Auto · County · Georgia
Insurance agencies in Appling County, GA
Competitor counts, household spending and official business counts for insurance agencies in Appling County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,467 of 2,272 scored counties
#99 of 114 scored counties in Georgia
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On vehicle insurance · $2,399 a household
- Spending per listing
- $1.1M
- 9% below the U.S.
- Listings per 10k households
- 20.9
- 34% above the U.S.
- Population, 2025
- 19,100
- +3.9% since 2020
See the insurance agencies around any address in Appling County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Appling County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 15 insurance agencies in Appling County. 3 of them (20%) are chain locations, against 21% across the U.S. That is 20.9 per 10,000 households, 34% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Appling County comes to about $17.2M a year: $2,399 per household, 23% above the U.S. average. That is about $1.1M of household spending for each agency on map listings, 9% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Appling County was 11 in 2023. That is one for every 653 households, against one for every 966 across the U.S.
Population estimates put the population change in Appling County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Appling County is 40 (lower middle), #1,467 of 2,272 scored counties and #99 of 114 scored counties in Georgia.
How Appling County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Appling County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.9 | 17.7 | 15.6 |
| Spending per listing | $1.1M | $1.4M | $1.3M |
| Households per official establishment | 653 | 879 | 966 |
| Official establishment growth, 2019–2023 | n/a | +4.5% | −1.0% |
| Population growth, 2020–2025 | +3.9% | +5.3% | +3.1% |
| Spending per household on vehicle insurance | $2,399 | $2,494 | $1,957 |
| Median household income | $46,651 | $77,353 | $80,734 |
| Groundwork market score | 40 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 11
- Employees, 2023
- 63
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Appling County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Appling County
- Population, 2025 estimate
- 19,100+3.9% since 2020
- Households
- 7,178
- Median age
- 39.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 508 sq. mi.
- People per square mile
- 36
- Median household income
- $46,651+15.8% vs. 2015–2019, before inflation
- Average household income
- $64,439
- Median home value
- $76,700
- Jobs located here
- 7,627
- Daytime population
- 18,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Appling County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Appling County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for insurance agencies, numbered among those based in Georgia, with Appling County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harris County, GA | 96 | 9 | 6.9 | $4.4M | +6.8% | #9 of 2,272 |
| 2Pike County, GA | 95 | 5 | 7.4 | $4.5M | +10.5% | #16 of 2,272 |
| 3Murray County, GA | 94 | 7 | 4.6 | $6.5M | +4.0% | #21 of 2,272 |
| 4Newton County, GA | 92 | 37 | 9.0 | $3.1M | +11.2% | #35 of 2,272 |
| 5Pierce County, GA | 90 | 6 | 7.9 | $3.4M | +5.1% | #57 of 2,272 |
| 6Lamar County, GA | 90 | 8 | 11.2 | $2.5M | +12.9% | #62 of 2,272 |
| 7Jasper County, GA | 90 | 8 | 13.4 | $2.2M | +20.2% | #64 of 2,272 |
| 8Gilmer County, GA | 89 | 15 | 11.5 | $2.4M | +7.9% | #76 of 2,272 |
| 9Liberty County, GA | 88 | 20 | 8.3 | $3M | +7.6% | #82 of 2,272 |
| 10Monroe County, GA | 88 | 12 | 11.4 | $2.8M | +14.1% | #86 of 2,272 |
| 99Appling County, GA | 40 | 15 | 20.9 | $1.1M | +3.9% | #1,467 of 2,272 |
Other business types in Appling County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Appling County, GA?
There are 15 insurance agencies on map listings in Appling County as of September 2026. 3 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 11 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Appling County, GA spend on vehicle insurance?
About $17.2M a year, or $2,399 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 15 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 7,178 households in Appling County and national spending patterns by income.
How does Appling County, GA compare with the U.S. for insurance agencies?
Appling County has 20.9 insurance agencies per 10,000 households, 34% above the U.S. rate of 15.6. Spending per agency is $1.1M, 9% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Appling County would have about 14, against 15 on map listings. There is one business with payroll in the industry for every 653 households, against one for every 966 across the U.S.
How fast is Appling County, GA growing?
Population estimates put Appling County at 19,100 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 7,178 households. The median household income in Appling County is $46,651 a year, 42% below the U.S. median of $80,734. That rose 15.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Appling County scores 40 for insurance agencies (lower middle), #1,467 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Appling County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Appling County
Screening a site or an acquisition in Appling County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Appling County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.