County profile · Mississippi
George County, MS market data
How George County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,331
- +8.1% since 2020
- Households
- 9,302
- Median household income
- $59,758
- +26.4% vs. 2015–2019, before inflation
- Median home value
- $166,900
- Jobs located here
- 5,115
- Highest market score
- 81
- Insurance agencies, #200 of 2,272 scored counties
A site report maps the competitors on map listings around any address in George County by name and distance, and the households and spending within reach. Or open the report at the center of George County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
George County has an estimated 26,331 people and 9,302 households. Population estimates put the population change in George County from 2020 to 2025 at +8.1%, faster than the U.S. (+3.1%). Median household income in George County is $59,758, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.
Relative to the U.S., household spending in George County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Of the business types scored in George County, insurance agencies (81), home repair companies (78) and real estate businesses (76) have the highest Groundwork market scores. For insurance agencies, that ranks #200 of 2,272 scored counties.
Against the U.S., map listings per household run highest for convenience stores (89% above the U.S. rate) and lowest for real estate businesses (61% below the U.S. rate).
All 56 business types in George County
Highest Groundwork market score first. Each score compares George County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 81 | #200 of 2,272 | 9 | 9.7 | $2.8M | 219 | 8 |
| Home repair trades | 78 | #71 of 2,057 | 8 | 8.6 | $3M | 125 | 6 |
| Real estate | 76 | #91 of 2,229 | 14 | 15.1 | Index only | 214 | 4 |
| Real estate agents and brokers | 72 | #160 of 2,176 | 12 | 12.9 | Index only | 198 | 4 |
| Doctors, dentists and clinics | 70 | #354 of 2,394 | 36 | 38.7 | $262K | 172 | 8 |
| Pet businesses | 69 | #327 of 2,200 | 9 | 9.7 | $823K | 94 | Under 3 |
| Coffee shops and cafes | 67 | #388 of 2,063 | 7 | 7.5 | $4.5M | 121 | 3 |
| HVAC and plumbing | 65 | #349 of 1,707 | 6 | 6.5 | $4M | 85 | 3 |
| Dentists and orthodontists | 65 | #423 of 1,886 | 7 | 7.5 | $1.3M | 137 | 4 |
| Gas stations | 62 | #674 of 2,358 | 14 | 15.1 | $2.1M | 87 | 13 |
| Pizza | 61 | #606 of 2,090 | 5 | 5.4 | $6.3M | 123 | 19 |
| Auto repair and car care | 61 | #716 of 2,401 | 38 | 40.9 | $233K | 87 | 7 |
| Restaurants and cafes | 61 | #719 of 2,405 | 70 | 75.3 | $448K | 121 | 37 |
| Spas and skin care | 59 | #553 of 1,769 | 6 | 6.5 | $1.3M | 143 | Under 3 |
| Sit-down restaurants | 59 | #785 of 2,405 | 42 | 45.2 | $747K | 112 | 14 |
| Bakeries and dessert shops | 58 | #633 of 1,889 | 8 | 8.6 | $3.9M | 95 | 3 |
| Primary care and pediatrics | 56 | #664 of 1,656 | 7 | 7.5 | $1.3M | 76 | 4 |
| Auto repair shops | 55 | #987 of 2,378 | 27 | 29.0 | $328K | 74 | 4 |
| Salons, barbers and spas | 52 | #1,075 of 2,385 | 37 | 39.8 | $203K | 95 | 4 |
| Clothing, shoes and laundry | 49 | #1,182 of 2,210 | 26 | 28.0 | $612K | 70 | 3 |
| Fast food and sandwich shops | 47 | #1,271 of 2,222 | 12 | 12.9 | $2.6M | 86 | 19 |
| Grocery stores | 46 | #1,158 of 2,070 | 8 | 8.6 | $6.5M | 70 | Under 3 |
| Clothing and shoe stores | 46 | #1,206 of 2,087 | 24 | 25.8 | $663K | 52 | 3 |
| Convenience stores | 42 | #1,429 of 2,261 | 14 | 15.1 | $3.7M | 47 | Under 3 |
| Gyms, studios and classes | 41 | #1,461 of 2,088 | 11 | 11.8 | $513K | 77 | Under 3 |
| Grocery and convenience stores | 41 | #1,572 of 2,402 | 28 | 30.1 | $1.9M | 55 | Under 3 |
| Tire shops | 40 | #1,035 of 1,530 | 7 | 7.5 | $1.3M | 51 | Under 3 |
| Hair salons | 37 | #1,801 of 2,339 | 23 | 24.7 | $326K | 76 | Under 3 |
| Martial arts and dance studios | 29 | #1,166 of 1,334 | 6 | 6.5 | $940K | 47 | Under 3 |
| Funeral homes | 26 | #1,297 of 1,472 | 5 | 5.4 | $231K | 34 | 4 |
| Barbershops | Not scored | Not scored | 4 | 4.3 | $1.9M | 100 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 4.3 | $1.4M | 108 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.3 | $3.1M | 186 | 7 |
| Chiropractors | Not scored | Not scored | 3 | 3.2 | $3.1M | 131 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.2 | $2.5M | 150 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.2 | $2.5M | 97 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.2 | $3.1M | 131 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $2.5M | 91 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.2 | $4.4M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.2 | $1.8M | Too few | 5 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.2 | $4.4M | Too few | 3 |
| Electricians | Not scored | Not scored | 2 | 2.2 | $12.1M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.2 | $6.2M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 2.2 | $8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.2 | $4.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.2 | $3.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $12.5M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $8.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $12.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $5.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in George County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.9M | $953 | 100 |
| Gasoline and other fuels | $29M | $3,115 | 120 |
| Food away from home | $31.4M | $3,371 | 83 |
| Groceries | $52.4M | $5,632 | 89 |
| Personal care products and services | $7.5M | $807 | 80 |
| Child care and other personal services | $3.6M | $382 | 66 |
| Memberships, classes and admissions | $5.6M | $606 | 62 |
| Medical and dental services | $9.4M | $1,014 | 79 |
| Pets | $7.4M | $796 | 88 |
| Clothing, shoes and related services | $15.9M | $1,711 | 83 |
| Vehicle insurance | $24.8M | $2,662 | 136 |
| Home repairs, maintenance and insurance | $24.2M | $2,603 | 86 |
| Lawn care, cleaning and other household services | $12.5M | $1,343 | 95 |
| Rent and homeowner costs | $129.8M | $13,959 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in George County
- Population, 2025 estimate
- 26,331+8.1% since 2020
- Households
- 9,302
- Median age
- 38.0
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 479 sq. mi.
- People per square mile
- 53
- Median household income
- $59,758+26.4% vs. 2015–2019, before inflation
- Average household income
- $77,416
- Median home value
- $166,900
- Jobs located here
- 5,115
- Daytime population
- 21,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in George County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of George County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Mississippi 8
- Greene County, MS13,615 people
- Jackson County, MS145,249 people
- Stone County, MS18,894 people
- Perry County, MS11,449 people
- Harrison County, MS210,891 people
- Forrest County, MS78,272 people
- Wayne County, MS19,718 people
- Lamar County, MS65,713 people
Questions
How fast is George County, MS growing?
Population estimates put George County at 26,331 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 9,302 households. Median household income rose 26.4% from the 2015–2019 survey, before inflation.
How much do households in George County, MS spend?
Households in George County spend about $129.8M a year on rent and homeowner costs, $52.4M on groceries and $31.4M on food away from home. Set against the U.S., households in George County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
Which business types have the highest market scores in George County, MS?
The highest Groundwork market scores in George County are for insurance agencies (81), home repair companies (78) and real estate businesses (76). George County ranks #200 of 2,272 scored counties for insurance agencies.
How does George County, MS compare with the U.S.?
The median household income in George County is $59,758 a year, 26% below the U.S. median of $80,734. The population rose 8.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,900, against $332,700 for the U.S. For its number of households, George County has the most map listings, relative to the U.S., for convenience stores (89% above the U.S. rate) and the fewest for real estate businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in George County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in George County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Mississippi · Every U.S. market · How we measure
Screening a site or an acquisition in George County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of George County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.