Groundwork

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Insurance agencies in Muscogee County, GA

How Muscogee County, GA compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #1,612 of 2,272 scored counties
#103 of 114 scored counties in Georgia

Listings
153
41 chain locations (27%)
Official establishments
75
0.0% since 2019
Household spending a year
$176.3M
On vehicle insurance · $2,165 a household
Spending per listing
$1.2M
8% below the U.S.
Listings per 10k households
18.8
21% above the U.S.
Population, 2025
202,171
−2.3% since 2020

See the insurance agencies around any address in Muscogee County

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muscogee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $2,165 per household (11% above the U.S. average), households in Muscogee County spend about $176.3M a year on vehicle insurance. Spread across 153 insurance agencies, that is $1.2M per agency, 8% below the U.S. figure of $1.3M.

There are 153 insurance agencies on map listings in Muscogee County as of September 2026. 41 of them (27%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 18.8, 21% above the U.S. rate of 15.6.

The official count of businesses with payroll classed as insurance agencies and brokerages in Muscogee County was 75 in 2023, unchanged from 2019. That is one for every 1,086 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.4M have gone to businesses classed as insurance agencies and brokerages in Muscogee County.

Population estimates show Muscogee County declined 2.3% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for insurance agencies in Muscogee County is 36 (lower middle), #1,612 of 2,272 scored counties and #103 of 114 scored counties in Georgia.

How Muscogee County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Muscogee County, GA compared with Georgia and the U.S.
MeasureMuscogee CountyGeorgiaU.S.
Listings per 10k households18.817.715.6
Spending per listing$1.2M$1.4M$1.3M
Households per official establishment1,086879966
Official establishment growth, 2019–20230.0%+4.5%−1.0%
Population growth, 2020–2025−2.3%+5.3%+3.1%
Spending per household on vehicle insurance$2,165$2,494$1,957
Median household income$58,073$77,353$80,734
Groundwork market score3663

Official counts and lending

Businesses

Official establishments, 2019 to 2023
75 → 750.0% over the period
Employees, 2023
302
Annual payroll, 2023
$22.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15341 chain locations
Listings at the U.S. rate for this spending
140The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$2.4M

SBA-backed loans to businesses classed as insurance agencies and brokerages in Muscogee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Muscogee County

Population, 2025 estimate
202,171−2.3% since 2020
Households
81,415
Median age
36.2
Homes lived in by their owners
51%
Vehicles per household
1.6
Land area
217 sq. mi.
People per square mile
941
Median household income
$58,073+25.1% vs. 2015–2019, before inflation
Average household income
$81,006
Median home value
$193,900
Jobs located here
84,654
Daytime population
216,091Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Muscogee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Muscogee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Insurance agencies across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for insurance agencies, numbered among those based in Georgia, with Muscogee County marked.

Top counties in Georgia

Counties in Georgia ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harris County, GA9696.9$4.4M+6.8%#9 of 2,272
2Pike County, GA9557.4$4.5M+10.5%#16 of 2,272
3Murray County, GA9474.6$6.5M+4.0%#21 of 2,272
4Newton County, GA92379.0$3.1M+11.2%#35 of 2,272
5Pierce County, GA9067.9$3.4M+5.1%#57 of 2,272
6Lamar County, GA90811.2$2.5M+12.9%#62 of 2,272
7Jasper County, GA90813.4$2.2M+20.2%#64 of 2,272
8Gilmer County, GA891511.5$2.4M+7.9%#76 of 2,272
9Liberty County, GA88208.3$3M+7.6%#82 of 2,272
10Monroe County, GA881211.4$2.8M+14.1%#86 of 2,272
103Muscogee County, GA3615318.8$1.2M−2.3%#1,612 of 2,272

Other business types in Muscogee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Muscogee County, GA?

As of September 2026, map listings count 153 insurance agencies in Muscogee County. 41 of them (27%) are chain locations. The listings count insurance agencies. Official counts show 75 businesses with payroll classed as insurance agencies and brokerages in 2023, unchanged from 2019.

How much do households in Muscogee County, GA spend on vehicle insurance?

About $176.3M a year, or $2,165 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 153 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 81,415 households in Muscogee County and national spending patterns by income.

How does Muscogee County, GA compare with the U.S. for insurance agencies?

Muscogee County has 18.8 insurance agencies per 10,000 households, 21% above the U.S. rate of 15.6. Spending per agency is $1.2M, 8% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Muscogee County would have about 140, against 153 on map listings. There is one business with payroll in the industry for every 1,086 households, against one for every 966 across the U.S. The official count held level from 2019 to 2023, against −1.0% for the U.S.

How fast is Muscogee County, GA growing?

Population estimates put Muscogee County at 202,171 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 81,415 households. Median household income in Muscogee County is $58,073, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muscogee County scores 36 for insurance agencies (lower middle), #1,612 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Muscogee County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Muscogee County

Screening a site or an acquisition in Muscogee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Muscogee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.