphreys County, MS | Not scored | 0 | 0.0 | n/a | −9.5% | |
| Jefferson County, MS | Not scored | 0 | 0.0 | n/a | −5.8% | |
| Quitman County, MS | Not scored | 1 | 3.8 | $1M | −12.9% | |
| Sharkey County, MS | Not scored | 0 | 0.0 | n/a | −17.9% | |
| Issaquena County, MS | Not scored | 0 | 0.0 | n/a | −4.7% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Mississippi?
As of September 2026, map listings count 801 gyms in Mississippi. 226 of them (28%) are chain locations. The listings count gyms and fitness centers. Official counts show 255 businesses with payroll classed as fitness and recreational sports centers in 2023, up 4.9% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Mississippi spend on memberships, classes and admissions?
About $666M a year, or $581 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 801 gyms on map listings, it comes to $832K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 1,145,431 households in Mississippi and national spending patterns by income.
How does Mississippi compare with the U.S. for gyms?
Mississippi has 7.0 gyms per 10,000 households, 8% below the U.S. rate of 7.6. Spending per gym is $832K, 36% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Mississippi would have about 512, against 801 on map listings. There is one business with payroll in the industry for every 4,492 households, against one for every 3,109 across the U.S. The official count rose 4.9% from 2019 to 2023, against +5.8% for the U.S.
Which market in Mississippi has the highest market score for gyms?
Among 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest, at 41 (lower middle). Among 16 scored small-town markets in or partly in Mississippi, the Picayune area scores highest, at 44 (lower middle). Among 38 scored counties in Mississippi, DeSoto County scores highest, at 59 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mississippi scores 27 for gyms (lower middle), #50 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mississippi. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms across the U.S. · All business types in Mississippi
Related business types in Mississippi
- Gyms, studios and classes1,292 listings
- Yoga, Pilates and fitness studios110 listings
- Martial arts and dance studios381 listings
Screening a site or an acquisition in Mississippi?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.