County profile · Mississippi
Oktibbeha County, MS market data
How Oktibbeha County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,896
- +0.4% since 2020
- Households
- 21,840
- Median household income
- $46,695
- +15.4% vs. 2015–2019, before inflation
- Median home value
- $237,700
- Jobs located here
- 21,615
- Highest market score
- 68
- Auto repair and car care, #412 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Oktibbeha County by name and distance, and the households and spending within reach. Or open the report at the center of Oktibbeha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oktibbeha County has an estimated 51,896 people and 21,840 households. Population estimates show Oktibbeha County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Oktibbeha County is $46,695, 42% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.4%, before inflation.
Relative to the U.S., household spending in Oktibbeha County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in Oktibbeha County, auto repair and car care businesses (68), HVAC and plumbing companies (67) and home repair companies (67) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #412 of 2,401 scored counties.
Oktibbeha County is part of the Starkville area. Against the U.S., map listings per household run highest for veterinarians (52% above the U.S. rate) and lowest for auto repair shops (64% below the U.S. rate).
All 56 business types in Oktibbeha County
Highest Groundwork market score first. Each score compares Oktibbeha County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 68 | #412 of 2,401 | 41 | 18.8 | $460K | 171 | 18 |
| HVAC and plumbing | 67 | #266 of 1,707 | 6 | 2.7 | $8.7M | 183 | 8 |
| Home repair trades | 67 | #280 of 2,057 | 8 | 3.7 | $6.5M | 269 | 17 |
| Auto repair shops | 66 | #480 of 2,378 | 17 | 7.8 | $1.1M | 250 | 16 |
| Pet businesses | 64 | #500 of 2,200 | 17 | 7.8 | $949K | 108 | 6 |
| Insurance agencies | 62 | #723 of 2,272 | 27 | 12.4 | $2M | 156 | 18 |
| Grocery stores | 59 | #710 of 2,070 | 11 | 5.0 | $10.6M | 114 | 5 |
| Landscaping and lawn care | 58 | #499 of 1,493 | 7 | 3.2 | $3.9M | 134 | 19 |
| Grocery and convenience stores | 56 | #925 of 2,402 | 32 | 14.7 | $3.7M | 108 | 11 |
| Lawn, cleaning and pest control | 54 | #707 of 1,771 | 14 | 6.4 | $2M | 117 | 29 |
| Convenience stores | 54 | #966 of 2,261 | 12 | 5.5 | $9.8M | 124 | 6 |
| Tire shops | 51 | #744 of 1,530 | 6 | 2.7 | $3.1M | 126 | Under 3 |
| Hair salons | 48 | #1,279 of 2,339 | 37 | 16.9 | $443K | 103 | 6 |
| Child care and preschools | 47 | #903 of 1,611 | 11 | 5.0 | $733K | 73 | 8 |
| Primary care and pediatrics | 45 | #1,008 of 1,656 | 11 | 5.0 | $1.9M | 107 | 21 |
| House cleaning | 43 | #545 of 847 | 5 | 2.3 | $5.5M | 86 | 10 |
| Dentists and orthodontists | 43 | #1,185 of 1,886 | 18 | 8.2 | $1.2M | 118 | 12 |
| Gas stations | 43 | #1,470 of 2,358 | 34 | 15.6 | $1.8M | 77 | 29 |
| Pizza | 42 | #1,349 of 2,090 | 13 | 6.0 | $5.3M | 104 | 46 |
| Real estate agents and brokers | 37 | #1,730 of 2,176 | 39 | 17.9 | Index only | 135 | 19 |
| Physical therapy | 35 | #1,100 of 1,422 | 10 | 4.6 | $2.1M | 87 | 8 |
| Doctors, dentists and clinics | 34 | #1,920 of 2,394 | 122 | 55.9 | $171K | 112 | 53 |
| Optometrists and eye care | 33 | #1,035 of 1,302 | 8 | 3.7 | $2.6M | 83 | 4 |
| Car washes and detailing | 33 | #1,141 of 1,451 | 9 | 4.1 | $2.1M | 83 | Under 3 |
| Gyms, studios and classes | 33 | #1,712 of 2,088 | 28 | 12.8 | $428K | 65 | 6 |
| Property management | 32 | #764 of 910 | 9 | 4.1 | Index only | 58 | 6 |
| Veterinarians | 31 | #1,190 of 1,485 | 11 | 5.0 | $1.5M | 54 | 6 |
| Real estate | 31 | #2,035 of 2,229 | 58 | 26.6 | Index only | 115 | 34 |
| Martial arts and dance studios | 30 | #1,139 of 1,334 | 7 | 3.2 | $1.7M | 85 | Under 3 |
| Sit-down restaurants | 29 | #2,074 of 2,405 | 112 | 51.3 | $615K | 93 | 41 |
| Yoga, Pilates and fitness studios | 28 | #715 of 777 | 5 | 2.3 | $2.4M | 59 | 6 |
| Mortgage brokers and lenders | 28 | #805 of 887 | 8 | 3.7 | Index only | 92 | 5 |
| Nail salons | 28 | #1,166 of 1,328 | 12 | 5.5 | $1.4M | 82 | 5 |
| Salons, barbers and spas | 28 | #2,178 of 2,385 | 87 | 39.8 | $188K | 89 | 17 |
| Gyms | 27 | #1,569 of 1,792 | 16 | 7.3 | $749K | 58 | 6 |
| Spas and skin care | 26 | #1,619 of 1,769 | 23 | 10.5 | $712K | 81 | 5 |
| Bakeries and dessert shops | 26 | #1,704 of 1,889 | 18 | 8.2 | $3.8M | 92 | 20 |
| Restaurants and cafes | 24 | #2,207 of 2,405 | 213 | 97.5 | $323K | 87 | 108 |
| Coffee shops and cafes | 23 | #1,920 of 2,063 | 22 | 10.1 | $3.1M | 84 | 20 |
| Fast food and sandwich shops | 22 | #2,016 of 2,222 | 37 | 16.9 | $1.9M | 61 | 46 |
| Clothing, shoes and laundry | 22 | #2,037 of 2,210 | 58 | 26.6 | $612K | 69 | 21 |
| Clothing and shoe stores | 19 | #1,965 of 2,087 | 48 | 22.0 | $739K | 58 | 21 |
| Barbershops | 17 | #1,251 of 1,356 | 14 | 6.4 | $1.2M | 62 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 1.8 | $5.2M | 218 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.8 | $4.7M | 153 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 1.4 | $724K | 107 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.4 | $5.4M | 211 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $17.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $9.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $13.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 0.9 | $8.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.9 | $10.4M | Too few | 5 |
| Electricians | Not scored | Not scored | 1 | 0.5 | $52.2M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $35.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.5 | $52.2M | Too few | 4 |
Household spending in Oktibbeha County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.9M | $864 | 90 |
| Gasoline and other fuels | $62.5M | $2,860 | 110 |
| Food away from home | $68.8M | $3,152 | 77 |
| Groceries | $117M | $5,357 | 85 |
| Personal care products and services | $16.4M | $750 | 75 |
| Child care and other personal services | $8.1M | $369 | 64 |
| Memberships, classes and admissions | $12M | $548 | 56 |
| Medical and dental services | $20.9M | $956 | 74 |
| Pets | $16.1M | $739 | 81 |
| Clothing, shoes and related services | $35.5M | $1,624 | 79 |
| Vehicle insurance | $52.8M | $2,415 | 123 |
| Home repairs, maintenance and insurance | $52.2M | $2,390 | 79 |
| Lawn care, cleaning and other household services | $27.4M | $1,256 | 89 |
| Rent and homeowner costs | $288M | $13,188 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oktibbeha County
- Population, 2025 estimate
- 51,896+0.4% since 2020
- Households
- 21,840
- Median age
- 30.7
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.9
- Land area
- 458 sq. mi.
- People per square mile
- 113
- Median household income
- $46,695+15.4% vs. 2015–2019, before inflation
- Average household income
- $72,260
- Median home value
- $237,700
- Jobs located here
- 21,615
- Daytime population
- 54,419Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oktibbeha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oktibbeha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Oktibbeha County, MS growing?
Population estimates put Oktibbeha County at 51,896 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 21,840 households. Median household income rose 15.4% from the 2015–2019 survey, before inflation.
How much do households in Oktibbeha County, MS spend?
Households in Oktibbeha County spend about $288M a year on rent and homeowner costs, $117M on groceries and $68.8M on food away from home. Set against the U.S., households in Oktibbeha County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in Oktibbeha County, MS?
The highest Groundwork market scores in Oktibbeha County are for auto repair and car care businesses (68), HVAC and plumbing companies (67) and home repair companies (67). Oktibbeha County ranks #412 of 2,401 scored counties for auto repair and car care businesses.
How does Oktibbeha County, MS compare with the U.S.?
The median household income in Oktibbeha County is $46,695 a year, 42% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $237,700, against $332,700 for the U.S. For its number of households, Oktibbeha County has the most map listings, relative to the U.S., for veterinarians (52% above the U.S. rate) and the fewest for auto repair shops (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Oktibbeha County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oktibbeha County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Oktibbeha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oktibbeha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.