Auto · County · Georgia
Insurance agencies in Macon County, GA
How Macon County, GA compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,102 of 2,272 scored counties
#88 of 114 scored counties in Georgia
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.3M
- On vehicle insurance · $2,235 a household
- Spending per listing
- $1.9M
- 47% above the U.S.
- Listings per 10k households
- 12.1
- 22% below the U.S.
- Population, 2025
- 11,756
- −2.2% since 2020
See the insurance agencies around any address in Macon County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 insurance agencies in Macon County. Of those, 2 are chain locations, or 40%, against 21% across the U.S. That comes to 12.1 for every 10,000 households, 22% below the U.S. rate of 15.6.
At $2,235 per household (14% above the U.S. average), households in Macon County spend about $9.3M a year on vehicle insurance. Spread across 5 insurance agencies, that is $1.9M per agency, 47% above the U.S. figure of $1.3M.
There is no official count of businesses with payroll classed as insurance agencies and brokerages in Macon County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Macon County declined 2.2%, against +3.1% for the U.S. For insurance agencies, Macon County has a Groundwork market score of 50 (upper middle): #1,102 of 2,272 scored counties and #88 of 114 scored counties in Georgia.
How Macon County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Macon County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.1 | 17.7 | 15.6 |
| Spending per listing | $1.9M | $1.4M | $1.3M |
| Households per official establishment | n/a | 879 | 966 |
| Official establishment growth, 2019–2023 | n/a | +4.5% | −1.0% |
| Population growth, 2020–2025 | −2.2% | +5.3% | +3.1% |
| Spending per household on vehicle insurance | $2,235 | $2,494 | $1,957 |
| Median household income | $41,031 | $77,353 | $80,734 |
| Groundwork market score | 50 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Macon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Macon County
- Population, 2025 estimate
- 11,756−2.2% since 2020
- Households
- 4,142
- Median age
- 41.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.6
- Land area
- 401 sq. mi.
- People per square mile
- 30
- Median household income
- $41,031+27.6% vs. 2015–2019, before inflation
- Average household income
- $66,028
- Median home value
- $97,300
- Jobs located here
- 2,843
- Daytime population
- 10,812Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Macon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for insurance agencies, numbered among those based in Georgia, with Macon County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harris County, GA | 96 | 9 | 6.9 | $4.4M | +6.8% | #9 of 2,272 |
| 2Pike County, GA | 95 | 5 | 7.4 | $4.5M | +10.5% | #16 of 2,272 |
| 3Murray County, GA | 94 | 7 | 4.6 | $6.5M | +4.0% | #21 of 2,272 |
| 4Newton County, GA | 92 | 37 | 9.0 | $3.1M | +11.2% | #35 of 2,272 |
| 5Pierce County, GA | 90 | 6 | 7.9 | $3.4M | +5.1% | #57 of 2,272 |
| 6Lamar County, GA | 90 | 8 | 11.2 | $2.5M | +12.9% | #62 of 2,272 |
| 7Jasper County, GA | 90 | 8 | 13.4 | $2.2M | +20.2% | #64 of 2,272 |
| 8Gilmer County, GA | 89 | 15 | 11.5 | $2.4M | +7.9% | #76 of 2,272 |
| 9Liberty County, GA | 88 | 20 | 8.3 | $3M | +7.6% | #82 of 2,272 |
| 10Monroe County, GA | 88 | 12 | 11.4 | $2.8M | +14.1% | #86 of 2,272 |
| 88Macon County, GA | 50 | 5 | 12.1 | $1.9M | −2.2% | #1,102 of 2,272 |
Other business types in Macon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Macon County, GA?
There are 5 insurance agencies on map listings in Macon County as of September 2026. 2 of them (40%) are chain locations. The listings count insurance agencies. No official count is published for insurance agencies and brokerages in Macon County: counts under 3 are left out.
How much do households in Macon County, GA spend on vehicle insurance?
About $9.3M a year, or $2,235 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 5 insurance agencies on map listings, it comes to $1.9M per agency. It is estimated from the incomes of the 4,142 households in Macon County and national spending patterns by income.
How does Macon County, GA compare with the U.S. for insurance agencies?
Macon County has 12.1 insurance agencies per 10,000 households, 22% below the U.S. rate of 15.6. Spending per agency is $1.9M, 47% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Macon County would have about 7, against 5 on map listings.
How fast is Macon County, GA growing?
Population estimates put Macon County at 11,756 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 4,142 households. The median household income in Macon County is $41,031 a year, 49% below the U.S. median of $80,734. That rose 27.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Macon County scores 50 for insurance agencies (upper middle), #1,102 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Macon County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Macon County
Screening a site or an acquisition in Macon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.