County profile · Mississippi
Union County, MS market data
How Union County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,459
- +2.3% since 2020
- Households
- 9,849
- Median household income
- $55,505
- +21.3% vs. 2015–2019, before inflation
- Median home value
- $163,400
- Jobs located here
- 12,888
- Highest market score
- 72
- Real estate agents and brokers, #145 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Union County by name and distance, and the households and spending within reach. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Union County has an estimated 28,459 people and 9,849 households. Population estimates put the population change in Union County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). Median household income in Union County is $55,505, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
Relative to the U.S., household spending in Union County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in Union County, real estate agents and brokers (72), home repair companies (72) and real estate businesses (65) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #145 of 2,176 scored counties.
Against the U.S., map listings per household run highest for grocery stores (50% above the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
All 56 business types in Union County
Highest Groundwork market score first. Each score compares Union County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 72 | #145 of 2,176 | 7 | 7.1 | Index only | 352 | 4 |
| Home repair trades | 72 | #153 of 2,057 | 6 | 6.1 | $4.2M | 172 | 10 |
| Real estate | 65 | #367 of 2,229 | 12 | 12.2 | Index only | 259 | 9 |
| Landscaping and lawn care | 60 | #477 of 1,493 | 6 | 6.1 | $2.2M | 74 | 3 |
| Lawn, cleaning and pest control | 60 | #493 of 1,771 | 7 | 7.1 | $1.9M | 110 | 13 |
| Insurance agencies | 59 | #807 of 2,272 | 15 | 15.2 | $1.7M | 139 | 11 |
| Auto repair shops | 54 | #1,032 of 2,378 | 24 | 24.4 | $385K | 87 | 3 |
| Pet businesses | 52 | #997 of 2,200 | 10 | 10.2 | $745K | 85 | Under 3 |
| Sit-down restaurants | 52 | #1,092 of 2,405 | 44 | 44.7 | $724K | 109 | 13 |
| Gas stations | 51 | #1,122 of 2,358 | 14 | 14.2 | $2.2M | 91 | 17 |
| Restaurants and cafes | 45 | #1,389 of 2,405 | 82 | 83.3 | $388K | 105 | 40 |
| Spas and skin care | 44 | #1,085 of 1,769 | 7 | 7.1 | $1.1M | 126 | Under 3 |
| Salons, barbers and spas | 43 | #1,599 of 2,385 | 44 | 44.7 | $175K | 82 | 3 |
| Pizza | 41 | #1,400 of 2,090 | 8 | 8.1 | $4M | 78 | 19 |
| Auto repair and car care | 41 | #1,633 of 2,401 | 45 | 45.7 | $206K | 77 | 13 |
| Convenience stores | 38 | #1,543 of 2,261 | 9 | 9.1 | $6.1M | 77 | 7 |
| Chiropractors | 37 | #1,093 of 1,490 | 5 | 5.1 | $1.9M | 80 | 3 |
| Grocery stores | 37 | #1,465 of 2,070 | 10 | 10.2 | $5.5M | 59 | 4 |
| Grocery and convenience stores | 36 | #1,737 of 2,402 | 21 | 21.3 | $2.6M | 77 | 11 |
| Nail salons | 34 | #1,062 of 1,328 | 5 | 5.1 | $1.5M | 92 | Under 3 |
| Pet grooming and boarding | 34 | #1,101 of 1,461 | 5 | 5.1 | $1.5M | 59 | Under 3 |
| Funeral homes | 33 | #1,166 of 1,472 | 7 | 7.1 | $217K | 32 | 3 |
| Fast food and sandwich shops | 33 | #1,748 of 2,222 | 15 | 15.2 | $2.1M | 70 | 19 |
| Tire shops | 32 | #1,198 of 1,530 | 5 | 5.1 | $1.8M | 74 | 5 |
| Bakeries and dessert shops | 32 | #1,561 of 1,889 | 9 | 9.1 | $3.5M | 85 | 7 |
| Primary care and pediatrics | 30 | #1,385 of 1,656 | 10 | 10.2 | $961K | 54 | 12 |
| Coffee shops and cafes | 29 | #1,780 of 2,063 | 11 | 11.2 | $2.9M | 78 | 7 |
| Doctors, dentists and clinics | 29 | #2,115 of 2,394 | 63 | 64.0 | $153K | 100 | 35 |
| Hair salons | 25 | #2,135 of 2,339 | 25 | 25.4 | $309K | 72 | Under 3 |
| Clothing, shoes and laundry | 24 | #2,001 of 2,210 | 29 | 29.4 | $563K | 64 | 11 |
| Barbershops | 23 | #1,194 of 1,356 | 7 | 7.1 | $1.1M | 58 | Under 3 |
| Gyms | 23 | #1,628 of 1,792 | 8 | 8.1 | $695K | 53 | Under 3 |
| Clothing and shoe stores | 22 | #1,908 of 2,087 | 23 | 23.4 | $709K | 56 | 11 |
| Gyms, studios and classes | 22 | #1,952 of 2,088 | 14 | 14.2 | $397K | 60 | Under 3 |
| Martial arts and dance studios | 20 | #1,259 of 1,334 | 5 | 5.1 | $1.1M | 55 | Under 3 |
| Optometrists and eye care | 14 | #1,255 of 1,302 | 7 | 7.1 | $1.4M | 44 | 6 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.1 | $2.3M | 92 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.1 | $851K | 85 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.1 | $2.4M | 244 | 9 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.1 | $6.3M | 132 | 4 |
| Physical therapy | Not scored | Not scored | 4 | 4.1 | $2.4M | 100 | 5 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.0 | $3.1M | 100 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.0 | Index only | 115 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.0 | $8.2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.0 | $3.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $16.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $25.1M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $9.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $13M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | 5 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.0 | $25.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $9.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $5.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 10 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Union County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.2M | $939 | 98 |
| Gasoline and other fuels | $30.2M | $3,068 | 118 |
| Food away from home | $31.9M | $3,234 | 79 |
| Groceries | $54.6M | $5,541 | 88 |
| Personal care products and services | $7.7M | $784 | 78 |
| Child care and other personal services | $3.4M | $346 | 60 |
| Memberships, classes and admissions | $5.6M | $564 | 57 |
| Medical and dental services | $9.6M | $976 | 76 |
| Pets | $7.5M | $757 | 83 |
| Clothing, shoes and related services | $16.3M | $1,657 | 81 |
| Vehicle insurance | $26.1M | $2,649 | 135 |
| Home repairs, maintenance and insurance | $25.1M | $2,547 | 84 |
| Lawn care, cleaning and other household services | $13M | $1,315 | 93 |
| Rent and homeowner costs | $134.5M | $13,653 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Union County
- Population, 2025 estimate
- 28,459+2.3% since 2020
- Households
- 9,849
- Median age
- 37.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 416 sq. mi.
- People per square mile
- 68
- Median household income
- $55,505+21.3% vs. 2015–2019, before inflation
- Average household income
- $75,967
- Median home value
- $163,400
- Jobs located here
- 12,888
- Daytime population
- 29,136Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Pontotoc County, MS31,550 people
- Tippah County, MS21,523 people
- Lee County, MS83,034 people
- Benton County, MS7,589 people
- Prentiss County, MS25,184 people
- Lafayette County, MS58,327 people
- Itawamba County, MS24,036 people
- Chickasaw County, MS16,915 people
Questions
How fast is Union County, MS growing?
Population estimates put Union County at 28,459 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 9,849 households. Median household income rose 21.3% from the 2015–2019 survey, before inflation.
How much do households in Union County, MS spend?
Households in Union County spend about $134.5M a year on rent and homeowner costs, $54.6M on groceries and $31.9M on food away from home. Set against the U.S., households in Union County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in Union County, MS?
The highest Groundwork market scores in Union County are for real estate agents and brokers (72), home repair companies (72) and real estate businesses (65). Union County ranks #145 of 2,176 scored counties for real estate agents and brokers.
How does Union County, MS compare with the U.S.?
The median household income in Union County is $55,505 a year, 31% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,400, against $332,700 for the U.S. For its number of households, Union County has the most map listings, relative to the U.S., for grocery stores (50% above the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Union County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.