Auto · County · Georgia
Insurance agencies in Barrow County, GA
How Barrow County, GA compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 88 out of 100: High
Ranked #90 of 2,272 scored counties
#12 of 114 scored counties in Georgia
- Listings
- 38
- 8 chain locations (21%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $90M
- On vehicle insurance · $2,925 a household
- Spending per listing
- $2.4M
- 89% above the U.S.
- Listings per 10k households
- 12.3
- 21% below the U.S.
- Population, 2025
- 99,773
- +18.7% since 2020
See the insurance agencies around any address in Barrow County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Barrow County has a Groundwork market score of 88 (high): #90 of 2,272 scored counties and #12 of 114 scored counties in Georgia. That puts it in the top 10% of counties for insurance agencies.
Household spending on vehicle insurance in Barrow County comes to about $90M a year: $2,925 per household, 49% above the U.S. average. Spread across 38 insurance agencies, that is $2.4M per agency, 89% above the U.S. figure of $1.3M.
There are 38 insurance agencies on map listings in Barrow County as of September 2026. Of those, 8 are chain locations, or 21%, against 21% across the U.S. Per 10,000 households, that is 12.3, 21% below the U.S. rate of 15.6.
Official counts show 21 businesses with payroll classed as insurance agencies and brokerages in Barrow County in 2023. That is one for every 1,466 households, against one for every 966 across the U.S. Population estimates show Barrow County grew 18.7% from 2020 to 2025, faster than the U.S. (+3.1%).
How Barrow County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Barrow County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 17.7 | 15.6 |
| Spending per listing | $2.4M | $1.4M | $1.3M |
| Households per official establishment | 1,466 | 879 | 966 |
| Official establishment growth, 2019–2023 | n/a | +4.5% | −1.0% |
| Population growth, 2020–2025 | +18.7% | +5.3% | +3.1% |
| Spending per household on vehicle insurance | $2,925 | $2,494 | $1,957 |
| Median household income | $80,653 | $77,353 | $80,734 |
| Groundwork market score | 88 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 21
- Employees, 2023
- 71
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 388 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Barrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Barrow County
- Population, 2025 estimate
- 99,773+18.7% since 2020
- Households
- 30,789
- Median age
- 36.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 161 sq. mi.
- People per square mile
- 558
- Median household income
- $80,653+29.4% vs. 2015–2019, before inflation
- Average household income
- $95,651
- Median home value
- $294,700
- Jobs located here
- 23,333
- Daytime population
- 69,296Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for insurance agencies, numbered among those based in Georgia, with Barrow County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harris County, GA | 96 | 9 | 6.9 | $4.4M | +6.8% | #9 of 2,272 |
| 2Pike County, GA | 95 | 5 | 7.4 | $4.5M | +10.5% | #16 of 2,272 |
| 3Murray County, GA | 94 | 7 | 4.6 | $6.5M | +4.0% | #21 of 2,272 |
| 4Newton County, GA | 92 | 37 | 9.0 | $3.1M | +11.2% | #35 of 2,272 |
| 5Pierce County, GA | 90 | 6 | 7.9 | $3.4M | +5.1% | #57 of 2,272 |
| 6Lamar County, GA | 90 | 8 | 11.2 | $2.5M | +12.9% | #62 of 2,272 |
| 7Jasper County, GA | 90 | 8 | 13.4 | $2.2M | +20.2% | #64 of 2,272 |
| 8Gilmer County, GA | 89 | 15 | 11.5 | $2.4M | +7.9% | #76 of 2,272 |
| 9Liberty County, GA | 88 | 20 | 8.3 | $3M | +7.6% | #82 of 2,272 |
| 10Monroe County, GA | 88 | 12 | 11.4 | $2.8M | +14.1% | #86 of 2,272 |
| 12Barrow County, GA | 88 | 38 | 12.3 | $2.4M | +18.7% | #90 of 2,272 |
Other business types in Barrow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Barrow County, GA?
As of September 2026, map listings count 38 insurance agencies in Barrow County. 8 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 21 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Barrow County, GA spend on vehicle insurance?
About $90M a year, or $2,925 per household. That is 49% above the U.S. average (an index of 149, where 100 is the U.S. average). Spread across the 38 insurance agencies on map listings, it comes to $2.4M per agency. It is estimated from the incomes of the 30,789 households in Barrow County and national spending patterns by income.
How does Barrow County, GA compare with the U.S. for insurance agencies?
Barrow County has 12.3 insurance agencies per 10,000 households, 21% below the U.S. rate of 15.6. Spending per agency is $2.4M, 89% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Barrow County would have about 72, against 38 on map listings. There is one business with payroll in the industry for every 1,466 households, against one for every 966 across the U.S.
How fast is Barrow County, GA growing?
Population estimates put Barrow County at 99,773 people in 2025, up 18.7% since 2020, faster than the U.S. (+3.1%). It has 30,789 households. Median household income in Barrow County is $80,653, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Barrow County scores 88 for insurance agencies (high), #90 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barrow County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Barrow County
Screening a site or an acquisition in Barrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.