County profile · Mississippi
Madison County, MS market data
Population, household spending and competition for 56 business types in Madison County, each scored against other counties.
- Population, 2025
- 116,298
- +6.5% since 2020
- Households
- 43,917
- Median household income
- $83,441
- +16.2% vs. 2015–2019, before inflation
- Median home value
- $311,100
- Jobs located here
- 63,928
- Highest market score
- 90
- Pet grooming and boarding, #4 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 116,298 people live in Madison County, in 43,917 households. Between 2020 and 2025, the population of Madison County grew 6.5%, faster than the U.S. (+3.1%). The median household income in Madison County is $83,441 a year, 3% above the U.S. median of $80,734. That rose 16.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Madison County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (88).
The highest Groundwork market scores in Madison County are for pet grooming and boarding businesses (90), electricians (83) and HVAC and plumbing companies (82). Madison County ranks #4 of 1,461 scored counties for pet grooming and boarding businesses.
Madison County is part of the Jackson metro area. For its number of households, Madison County has the most map listings, relative to the U.S., for insurance agencies (90% above the U.S. rate) and the fewest for auto repair shops (39% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 90 | #4 of 1,461 | 11 | 2.5 | $3.9M | 155 | 4 |
| Electricians | 83 | #29 of 1,160 | 6 | 1.4 | $23M | 191 | 23 |
| HVAC and plumbing | 82 | #46 of 1,707 | 20 | 4.6 | $6.9M | 145 | 32 |
| Pet businesses | 78 | #105 of 2,200 | 38 | 8.7 | $1.1M | 130 | 23 |
| Auto repair shops | 77 | #165 of 2,378 | 58 | 13.2 | $735K | 165 | 35 |
| Chiropractors | 74 | #160 of 1,490 | 17 | 3.9 | $3.1M | 130 | 8 |
| Home repair trades | 73 | #147 of 2,057 | 49 | 11.2 | $2.8M | 116 | 68 |
| Auto repair and car care | 73 | #265 of 2,401 | 109 | 24.8 | $391K | 146 | 58 |
| Pet stores | 72 | #139 of 974 | 8 | 1.8 | $5.4M | 120 | 4 |
| Tire shops | 71 | #242 of 1,530 | 12 | 2.7 | $3.6M | 142 | 7 |
| Convenience stores | 70 | #437 of 2,261 | 35 | 8.0 | $7.9M | 101 | 15 |
| House cleaning | 69 | #110 of 847 | 9 | 2.0 | $7.8M | 122 | 30 |
| Laundromats | 67 | #192 of 785 | 7 | 1.6 | $12.9M | 103 | Under 3 |
| Collision repair and body shops | 67 | #269 of 1,327 | 9 | 2.0 | $4.7M | 154 | 14 |
| Veterinarians | 67 | #339 of 1,485 | 16 | 3.6 | $2.7M | 100 | 15 |
| Grocery stores | 67 | #487 of 2,070 | 30 | 6.8 | $9.2M | 99 | 18 |
| Landscaping and lawn care | 65 | #351 of 1,493 | 25 | 5.7 | $2.8M | 96 | 54 |
| Pizza | 65 | #470 of 2,090 | 27 | 6.1 | $6.7M | 132 | 130 |
| Grocery and convenience stores | 65 | #600 of 2,402 | 87 | 19.8 | $3.2M | 94 | 33 |
| Funeral homes | 64 | #378 of 1,472 | 7 | 1.6 | $773K | 114 | 5 |
| Child care and preschools | 60 | #549 of 1,611 | 26 | 5.9 | $907K | 91 | 28 |
| Pest control | 58 | #257 of 699 | 11 | 2.5 | $6.4M | 63 | 5 |
| Lawn, cleaning and pest control | 58 | #570 of 1,771 | 45 | 10.2 | $1.6M | 93 | 89 |
| Coffee shops and cafes | 54 | #856 of 2,063 | 46 | 10.5 | $3.9M | 106 | 43 |
| Gas stations | 54 | #1,002 of 2,358 | 74 | 16.8 | $1.8M | 75 | 62 |
| Car washes and detailing | 51 | #704 of 1,451 | 19 | 4.3 | $2.2M | 89 | 9 |
| Sit-down restaurants | 51 | #1,146 of 2,405 | 286 | 65.1 | $631K | 95 | 90 |
| Dry cleaners | 50 | #265 of 507 | 7 | 1.6 | $12.9M | 82 | 5 |
| Roofing and gutters | 50 | #605 of 1,177 | 23 | 5.2 | $6M | 71 | 13 |
| Restaurants and cafes | 50 | #1,191 of 2,405 | 487 | 110.9 | $371K | 100 | 270 |
| Fast food and sandwich shops | 48 | #1,231 of 2,222 | 71 | 16.2 | $2.5M | 83 | 130 |
| Martial arts and dance studios | 46 | #801 of 1,334 | 25 | 5.7 | $1.5M | 76 | 14 |
| Spas and skin care | 46 | #1,035 of 1,769 | 57 | 13.0 | $747K | 85 | 11 |
| Yoga, Pilates and fitness studios | 45 | #478 of 777 | 10 | 2.3 | $3.8M | 94 | 22 |
| Barbershops | 44 | #862 of 1,356 | 28 | 6.4 | $1.5M | 81 | 5 |
| Property management | 43 | #581 of 910 | 16 | 3.6 | Index only | 80 | 36 |
| Bakeries and dessert shops | 43 | #1,201 of 1,889 | 56 | 12.8 | $3.2M | 78 | 43 |
| Hair salons | 43 | #1,537 of 2,339 | 132 | 30.1 | $323K | 75 | 30 |
| Optometrists and eye care | 40 | #922 of 1,302 | 27 | 6.1 | $2M | 63 | 9 |
| Nail salons | 39 | #972 of 1,328 | 34 | 7.7 | $1.3M | 75 | 18 |
| Primary care and pediatrics | 39 | #1,189 of 1,656 | 41 | 9.3 | $1.3M | 73 | 103 |
| Gyms | 39 | #1,279 of 1,792 | 47 | 10.7 | $812K | 62 | 22 |
| Gyms, studios and classes | 39 | #1,534 of 2,088 | 82 | 18.7 | $465K | 70 | 36 |
| Real estate agents and brokers | 38 | #1,719 of 2,176 | 203 | 46.2 | Index only | 64 | 66 |
| Insurance agencies | 37 | #1,589 of 2,272 | 130 | 29.6 | $873K | 70 | 92 |
| Clothing, shoes and laundry | 37 | #1,647 of 2,210 | 161 | 36.7 | $561K | 64 | 98 |
| Salons, barbers and spas | 37 | #1,877 of 2,385 | 258 | 58.7 | $165K | 78 | 67 |
| Clothing and shoe stores | 36 | #1,556 of 2,087 | 131 | 29.8 | $689K | 54 | 93 |
| Real estate | 35 | #1,894 of 2,229 | 256 | 58.3 | Index only | 64 | 152 |
| Doctors, dentists and clinics | 32 | #2,029 of 2,394 | 454 | 103.4 | $117K | 76 | 225 |
| Physical therapy | 31 | #1,197 of 1,422 | 41 | 9.3 | $1.3M | 54 | 31 |
| Mortgage brokers and lenders | 30 | #786 of 887 | 35 | 8.0 | Index only | 52 | 20 |
| Dentists and orthodontists | 30 | #1,646 of 1,886 | 71 | 16.2 | $746K | 76 | 67 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $21.3M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $53M | Too few | 7 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $42.6M | $970 | 101 |
| Gasoline and other fuels | $132.9M | $3,027 | 117 |
| Food away from home | $180.6M | $4,112 | 101 |
| Groceries | $277.2M | $6,311 | 100 |
| Personal care products and services | $42.6M | $970 | 97 |
| Child care and other personal services | $23.6M | $537 | 92 |
| Memberships, classes and admissions | $38.2M | $869 | 88 |
| Medical and dental services | $53M | $1,206 | 94 |
| Pets | $43.3M | $987 | 109 |
| Clothing, shoes and related services | $90.3M | $2,055 | 100 |
| Vehicle insurance | $113.5M | $2,583 | 132 |
| Home repairs, maintenance and insurance | $137.7M | $3,136 | 104 |
| Lawn care, cleaning and other household services | $70.3M | $1,602 | 113 |
| Rent and homeowner costs | $708.4M | $16,130 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 116,298+6.5% since 2020
- Households
- 43,917
- Median age
- 40.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 714 sq. mi.
- People per square mile
- 156
- Median household income
- $83,441+16.2% vs. 2015–2019, before inflation
- Average household income
- $121,926
- Median home value
- $311,100
- Jobs located here
- 63,928
- Daytime population
- 124,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Rankin County, MS158,854 people
- Hinds County, MS218,533 people
- Yazoo County, MS24,835 people
- Scott County, MS27,718 people
- Leake County, MS21,319 people
- Holmes County, MS16,191 people
- Simpson County, MS25,691 people
- Warren County, MS43,020 people
Questions
How fast is Madison County, MS growing?
Population estimates put Madison County at 116,298 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 43,917 households. Against the 2015–2019 survey, median household income rose 16.2%, before inflation.
How much do households in Madison County, MS spend?
Households in Madison County spend about $708.4M a year on rent and homeowner costs, $277.2M on groceries and $180.6M on food away from home. Relative to the U.S., household spending in Madison County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (88).
Which business types have the highest market scores in Madison County, MS?
Of the business types scored in Madison County, pet grooming and boarding businesses (90), electricians (83) and HVAC and plumbing companies (82) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #4 of 1,461 scored counties.
How does Madison County, MS compare with the U.S.?
Median household income in Madison County is $83,441, 3% above the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $311,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for insurance agencies (90% above the U.S. rate) and lowest for auto repair shops (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.