Beauty and personal care · County · Washington
Salons, barbers and spas in Thurston County, WA
Competitor counts, household spending and official business counts for salons, barbers and spas in Thurston County, WA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,176 of 2,385 scored counties
#28 of 35 scored counties in Washington
- Listings
- 520
- 88 chain locations (17%)
- Official establishments
- 174
- +4.8% since 2019
- Household spending a year
- $128.7M
- On personal care products and services · $1,083 a household
- Spending per listing
- $248K
- 16% above the U.S.
- Listings per 10k households
- 43.7
- 7% below the U.S.
- Population, 2025
- 304,261
- +2.8% since 2020
See the salons, barbers and spas around any address in Thurston County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Thurston County spend about $128.7M a year on personal care products and services, or $1,083 per household, 8% above the U.S. average. That is about $248K of household spending for each business on map listings, 16% above the U.S. figure of $213K.
There are 520 salons, barbers and spas on map listings in Thurston County as of September 2026. Chain locations make up 17% of them, against 15% across the U.S. That comes to 43.7 for every 10,000 households, 7% below the U.S. rate of 47.2.
Official counts show 174 businesses with payroll classed as personal care services in Thurston County in 2023, up 4.8% from 2019. That is one for every 683 households, against one for every 804 across the U.S. Another 669 one-person businesses have no payroll, by official counts. Since fiscal 2022, 15 SBA-backed loans worth $6M have gone to businesses classed as personal care services in Thurston County.
Between 2020 and 2025, the population of Thurston County grew 2.8%, in step with the U.S. (+3.1%). For salons, barbers and spas, Thurston County has a Groundwork market score of 50 (upper middle): #1,176 of 2,385 scored counties and #28 of 35 scored counties in Washington.
How Thurston County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Thurston County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.7 | 42.4 | 47.2 |
| Spending per listing | $248K | $268K | $213K |
| Households per official establishment | 683 | 695 | 804 |
| Official establishment growth, 2019–2023 | +4.8% | +6.1% | +14.1% |
| Population growth, 2020–2025 | +2.8% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,083 | $1,137 | $1,005 |
| Median household income | $96,563 | $98,141 | $80,734 |
| Groundwork market score | 50 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 166 → 174+4.8% over the period
- Employees, 2023
- 861
- Annual payroll, 2023
- $32.3M
- One-person businesses, 2023
- 669Businesses with no payroll
- Map listings, September 2026
- 52088 chain locations
- Listings at the U.S. rate for this spending
- 605The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 15
- Amount
- $6M
SBA-backed loans to businesses classed as personal care services in Thurston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Thurston County
- Population, 2025 estimate
- 304,261+2.8% since 2020
- Households
- 118,899
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 723 sq. mi.
- People per square mile
- 414
- Median household income
- $96,563+34.1% vs. 2015–2019, before inflation
- Average household income
- $114,140
- Median home value
- $480,300
- Jobs located here
- 136,091
- Daytime population
- 311,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Thurston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring counties in Washington for salons, barbers and spas, numbered among those based in Washington, with Thurston County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Skamania County, WA | 91 | 8 | 15.9 | $675K | +5.2% | #6 of 2,385 |
| 2Lincoln County, WA | 88 | 6 | 12.4 | $755K | +9.7% | #18 of 2,385 |
| 3Mason County, WA | 88 | 51 | 19.6 | $520K | +7.8% | #19 of 2,385 |
| 4Klickitat County, WA | 87 | 16 | 16.2 | $599K | +6.6% | #21 of 2,385 |
| 5Stevens County, WA | 86 | 44 | 22.7 | $412K | +6.6% | #30 of 2,385 |
| 6Pacific County, WA | 83 | 19 | 17.3 | $531K | +3.6% | #47 of 2,385 |
| 7Pend Oreille County, WA | 82 | 13 | 21.9 | $427K | +7.1% | #54 of 2,385 |
| 8Okanogan County, WA | 81 | 41 | 23.4 | $383K | +7.3% | #60 of 2,385 |
| 9San Juan County, WA | 80 | 20 | 22.2 | $478K | +4.2% | #64 of 2,385 |
| 10Douglas County, WA | 75 | 35 | 22.0 | $474K | +8.0% | #166 of 2,385 |
| 28Thurston County, WA | 50 | 520 | 43.7 | $248K | +2.8% | #1,176 of 2,385 |
Other business types in Thurston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons61
- Barbershops78
- Nail salons50
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Thurston County, WA?
As of September 2026, map listings count 520 salons, barbers and spas in Thurston County. 88 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 174 businesses with payroll classed as personal care services in 2023, up 4.8% from 2019. Official counts list 669 one-person businesses without payroll.
How much do households in Thurston County, WA spend on personal care products and services?
About $128.7M a year, or $1,083 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 520 salons, barbers and spas on map listings, it comes to $248K per business. It is estimated from the incomes of the 118,899 households in Thurston County and national spending patterns by income.
How does Thurston County, WA compare with the U.S. for salons, barbers and spas?
Thurston County has 43.7 salons, barbers and spas per 10,000 households, 7% below the U.S. rate of 47.2. Spending per business is $248K, 16% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Thurston County would have about 605, against 520 on map listings. There is one business with payroll in the industry for every 683 households, against one for every 804 across the U.S. The official count rose 4.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Thurston County, WA growing?
Population estimates put Thurston County at 304,261 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 118,899 households. The median household income in Thurston County is $96,563 a year, 20% above the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Thurston County scores 50 for salons, barbers and spas (upper middle), #1,176 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Thurston County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Thurston County
Screening a site or an acquisition in Thurston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Thurston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.